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Journal : AkMen JURNAL ILMIAH

PEMANFAATAN MACHINE LEARNING UNTUK ANALISIS ULASAN PELANGGAN DAN KINERJA PENJUALAN DI TOKOPEDIA Agustini, Agustini; Akib, Asrijal
AkMen JURNAL ILMIAH Vol. 22 No. 1 (2025): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/akmen.v22i1.5451

Abstract

This study analyzes Tokopedia customer reviews to link review characteristics with sales indicators and to deliver an operational ranking tool. Using the public file tokopedia-product-reviews-2019.csv (40,476 reviews, 3,662 products, 158 shops, 5 categories), text was normalized, Indonesian stopwords were removed with Sastrawi, types were fixed, and duplicates were pruned. Star ratings were mapped as weak labels for negative, neutral, and positive sentiment. Descriptive analyses covered rating and sentiment distributions, category sales, top and bottom products, extreme reviews, and the 30 most frequent words. A composite Best Product to Sell index was proposed: 0.5·sold_norm + 0.3·avg_rating_norm + 0.2·pos_ratio_norm, with a minimum review threshold and min–max scaling. Findings show a strong positive skew in ratings and sales concentrated in a small set of SKUs and categories (notably sports, electronics, fashion). Negative reviews focus on shipping delays, packaging safety, and order administration, while positive reviews fit to description, quality, fast shipping, and price. The index highlights candidates for scale up and flags items needing diagnosis, offering a reproducible and extensible workflow for marketplace portfolio decisions.
Co-Authors Adolf, Bastian Adriani, F. Adriani, F. Adriman, Adriman Aeni, EN Aeni, EN Afriana, Munthe Richa Agustina Multi Purnomo Ahmad Faizal Ahmad, Syukraini Akib, Asrijal Alfaina, Nurul Ali Alamsyah Kusumadinata Anandita Eka Setiadi Angelina H., Stephanie Dameria Ani Kristianingsih Apriani, Rini ArdhyArini, Novie Asri Meiwulantari Aulia Kirana, Aulia Bakhita, Rona Maulidia Bakti, Rizal Beniqna Maharani Besmaya Budiarti, Nana Bustaman, Yosman Dea Fitria Sela Destia Aktarina Devi, Melisa Rosiana Dewi Fatmawati Djoko M Hartono Dwi Purnomo Emilia, Eva Fariz, Miftakhul Fauzan . Fauziah Fauziah Fidyanti, Ammy Ghina Hamidah Hanun Hadimuljono, Jonathan S Hadimuljono, Jonathan S Hanifah, Eva Noviani Hanifah, Eva Noviani Harahap, Rindom Haryoto Kusnoputranto Hasiyati, Ratna Hastuti, Sulistya Hastuti, Sulistya Heryanto Heryanto Hidayat, Holid I Gede Sudirtha Idi Warsah Iriani, Oktarina Sri Irma Puspitasari, Irma Istiyanie, Dewi Juwita, Anita Kamaluddin Kamaluddin khusnul khotimah Kurniati, Echi La Ode Nggawu Laila Sari Made Diah Angendari Mandala, Nesha Adelina Maria Fitriah Marliyani, Indah Maulia Isnaini Maulida, S S Maulida, S S Megawati - Nahdiana, Nahdiana Naja, Nadia Syahran Nopi Anggista Putri Novianty Djafri Noviyana, Meta Nuraini El Fajri Nurhamidah Nurhamidah Nurma Yunita, Nurma Nurmila, Samhatul Nurmila, Samhatul Olinfia, Anisa Parhusip, Akdel Pitaloka, Fajar Pramudani, Nadia Prasetyo, A.H Purnamasari, Elvira Purnomo, Agustina M. Rahmadanti, Tisah Rahman, Khafi Maulana Raihani, Hapsari Syarifa Rifda Ratnamulyani, Ike Atikah Ratnamulyani, Ike Atikah Redjeki, Finny Rini Wahyuni Rita Rahmawati Rohana, R. Sejati, Sugeng Selvianasari, Santi Setianingsih, Anjar Dewi Setiawan, Koesworo Sikki, Nurhaeni Siti Nurul Hikmah Sudjana, Krisna Suhardiman Suhardiman Sukaesah, Isoh Sukardi Sukardi Sukarelawati . Sukarelawati, Sukarelawati Sukarman Sukarman Suliyanti, Eti Sunandar, Ari Sunarjanto, Djoko Sunarjanto, Djoko Suryandari, Arum Puri Tadjudin, E Tami, Nabila Emelda Undang Suryatna Utami, Arizka Dewi Waruwu, Sabarani Wati, Devi Setia Wiji Nasrudin Wulan Dari, Wulan Yunita Anggriani Yusar, Febrina Zuliasari, Wenny