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Siti Amalia
Universitas Mulawarman
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Journal : JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP

 1 
Enhancing Innovative Entrepreneurial Behavior of University Alumni MSMEs Owners in Yogyakarta through Entrepreneurship Education, Attitude, Subjective Norms, and Entrepreneurial Intention. Manik, Yuni Mariani; Puspitaningrum, Yuliastuty; Amalia, Siti
Journal of Economics Education and Entrepreneurship Vol 7, No 1 (2026): JEE, APRIL 2026
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v7i1.17612

Abstract

High unemployment among educated youth highlights the need for strengthening entrepreneurial capacity and innovative behavior. Universities and the social environment play a strategic role in shaping entrepreneurial mindsets through learning, attitude development, and social reinforcement. The interplay between entrepreneurial learning, attitude, subjective norms, and entrepreneurial intention provides an important theoretical basis for understanding innovative entrepreneurial behavior. This study aims to analyze the direct and indirect influence of entrepreneurial learning, entrepreneurial attitude, subjective norms, and entrepreneurial intention on innovative entrepreneurial behavior among university alumni MSME owners in Yogyakarta. An explanatory research design with a cross-sectional survey approach was adopted. The population consisted of 270 alumni entrepreneurs, and 135 respondents were selected using purposive proportional random sampling based on Krejcie and Morgan’s table. Data were collected using a structured questionnaire and analyzed using Structural Equation Modeling (SEM) with AMOS software. Entrepreneurial learning significantly enhances entrepreneurial intention, attitude, and innovative entrepreneurial behavior. Entrepreneurial attitude significantly predicts intention and innovative entrepreneurial behavior. Subjective norms significantly influence intention but do not directly affect innovative entrepreneurial behavior. Entrepreneurial intention significantly increases innovative entrepreneurial behavior. Indirect effects confirm that entrepreneurial learning and subjective norms positively shape innovative behavior through entrepreneurial attitude and intention. Strengthening entrepreneurial learning, attitude formation, and intention is essential for fostering innovative entrepreneurial behavior. The findings imply the need to expand entrepreneurship-based curricula, experiential learning environments, and innovation-oriented youth programs within higher education.
Co-Authors Abdul Rahim Achmad Andri Adi Wijaya Adi Wijaya Afandi, Arif Afif, M Nur Agus Iwan Kesuma Agus Junaidi Aji Sofyan Effendi Aji Sofyan Effendi Akbar Lufi Zulfikar Amalia Maulina Amay Suherman Andika Arisetyawan, Andika Andriawan Kustiawan Anisa Oktiawati Annastasia Ediati Annisa Abdi Nurislam Arfiah Busari Arif, Firman Muh. Aris Maulana Ariyano Ariyano, Ariyano Auliansyah Auliansyah Bella Budiani Crisanty Sutristyaningtyas Titik Daniel Telaumbanua Dedy Arisdianto Dedy Suhartono Desy Mayangsari Dewi Saraswati Dhian Ririn Lestari, Dhian Ririn Diana Lestari Diana Lestari, Diana Dio Caisar Darma Dirga Lestari Doddy Adhimursandi Doddy Setiawan Encep Supriatna Eny Rochaida Erlida Dinia Mauliani Erni Wahyuni Erwin Kurniawan A. Ery Supardjan Fakhrurozi Ramadhan fandi akhmad Faris Gumelar Fauzian Haryadi Febriana Kadong Felisitas Defung Firmansyah, Bagas Fitriadi Fitriadi Fitriadi Mashud Fitrianitha, Dessy Geh, Bonifasius Belawan Gloria Puji Lestari Awing Gusti Umi Kalsum H. Juliansyah Juliansyah Haidir Aulia Rachman Hariyadin, Muhammad Dede Heksarini, Ariesta Hery Setiawan, Hery Hutomo, Yoyok Priyo Ika Aulia Sabilla Indah Ayu Hafizah Indah Nur Islami Indirwan Indirwan Intan Bunga Irwan Gani Irwan Wahyudi Ita Nur Itsna Jamlani Jamlani Jerry Pahlevy Mahakam, Jerry Pahlevy Jiuhardi Jiuhardi Jiuhardi, Jiuhardi Juhardi, Juhardi Juliansyah Juliansyah Juliansyah Roy July Kardila Jumrotun Ni’mah Kesuma, Agus KHARISMA, MUHAMMAD Kuswati Indra Rahayu Londong Bua, Gloria Angelina Luhfiatur Rohmah Manik, Yuni Mariani Michael Michael Michael Michael Michael Michael Muhajir Muhajir Muhammad Awaluddin Muhammad Awaluddin, Muhammad Muhammad Kharisma Muhammad Saleh Muhammad Saleh Munawwaroh, Ela Isnani Muntiari Kasi Mursalim Mursalim Musdalifah Azis Mutmainah Mutmainah Nita Noer Elvita Noor Diani Normalasari, Sefti Novita Eka Sari Nur Abella Safitri Nur Aisyah Purnama Sari Nur Rahman Nurjanana Nurjanana Pramono, Rudy Priyagus, Priyagus Puspitaningrum, Yuliastuty Putra, Fardani Putri Rahmawati Rabiatul Adawiyah Rachmad Budi Suharto Rahayu, Kuswati Indra Rahayu, Yuli Dwi Rahcmad Budi Suharto Rahmi Yuni Ratika Sari Rian Hilmawan Rina Marsela Safri Rita Ariani Riyan Hidayat Salim, Michelle Aurielle Sapriya Sari, Novita Eka Sefti Normalasari Shelvi Marsela Siti Aisyah Siti Maria Sonia Dipa Shayna Sri Mintarti Suhartini Suhartini Sukresno, Prima Rahmah Supriadi Supriadi Susanti Susanti Syahrudi, Abdi Fauzan Syarifah Hudayah Thayyib Kaddase, Thayyib Theresia Militina Theresia Militina Theresia Militina Tri Sukarsih WAHYUNI, ERNI Warsilan Warsilan Yakin, Rahimul Yofi Ayuningtias Yoga Febriadi Yolensia, Viska Yudi Fahriza Yusli Yusli ZA, Saida Zainurossalamia Zainal Ilmi Zamruddin Hasid Zaptono Bandu Zulfikar Judge