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All Journal Journal Pharmaceutical Science and Application (JPSA) Jurnal Pendidikan Matematika Undiksha Jurnal Penelitian dan Pengembangan Pendidikan Jurnal Ilmiah Pendidikan dan Pembelajaran Jurnal Ilmiah Dinamika Sosial Jurnal Ilmiah Akuntansi dan Bisnis Babali Nursing Research Jurnal Kepariwisataan Jurnal Bisnis Hospitaliti Action Research Literate (ARL) Jurnal Pengabdian Kepada Masyarakat MAKARDHI JURNAL SKALA HUSADA: THE JOURNAL OF HEALTH Journal of Hospitality Accommodation Management Asian Journal of Management Analytics Indonesian Journal of Applied and Industrial Sciences (ESA) Journal of Tourism, Culinary, and Entrepreneurship (JTCE) Jurnal Multidisiplin West Science Journal of Business on Hospitality and Tourism Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Penelitian dan Pengabdian Masyarakat International Journal of Sustainable Competitiveness on Tourism Bogor Hospitality Journal Indonesian Journal of Banking and Financial Technology (FINTECH) Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Journal of Hotel Management
Ni Made Suastini, Ni Made
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Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Influence of Pricing and Promotion in Online Advertising on Purchase Interest of Wedding Packages at Alila Villas Uluwatu Maharani, Putu Ayu Yoga; Suastini, Ni Made; Pitanatri, Putu Diah Sastri
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10879

Abstract

This study aims to determine the effect of pricing and promotion on online advertising on the interest in buying wedding packages at Alila Villas Uluwatu. This study was conducted on 100 respondents through the distribution of questionnaires with a Likert scale. Data analysis techniques used in this study are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression, t-test, f-test and Determination Coefficient using the SPSS application. The results of the study showed that there was a positive and significant influence of price and online advertising on the interest in buying wedding packages at Alila Villas Uluwatu. The results of this study indicate that the Price Variable (X1) and Online Advertising (X1) have a positive and significant effect simultaneously on the interest in buying (Y) wedding packages at Alila Villas Uluwatu. This is based on the results of the F test and multiple linear regression, namely the number of Fcount values> Ftable, which is 22.415> 3.94 with a percentage of influence of 64.9% with a significance value of 0.00 <0.05.
The Influence of Pricing and Digital Promotion Through Instagram on Tourists' Purchase Interest at the Haven Bali Seminyak Hotel Suryananta, I Putu Bagus; Suastini, Ni Made; Pitanatri, Putu Diah Sastri
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i8.10881

Abstract

This study examines the effect of pricing and digital promotion through Instagram on tourist purchasing interest at The Haven Bali Seminyak. Using a quantitative method with 100 respondents, this study applies validity, reliability, multiple linear regression analysis, F test, T test, and coefficient of determination analysis. Data were processed using SPSS. The results show that pricing and digital promotion have a significant effect simultaneously and partially on tourist purchasing interest. Both variables contribute 61% to purchasing interest. Multiple linear regression analysis shows a positive effect of 0.337 for price and 0.317 for promotion. The T test produces a significance value of 0.000 <0.05 for both variables. The F test proves the significant effect of both variables together on purchasing interest with a significance level of 0.000 <0.05.
The Influence of Service Quality and Facilities on Purchase Intention at Bukit Asah Bali Camping Ground Sari, Ni Komang Della Puspita; Witarsana, I Gusti Agung Gede; Suastini, Ni Made
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i11.11291

Abstract

Service quality and facilities are important factors to increase purchase intention, so that with good service quality and facilities, it can influence the increase in purchase intention. This research was conducted at Bukit Asah Bali Camping Ground. This study aims to determine the effect of service quality and facilities on purchase intention at Bukit Asah Bali Camping Ground which was analyzed by SPSS. Data collection was carried out by distributing questionnaires and using a 5-point Likert scale. The analysis methods used are: classical hypothesis testing, multiple linear regression, t-test, F-test and coefficient of determination. The results of this study indicate that service quality and facilities partially have a positive and significant effect on purchase intention at Bukit Asah Bali Camping Ground and service quality and facilities simultaneously have a significant effect on purchase intention at Bukit Asah Bali Camping Ground. Service quality and facilities contribute to purchase intention by 49.9% which is obtained through the analysis of the coefficient of determination, while the remaining 50.1% is the influence of other variables not examined in this study.
The Influence of Green Marketing and Green Awareness on Green Attitudinal Loyalty at Luxury Brand Pramana Weda, Ni Putu Risa Sasikirana; Witarsana, I Gusti Agung Gede; Suastini, Ni Made
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i11.11294

Abstract

This study aims to examine the contribution of green marketing and green awareness to green attitudinal loyalty. This community service targets people who have stayed at Luxury Brand Pramana, with a sample of 100 respondents. The methods used include Multiple Linear Regression, Coefficient of Determination, t-test, and F-test. The research process was carried out over a period of 6 months starting from December 2023 to May 2024. The results of the study showed that green marketing and green awareness, both individually and together, have a significant effect on green attitudinal loyalty with an effect of 58.8%. The implication is that Luxury Brand Pramana is expected to increase promotion through advertising and social media with environmental messages, consistently apply environmentally friendly concepts, and adjust pricing policies.
Peran Servicescape dalam Meningkatkan Kualitas Pelayanan Hotel Mewah: Studi Kasus di Four Seasons Resort Bali Anggreni, Ni Komang Tia; Sihombing, Irene Hanna H.; Suastini, Ni Made
Bogor Hospitality Journal Vol 9 No 2 (2025): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v9i2.174

Abstract

This study examines the impact of servicescape on service quality at Four Seasons Resort Bali at Jimbaran Bay. A quantitative approach was employed, utilizing primary data collected from 100 guests who completed questionnaires. The analysis was conducted using simple linear regression with SPSS version 23. The results reveal a significant positive influence of servicescape on service quality, with a significance value of 0.000 (<0.05) and a coefficient of determination (R²) of 0.458, indicating that 45.8% of the variation in service quality is explained by servicescape. Elements such as lighting, scent, and temperature were rated highest for atmospheric comfort, while physical facilities such as room condition and completeness received the lowest scores. The study concludes that servicescape significantly influences service quality and provides recommendations for management to enhance the physical environment to better meet guest expectations.
Co-Authors Adinda, Clearesta Anggreni, Ni Komang Tia Artika, Made Prita Atiramaniya, Ni Wayan Cittin Cakra Rucika, Made Bagus Reswara Dianasari, Dewa Ayu Made Lily Dwilestari, Ni Kadek Gayatri, Ni Putu Ayu Deviana Gede Witarsana, I Gusti Agung Gunawan, I Made Rian Putra I Gusti Nyoman Yudi Hartawan Ida Bagus Surya Manuaba Jata, I Ketut Jata, I Wayan Jaya, I Gede Tito Yuda Pradana Kalpikawati, Ida Ayu Kennedy, Roykent Kumara, Ni Wayan Rika Loananta, Cahyo Purnomo Loanata, Cahyo Made Dwike Swari Santi Maharani, Putu Ayu Yoga Mas Wiartha, Nyoman Gede Mayna Divadana, Kadek Maysitha, Ni Putu Shasya Ayu Ni Wayan Noviana Safitri Ni Wayan Rika Kumara Dewi Nugraha, Iwan Saka Paramarta, Kadek Yoga pinaria, ni wayan chintia Pitanatri , Putu Diah Sastri Prabawa Putri, Gusti Agung Ayu Novanda Prabawati, Ni Putu Diah Pradyumna, Ayu Gania Prastha Adyatma Pratama, I Wayan Adi Pratiwi, Kadek Andita Dwi Prita Artika, Made Prof. Dr.I Nengah Suparta,M.Si . Putu Melista Putri Putu Puja, Ida Bagus Rukmiyati , Ni Made Sri Sabudi, I Nyoman Sukana Sadjuni , Ni Luh Gede Sri Santi Diwyarthi, Ni Desak Made Sari, Ni Komang Della Puspita Sastri Pitanatri, Putu Diah Segaradana, I Putu Jimmy Sri Sadjuni, Ni Luh Gede Sukma Dinda, Ni Made Ayu Sulistyawati, Ni Luh Ketut Sri Suryananta, I Putu Bagus Wahyuni, Ni Made Mega Weda, Ni Putu Risa Sasikirana Wiartha, Nyoman Gede Mas Wiartha, Nyoman Gede Mas Wiartha Wiguna, I Komang Bintang Tri Winanti, Ni Nyoman Marsya Witarsana , Agung Gede Witarsana, I Gusti Agung Gede