Article Per Year (5 Year)
p-Index From 2020 - 2025
3.957
P-Index
This Author published in this journals
All Journal Akuisisi : Jurnal Akuntansi SEIKO : Journal of Management & Business Jurnal Bisnis Darmajaya Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pengabdian kepada Masyarakat JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA International Journal of Education, Social Studies, And Management (IJESSM) Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia The International Journal of Education Management and Sociology International Journal of Management Research and Economics Indonesian Journal of Education (INJOE) INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Internasional Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Rasty Yulia
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Public Health Social Sciences Other

Published : 27 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Innovative and Creativity

 1 
Analisis Pengaruh Komitmen Organisasi, Digital Engagement dan Employer Branding Terhadap Organizational Citizenship Behavior Pada Industri Kreatif Shabrina, Fildzah; Yulia, Rasty; Mustafa, Fahrina; Nugraha, Jefri Putri; Ariawan, Joko; Setyawati , Kiki
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2062

Abstract

Kajian ini memiliki tujuan guna mengkaji bagaimana komitmen organisasi, keterlibatan digital (digital engagement), serta employer branding memengaruhi perilaku Organizational Citizenship Behavior (OCB) pada karyawan di industri kreatif. Dengan menerapkan pendekatan kuantitatif, data dikumpulkan dengan survei yang diberikan kepada 200 responden yang ditentukan menerapkan teknik purposive sampling. Analisis dilaksanakan dengan regresi linear berganda, disertai pengujian validitas, reliabilitas, serta asumsi klasik untuk memastikan kelayakan model. Perolehan studi ini mengindikasikan bahwasanya baik secara simultan maupun parsial, ketiga variable independent tersebut memiliki pengaruh positif dan signifikan pada OCB. Komitmen organisasi terbukti mendorong munculnya loyalitas dan keterikatan emosional yang memotivasi karyawan untuk berkontribusi secara sukarela. Sementara itu, keterlibatan digital memperkuat partisipasi, mendorong kolaborasi, dan menciptakan rasa keterhubungan antar karyawan. Di sisi lain, employer branding yang kuat menumbuhkan rasa bangga dan identitas positif terhadap perusahaan, yang mendorong karyawan untuk memberikan kontribusi melebihi peran formal mereka. Temuan ini menegaskan pentingnya bagi organisasi di sektor industri kreatif untuk secara aktif memperkuat ketiga aspek tersebut. Dengan begitu, mereka dapat menciptakan lingkungan kerja yang mendukung tumbuhnya perilaku OCB, sekaligus meningkatkan produktivitas dan membentuk budaya kerja yang sehat dan berkelanjutan.
Analysis of the Influence of Organizational Learning, Employer Branding and Work Flexibility on Workplace Innovation Behavior of Creative Industry Workers Nuraeni, Lenny; Yulia, Rasty; Abidin, Ali Zaenal; Sardin; Lumingkewas, Cindy Sandra; Lubis, Fatimah Malini
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4321

Abstract

The purpose of this research examine how organizational learning, employer branding, and flexibility of work determine employee innovative behavior in the creative industry sector. In this study, quantitative method using survey design was employed, specifically with a sample size of 120 purposively selected respondents. A five-point Likert scale questionnaire was used in the data collection process. Before performing a multiple linear regression analysis, the data was subjected to classical assumption tests of normality, heteroscedasticity, and multicollinearity. The analysis findings indicate that all three variables, organizational learning, employer branding, and work flexibility, jointly impacted innovative behavior at work, evidenced by an R² value of 0.68. Partially, each variable also showed a positive effect, indicating that the stronger the learning culture in the organization, the more positive the perception of employer branding, and the greater the work flexibility provided, the higher the level of innovation demonstrated by employees. This study contributes to the development of theory in the field of human resource management and can serve as a basis for creative companies in developing strategies to create a work environment that encourages sustainable innovation.
Co-Authors Abdul Rasyid Alatas, Abd. Rahman Ali Zaenal Abidin Amin, Al- Ana Susi Mulyani Andriani, Hertya Arief Yanto Rukmana Arif Syaifudin, Arif Chandra, Dharnita Desi Ulpa Anggraini Dikky Mooy Eko Budi Prasetyo Erwanto Fachrurazi Faisal Angriawan Malik Fatimah Malini Lubis Fiesty Utami Floribertha Lake Harun Samsuddin Heny Herawati Heny Herawati Herlinda Herlinda, Herlinda Hertya Andriani Hesti Widi Astuti Husain, Fransiska Imelda Barus Indra Kertati Indra Rustiawan Irma M Nawangwulan Jefri Putri Nugraha Joko Ariawan Karyadi, Sugeng Lenny Nuraeni, Lenny Lince Bulutoding Lumingkewas, Cindy Sandra Muhamad Risal Tawil Muhammad Iqbal Fajri Muhammad Syafri Muhsin Efendi Mustafa, Fahrina Nanny Mayasari Nasution, Thawap Ningsih Puji Rahayu, Eka Partiwi, Partiwi Puji Rahayu, Eka Ningsih Rahmah Sari, Nur Ratri Candrasari Rina Milyati Yuniastuti Ris Akril Nurimansjah Rizal Bakti Roy Setiawan Samuel PD Anantadjaya Sardin Saroh, Watim May Setyawati , Kiki Shabrina, Fildzah Soni Suharmono Sulistiyana, Edi Syamsu Rijal Tamina, Eko Teguh Setiawan Wibowo Titis Nistia Sari Vinno Petrus Manoppo Wahyu Wirasati Yorman Zulqarnain Zulqarnain