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All Journal The International Journal of Accounting and Business Society QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik MANAJEMEN DEWANTARA Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Literatus Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Indonesian Economy and Business Proceeding National Conference Business, Management, and Accounting (NCBMA) Indonesian Journal of Islamic Economics and Finance Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis JER Society Jurnal Studi Perhotelan dan Pariwisata
Deske W. Mandagi
Fakultas Ekonomi Dan Bisnis, Universitas Klabat, Airmadidi, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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The Role of Social Media Influencers in Shaping Customer Brand Engagement and Brand Perception Lelasari Sijabat; Danny I. Rantung; Deske W. Mandagi
Jurnal Manajemen Bisnis Vol. 9 No. 2 (2022): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v9i2.459

Abstract

In today's digital age, social media has emerged as a powerful tool that may reach a larger group. In order to reach current and potential customers, it is essential to employ the appropriate medium when marketing a product. The company's message will be effectively communicated to current and potential clients using social media influencers (SMI). The three primary questions underlying the issues raised are the focus of this investigation. (1) What is the effect of SMI on customer brand engagement (CBE) and customer brand perception (CBP)? (2) What is the effect of CBE on CBP? (3) Does CBE mediate the relationship between SMI and CBP? Setting the context of exploration of the Big Cola brand, a survey was conducted on the customer of Big Cola in West Java, Indonesia. The quantitative data were collected from 154 respondents from three regions: Bekasi, Bogor, and Depok, using purposive sampling technique, Structural equation modeling (SEM) utilizing SPSS and SmartPLS statistical software were then performed to analyze the data. The result revealed that SMI positively and significantly impacted CBE and CBP. Furthermore, CBE significantly and positively influences brand perception. Finally, CBE is found to be a significant mediator between SMI and brand CBP. Utilizing social media influencers in this promotion brand will enhance brand perception and consumer engagement, and as customer engagement rises, so will brand perception. These findings can help businesses make informed decisions on choosing the best promotional media.
The Power Of Perception: How Brand Gestalt Influences Revisit Intention Toetik Wulyatiningsih; Deske W. Mandagi
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.3865

Abstract

This study aims to investigate the impacts of 4S brand gestalt dimensions, namely story, sensescape, servicescape, and stakeholder, on tourists' intention to revisit a destination. The data was collected through a survey-based approach from 357 visitors of North Sulawesi, Indonesia. The results obtained from the application of Structural Equation Modeling (SEM) analysis indicate that all four dimensions of brand gestalt, including story, sensescape, servicescape, and stakeholder are significant predictor of the tourists' intention to revisit the destination. Moreover, sensescape emerges as the most prominent determinant of revisit intention. This study proposes theoretical and managerial implications based on the obtained findings. Keywords- Brand gestalt, story, sensescape, servicescape, stakeholder revisit intention
Integrating service quality, customer satisfaction, and brand gestalt in the context of multi-level marketing (MLM) companies Theresia C. Lebo; Deske W. Mandagi
Jurnal Mantik Vol. 7 No. 1 (2023): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i1.3639

Abstract

Ensuring service quality and customer satisfaction is essential for any company striving to establish a strong brand, attract new customers, and gain a competitive edge. Despite the increasing scholarly interest in service quality, customer satisfaction, and branding, there remains a dearth of empirical research on the nexus of these variables in relation to brand gestalt. The present study aims to address this theoretical gap by examining the link between service quality, customer satisfaction, and brand gestalt in the context of Multilevel Marketing (MLM) companies. This study employs a quantitative descriptive design, utilizing primary data obtained from a survey of 176 respondents who are either consumers or members of MLM companies. Data analysis is performed using Structural Equation Modeling (SEM) with the aid of the SmartPLS statistical program. The findings indicate that while service quality factors such as reliability, responsiveness, and empathy have no significant influence on customer satisfaction, tangibility and assurance aspects of service quality have a significant impact on customer satisfaction, which, in turn, has a significant influence on various dimensions of brand gestalt, including story, sensescape, servicescape, and stakeholder
PEMASARAN MEDIA SOSIAL, GESTALT MEREK DAN LOYALITAS PELANGAN: STUDI EMPIRIS PADA TOMOHON INTERNATIONAL FLOWER FESTIVAL Deske W. Mandagi
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.13604

Abstract

Meskipun penggunaan media sosial dalam pariwisata telah menjadi fokus banyak penelitian sebelumnya, peranan media sosial dalam membangun merek festival pariwisata masih membutuhkan kajian lebih lanjut. Penelitian ini bertujuan mengembangkan dan menguji model teoritis yang menjelaskan pengaruh pemasaran media sosial (PMS) terhadap gestalt merek dan loyalitas pelanggan dalam konteks festival pariwisata. Lebih lanjut, penelitian ini menguji pengaruh mediasi gestalt merek terhadap hubungan antara pemasaran media sosial dan loyalitas merek. Untuk menjawab rumusan masalah, survei dilakukan terhadap 316 responden yang pernah menghadiri Tomohon International Flower Festival. Data kemudia diuji menggunakan model persamaan struktural dengan bantuan program statistik SmartPLS. Hasil analisis menunjukan bahwa pemasaran sosial media memberikan pengaruh yang signifikan dan positif terhadap gestalt merek dan loyalitas pelanggan. Kedua, gestalt merek memberikan pengaruh yang signifikan terhadap loyalitas merek. Ketiga, gestalt merek memediasi pengaruh pemasaran sosial media terhadap loyalitas merek.
BRAND GESTALT AS A KEY DETERMINANT OF TOURIST SATISFACTION AND LOYALTY: EMPIRICAL STUDY OF SUPER-PRIORITY DESTINATION LIKUPANG Bervie Fransel Rondonuwu; Deske W. Mandagi
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Numerous researchers have conducted scholarly studies on the impact of tourist destinations on tourists' satisfaction and loyalty. However, research on the correlation between brand gestalt and tourist satisfaction and loyalty is still in its nascent stages. This study endeavors to investigate the effect of brand gestalt, which comprises diverse dimensions, including storyscape, sensescape, servicescape, and stakeholders, on the satisfaction and loyalty of local tourists in the Likupang beach tourism area of North Minahasa. A descriptive quantitative design was implemented, and primary data was gathered through a survey of 161 respondents who visited the Likupang beach tourism area of North Minahasa. Data analysis was performed using the Structural Equation Model (SEM), aided by the SmartPLS statistical application. The findings indicate that the sensescape and stakeholder dimensions are crucial predictors of tourist satisfaction. Additionally, the sensescape dimension exerts a significant and positive influence on tourist loyalty.
FROM LIKES TO LOYALTY: THE INTERPLAY OF SOCIAL MEDIA MARKETING IN SHAPING EDUCATION INSTITUTION BRAND ATTITUDE AND LOYALTY Sandra J.R. Kainde; Deske W. Mandagi
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates the impact of social media marketing (SMM) on brand loyalty of education institutions. With the rising utilization of social media platforms in higher education, comprehending the interconnection between social media marketing and brand loyalty has become increasingly crucial. The research employs a quantitative approach involving a sample of 250 senior high school students, utilizing Structural Equation Modelling (SEM) technique in SmartPLS software to analyze the collected data. The study aims to examine the influence of SMM activities on students' attitude towards educational institutions brand and their loyalty. The findings reveal that SMM plays a vital role in shaping students' attitudes towards educational institutions and in building their loyalty towards those institutions. Furthermore, the influence of SMM on brand loyalty is mediates by brand attitude. The study concludes with practical implications for educational marketers to effectively utilize social media marketing strategies to establish brand loyalty and enhance the overall reputation of their institution
The X-factors behind Gen Z employee performance: A systematic review Derby C. Rampen; Anthony S. Pangemanan; Deske W. Mandagi
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3919

Abstract

As significant numbers of Gen Z entering and becoming the majority of the workforce, understanding their unique characteristics, preferences, and motivations is crucial for organizations to effectively manage and engage this generations. This qualitative article delves into the factors affecting Generation Z (Gen Z) employees' performance at work. Despite the existence of well-established research in factors influencing employee performance, there is a notable dearth of a comprehensive review that explores this topic particularly within the context of Gen Z employees. To bridge this theoretical gap, a systematic literature review was undertaken, meticulously gathering pertinent data from scientific articles spanning the period between 2013 and 2022. Utilizing keywords such as motivation, work motivation, job satisfaction, work environment, employee performance, and generation-z, a sistematic process was employed to identify and collect scholarly literature. Following a thorough selection and screening procedure, a refined set of 20 journal articles was meticulously included in the review. The discerned findings underscore the utmost significance of job satisfaction, motivation, leadership team and organizational culture as critical determinants of the performance levels exhibited by Z-generation employees
Social Media Marketing and Educational Institution Brand Awareness, Image, and Attitude Carolin Marhareita; Iwan Waani Kila; Deske W. Mandagi
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol 14 No 1 (2022): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v14i1.4081

Abstract

This empirical study seeks to elucidate the impact of social media marketing (SMM) on forming brand awareness, brand image, and brand attitude within the educational institution context. In pursuit of these objectives, data were collected through a survey involving 149 respondents comprising current university students and graduates in North Sulawesi. The analysis was conducted utilizing Structural Equation Modelling (SEM) with SmartPLS. The study's results disclose significant and positive relationships between SMM and brand attitude, brand awareness, and brand image. Furthermore, it was found that brand image significantly influences brand attitude, while brand awareness plays a pivotal role in shaping the brand image. However, it was observed that brand awareness did not exhibit a significant positive effect on brand attitude. These findings offer valuable insights for educational administrators, underscoring the central role of social media in fortifying institutional branding. By comprehending the intricate interplay of these variables, institutions can strategically harness social media platforms to augment brand awareness, cultivate a positive brand image, and ultimately foster a favorable brand attitude. This understanding is critical for their marketing and branding efforts within an increasingly digital and globalized educational landscape.
An Exploratory Analysis of Determining Factors Influencing Student Satisfaction with Postgraduate Program Services Daysi Fikka Kelejan; Ronny H. Walean; Tonny Irianto Soewignyo; Deske W. Mandagi
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol 14 No 1 (2022): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v14i1.4162

Abstract

This research aims to investigate the determinants influencing postgraduate student satisfaction with postgraduate program services. The study employs a combination of qualitative and quantitative methodologies. Initially, in-depth interviews were conducted with 11 actively enrolled postgraduate students, followed by a survey distributed to 90 current postgraduate students at Universitas Klabat. The collected data underwent exploratory factor analysis (EFA) using principal component analysis, facilitating the identification of factors affecting graduate student satisfaction. The findings reveal that several crucial factors significantly contribute to postgraduate student satisfaction, including institutional excellence, program enrichment, faculty characteristics, and the quality of the learning environment. The outcomes of the data analysis underscore the nuanced interplay of these elements, emphasizing their substantial influence on the satisfaction levels of students enrolled in graduate programs.
Leading through disruption: The role of transformational leadership in the digital age Deske W. Mandagi; Danny I. Rantung; Douglass Rasuh; Reimond Kowaas
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.4164

Abstract

Transformational leadership has emerged as a critical concept that can significantly influence organizational success in a rapidly evolving digital landscape. However, despite the increasing importance of this topic, there remains a noticeable research gap in the understanding of the dynamics and impact of transformational leadership in the context of the digital era. To address this research gap, a systematic literature review using a comprehensive selection of 25 scientific articles from Scopus database was conducted. The primary objective was to explore the consequences of transformational leadership in the digital age and gain insights into its implications for organizational effectiveness and success. The systematic review encompassed articles that discussed transformational leadership in the context of digital transformation. The selected articles were rigorously analyzed and categorized to extract valuable insights into various consequences of transformational leadership and the digital era. The findings shed light on the essential outcomes of a transformational leadership style, including employee motivation and performance, job satisfaction, organizational commitment which leads to innovation, adaptability and resilience, and organization’s commitment, which eventually contribute to organizational growh and performance. This study provides a comprehensive overview of the current state of knowledge regarding the role of transformational leadership in the digital age. It highlights the role of transformational leadership can navigate and thrive in the dynamic landscape of digital transformation
Co-Authors Abraham Lalengboto Agung S. A. Siddik Agung Sukma Adiguna Siddik Angela Marcella Wantah Anthony Stafford Pangemanan Benny Benny Lule Bervie Fransel Rondonuwu Betris Lovely Lengkong Budi Prasetiyo, Budi Carolin Marhareita Carolina Sumenda Carundeng, Stelly Stevanny Christian G. Siwy Cry Cinta Putri Anjel Danny Ivan Rantung Darvel Civlie Walone David A. Lumangkun David G. Abin Daysi Fikka Kelejan Derby C. Rampen Douglass Rasuh Elannemay Rondo Elvis Ronald Sumanti Evi C Waworuntu Fanny Soewignyo Geo Farly Kalesaran Gerungan, Citra Adriana Helena M. Pongoh Ika Prayanthi Inaray , Ayu Christa Pratiwi indrajit, Indrajit Itje Rosali Polii Iwan Waani Kila James S. Toding Jane Dungus Jeane Cicilia Syamsia Jentelino Silvester Langitan Jonathan, Steve Arthur Kainde, Llly Linne Kainde, Sandra J. R. Kojongian, Jovelia Krisnadi Geovani Sengkandai Langelo, Charolyn G. E. Langitan, Jentelino Silvester Lauren J. Lintang Lefrand S. Pasuhuk Lefrand S. Pasuhuk Lelasari Sijabat Leonard Stiefen Mumek Lilly Linne A. Kainde Lovely, Lengkong Beatrix Manggopa, Stefani Maria Christy Wowor Melinda Mokalu Miykel S. Poluan Nadia C. G. Tumober Nikolas Fajar Wuryaningrat Nomleni, Biliam Abiyut Noufer A. Tumbelaka Ole, Hizkia C. Paat, Silvia Friska Pangemanan, Anthony S Patricia Gabriela Rawung Petir, Abraham Leslie Pongoh, Helena M. Queenditya, Sewow Cleopatra Raintung, Rahel Debora Rantung, Nancy Margaretha Rantung, Priccilya Lidya Regina Rantung, Rinny Cherryl Rayo, Edwina Fabiola Rayo, Natashia Merrylien Reimond Kowaas Reimond Kowaas Rondo, Elannemay Ronny H Walean Ronny H. Walean Ronny H. Walean Ronny H. Walean Sakka, Eirene W. M. Sandra J.R. Kainde Shapely Ambalao Siddik, Agung Sukma Adiguna Stefani Manggopa Sumenda, Carolina Supatman, Ernando R. Tendean, Gwyneth Theresia C. Lebo Toetik Wulyatiningsih Tonny Irianto Soewignyo Tumbelaka, Steven Set Xaverius Tumober, Nadia C. G. Vinlyvia G. R. Wulus Vinlyvia Gloria Ribka Wulus Walean, Ronny H. Walean, Ronny Hansye Walewangko, Jessica Agnes Wantah, Angela Marcella Warouw, Yisreel Veronica Waworuntu, Evi C Weku, Jupiter Wulur, Lies Yunita Peggy Tappy Zevania E. V Gessal