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All Journal Laa Maisyir Jurnal Ekonomi Islam KONTEMPLASI: JURNAL ILMU-ILMU USHULUDDIN JITROKOM Arabi : Journal of Arabic Studies Humanistika : Jurnal Keislaman Arabiyatuna : Jurnal Bahasa Arab Ganaya: Jurnal Ilmu Sosial dan Humaniora Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL MANAJEMEN BISNIS Jurnal Tabarru': Islamic Banking and Finance JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ilmu Manajemen SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Journal of Enterprise and Development (JED) Quantitative Economics and Management Studies Journal La Sociale Akuntansi Bisnis & Manajemen (ABM) Mejuajua Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Harvester: Jurnal Teologi dan Kepemimpinan Kristen Moneter : Jurnal Keuangan dan Perbankan Innovative: Journal Of Social Science Research Kartika: Jurnal Studi Keislaman Madani: Multidisciplinary Scientific Journal Jurnal Informatika Ekonomi Bisnis Majapahit Journal of Islamic Finance dan Management At- Ta'lim : Jurnal Pendidikan Majapahit Journal of Islamic Finance dan Management Jurnal Akuntansi Hukum dan Edukasi J-CEKI
Budi Harianto, Budi
Fakultas Ushuludin, Adab, dan Dakwah, IAIN Tulungagung
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Strategi Konten Kreatif Dalam Membentuk Citra Merek Di Media Sosial: (Studi Kasus Pada Usaha Konten Kreatif Yelo Studio) Fani, Mukhammad As Alukal Huda Mei; Daulay, Aqwa Naser; Harianto, Budi
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 7 No 3 (2024)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v7i3.3467

Abstract

This study examines creative content strategies in shaping brand image on social media, focusing on PT. Yelo Solusi Kreativa and Rio Purba as the founder. The background of this research is the rapid development of information technology, which has made social media an essential platform for companies to expand their marketing reach and strengthen relationships with consumers. The study aims to understand the effective and strategic application of creative content in shaping brand image. The research method uses a descriptive qualitative approach with content analysis. Primary data were obtained through in-depth interviews, and secondary data came from books, journals, the internet, and other relevant sources. The research subjects were selected through purposive sampling, involving individuals with knowledge and experience related to the topic. Data collection techniques included interviews, observation, and document analysis. The analysis was conducted systematically and objectively to identify relevant characteristics. The results showed that Rio Purba uses personal social media as a communication and information tool. Social media content was categorized into four types: collaboration, entertainment, information, and education. From June 2023 to March 2024, 45 pieces of content were collected and analyzed. Collaborative content played a role in building personal branding and increasing followers. Entertainment and educational content helped maintain audience engagement. The study concludes by emphasizing the importance of creative content strategies in shaping a strong and relevant brand image on social media, which not only enhances visibility but also strengthens relationships with consumers.
Analisis Keberlanjutan Bisnis Kebun Binatang Medan Ditinjau Dari Prespektif Ekonomi Islam Azzahra, Alivia; Arif, Muhammad; Harianto, Budi
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 2 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i2.27421

Abstract

This research aims to find out and examine how sustainable the Medan Zoo business is from an Islamic Economic Perspective.  Running a sustainable economy can be said to be the same as upholding Islamic law. Medan Zoo is one of the oldest tourist attractions in Indonesia which has a diversity of animals and is an educational place. However, in the past 2 years there have been various problems, one of which is that several rare animals have died. This research uses qualitative research methods with an observation and literature study approach. The results of this research show that the Medan city government has not been optimal in its efforts to sustain the Medan Zoo garden business from an Islamic economic perspective. This can be seen from humans as zoo managers who are less than optimal in caring for the animals in the Medan Zoo because salaries are not given. , The environment is damaged due to the lack of more attention from the city government as the person responsible for the Medan Zoo, and a decrease in profits caused by no change in quality both in terms of environment and facilities as well as competition with other tourist attractions
Bilik Toleransi Sebagai Simbol Gerakan Sosial Keagamaan Masyarakat Desa Segaran Wates Kediri Putera, Faga Pandunata; Harianto, Budi
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 1 (2024): Madani, Vol. 2, No. 1 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10651395

Abstract

Segaran Village is one of the villages in Wates District, Kediri Regency. The community of Segaran Village is a heterogeneous society, especially in terms of religion, namely Christianity and Islam. With Islam being a minority in Segaran Village, it does not make them feel marginalized or conversely, Christians feel powerful. The existence of a tolerance booth is an example of the high level of tolerance in Segaran Village. The main purpose of establishing this tolerance booth is a place for communication. Therefore, this research aims to find out how the tolerance booth a is a symbol of the social religious movement of the people of Segaran Village and how the social interactions of the people in Segaran Village. This type of reseacrh is qualitative research wit a case study approach. The data collection techniques used in research were interviews and observation. This research uses Georg Simmel’s theory of social interaction which focues on the concept of interaction based on type and form. The results of the research show that the tolerance booth as a symbol of the social reilgious movement of the peopleof Segaran Village, has become its own symbol of heterogeneous society, especially in terms of religion and the people of Segaran Village who highly value tolerance.
Dominasi Patriarki Dalam Tradisi Mendhak Sanggringan di Desa Tlemang Lamongan Afifah, Fika Nur Aghni; Harianto, Budi
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 1 (2024): Madani, Vol. 2, No. 1 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10658294

Abstract

This research examines the patriarchal dominance found in the Medhak Sanggring tradition in Tlemang Lamongan Village. Mendhak Sanggring is a tradition carried out to commemorate the death and graduation day of the village founder, Ki Buyut Terik. In its implementation, there are four traditional stages, namely sitting in the spring, cleaning the cungkup (grave), puppet performances and cooking goat meat, as well as cooking sanggring vegetables and visiting the grave. In practice, all stages are mostly carried out by men. Women are only assigned to strategic tasks such as cooking. This research uses descriptive qualitative methods with direct data collection techniques in the field, namely observation and interviews. The results of this research are that the people of Tlemang Village are not aware of the patriarchal culture contained in the Mendhak Sanggring tradition because the tradition has existed since before they were born. So the domination of men is always considered normal because the rules that have been applied since the past have been like that. Then, forms of male domination can be seen at every stage of the tradition, starting from forming a committee, sitting at the spring, cleaning the grave, to cooking sanggring vegetables.
Analysis of the application of Sharia principles in student savings products Erlina, Erlina; Yanti, Nursantri; Harianto, Budi
SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Vol 6 No 3 (2024)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/serambi.v6i3.1441

Abstract

This research aims to determine the application of Sharia principles to student savings at Bank Syariah Indonesia KCP Simpang Limun and to explain the application of the contracts used in student savings. This research includes field research with a qualitative approach. In terms of its nature, the research is descriptive and analytical. Data was obtained using primary and secondary data by taking samples from staff employees of Bank Syariah, which were taken from interviews regarding student savings. The research results show that Islamic Sharia has implemented student savings at this bank. However, the bank still needs to carry out a less active and effective level of promotion, so student savings are still relatively low. Bank staff must strive for more active and effective marketing in increasing awareness about the benefits of student savings products to encourage more potential customers. Public interest statements As banks adopt these strategies to improve customer satisfaction, the public can expect increased competition in the banking sector. This competition may lead to better services, lower fees, and more innovative products, benefiting consumers. Article Info: Received 6/13/2024 | Revised: 9/28/2024 | Accepted: 9/23/2024 | Online First 9/29/2024
The Effect of Service Quality, Insurance Costs, and Installment Size on Customer Satisfaction Multi-Purpose Financing: Case Study at Bank Sumut Syariah Padangsidimpuan Afriani, Lilia; Syahriza, Rahmi; Harianto, Budi
Journal La Sociale Vol. 5 No. 4 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i4.1213

Abstract

This research aims to analyze the influence of service quality on customer satisfaction, the influence of insurance costs on customer satisfaction and the size of installments on customer satisfaction for multi-purpose financing at the Sumut Syariah Bank, Padangsidimpuan Branch. This research uses primary data by distributing questionnaires to multi-purpose financing customers. The population of this research is all multi-purpose financing customers with a total of 862 people. The sample used in this research was 90 respondents. The validity test uses the Pearson Product Moment correlation test, while the reliability test uses Cronbach alpha. Classic assumption tests include normality tests, multicollinearity tests, heteroscedasticity tests and autocorrelation tests. Hypothesis testing in this study used multiple linear regression analysis. The research results state that service quality and insurance costs partially have a positive and significant effect on customer satisfaction. This means that the higher the quality of service provided will increase customer satisfaction, and the suitability of the insurance costs provided with the benefits obtained by the customer will provide a level of customer satisfaction. Meanwhile, the installment amount does not have a significant effect on customer satisfaction, this is because previously the installment amount had been analyzed using scoring analysis which had an influence on the installment amount.
Analysis of Assalam Family Product Elements in the Implementation of Tabarru' Fund Management: A Case Study on PT. AJS Bumiputera, Medan Branch Ritonga, Ainun Jakia; Indra, Ahmad Perdana; Harianto, Budi
Journal La Sociale Vol. 5 No. 5 (2024): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v5i5.1360

Abstract

Insurance is a form of financial protection that provides a guarantee of payment or benefit in the face of certain risks or losses. If the unexpected risk befalls one of the participants, the loss will be borne together. The purpose of this study is to analyze and describe the elements of Assalam Family products in the context of the implementation of tabarru' fund management at PT. Bumiputera Sharia Life Insurance Medan Branch. This study uses a type of field research, with qualitative research methods, exploring data through interviews, observations, and document analysis. The results of the research obtained are that the Assalam Family Product Element uses the tabarru' contract as the basis for its implementation. The process involves two procedures, namely requesting an Assalam Family sharia life insurance policy and submitting a claim. Tabarru' funds are managed by separating participants' contributions into two separate accounts, participant savings accounts (saving system) and tabarru' accounts (non-saving system). The investment proceeds are divided 70% for participants and 30% for the company, with a risk management commitment of 50% of the contribution. The allocation of funds is invested in sharia stocks and bonds according to sharia principles. If the tabarru' funds run out, the qardh funds are used to overcome the inadequacy, which is taken from the central Bumiputera which is realized to the branches that lack funds to pay compensation or claims submitted by participants.
Pengawasan sebagai Upaya dalam Pencegahan Pembiayaan Murabahah Bermasalah Siregar, Anri Akta Perdana; Rokan, Mustapa Khamal; Harianto, Budi
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 3 (September 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.697

Abstract

This study aims to analyze the dominant factor of Monitoring (Monitoring) as an Effort in Preventing Problematic Cheap-Based Financing KCP BSI Medan Marelan. The method used is the quantitative method, using a sample of 10 employees, the X variable is 7B and 1S and the Y variable is the supervision of cheap financing, the data collection technique used is the Likert Scale angle with data analysis techniques using factor analysis Barlett's sphericity test and Kiser-Mayer-Olkin (KMO) and the test by interpreting factors (minimum factor loading 0.4) was carried out with IBM SPSS 27 for windows. The results obtained are 2 factors are formed for monitoring (monitoring) including primary factors and factor 2 is given the name of secondary factors; the most dominant factor is the primary factor which includes character; capital, capacity and economic conditions. It can be interpreted that in carrying out protection efforts in preventing low-cost problem financing at the BSI Marelan KCP prioritizing personal and social customer relationships, business economics and conditions or business trips carried out by clients.
The Influence of Content Marketing, Online Customer Reviews, and Empathy on Purchase Decision : (Case of Camille Beauty Lip Tint on TikTok) Ritonga, Nurul Amelia Pratiwi; Soemitra, Andri; Harianto, Budi
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.952

Abstract

The skincare segment of the Indonesian cosmetics industry is currently experiencing significant growth. As a result, there is intense and increasing competition within this sector. Founded in 2018, Camille Beauty is a well-regarded beauty manufacturing company that encourages consumers to purchase its products through social media marketing, particularly on platforms like TikTok. This study aims to investigate how consumers' decisions to purchase lip tints from Camille Beauty are influenced by empathy, online customer reviews, and content marketing. The sample for this quantitative study consists of 100 current students from the FEBI Management Study Program at North Sumatra State Islamic University. The sampling method employed was purposeful sampling, a non-probability technique. Data analysis was conducted using linear regression techniques, with hypothesis testing performed through t-tests and F-tests. The study's findings indicate that, for Camille Beauty lip tint purchases, empathy, content marketing, and online customer reviews all had a positive and significant impact on consumer decisions. Data were analyzed using SPSS version 25. Overall, the study confirms that empathy, content marketing, and online customer reviews have a strong and significant influence on consumer purchasing decisions for Camille Beauty lip tints.
The Analysis of Muzara'ah System Implementation With the Prosperity of Non-Land Owning Rubber Tree Farmers in Bintais Julu village Ila Nasution; Fadhila Rahma, Tri Inda; Harianto, Budi
LAA MAISYIR: Jurnal Ekonomi Islam Vol.11 No. 2 (2024)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/lamaisyir.v11i2.52250

Abstract

Farmers' welfare is when they have a good quality of life and adequate economic stability. Welfare is not only in the economy but also in social matters such as health, education and the environment. This study aims to determine the analysis of the application of the muzara'ah system to the welfare of farmers in Bintais Julu. The method used is a quantitative approach through distributing questionnaires to respondents with the census method to 35 respondents including landowners and tenant farmers in North Padang Lawas Regency. The results of this study indicate that the muzara'ah system provides a positive and significant relationship to the welfare of farmers. It can be concluded that the muzara'ah system has a significant effect on the welfare of farmers. This muzara'ah system has a relationship of 13.6% while the remaining 86.4% is influenced by other variables not examined in this study. The muzara'ah system provides employment opportunities for sharecroppers and helps landowners in managing their gardens so as to create increased welfare between the two parties so that this system needs to be applied more widely.
Co-Authors AA Sudharmawan, AA Adenan Adenan, Adenan Afifah, Fika Nur Aghni Afriani, Lilia Ahmad Nurcholis Ahmad Sumantri - Ali Hanafiyah Rambe, Ali Hanafiyah Andri Soemitra Andrian Syaputra Anwar Syahputra, Syofyan Aprilia, Nadia Aqwa Naser Daulay Ardiani, Seli Muna Arifuddin, Nur Azzahra, Alivia Biqi Asshafah Zain Bunda, Yola Permata Erlina Erlina Esti Rahayu Fadhila Rahma, Tri Inda Fani, Mukhammad As Alukal Huda Mei Hapzi Ali Hidayatullah, Syaikhu Ihsan Ila Nasution Indra, Ahmad Perdana Intan Zarina binti Raja Zaki Hashim, Raja Irawan, Ryan Katimin, Katimin Kumala, Rahima Lestari, Arini MAKSUM PINEM Meliyani Muhajir, As'aril Muhammad Arif Muhammad Fadlan Siregar Mustapa  Khamal  Rokan Nafis, Fauzan Nasution , Muhammad Lathief Ilhamy Nasution , Yenni Samri Juliati Nasution, M. Cholis Pandapotan Nurhasanah, Upik Nuri Aslami Nursantri Yanti Nurul Jannah Nurul Syalafiyah Putera, Faga Pandunata Putri, Dwita Agustina Rahmi Syahriza, Rahmi Ritonga, Ainun Jakia Ritonga, Nurul Amelia Pratiwi Romi Nasution, Muhammad Rubiyah Yusof, Rubiyah Sarah Sabila, Sarah Sastika, Mila Shinta, Jeesica Sirad, Mochamad Chobir Sirait, Hikman Siregar, Anri Akta Perdana Siregar, Jainuddin Parlindungan Subandi Subandi Syafril Syafril Syahriza, Rami Timbul, Timbul Trisna Frianto, Herri Tuti Anggraini YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI