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All Journal The International Journal of Accounting and Business Society QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik MANAJEMEN DEWANTARA Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Literatus Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Indonesian Economy and Business Proceeding National Conference Business, Management, and Accounting (NCBMA) Indonesian Journal of Islamic Economics and Finance Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis JER Society Jurnal Studi Perhotelan dan Pariwisata
Deske W. Mandagi
Fakultas Ekonomi Dan Bisnis, Universitas Klabat, Airmadidi, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THE ANTECEDENTS OF AN EFFECTIVE CITY BRANDING: A COMPREHENSIVE SYSTEMATIC REVIEW Reimond Kowaas; Jeane Cicilia Syamsia; Deske W. Mandagi
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

City branding has gained paramount importance as global cities vie for recognition and investment in an increasingly competitive landscape. Despite current city branding efforts focusing on superficial elements like logos and slogans, this study seeks a deeper understanding of the core drivers of successful city branding. Conducting a systematic literature review, the researchers meticulously screened and selected fifty scholarly papers from Scopus and Web of Science databases, adhering to inclusion criteria such as empirical research and publication date range no earlier than 2015. Through thematic analysis, the study identifies pivotal antecedents for effective city branding, encompass factors such as cultural identity and community engagement, environmental and natural elements, governance and safety, as well as infrastructure and services. Cultural heritage contributes to the city's unique identity, adding a dimension of authenticity. Community engagement fosters a sense of ownership among residents, infusing vitality into the brand narrative. Effective governance ensures coherence in the branding message. Infrastructure, serves as a foundational element, shaping the physical and functional attributes of the city.  Tourism initiatives capitalize on the city's attractions, while strategic marketing shapes perceptions. Crucially, the study probes into the intricate interplay and collective influence of these diverse factors on the overall efficacy of city branding campaigns. Ultimately, the findings empower decision makers with informed insights, facilitating the cultivation of proficient city branding practices within the fiercely competitive urban landscape. By transcending superficial attributes and adeptly navigating complex interrelations, cities can craft resonant branding strategies, positioning themselves for success in the global arena.
Social Media Marketing and Fast-Food Restaurant Brand Loyalty: The Mediating Role of Brand Gestalt Angela Marcella Wantah; Deske W. Mandagi
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.868

Abstract

With the advancement of technology in the present era, it has become an innovation for many companies to leverage these advancements. Social media stands as evidence of technological progress in this era. Social media marketing (SMM) is a means to capture consumer attention towards brand content on social media platforms. SMM also serves to cultivate relationships with loyal customers. This study aims to investigate the impact of social media marketing on brand loyalty in fast-food restaurants in Manado, with brand gestalt playing a mediating role. The research adopts a quantitative methodology, with primary data collected through online questionnaires from 135 fast-food restaurant customers in Manado, North Sulawesi. Convenience sampling is employed for sample selection. The data is then analyzed using Structural Equation Modeling (SEM) utilizing SmartPLS. The findings of this analysis demonstrate that social media marketing significantly influences brand loyalty and brand gestalt. Additionally, a significant and positive relationship is detected between brand gestalt and brand loyalty. This research contributes to a deeper understanding of the role of social media marketing and brand gestalt in shaping consumer loyalty in the fast-food restaurant industry, offering insights that can inform strategic marketing efforts in this sector.
Click, Connect, Recruit: A Systematic Review of the Role of Social Media in Employee Recruitment Agung Sukma Adiguna Siddik; Tonny Soewignyo; Deske W. Mandagi
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.869

Abstract

The development of technology is a revolution that is good for human life, especially having a good impact on the business sector as well. The existence of technology which is currently highly developed and modified in such a way, makes the tasks carried out more flexible, effective and efficient. The use of social media in recruitment methods provides navigation to stakeholders with the resulting flexibility being considered effective and efficient. This systematic review was made in line with previous research which previously discussed the effectiveness of social media in the recruitment process. The pandemic that hit provided adjustments for the Human Resources department in the process of recruiting new employees. It is stated that the use of technology and social media is effective in obtaining new sources of labor who have character, skills and match the company's qualifications. The results revealed that social media plays a crucial role in HRM beyond recruitment, impacting employer branding, employee engagement, and talent retention. E-recruitment has revolutionized hiring by accessing diverse talent pools and catering to Generation Z preferences. Despite challenges, social media enables personalized candidate interactions and targeted outreach. Integrating AI and analytics offers more efficient and data-driven talent acquisition and management strategies.
The Interplay of Brand Gestalt, Word-of-mouth and Revisit Intention in the F&B Sector Jentelino Silvester Langitan; Elannemay Rondo; Deske W. Mandagi
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.870

Abstract

This research examines the influence of brand gestalt variables, especially the four dimensions, story, sensescape, servicescape, stakeholders, on word-of-mouth marketing and the revisit intention. This research has eight hypotheses with a sample size of 175 obtained from the distribution of questionnaires carried out in October and November 2023. The data obtained was analyzed using Structural Equation Modeling (SEM) assisted by the SmartPLS statistical program. The results obtained show that the brand gestalt dimensions that influence word of mouth marketing and interest in revisiting are only two dimensions, namely Stakeholder for word-of-mouth marketing and Story for interest in returning to visit. Additionally, the study found that the remaining six hypotheses did not yield significant influences. The results of this research can be a reference for the food and beverage sector so that it can improve the quality of its business by utilizing the results obtained.
Job Satisfaction as Mediator Between Organizational Culture and Employee Performance in Government-owned Bank Raintung, Rahel Debora; Warouw, Yisreel Veronica; Mandagi, Deske W.; Wulyatiningsih, Toetik
Indonesian Journal of Islamic Economics and Finance Vol 4 No 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v4i1.5213

Abstract

This study investigates the mediating role of employee job satisfaction in the relationship between organizational culture and employee performance within government-owned banks. The research design selected for this study was descriptive, quantitative, and causal. A quantitative survey was conducted to gather data from 110 employees of a government-owned bank in North Sulawesi, Indonesia. Structural Equation Modeling (SEM) was employed as the primary method of data analysis facilitated by SmartPLS software. The results indicate that organizational culture significantly and positively influences job satisfaction, while job satisfaction similarly has a significant and positive impact on employee performance. Furthermore, organizational culture emerges as a significant determinant of employee performance. Additionally, the study reveals that job satisfaction effectively mediates the relationship between organizational culture and employee performance. The practical implications of these results hold significance for organizations, particularly government-owned banks, in enhancing employee performance and organizational effectiveness. By cultivating a culture that aligns with employees' values and fosters engagement, organizations can boost job satisfaction levels, enhancing overall employee performance.
Linking Social Media Marketing and Brand Loyalty: The Mediating Role of Brand Gestalt Queenditya, Sewow Cleopatra; Lovely, Lengkong Beatrix; Mandagi, Deske W.
Indonesian Journal of Islamic Economics and Finance Vol 4 No 1 (2024)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v4i1.5218

Abstract

This study investigates the relationship between social media marketing (SMM), brand gestalt, and brand loyalty. Using a quantitative survey, this research focuses on customers of the online store VictoriaThings. A convenience sampling method was employed, resulting in 265 participants in the survey. After confirming validity and reliability, structural equation modeling (SEM) was used to analyze the hypotheses. The findings reveal a significant relationship between SMM and the four dimensions of brand gestalt (Story, Sensescape, Servicescape, and Stakeholder). Additionally, the dimensions of Sensescape, Servicescape, and Story within the brand gestalt framework emerged as significant predictors of Customer Loyalty. This study offers valuable insights for businesses aiming to develop effective social media marketing strategies that leverage brand gestalt to enhance brand loyalty and achieve strategic goals.
The Combined Effect of Brand Gestalt, Brand Awareness, and Brand Image on Ecotourism WOM Intention Mandagi, Deske W.; Pasuhuk, Lefrand S.; Kainde, Sandra J.R.
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 3 (2024): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v5i3.3147

Abstract

Purpose: This study aims to critically examine the interplay of brand gestalt, brand awareness, and brand image in the rapidly evolving context of ecotourism destinations, addressing the immediate need for insights that can enhance sustainable tourism marketing strategies. Methodology: A quantitative research design was utilized in this study using survey-based data on 241 respondents who were visitors to ecotourism destinations in North Sulawesi, Indonesia. Results: This study found that service quality, platform type, shopping convenience, and product quality have a positive influence on consumer satisfaction when shopping online. Limitations: One potential limitation of the study is that the respondents were limited to customers of online shoppers and college students in North Sulawesi, which may restrict the generalizability of the findings to broader consumer populations. Contribution: Tourism operators can use the insights gained from this study to enhance their brand strategy. By focusing on building a strong brand gestalt, increasing brand awareness, and fostering a positive brand image, they can effectively stimulate WOM, which is a powerful marketing tool in ecotourism.
Navigating digital horizons: A systematic review of social media’s role in destination branding Mandagi, Deske Wenske; Indrajit, Indrajit; Wulyatiningsih, Toetik
Journal of Enterprise and Development (JED) Vol. 6 No. 2 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i2.10075

Abstract

Purpose — This study aims to acquire a comprehensive understanding of how social media platforms contribute to the process of destination branding by identifying major themes in the literature pertaining to social media's role in destination branding.Method — This study employs a Systematic Literature Review (SLR) methodology to conduct an in-depth analysis of academic journal articles pertaining to the role of Social Media Marketing (SMM) in destination branding. The review encompasses 55 final articles published and indexed in the Scopus database from 2014 to 2024. The Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method is employed as the framework for this systematic review, ensuring the robustness of the review process.Result — Four prominent themes have been identified regarding the role of SMM in destination branding: 1) Enhancing Destination Brand Value Co-Creation, 2) Influencing Customer-Based Brand Equity, 3) Shaping Destination Brand Identity, and 4) Driving Destination Brand Engagement and Loyalty.Practical implications — Destination marketers should leverage social media strategically to enhance brand visibility, engagement, and loyalty, utilizing these platforms as virtual stages to showcase the destination's culture, heritage, and diversity.
DETERMINANT OF E SIM ADOPTION INTENTION FROM CUSTOMER EMPIRICAL EVIDENCE FROM INDONESIA Weku, Jupiter; Mandagi, Deske W.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Produsen handphone dunia mulai mengarah kepada penggunaan handphone berbasis software sementara operator selular negara berkembang belum berada pada pertimbangan untuk berpindah teknologi. E-Sim ( Embedded Sim) merupakan teknologi yang canggih yang diciptakan dalam perangkat handhphone. Penelitian ini mencoba untuk menggali faktor-faktor apa yang dalam benak konsumen untuk mengadopsi sebuah produk teknologi baru dimana e- sim merupakan sebuah alat yang tidak bisa kita lihat dan rasakan. Data kuantitatif dikumpulkan dari 153 responden dari berbagai propinsi di indonesia untuk dapat dianalisa sebaran konsumen dalam mengadopsi teknologi baru ini. Data yang dikumpulkan dianalisa menggunakan Structural Equation Modeling (SEM) dengan bantuan program statistik SmartPLS. Keenam dimensi yang di analisa ( People, place, price,process,product, promotion). Berpengaruh significant dan positif dalam niat konsumen untuk mengadopsi e-sim dimana ada keyakinan bahwa teknologi yang baru akan sangat membantu dan memberikan kemudahan dalam beraktifitas. Penelitian ini sangat memberikan manfaat bagi perusahaan telekomunikasi, periklanan, Telepon selular , Pemerintah, Retailer , reseller , toko online, perbankan, kepolisian, industri yang membutuhkan data dalam operasional, security bahkan perusahaan home appliances.
LIKE, COMMENT AND SHARE: THE INTERPLAY OF SOCIAL MEDIA MARKETING, BRAND GESTALT AND BRAND PERSONALITY Rayo, Edwina Fabiola; Rayo, Natashia Merrylien; Mandagi, Deske W.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Although there is a lot of research that discusses social media marketing, there is still not much that discusses the relationship between social media marketing and brand personality, especially not yet found research on social media marketing and brand personality involving brand gestalt variables. Therefore, this study aims to analyze the influence of social media marketing (SMM) on brand personality with brand gestalt as mediating variable on Starbucks Indonesia customers. This study used a quantitative descriptive method using primary data obtained from 232 respondents of Starbucks Indonesia customers within 3 months. The data analysis process uses the Structural Equation Model (SEM) which is carried out through the SmartPLS statistical program. The results of the study show that SMM does not have a direct positive and significant impact on brand personality but has a positive and significant impact on brand gestalt dimensions and their gestalt dimensions also have a positive and significant impact on brand personality. Furthermore, brand gestalt dimension fully mediates the effect of SMM on brand personality. This research provides additional literacy on SMM, brand personality and brand gestalt and provides information to practitioners in using SMM and brand gestalt in forming their brand personality.
Co-Authors Abraham Lalengboto Agung S. A. Siddik Agung Sukma Adiguna Siddik Angela Marcella Wantah Anthony Stafford Pangemanan Benny Benny Lule Bervie Fransel Rondonuwu Betris Lovely Lengkong Budi Prasetiyo, Budi Carolin Marhareita Carolina Sumenda Carundeng, Stelly Stevanny Christian G. Siwy Cry Cinta Putri Anjel Danny Ivan Rantung Darvel Civlie Walone David A. Lumangkun David G. Abin Daysi Fikka Kelejan Derby C. Rampen Douglass Rasuh Elannemay Rondo Elvis Ronald Sumanti Evi C Waworuntu Fanny Soewignyo Geo Farly Kalesaran Gerungan, Citra Adriana Helena M. Pongoh Ika Prayanthi Inaray , Ayu Christa Pratiwi indrajit, Indrajit Itje Rosali Polii Iwan Waani Kila James S. Toding Jane Dungus Jeane Cicilia Syamsia Jentelino Silvester Langitan Jonathan, Steve Arthur Kainde, Llly Linne Kainde, Sandra J. R. Kojongian, Jovelia Krisnadi Geovani Sengkandai Langelo, Charolyn G. E. Langitan, Jentelino Silvester Lauren J. Lintang Lefrand S. Pasuhuk Lefrand S. Pasuhuk Lelasari Sijabat Leonard Stiefen Mumek Lilly Linne A. Kainde Lovely, Lengkong Beatrix Manggopa, Stefani Maria Christy Wowor Melinda Mokalu Miykel S. Poluan Nadia C. G. Tumober Nikolas Fajar Wuryaningrat Nomleni, Biliam Abiyut Noufer A. Tumbelaka Ole, Hizkia C. Paat, Silvia Friska Pangemanan, Anthony S Patricia Gabriela Rawung Petir, Abraham Leslie Pongoh, Helena M. Queenditya, Sewow Cleopatra Raintung, Rahel Debora Rantung, Nancy Margaretha Rantung, Priccilya Lidya Regina Rantung, Rinny Cherryl Rayo, Edwina Fabiola Rayo, Natashia Merrylien Reimond Kowaas Reimond Kowaas Rondo, Elannemay Ronny H Walean Ronny H. Walean Ronny H. Walean Ronny H. Walean Sakka, Eirene W. M. Sandra J.R. Kainde Shapely Ambalao Siddik, Agung Sukma Adiguna Stefani Manggopa Sumenda, Carolina Supatman, Ernando R. Tendean, Gwyneth Theresia C. Lebo Toetik Wulyatiningsih Tonny Irianto Soewignyo Tumbelaka, Steven Set Xaverius Tumober, Nadia C. G. Vinlyvia G. R. Wulus Vinlyvia Gloria Ribka Wulus Walean, Ronny H. Walean, Ronny Hansye Walewangko, Jessica Agnes Wantah, Angela Marcella Warouw, Yisreel Veronica Waworuntu, Evi C Weku, Jupiter Wulur, Lies Yunita Peggy Tappy Zevania E. V Gessal