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Journal : E-Journal Of Cultural Studies

POWER OF MEDIA IN INDUSTRIALIZATION OF BALINESE POP MUSIC Ardini, Ni Wayan; Wirawan, A.A Bagus; Suarka, I Nyoman; Sugiartha, I Gede Arya
E-Journal of Cultural Studies Vol 8 No 4 (2015): Volume 8, Number 4, November 2015
Publisher : Cultural Studies Doctorate Program, Postgraduate Program of Udayana University

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Abstract

The development of technology, the economic system, and the culture of new music, has caused the Balinese pop music to be industrialized since 1990s. The existence of many recording studios and musicians (composers, singers, and music players) and many other related products all over Bali has also contributed to this. Through the recording products, various types of direct performances and so forth have caused the Balinese pop music to be the commodity of the capitalistic pop culture which is preferred by society. Such industrialization is formed by the power of media (musicians), capitalistic power (the capital owner such as the producer/recording studio owner), and the power of media. This present study was conducted in order to identify the phenomenon of one of three powers in such industrialization, namely, the power of media, especially television. The result of the study shows that the power of television media in the industrialization of the Balinese pop music is the resource which contributes to the distribution of products which are produced for the market or the prospective market in Bali. The television studio which plays the greatest role is the Bali TV. It was established in 2002, namely, the year when the political decentralization in Indonesia started, following the reformation era which started in 1998. Through the regional autonomy, the ethnical local cultures in Indonesia, including the Balinese pop music, were empowered. The Bali TV with “Ajeg Bali” as its ideology has what is called “Klip Bali”, “Tembang Bali” (100% local)”, and “Samatra Artis Bali” programs. The viewers from all over Bali like such programs very much. The more often they are presented (viewed and listened to), the more the Balinese pop music products obtain the promotional and marketing value. A great number of products, including the Balinese pop music, are continuously introduced to the society. The power of media has developed into capitalism and the Balinese community has become the object of its consumption.
Co-Authors Ade Surya Firdaus Ade Surya Firdaus Agus Cahyadi Agustinus Sani Aryanto Anak Agung Bagus Wirawan Andreani, Ni Putu Elvian Anedya Wardhani Anggraini, Raden Roro Anggita Arba Wirawan, I Komang Ariesta, I Made Jacky Bhumi, I Made Bayu Puser Cahyadi, Agus Christianus Billy Antonio Gan Clarissa Jessy Setiawan Dana, I Komang Restika Daren, Violiendra Calvin Darmawan, I Putu Ikka Darmayuda, I Komang Debora Dyan Ayu Stevany Desak Made Suarti Laksmi Dewa Ayu Putu Winda Suari Dewi, Ni Made Padma Dewi, Ni Putu Putri Laksmi Fardian, Fardian Firdaus, Ade Surya Gan, Christianus Billy Antonio Gede Pasek Putra Adnyana Yasa Gede Rama Sudarsana Gusti Ayu Ary Purnami I Dewa Putu Ari Kresna Artha Negara I Gede Arya Sugiartha, I Gede I Gede Arya Sugiartha, I Gede Arya I Gede Mawan I Gede Mudana I Gede Raditya Yudhistira I Gede Yudarta, I Gede I Kadek Nuryawan I Ketut Putra Adi Utama I Komang Arba Wirawan I Komang Aryadi Arnata I Komang Sudirga I Made Dian Saputra I Made Jacky Ariesta I Made Kartawan I Made Wiradnyana I Nengah Duija I Nyoman Larry Julianto I Nyoman Sedana, I Nyoman I Nyoman Suarka I Nyoman Temon Astawa I Putu Adis Putra Kencana I Putu Ikka Darmawan I Putu Sudira I Wayan Adnyana I Wayan Dibia I Wayan Mardana Putra I Wayan Putu Yasa I Wayan Sugita Kadek Allan Dwi Amica, Kadek Kaiway, Yudhi Aji Ristanto Ketut Sumerjana, Ketut Kirana, Bunga Flamboyan Komang Wira Adhi Mahardika Lamba, Linesti Laning, Billy Syalom Lee, Yngwie McCuaren Linesti Lamba Luh Made Wardyaningsih Luthfiansyah, Muhammad Raihan Luthfiansyah Made Iwan Indrawan Jendra Manik, I Made Dwi Rustika Maria Maya Aristya Matanari, Oang Gabriel Mayura, I Putu Nanda Yoga Merry Dwika Larasati Zaluchu MS Prof. Dr. I Wayan Rai . Ni Ketut Yoni Riskayanti Ni Luh Eka Armoni Ni Luh Putu Juliastini Ni Luh Sustiawati Ni Made Ayu Dwara Putri Ni Made Padma Dewi Ni Nyoman Perni Ni Nyoman Sri Astuti Ni Putu Sumariani Ni Putu Verenita Sintya Devi Nugraha, Albertus Febri Obet Oang Gabriel Matanari Oang Gabriel Matanari Palijama, Tirza Viona Prasetya, I Komang Wahyu Prasetyo, Guntur Eko Putra Kencana, I Putu Adis Putra, I Pt. Lukita Wiweka Nugraha Putri Gracia Simatupang Putu Adi Darma Putra Raden Roro Anggita Anggraini Rahma, Diva Sherina Ricky Irawan Sabath, Brill Obed Santosa, Hendra Setiawan, Clarissa Jessy Shania Noor Aisyah Sitepu, Solideo Tanmamana Sudirana, I Wayan Susanthi, Nyoman Lia Tamba, Rivaldo Adrianus Uttama, Putu Gde Chaksu Raditya Wahyu Sri Wiyati Wayan Karja Wijaya, I Nyoman Cahyadi Winata, I Gede Awangga Surya Putra Wiyati, Wahyu Sri Yngwie McCuaren Lee Yonathan Wijaya Yudana, I Gede Yusuf Arrahman