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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Wacana Ekonomi Edu Cendikia: Jurnal Ilmiah Kependidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Legal and Cultural Analytics (JLCA) Jurnal Multidisiplin West Science Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) West Science Interdisciplinary Studies e-Jurnal Apresiasi Ekonomi West Science Interdisciplinary Studies West Science Social and Humanities Studies The Eastasouth Journal of Information System and Computer Science Science Information System and Technology Journal of Economics, Management, Accounting and Computer Applications
Ni Desak Made Santi Diwyarthi
Politeknik Pariwisata Bali
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Pengemasan dan Pemasaran Produk Desa Wisata: Studi Kasus di Desa Tegaljadi Ni Desak Made Santi Diwyarthi; Putu Diah Sastri Pitanatri; Nyoman Gede Mas Wiartha; Ni Wayan Chintia Pinaria
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 5 No. 2 (2026): Juni 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v5i2.8505

Abstract

Community-based tourism encourages tourism villages to enhance the competitiveness of local products through more innovative packaging and marketing strategies. However, most entrepreneurs in Tegaljadi Village, Tabanan Regency, continue to face limitations in product packaging, brand identity development, and the utilization of digital media as promotional tools. This community service program aimed to improve entrepreneurs’ knowledge and understanding of product packaging and digital marketing to support sustainable tourism village development. The program was conducted from March to April 2026 and involved five MSME owners as a pilot project group. A participatory approach was employed through several stages, including observation, socialization, demonstrations, practical activities, and evaluation. The results indicate that participants’ average level of understanding increased from 2.80 to 4.19, representing an improvement of 49.64%. Furthermore, 80% of the participants began utilizing social media as a promotional tool, while 80% successfully developed stronger product identities through improved packaging designs and labeling. The program also fostered collaboration between MSME actors and the local community in promoting natural honey, traditional Balinese coffee, and jaje kaliadrem as flagship products of the tourism village. These findings suggest that community-based socialization can serve as an effective strategy for enhancing the capacity of local entrepreneurs while strengthening the long-term competitiveness of tourism villages.
Marketing Innovation, Employee Competence, Customer Orientation, and Product Quality on Market Performance and Organizational Reputation in Indonesian Multinational Companies Iswanto Iswanto; Ni Desak Made Santi Diwyarthi; I Wayan Adi Pratama
Jurnal Wacana Ekonomi Vol 25 No 1 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i1.43405

Abstract

This study examines the effects of marketing innovation, employee competence, customer orientation, and product quality on market performance and organizational reputation among Indonesian multinational companies. In an increasingly competitive global business environment, these factors are recognized as key strategic resources that determine both operational success and long-term corporate image. Using a quantitative research design, data were collected from 150 respondents via a Likert scale (1–5) and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results show that all four independent variables—marketing innovation, employee competence, customer orientation, and product quality—positively and significantly influence market performance. Furthermore, these variables also exert significant positive effects on organizational reputation, both directly and indirectly through market performance. Among them, product quality exhibits the strongest effect on market performance, while market performance itself significantly enhances organizational reputation. The findings suggest that the synergy between innovative marketing, competent human resources, customer focus, and superior product quality contributes to improved competitiveness, customer satisfaction, and reputation building. This study provides valuable theoretical and managerial implications for multinational corporations operating in Indonesia, emphasizing the importance of continuous investment in innovation, employee capability development, customer relationship management, and product quality assurance to sustain high performance and a positive organizational reputation in both global and local markets.
Online Review Impact on Online Travel Agent toward Room Purchase Intention Ni Made Riani Puspasari; I Wayan Jata; Nyoman Gede Mas Wiartha; Ni Desak Made Santi Diwyarthi
Jurnal Multidisiplin West Science Vol 4 No 12 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i12.2857

Abstract

The advancement of information technology has reshaped consumer behavior in the tourism and hospitality sectors, particularly in hotel selection. Online reviews on Online Travel Agency (OTA) platforms have become critical sources of information, influencing purchase decisions. This study investigates the effect of online reviews on hotel room purchase intentions in Bali. Using a quantitative approach, data were collected from 100 purposively sampled respondents who had not previously stayed in Bali hotels but intended to book. Online reviews were measured across three dimensions: credibility, expertise, and pleasantness, while purchase intention was assessed through stimulation, awareness, and information-seeking. Results from descriptive and inferential analyses, including simple linear regression, show that online reviews have a positive and significant impact on purchase intentions. Online reviews explain 37.5% of the variance in purchase intention, indicating their substantial influence, while 62.5% of variance is attributed to other factors. Findings suggest that credible and informative reviews enhance consumer trust and booking likelihood. Hotels are recommended to actively encourage positive reviews, respond professionally to feedback, and leverage review insights to improve service quality and digital marketing effectiveness.
Tourism Satisfaction Analysis in Bali’s Glamping as Tourism Packages: Women Solo Traveller’s Perspective Ni Desak Made Santi Diwyarthi; Nyoman Reni Ariasri; Made Darmiati
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i3.6159

Abstract

Bali continues to diversify its tourism offerings, glamping—glamorous camping that blends nature with modern comfort—has emerged as a favored choice among women solo travelers. This study investigates the satisfaction levels of women traveling alone who participated in glamping experiences in Candi Kuning Village, Tabanan, Bali. Using a mixed-method approach, data were gathered through questionnaires from 30 respondents and in-depth interviews with 10 participants. Quantitative analysis was conducted using the Customer Satisfaction Index (CSI) and Importance-Performance Analysis (IPA), while qualitative insights were explored through thematic analysis. The CSI score of 83.5% places traveler satisfaction in the “very satisfied” category. IPA results highlighted that the most valued aspects were interpersonal interactions, cultural storytelling, and the perceived safety and empathy of service providers. Conversely, operational elements such as food service procedures and pricing transparency were deemed less critical. Notably, environmental cleanliness—while highly rated—was considered excessive by some travelers who preferred deeper cultural authenticity. This study concludes that women solo travelers seek personalized, emotionally engaging, and culturally immersive experiences over standardized service components. Recommendations are offered to optimize glamping tourism packages through flexible, co-created, and transformative experiences that align with the evolving preferences of this demographic.
Kolaborasi Pentahelix dalam Pengembangan Akomodasi dan Pemasaran Wisata Budaya yang Ramah Lingkungan dan Berkelanjutan di Desa Wisata Taro Ni Desak Made Santi Diwyarthi; Nyoman Gede Mas Wiartha; Fakhri Fakhrur Rozy; Ardhana Reswari Masykuri; I Wayan Jata
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i4.6305

Abstract

This study aims to analyze the roles and challenges of accommodation management in supporting the sustainability of Taro Tourism Village, by examining the integration of cultural, local economic, and environmentally friendly aspects. The research adopts a qualitative approach with a case study method, focusing on field observations, in-depth interviews with homestay managers, village leaders, tourists, and regional policymakers, as well as a literature review based on the pentahelix theory. Data analysis was conducted through source and method triangulation to obtain a comprehensive understanding of the dynamics of accommodation management in the tourism village. The findings reveal that most accommodations in Taro Tourism Village are still managed conventionally, with a low level of adoption of environmentally friendly practices and digitalization. The local community plays a dominant role in operational aspects but remains less involved in strategic decision-making and digital marketing. This gap has caused accommodations to function suboptimally as instruments of local economic empowerment. Nevertheless, there is great potential for developing community-based homestays through multi-stakeholder (pentahelix) collaboration, integration with digital marketing, and capacity-building in sustainable service and management. Conceptually, this study emphasizes the importance of repositioning accommodation as a strategic element of cultural tourism. Practically, the results offer policy recommendations to strengthen the competitiveness of tourism villages in Bali through the development of accommodations oriented toward sustainability, community participation, and digital technology.
The Effect of Work Discipline on Employee Performance at Sadara Resort Ni Komang Yuni Pratiwi; Nyoman Gede Mas Wiartha; Kadek Andita Dwi Pratiwi; Ni Desak Made Santi Diwyarthi
West Science Interdisciplinary Studies Vol. 4 No. 07 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i07.2958

Abstract

The hospitality industry relies heavily on the quality of its human resources to deliver excellent service and maintain customer satisfaction. Employee performance is one of the primary determinants of organizational success, while work discipline serves as a fundamental factor influencing employees' ability to perform effectively. This study aims to analyze the effect of work discipline on employee performance at Sadara Resort. A quantitative research approach was employed using a simple linear regression model. Data were collected from 84 employees representing eleven operational departments through structured questionnaires. Prior to hypothesis testing, the research instruments were examined using validity and reliability tests. The findings indicate that all questionnaire items were valid, with correlation coefficients ranging from 0.816 to 0.913, while both variables demonstrated excellent reliability with Cronbach's Alpha values of 0.947. Descriptive analysis revealed that work discipline achieved a mean score of 3.74 and employee performance obtained a mean score of 3.50, both categorized as good. The hypothesis testing results showed that work discipline has a positive and statistically significant effect on employee performance (t = 13.152; p < 0.001). Furthermore, the coefficient of determination (R² = 0.678) indicates that work discipline explains 67.8% of the variation in employee performance, while the remaining 32.2% is influenced by other variables not examined in this study. The findings support Goal Setting Theory, suggesting that employees who consistently comply with organizational rules, demonstrate responsibility, and effectively manage their working time tend to achieve higher levels of performance. The study recommends strengthening supervisory practices, reinforcing Standard Operating Procedures (SOPs), conducting regular employee briefings, and improving time management to further enhance employee performance and service quality in the hospitality industry.
The Influence of Strategic Planning and Analytical Maturity on Organizational Performance in Implementing Business Intelligence in Indonesia Eri Mardiani; Ivon Arisanti; Diky Wardhani; Ni Desak Made Santi Diwyarthi
The Eastasouth Journal of Information System and Computer Science Vol. 1 No. 02 (2023): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v1i02.180

Abstract

This research delves into the dynamics of intricate Business Intelligence (BI) deployments in Indonesian startups, emphasizing the interplay of organizational performance, analytical maturity, and strategic planning. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was utilized in the study, which had 187 individuals from several industries, to examine the linkages and extract significant findings. The results showed three strong positive relationships: organizational performance is positively impacted by strategic planning, analytic maturity has a considerable impact on organizational performance, and strategic planning influences analytic maturity. Large impact sizes and statistical robustness characterize these practically meaningful associations. This study adds to our understanding of BI adoption in the particular setting of startups by highlighting the crucial roles that mature analytics and strategic planning play in fostering organizational success.
Bibliometric Analysis of Human‑Centered AI Research in Southeast Asia (2015–2025) Loso Judijanto; Ni Desak Made Santi Diwyarthi
The Eastasouth Journal of Information System and Computer Science Vol. 3 No. 02 (2025): The Eastasouth Journal of Information System and Computer Science (ESISCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esiscs.v3i02.799

Abstract

This study does a⁠ bibli⁠ometric analysis of human-cent⁠ered artificial intelligence (HCAI) research in Southeast Asia from 2015 to 2025,⁠ with th⁠e objective of mapping publishing trends, conceptual frameworks, and collaborative networks in the region. The investigation, utilizing the Scopus database an⁠d v⁠isual⁠ization tools l⁠ike VOSviewer and Bibliometrix, indicates that fundamental AI con⁠cepts—namely artificial inte⁠lligence, machine⁠ learning, and deep learni⁠ng—function as pivotal anc⁠hors in the literature. These technical themes increasingly converge with human-centered areas, including explain⁠able AI, user-centered design, ethic⁠al tech⁠nology, and healthcare applications. The research designates S⁠ingapore as the pr⁠eeminent center for regional and international col⁠laboration, succeeded by Malaysia, Indonesia, Vietnam, and the Philippines. Institutional networks⁠ prioritiz⁠e significant contributions from technological universities⁠ and⁠ medical research institutions. The results demonstrate a distinct transition towards in⁠tegrative and value-oriented AI r⁠esearch that incorporates transparency, user empowerment, and social accountability in technical⁠ advancemen⁠t. This study offers a comprehensive assessment of current scholarship and identifies prospects for future research, pol⁠icymaking, and international collaboration in pr⁠omoting human-centered AI throu⁠gh⁠out Southeast Asia.
The Effect of Work Discipline on Employee Performance at Sadara Resort Ni Komang Yuni Pratiwi; Nyoman Gede Mas Wiartha; Kadek Andita Dwi Pratiwi; Ni Desak Made Santi Diwyarthi
West Science Interdisciplinary Studies Vol. 4 No. 07 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i07.2958

Abstract

The hospitality industry relies heavily on the quality of its human resources to deliver excellent service and maintain customer satisfaction. Employee performance is one of the primary determinants of organizational success, while work discipline serves as a fundamental factor influencing employees' ability to perform effectively. This study aims to analyze the effect of work discipline on employee performance at Sadara Resort. A quantitative research approach was employed using a simple linear regression model. Data were collected from 84 employees representing eleven operational departments through structured questionnaires. Prior to hypothesis testing, the research instruments were examined using validity and reliability tests. The findings indicate that all questionnaire items were valid, with correlation coefficients ranging from 0.816 to 0.913, while both variables demonstrated excellent reliability with Cronbach's Alpha values of 0.947. Descriptive analysis revealed that work discipline achieved a mean score of 3.74 and employee performance obtained a mean score of 3.50, both categorized as good. The hypothesis testing results showed that work discipline has a positive and statistically significant effect on employee performance (t = 13.152; p < 0.001). Furthermore, the coefficient of determination (R² = 0.678) indicates that work discipline explains 67.8% of the variation in employee performance, while the remaining 32.2% is influenced by other variables not examined in this study. The findings support Goal Setting Theory, suggesting that employees who consistently comply with organizational rules, demonstrate responsibility, and effectively manage their working time tend to achieve higher levels of performance. The study recommends strengthening supervisory practices, reinforcing Standard Operating Procedures (SOPs), conducting regular employee briefings, and improving time management to further enhance employee performance and service quality in the hospitality industry.
Co-Authors Adinda Prasetya Yulianti Afen Prana Utama Sembiring Ai Rainaya Cahyani Anak Agung Ayu Sri Maharani Anak Agung Gede Rama Kusuma Ningrat Anak Agung Made Restu Adi Wiguna Annisa Larasati Anggreni Ardhana Reswari Masykuri Arnes Yuli Vandika Ayu Irmma Trisania Pramesti Ayu Ulan Permatasari Bambang Suharto Bekti Setiadi Benediktha Aprilliani Midun Cahyo Purnomo Loanata Citrawati, Luh Putu Claudia Claudia Darmawan Listya Cahya Delviola Stefani Paschalia Karnoto Diky Wardhani Dito Anurogo Efa Irdhayanti Eri Mardiani Fachrurazi Fakhri Fakhrur Rozy Felicita Maya Anggita Fitri Rezeki Gusti Agung Ayu Novanda Prabawa Putri Habibi Habibi Harlina, Sitti Hartutik Hartutik Hendri Khuan I Gede Made Indra Guna Saputra I Gusti Agung Gede Witarsana I Made Sucipta Adnyana I Nyoman Sukana Sabudi I Nyoman Triana Putra I Putu Adi Suantara I Putu Aditya Widyanata I Putu Ari Wijaya I Putu Arya Agastya I Putu Arya Dharma Putra Pradyasta I Putu Dharma Arya Pratama I Putu Dipta Surya Surya Advika I Putu Raka Kamista Putra I Putu Sila Smara Lingga Buana I Wayan Adi Pratama I Wayan Adi Pratama I Wayan Jata I Wayan Reyvas Octa Pramesta I Wayan Witranatha Ida Bagus Ade Pradnyana Ida Bagus Yoga Saputra Irfan Maulana Irvan Syahputra Iswanto Iswanto Ivon Arisanti Iwan Harsono Jata, I Wayan Johnatan Christian Emmanuel Julio Marvel Giri Kadek Andita Dwi Pratiwi Kadek Liana Tejawati Kadek Rian Permana Kadek Rivaldo Grey Kalpikawati, Ida Ayu Ketut Dinda Pebriyanti Ketut Nia Natasha Wira Komang Indah Cahaya Dewi Kosasih Kristiurman Jaya Mendrofa Kusumarini, Indah Loso Judijanto Made Darmiati Made Kartika Candra Dewi Made Yudhawijaya Maswiartha, Nyoman Gede Muchlis Daroini Muhammad Ade Kurnia Harahap MUHAMMAD YUSUF AR Naufal Rafi Dziaulhaq Nekky Rahmiyati Ni Gusti Ayu Made Yuliana Dewi Ni Kadek Ayu Maharani Ni Komang Carrissa Ayu Putri Ni Komang Yuni Pratiwi Ni Luh Gde Sri Sadjuni Ni Luh Putu Dela Pramesti Putri Ni Made Dinda Amara Laksmi Ni Made Riani Puspasari Ni Made Sherly Antari Putri Ni Made Suastini Ni Made Yuna Sugiantari Ni Putu Ayu Gita Sintya Dewi Ni Putu Putri Padma Wulandari Ni Wayan Amelia Pratiwi Ni Wayan Ari Astiti Putri Ni Wayan Chintia Pinaria Ni Wayan Diah Satya Upayanti Odelia Valda Ichwan pinaria, ni wayan chintia Prastha Adyatma Priscilla Patricia Budi Darma Putu Divyanti Permata Devi Rahmi Setiawati Reni Ariasri, Nyoman Robertus Adi Nugroho Sastri Pitanatri, Putu Diah Satria Yudha Arya Wiraraja Septin Maisharah K Wiartha, Nyoman Gede Mas Yanti Setianti Yusda, Desi Derina Zunan Setiawan