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All Journal The International Journal of Accounting and Business Society QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik MANAJEMEN DEWANTARA Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Literatus Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Indonesian Economy and Business Proceeding National Conference Business, Management, and Accounting (NCBMA) Indonesian Journal of Islamic Economics and Finance Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Advances: Jurnal Ekonomi & Bisnis JER Society Jurnal Studi Perhotelan dan Pariwisata International Journal of Sustainable Business, Management and Accounting
Deske W. Mandagi
Fakultas Ekonomi Dan Bisnis, Universitas Klabat, Airmadidi, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Insights into Generation Z's Perception of Social Media Marketing's Effectiveness on Faith-Based Private School Branding Carundeng, Stelly Stevanny; Rantung, Danny I.; Mandagi, Deske W.
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol 16 No 1 (2024): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v16i1.4953

Abstract

The research aims to explore Generation Z's perceptions of social media marketing (SMM) effectiveness for brand building in religious-based private schools, addressing a crucial gap in the literature by examining how SMM influences various facets of brand perception and student behavior within this specific educational niche. Specifically, it investigates SMM's impact on brand attitude, image, intention, and recommendation, utilizing a quantitative descriptive design with primary data collected through surveys and employing probability sampling among 200 high school students via an online survey. Data analysis, conducted using the Structural Equation Model (SEM) with the assistance of the SmartPLS statistical program, reveals a positive and significant relationship between SMM and both brand attitude and brand image, as well as a significant positive correlation between SMM and students' intention to choose a faith-based educational institution and their intention to recommend it. Additionally, a significant positive relationship between brand attitude and brand image is observed, with brand image also displaying a significant positive association with students' intention to choose a faith-based educational institution and their intention to recommend it, thereby providing valuable practical and theoretical insights.
KEY DETERMINANTS OF ESIM ADOPTION INTENTION AMONG INDONESIAN CONSUMERS Weku, Jupiter; Mandagi, Deske W.
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13056

Abstract

This study examines the factors influencing eSIM adoption intention among consumers in Indonesia, where the technology remains relatively new. Using a quantitative research design, data was gathered from 150 respondents via a structured questionnaire. The analysis, conducted using Structural Equation Modeling (SEM), identifies key determinants, including perceived ease of use, perceived benefits, and environmental awareness. Results show that ease of use is the most significant factor driving eSIM adoption, with consumers favoring the simplicity and efficiency of the technology. Environmental awareness also plays a critical role, as consumers appreciate the eco-friendly aspect of eSIMs, which eliminates the need for plastic SIM cards. Price sensitivity is another major determinant, with cost considerations influencing adoption decisions. The study provides valuable insights for mobile network operators and marketers, suggesting that promoting the environmental and practical benefits of eSIMs could accelerate adoption. These findings contribute to the broader understanding of technology adoption in emerging markets and offer guidance on optimizing marketing strategies to foster consumer acceptance of eSIM technology.
FAKTOR PENENTU KEPUASAN PASIEN TERHADAP LAYANAN KESEHATAN: SEBUAH TINJAUAN DAN ARAH PENELITIAN DI MASA DEPAN Tappy, Yunita Peggy; Mandagi, Deske W.
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13561

Abstract

Tinjauan sistematis ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor kunci yang mempengaruhi kepuasan pasien terhadap layanan kesehatan. Dengan menggunakan metodologi tinjauan literatur sistematis (SLR), pencarian komprehensif dilakukan di database Scopus untuk artikel yang diterbitkan antara tahun 2019 dan 2024. Ekstraksi data dan penilaian kualitas dilakukan dengan mengikuti pedoman PRISMA. Temuan ini menyoroti enam faktor penting yang membentuk kepuasan pasien. Pertama, komunikasi yang efektif, kepercayaan, dan empati sangat penting dalam mendorong interaksi positif antara pasien dan penyedia layanan kesehatan, memastikan pasien merasa dimengerti dan dihargai. Kedua, keterlibatan pasien dalam pengambilan keputusan meningkatkan rasa pemberdayaan dan kontrol mereka, yang mengarah pada kepuasan yang lebih besar. Ketiga, perawatan berkualitas tinggi, yang ditandai dengan kompetensi, keandalan, dan ketepatan waktu, sangat penting untuk memenuhi kebutuhan pasien secara efisien dan mengurangi waktu tunggu. Keempat, lingkungan perawatan kesehatan yang bersih, mudah diakses, dan terawat dengan baik secara signifikan mempengaruhi persepsi dan kenyamanan pasien. Kelima, keselamatan pasien dan hasil perawatan yang positif sangat penting, karena perawatan yang meminimalkan risiko dan memastikan peningkatan kesehatan akan membangun kepercayaan. Keenam, integrasi teknologi, seperti kecerdasan buatan dan telemedicine, meningkatkan kenyamanan, efisiensi, dan perawatan yang dipersonalisasi, menyesuaikan layanan dengan kebutuhan individu. Terakhir, faktor sosio-demografis, termasuk usia, pendapatan, pendidikan, dan perbedaan budaya, serta kebijakan dan reformasi sistem perawatan kesehatan, membentuk ekspektasi dan tingkat kepuasan.
DETERMINANTS OF CONSUMER SATISFACTION WITH SOCIAL COMMERCE Kojongian, Jovelia; Tendean, Gwyneth; S. Pasuhuk, Lefrand; Mandagi, Deske W.
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13774

Abstract

This study aims to analyze the factors that influence consumer satisfaction with social commerce, focusing on service quality, platform type, ease of shopping, and product quality. This study uses a descriptive and causal quantitative design to analyze the relationship between these variables. Data was collected from 257 university students in Manado, Indonesia, who are active consumers of social commerce. Structural Equation Modeling (SEM) was used as the main method in data analysis, with the help of SPSS and SmartPLS software as analysis tools. The results showed that all the factors studied-service quality, platform type, ease of shopping, and product quality-had a positive and significant effect on consumer satisfaction in online shopping. The findings emphasize the importance of optimizing these factors on social commerce platforms to increase customer satisfaction. This study contributes to the literature by providing empirical evidence on the determinants of online shopping satisfaction in the context of Indonesian university students, and offers practical implications for social commerce practitioners to improve user experience and customer loyalty.
LIKE, COMMENT AND SHARE: THE INTERPLAY OF SOCIAL MEDIA MARKETING, BRAND GESTALT AND BRAND PERSONALITY Rayo, Edwina Fabiola; Rayo, Natashia Merrylien; Mandagi, Deske W.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Although there is a lot of research that discusses social media marketing, there is still not much that discusses the relationship between social media marketing and brand personality, especially not yet found research on social media marketing and brand personality involving brand gestalt variables. Therefore, this study aims to analyze the influence of social media marketing (SMM) on brand personality with brand gestalt as mediating variable on Starbucks Indonesia customers. This study used a quantitative descriptive method using primary data obtained from 232 respondents of Starbucks Indonesia customers within 3 months. The data analysis process uses the Structural Equation Model (SEM) which is carried out through the SmartPLS statistical program. The results of the study show that SMM does not have a direct positive and significant impact on brand personality but has a positive and significant impact on brand gestalt dimensions and their gestalt dimensions also have a positive and significant impact on brand personality. Furthermore, brand gestalt dimension fully mediates the effect of SMM on brand personality. This research provides additional literacy on SMM, brand personality and brand gestalt and provides information to practitioners in using SMM and brand gestalt in forming their brand personality.
THERE ARE SOME THINGS MONEYS CAN’T BUY HOW BRAND GESTALT ORCHESTRATES BALI’S BRAND EQUITY Pongoh, Helena M.; Mandagi, Deske W.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The primary focus of this study is to analyze how brand gestalt affects the brand equity of Bali as a destination for tourism. Previous research has not delved deeply into this area, leaving a gap in both practical and theoretical understanding. Therefore, this study seeks to address this gap by establishing a stronger link between various aspects of brand gestalt and brand equity. Data from 305 individuals who had visited Bali, Indonesia, was collected to validate the dimensions of the brand gestalt scale. Using a Structural Equation Model (SEM) analysis with the smartPLS statistical program, the proposed model was tested. The results indicated that not all dimensions of brand gestalt (story, sensescape, servicescape, and stakeholder) have a positive and significant impact on components of brand equity such as perceived quality, brand awareness, brand image, brand associations, and brand loyalty. While servicescape does show significant influences on all component of brand equity, the story dimension only has a significant impact on brand associations and brand loyalty, in contrast to stakeholder dimension, which does not significantly affect these components.
DETERMINANT OF E SIM ADOPTION INTENTION FROM CUSTOMER EMPIRICAL EVIDENCE FROM INDONESIA Weku, Jupiter; Mandagi, Deske W.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Produsen handphone dunia mulai mengarah kepada penggunaan handphone berbasis software sementara operator selular negara berkembang belum berada pada pertimbangan untuk berpindah teknologi. E-Sim ( Embedded Sim) merupakan teknologi yang canggih yang diciptakan dalam perangkat handhphone. Penelitian ini mencoba untuk menggali faktor-faktor apa yang dalam benak konsumen untuk mengadopsi sebuah produk teknologi baru dimana e- sim merupakan sebuah alat yang tidak bisa kita lihat dan rasakan. Data kuantitatif dikumpulkan dari 153 responden dari berbagai propinsi di indonesia untuk dapat dianalisa sebaran konsumen dalam mengadopsi teknologi baru ini. Data yang dikumpulkan dianalisa menggunakan Structural Equation Modeling (SEM) dengan bantuan program statistik SmartPLS. Keenam dimensi yang di analisa ( People, place, price,process,product, promotion). Berpengaruh significant dan positif dalam niat konsumen untuk mengadopsi e-sim dimana ada keyakinan bahwa teknologi yang baru akan sangat membantu dan memberikan kemudahan dalam beraktifitas. Penelitian ini sangat memberikan manfaat bagi perusahaan telekomunikasi, periklanan, Telepon selular , Pemerintah, Retailer , reseller , toko online, perbankan, kepolisian, industri yang membutuhkan data dalam operasional, security bahkan perusahaan home appliances.
Perceived Quality, Brand Trust, Image, and Loyalty as Key Drivers of Fast Food Brand Equity Ole, Hizkia C.; Sakka, Eirene W. M.; Mandagi, Deske W.
Indonesian Journal of Islamic Economics and Finance Vol. 5 No. 1 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v5i1.7012

Abstract

In the fiercely competitive fast-food industry, building strong brand equity is crucial for long-term success. This study investigates the effects of brand trust, brand image, and perceived quality on brand equity, while also examining the mediating role of brand loyalty in these relationships within the context of fast-food restaurants. Employing a quantitative, descriptive, and correlational research design, this study explores the interrelationships among these variables. Data were collected through a structured questionnaire administered to 175 regular customers of fast-food restaurants in North Sulawesi, Indonesia. The collected data were analyzed using Structural Equation Modeling (SEM) with the aid of SmartPLS statistical software. The findings reveal that brand image and perceived quality are the primary determinants of brand equity, exerting both direct and indirect effects through the mediating role of brand loyalty. However, brand trust does not significantly influence either brand loyalty or brand equity. The study’s focus on a specific geographic region limits the generalizability of the findings to a broader population. Furthermore, the measurement instruments employed may not comprehensively capture the emotional and functional dimensions of brand trust, which could affect the validity of the results. This study contributes to the field of brand management and the fast-food industry by providing insights into the critical factors shaping brand equity. The findings offer valuable implications for both academics and practitioners seeking to enhance brand equity through strategic brand management initiatives.
Employee Performance 2.0: Antecedents and Consequences of Gen Z Employees Performance Wulur, Lies; Mandagi, Deske W.
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5078

Abstract

Generation Z (Gen Z) employee performance has become a major topic of focus for firms seeing to optimize their workforce and enhance overall efficiency. However, the dynamic nature of Gen Z employee performance is largely unknown, leaving a notable research gap. This study aims to address this gap by conducting a systematic literature review on the antecedents and consequences of Gen Z employee performance. A comprehensive selection and evaluations of relevant literature was conducted utilizing the Scopus and Web of Science (WOS) databases. A total of 45 research studies were carefully chosen using keywords such as "Gen Z employee," "factors influencing Gen Z employee performance," and "outcomes of Gen Z employee performance." The findings of the systematic literature review shed light on the multifaceted factors influencing Gen Z employee performance. The antecedents of Gen Z employee performance were explored, revealing crucial elements such as technological proficiency, work-life balance, inclusive work environment, career advancement as influential contributors to their performance outcomes. Additionally, the consequences of Gen Z employee performance were examined, uncovering potential impacts on individual creativity and innovation, job satisfaction, and overall business performance. Furthermore, Gen Z employee performance affects organizational outcome such as performance, culture, and employee rentention. The research findings contribute to a better understanding of how Gen Z employees' unique characteristics, preferences, and behaviors shape their performance, allowing for the development of tailored approaches to improve their productivity and well-being at work. Keywords- Employee performance; Gen Z, employee performance outcomes, employee performance antacedents
Efektivitas Sosial Media Marketing Dalam Membangun Brand Institusi Pendidikan: Perspektif Generasi Z Stefani Manggopa; Carolina Sumenda; Lilly Linne Kainde Anita; Deske Mandagi
EDUKASIA: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.621

Abstract

This study aims to analyze generation Z's perception of the effectiveness of SMM in building brands in educational institutions, especially universities. Specifically, this study investigates the influence of SMM on four dimensions of brand gestalt, namely storyscape, sensescape, servicescape, and stakeholders. The design of this study is descriptive causal, with primary data collection through a survey of 225 samples of active students of Klabat University. Data analysis was carried out using Structural Equation Modeling (SEM) with the support of SmartPLS statistical program. The results of the analysis show that SMM has a positive and significant influence on brand trust. Furthermore, brand trust has a positive and significant influence on the four dimensions of brand gestalt, namely storyscape, sensescape, servicescape, and stakeholders. The findings provide information about the important role social media plays in building strong brand perceptions.
Co-Authors Abraham Lalengboto Agung S. A. Siddik Agung Sukma Adiguna Siddik Angela Marcella Wantah Anthony S Pangemanan Anthony Stafford Pangemanan Ayu Christa Pratiwi Inaray Benny Benny Lule Bervie Fransel Rondonuwu Betris Lovely Lengkong Budi Prasetiyo Carolin Marhareita Carolina Sumenda Carundeng, Stelly Stevanny Christian G. Siwy Cry Cinta Putri Anjel Cryzelda Minerva Lumbantoruan Danny Ivan Rantung Darvel Civlie Walone David A. Lumangkun David G. Abin Daysi Fikka Kelejan Derby C. Rampen Douglass Rasuh Elannemay Rondo Elvis Ronald Sumanti Evi C Waworuntu Evi C Waworuntu Fajar Wuryaningrat, Nikolas Fanny Soewignyo Fibrillya Priskila Moreen Soputan Frandy Melvin Walean Frandy Walean Geo Farly Kalesaran Gerungan, Citra Adriana Helena M. Pongoh Ika Prayanthi Indrajit indrajit indrajit, Indrajit Itje Rosali Polii Iwan Waani Kila James S. Toding Jane Dungus Jeane Cicilia Syamsia Jentelino Silvester Langitan Jessica Agnes Walewangko Jonathan, Steve Arthur Kainde, Llly Linne Kojongian, Jovelia Krisnadi Geovani Sengkandai Langelo, Charolyn G. E. Langitan, Jentelino Silvester Lauren J. Lintang Lefrand S. Pasuhuk Lelasari Sijabat Leonard Stiefen Mumek Lilly Linne A. Kainde Lovely, Lengkong Beatrix Lydia Ivana Kumajas Mandey, Carmen Manggopa, Stefani Maria Christy Wowor Melinda Mokalu Miykel S. Poluan Nadia C. G. Tumober Nikolas Fajar Wuryaningrat Nomleni, Biliam Abiyut Noufer A. Tumbelaka Ole, Hizkia C. Paat, Silvia Friska Patricia Gabriela Rawung Petir, Abraham Leslie Pongoh, Helena M. Queenditya, Sewow Cleopatra Raintung, Rahel Debora Rantung, Nancy Margaretha Rantung, Priccilya Lidya Regina Rantung, Rinny Cherryl Rayo, Edwina Fabiola Rayo, Natashia Merrylien Reimond Kowaas Reimond Kowaas Rondo, Elannemay Ronny H. Walean Ronny Hansje Walean Sakka, Eirene W. M. Sandra J.R. Kainde Shapely Ambalao Siddik, Agung Sukma Adiguna Stefani Manggopa Sumenda, Carolina Supatman, Ernando R. Tendean, Gwyneth Theresia C. Lebo Timbuleng, Chrivana O. Toetik Wulyatiningsih Tonny Irianto Soewignyo Tumbelaka, Steven Set Xaverius Tumober, Nadia C. G. Vinlyvia G. R. Wulus Vinlyvia Gloria Ribka Wulus Walewangko, Jessica Agnes Wantah, Angela Marcella Warouw, Yisreel Veronica Weku, Jupiter Wulur, Lies Yasin, Rivena Yeane Koyongian Yunita Peggy Tappy Zevania E. V Gessal