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All Journal The International Journal of Accounting and Business Society QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik MANAJEMEN DEWANTARA Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Literatus Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Indonesian Economy and Business Proceeding National Conference Business, Management, and Accounting (NCBMA) Indonesian Journal of Islamic Economics and Finance Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis JER Society Jurnal Studi Perhotelan dan Pariwisata
Deske W. Mandagi
Fakultas Ekonomi Dan Bisnis, Universitas Klabat, Airmadidi, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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KEY DRIVING FACTORS FOR TOURIST SATISFACTION AND REVISIT INTENTIONS IN NORTH SULAWESI Vinlyvia Gloria Ribka Wulus; Deske W. Mandagi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12752

Abstract

The tourism sector is one of the economic cornerstones and an important source of economic drivers. This study aims to investigate the relationship between various tourism elements and their impact on tourist satisfaction and revisit intention in North Sulawesi, Indonesia. Utilizing a quantitative descriptive research design, the study employs a closed questionnaire to gather data from 206 respondents, selected through simple random sampling. The Structural Equation Model (SEM) is used to analyze the data and test the hypotheses. The results indicate that among the 5A's of tourism elements, Accommodations, Attractions, and Amenities significantly influence Tourist Satisfaction, Furthermore, Tourist Satisfaction has a significant effect on Revisit Intention. This study highlights the critical factors influencing tourist satisfaction and their subsequent effect on revisit intentions, offering valuable insights for tourism management and policymaking in North Sulawesi. The findings suggest that improving accommodations, attractions, and amenities could enhance overall tourist satisfaction and increase the likelihood of repeat visits.
Service Quality, Product Quality, Customer Satisfaction and Brand Loyalty in E-Commerce: Interplay and Mediation Analysis Ronny H. Walean; Noufer A. Tumbelaka; Nadia C. G. Tumober; Deske W. Mandagi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13362

Abstract

This study examines the relationships between product quality, service quality, customer satisfaction, and brand loyalty within the context of e-commerce, with a specific focus on Shopee, a leading e-commerce platform in Southeast Asia. Using a cross-sectional survey design, the research examines the impact of two exogenous variables—product quality and service quality—on customer satisfaction, as well as the mediating role of customer satisfaction in influencing brand loyalty. The research was conducted with 220 respondents and analyzed through Structural Equation Modeling (SEM) using SmartPLS. The findings reveal that both product quality and service quality significantly influence customer satisfaction. However, service quality alone does not have a direct effect on brand loyalty. Importantly, customer satisfaction plays a critical mediating role, especially between service quality and brand loyalty. These results highlight the importance of enhancing customer satisfaction to foster brand loyalty, offering valuable insights for businesses seeking to improve their service offerings and strengthen customer loyalty. The study suggests that companies should prioritize customer satisfaction as a key mediator in their service and quality strategies.
Insights into Generation Z's Perception of Social Media Marketing's Effectiveness on Faith-Based Private School Branding Carundeng, Stelly Stevanny; Rantung, Danny I.; Mandagi, Deske W.
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol 16 No 1 (2024): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v16i1.4953

Abstract

The research aims to explore Generation Z's perceptions of social media marketing (SMM) effectiveness for brand building in religious-based private schools, addressing a crucial gap in the literature by examining how SMM influences various facets of brand perception and student behavior within this specific educational niche. Specifically, it investigates SMM's impact on brand attitude, image, intention, and recommendation, utilizing a quantitative descriptive design with primary data collected through surveys and employing probability sampling among 200 high school students via an online survey. Data analysis, conducted using the Structural Equation Model (SEM) with the assistance of the SmartPLS statistical program, reveals a positive and significant relationship between SMM and both brand attitude and brand image, as well as a significant positive correlation between SMM and students' intention to choose a faith-based educational institution and their intention to recommend it. Additionally, a significant positive relationship between brand attitude and brand image is observed, with brand image also displaying a significant positive association with students' intention to choose a faith-based educational institution and their intention to recommend it, thereby providing valuable practical and theoretical insights.
Social Media Marketing as a Key Determinant of Brand Gestalt and Brand Personality Rayo, Edwina Fabiola; Rayo, Natashia Merrylien; Mandagi, Deske W.
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3542

Abstract

Purpose: This study aims to explore the relationship between social media marketing (SMM), brand personality, and brand gestalt, with a particular focus on the mediating role of brand gestalt among.Methodology: The research was conducted among 232 customers of Starbucks Indonesia, utilizing a quantitative descriptive approach. The Structural Equation Modelling (SEM) method was employed, with data analysis carried out using the SmartPLS statistical program.Results: The study found that SMM has a positive and significant impact on the dimensions of brand gestalt, namely story, sensescape, servicescape, and stakeholders. These dimensions, in turn, significantly influence brand personality. Additionally, the brand gestalt dimensions fully mediate the relationship between SMM and brand personality.Conclusions: This study aims to examine the impact of social media marketing on brand personality, with brand gestalt serving as a mediating variable, focusing on Starbucks consumers in Indonesia.Limitations: The study is limited by its focus on Starbucks Indonesia customers, which may affect the generalizability of the findings to other brands or regions.Contribution: The study is one of the first empirical works to integrate social media marketing, brand personality, and brand gestalt. It offers valuable insights for practitioners on how to effectively leverage SMM and brand gestalt to shape brand personality.
KEY DETERMINANTS OF ESIM ADOPTION INTENTION AMONG INDONESIAN CONSUMERS Weku, Jupiter; Mandagi, Deske W.
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13056

Abstract

This study examines the factors influencing eSIM adoption intention among consumers in Indonesia, where the technology remains relatively new. Using a quantitative research design, data was gathered from 150 respondents via a structured questionnaire. The analysis, conducted using Structural Equation Modeling (SEM), identifies key determinants, including perceived ease of use, perceived benefits, and environmental awareness. Results show that ease of use is the most significant factor driving eSIM adoption, with consumers favoring the simplicity and efficiency of the technology. Environmental awareness also plays a critical role, as consumers appreciate the eco-friendly aspect of eSIMs, which eliminates the need for plastic SIM cards. Price sensitivity is another major determinant, with cost considerations influencing adoption decisions. The study provides valuable insights for mobile network operators and marketers, suggesting that promoting the environmental and practical benefits of eSIMs could accelerate adoption. These findings contribute to the broader understanding of technology adoption in emerging markets and offer guidance on optimizing marketing strategies to foster consumer acceptance of eSIM technology.
FAKTOR PENENTU KEPUASAN PASIEN TERHADAP LAYANAN KESEHATAN: SEBUAH TINJAUAN DAN ARAH PENELITIAN DI MASA DEPAN Tappy, Yunita Peggy; Mandagi, Deske W.
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13561

Abstract

Tinjauan sistematis ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor kunci yang mempengaruhi kepuasan pasien terhadap layanan kesehatan. Dengan menggunakan metodologi tinjauan literatur sistematis (SLR), pencarian komprehensif dilakukan di database Scopus untuk artikel yang diterbitkan antara tahun 2019 dan 2024. Ekstraksi data dan penilaian kualitas dilakukan dengan mengikuti pedoman PRISMA. Temuan ini menyoroti enam faktor penting yang membentuk kepuasan pasien. Pertama, komunikasi yang efektif, kepercayaan, dan empati sangat penting dalam mendorong interaksi positif antara pasien dan penyedia layanan kesehatan, memastikan pasien merasa dimengerti dan dihargai. Kedua, keterlibatan pasien dalam pengambilan keputusan meningkatkan rasa pemberdayaan dan kontrol mereka, yang mengarah pada kepuasan yang lebih besar. Ketiga, perawatan berkualitas tinggi, yang ditandai dengan kompetensi, keandalan, dan ketepatan waktu, sangat penting untuk memenuhi kebutuhan pasien secara efisien dan mengurangi waktu tunggu. Keempat, lingkungan perawatan kesehatan yang bersih, mudah diakses, dan terawat dengan baik secara signifikan mempengaruhi persepsi dan kenyamanan pasien. Kelima, keselamatan pasien dan hasil perawatan yang positif sangat penting, karena perawatan yang meminimalkan risiko dan memastikan peningkatan kesehatan akan membangun kepercayaan. Keenam, integrasi teknologi, seperti kecerdasan buatan dan telemedicine, meningkatkan kenyamanan, efisiensi, dan perawatan yang dipersonalisasi, menyesuaikan layanan dengan kebutuhan individu. Terakhir, faktor sosio-demografis, termasuk usia, pendapatan, pendidikan, dan perbedaan budaya, serta kebijakan dan reformasi sistem perawatan kesehatan, membentuk ekspektasi dan tingkat kepuasan.
DETERMINANTS OF CONSUMER SATISFACTION WITH SOCIAL COMMERCE Kojongian, Jovelia; Tendean, Gwyneth; S. Pasuhuk, Lefrand; Mandagi, Deske W.
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13774

Abstract

This study aims to analyze the factors that influence consumer satisfaction with social commerce, focusing on service quality, platform type, ease of shopping, and product quality. This study uses a descriptive and causal quantitative design to analyze the relationship between these variables. Data was collected from 257 university students in Manado, Indonesia, who are active consumers of social commerce. Structural Equation Modeling (SEM) was used as the main method in data analysis, with the help of SPSS and SmartPLS software as analysis tools. The results showed that all the factors studied-service quality, platform type, ease of shopping, and product quality-had a positive and significant effect on consumer satisfaction in online shopping. The findings emphasize the importance of optimizing these factors on social commerce platforms to increase customer satisfaction. This study contributes to the literature by providing empirical evidence on the determinants of online shopping satisfaction in the context of Indonesian university students, and offers practical implications for social commerce practitioners to improve user experience and customer loyalty.
LIKE, COMMENT AND SHARE: THE INTERPLAY OF SOCIAL MEDIA MARKETING, BRAND GESTALT AND BRAND PERSONALITY Rayo, Edwina Fabiola; Rayo, Natashia Merrylien; Mandagi, Deske W.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Although there is a lot of research that discusses social media marketing, there is still not much that discusses the relationship between social media marketing and brand personality, especially not yet found research on social media marketing and brand personality involving brand gestalt variables. Therefore, this study aims to analyze the influence of social media marketing (SMM) on brand personality with brand gestalt as mediating variable on Starbucks Indonesia customers. This study used a quantitative descriptive method using primary data obtained from 232 respondents of Starbucks Indonesia customers within 3 months. The data analysis process uses the Structural Equation Model (SEM) which is carried out through the SmartPLS statistical program. The results of the study show that SMM does not have a direct positive and significant impact on brand personality but has a positive and significant impact on brand gestalt dimensions and their gestalt dimensions also have a positive and significant impact on brand personality. Furthermore, brand gestalt dimension fully mediates the effect of SMM on brand personality. This research provides additional literacy on SMM, brand personality and brand gestalt and provides information to practitioners in using SMM and brand gestalt in forming their brand personality.
THERE ARE SOME THINGS MONEYS CAN’T BUY HOW BRAND GESTALT ORCHESTRATES BALI’S BRAND EQUITY Pongoh, Helena M.; Mandagi, Deske W.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The primary focus of this study is to analyze how brand gestalt affects the brand equity of Bali as a destination for tourism. Previous research has not delved deeply into this area, leaving a gap in both practical and theoretical understanding. Therefore, this study seeks to address this gap by establishing a stronger link between various aspects of brand gestalt and brand equity. Data from 305 individuals who had visited Bali, Indonesia, was collected to validate the dimensions of the brand gestalt scale. Using a Structural Equation Model (SEM) analysis with the smartPLS statistical program, the proposed model was tested. The results indicated that not all dimensions of brand gestalt (story, sensescape, servicescape, and stakeholder) have a positive and significant impact on components of brand equity such as perceived quality, brand awareness, brand image, brand associations, and brand loyalty. While servicescape does show significant influences on all component of brand equity, the story dimension only has a significant impact on brand associations and brand loyalty, in contrast to stakeholder dimension, which does not significantly affect these components.
DETERMINANT OF E SIM ADOPTION INTENTION FROM CUSTOMER EMPIRICAL EVIDENCE FROM INDONESIA Weku, Jupiter; Mandagi, Deske W.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Produsen handphone dunia mulai mengarah kepada penggunaan handphone berbasis software sementara operator selular negara berkembang belum berada pada pertimbangan untuk berpindah teknologi. E-Sim ( Embedded Sim) merupakan teknologi yang canggih yang diciptakan dalam perangkat handhphone. Penelitian ini mencoba untuk menggali faktor-faktor apa yang dalam benak konsumen untuk mengadopsi sebuah produk teknologi baru dimana e- sim merupakan sebuah alat yang tidak bisa kita lihat dan rasakan. Data kuantitatif dikumpulkan dari 153 responden dari berbagai propinsi di indonesia untuk dapat dianalisa sebaran konsumen dalam mengadopsi teknologi baru ini. Data yang dikumpulkan dianalisa menggunakan Structural Equation Modeling (SEM) dengan bantuan program statistik SmartPLS. Keenam dimensi yang di analisa ( People, place, price,process,product, promotion). Berpengaruh significant dan positif dalam niat konsumen untuk mengadopsi e-sim dimana ada keyakinan bahwa teknologi yang baru akan sangat membantu dan memberikan kemudahan dalam beraktifitas. Penelitian ini sangat memberikan manfaat bagi perusahaan telekomunikasi, periklanan, Telepon selular , Pemerintah, Retailer , reseller , toko online, perbankan, kepolisian, industri yang membutuhkan data dalam operasional, security bahkan perusahaan home appliances.
Co-Authors Abraham Lalengboto Agung S. A. Siddik Agung Sukma Adiguna Siddik Angela Marcella Wantah Anthony Stafford Pangemanan Benny Benny Lule Bervie Fransel Rondonuwu Betris Lovely Lengkong Budi Prasetiyo, Budi Carolin Marhareita Carolina Sumenda Carundeng, Stelly Stevanny Christian G. Siwy Cry Cinta Putri Anjel Danny Ivan Rantung Darvel Civlie Walone David A. Lumangkun David G. Abin Daysi Fikka Kelejan Derby C. Rampen Douglass Rasuh Elannemay Rondo Elvis Ronald Sumanti Evi C Waworuntu Fanny Soewignyo Geo Farly Kalesaran Gerungan, Citra Adriana Helena M. Pongoh Ika Prayanthi Inaray , Ayu Christa Pratiwi indrajit, Indrajit Itje Rosali Polii Iwan Waani Kila James S. Toding Jane Dungus Jeane Cicilia Syamsia Jentelino Silvester Langitan Jonathan, Steve Arthur Kainde, Llly Linne Kainde, Sandra J. R. Kojongian, Jovelia Krisnadi Geovani Sengkandai Langelo, Charolyn G. E. Langitan, Jentelino Silvester Lauren J. Lintang Lefrand S. Pasuhuk Lefrand S. Pasuhuk Lelasari Sijabat Leonard Stiefen Mumek Lilly Linne A. Kainde Lovely, Lengkong Beatrix Manggopa, Stefani Maria Christy Wowor Melinda Mokalu Miykel S. Poluan Nadia C. G. Tumober Nikolas Fajar Wuryaningrat Nomleni, Biliam Abiyut Noufer A. Tumbelaka Ole, Hizkia C. Paat, Silvia Friska Pangemanan, Anthony S Patricia Gabriela Rawung Petir, Abraham Leslie Pongoh, Helena M. Queenditya, Sewow Cleopatra Raintung, Rahel Debora Rantung, Nancy Margaretha Rantung, Priccilya Lidya Regina Rantung, Rinny Cherryl Rayo, Edwina Fabiola Rayo, Natashia Merrylien Reimond Kowaas Reimond Kowaas Rondo, Elannemay Ronny H Walean Ronny H. Walean Ronny H. Walean Ronny H. Walean Sakka, Eirene W. M. Sandra J.R. Kainde Shapely Ambalao Siddik, Agung Sukma Adiguna Stefani Manggopa Sumenda, Carolina Supatman, Ernando R. Tendean, Gwyneth Theresia C. Lebo Toetik Wulyatiningsih Tonny Irianto Soewignyo Tumbelaka, Steven Set Xaverius Tumober, Nadia C. G. Vinlyvia G. R. Wulus Vinlyvia Gloria Ribka Wulus Walean, Ronny H. Walean, Ronny Hansye Walewangko, Jessica Agnes Wantah, Angela Marcella Warouw, Yisreel Veronica Waworuntu, Evi C Weku, Jupiter Wulur, Lies Yunita Peggy Tappy Zevania E. V Gessal