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All Journal The International Journal of Accounting and Business Society QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik MANAJEMEN DEWANTARA Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Literatus Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Indonesian Economy and Business Proceeding National Conference Business, Management, and Accounting (NCBMA) Indonesian Journal of Islamic Economics and Finance Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis JER Society Jurnal Studi Perhotelan dan Pariwisata International Journal of Sustainable Business, Management and Accounting
Deske W. Mandagi
Fakultas Ekonomi Dan Bisnis, Universitas Klabat, Airmadidi, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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THERE ARE SOME THINGS MONEYS CAN’T BUY HOW BRAND GESTALT ORCHESTRATES BALI’S BRAND EQUITY Pongoh, Helena M.; Mandagi, Deske W.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The primary focus of this study is to analyze how brand gestalt affects the brand equity of Bali as a destination for tourism. Previous research has not delved deeply into this area, leaving a gap in both practical and theoretical understanding. Therefore, this study seeks to address this gap by establishing a stronger link between various aspects of brand gestalt and brand equity. Data from 305 individuals who had visited Bali, Indonesia, was collected to validate the dimensions of the brand gestalt scale. Using a Structural Equation Model (SEM) analysis with the smartPLS statistical program, the proposed model was tested. The results indicated that not all dimensions of brand gestalt (story, sensescape, servicescape, and stakeholder) have a positive and significant impact on components of brand equity such as perceived quality, brand awareness, brand image, brand associations, and brand loyalty. While servicescape does show significant influences on all component of brand equity, the story dimension only has a significant impact on brand associations and brand loyalty, in contrast to stakeholder dimension, which does not significantly affect these components.
EXPLORING THE NEXUS BETWEEN SERVICE QUALITY, PATIENT SATISFACTION, AND RECOMMENDATION INTENTIONS IN FAITH-BASED HOSPITAL SETTINGS Inaray , Ayu Christa Pratiwi; Soewignyo , Fanny; Sumanti, Elvis R; Mandagi, Deske W
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 3 (2024): September
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i3.6527

Abstract

  More research is needed, particularly examining the connection between service quality and patient happiness in the setting of faith-based hospitals. This study seeks to fill this empirical void by investigating the correlation between service quality, patient satisfaction, and the intention to recommend a faith-based private hospital. An empirical study was carried out from October to November 2022, with a sample of 200 participants who underwent medical treatment at religiously affiliated facilities in Manado, North Sulawesi, Indonesia. The quantitative data were examined using structural equation modelling (SEM) using SmartPLS version 3.2. The results suggest that the quality of healthcare services has a favourable impact on consumer satisfaction. The intention to promote healthcare services is strongly influenced by patient satisfaction. Moreover, patient satisfaction completely mediates the association between healthcare service quality and recommendation intention. Furthermore, the study highlights reliability as the primary determinant in forecasting the quality of healthcare services. The findings enhance comprehension of the dynamics within faith-based hospital settings, guiding strategic initiatives to enhance healthcare delivery and patient outcomes.
Determining Factors for Parents to Choose a School: Empirical Analysis of Religious Based Private Schools Jonathan, Steve Arthur; Rantung, Priccilya Lidya Regina; Mandagi, Deske W.
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol 15 No 1 (2023): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v15i1.4064

Abstract

This study explores the factors influencing parental decision-making in choosing a school in the context of private, faith-based education. Using a quantitative descriptive and exploratory approach, this research investigates various factors shaping parents' interest in choosing a school. The population examined were parents of students attending private Christian schools, resulting in a purposive sample of 235 respondents. The sampling technique targets parents actively involved in the school community and has varying levels of involvement and perspectives on the school selection process. Data was collected through an online survey conducted between June and September 2023. Next, Confirmatory Factor Analysis (CFA) using SmartPLS was used for data analysis. This study identified eight factors influencing parental decision-making: teacher ability, school location, religious values, school facilities, school image, perceived costs, school environment, and school safety. The implications of these findings highlight the school's strategy to increase its attractiveness, thereby increasing school enrollment rates.
Social Media Marketing and Fast-Food Restaurant Brand Loyalty: The Mediating Role of Brand Gestalt Wantah, Angela Marcella; Mandagi, Deske W.
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.868

Abstract

With the advancement of technology in the present era, it has become an innovation for many companies to leverage these advancements. Social media stands as evidence of technological progress in this era. Social media marketing (SMM) is a means to capture consumer attention towards brand content on social media platforms. SMM also serves to cultivate relationships with loyal customers. This study aims to investigate the impact of social media marketing on brand loyalty in fast-food restaurants in Manado, with brand gestalt playing a mediating role. The research adopts a quantitative methodology, with primary data collected through online questionnaires from 135 fast-food restaurant customers in Manado, North Sulawesi. Convenience sampling is employed for sample selection. The data is then analyzed using Structural Equation Modeling (SEM) utilizing SmartPLS. The findings of this analysis demonstrate that social media marketing significantly influences brand loyalty and brand gestalt. Additionally, a significant and positive relationship is detected between brand gestalt and brand loyalty. This research contributes to a deeper understanding of the role of social media marketing and brand gestalt in shaping consumer loyalty in the fast-food restaurant industry, offering insights that can inform strategic marketing efforts in this sector.
Click, Connect, Recruit: A Systematic Review of the Role of Social Media in Employee Recruitment Siddik, Agung Sukma Adiguna; Soewignyo, Tonny; Mandagi, Deske W.
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.869

Abstract

The development of technology is a revolution that is good for human life, especially having a good impact on the business sector as well. The existence of technology which is currently highly developed and modified in such a way, makes the tasks carried out more flexible, effective and efficient. The use of social media in recruitment methods provides navigation to stakeholders with the resulting flexibility being considered effective and efficient. This systematic review was made in line with previous research which previously discussed the effectiveness of social media in the recruitment process. The pandemic that hit provided adjustments for the Human Resources department in the process of recruiting new employees. It is stated that the use of technology and social media is effective in obtaining new sources of labor who have character, skills and match the company's qualifications. The results revealed that social media plays a crucial role in HRM beyond recruitment, impacting employer branding, employee engagement, and talent retention. E-recruitment has revolutionized hiring by accessing diverse talent pools and catering to Generation Z preferences. Despite challenges, social media enables personalized candidate interactions and targeted outreach. Integrating AI and analytics offers more efficient and data-driven talent acquisition and management strategies.
The Interplay of Brand Gestalt, Word-of-mouth and Revisit Intention in the F&B Sector Langitan, Jentelino Silvester; Rondo, Elannemay; Mandagi, Deske W.
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 2 (June 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i2.870

Abstract

This research examines the influence of brand gestalt variables, especially the four dimensions, story, sensescape, servicescape, stakeholders, on word-of-mouth marketing and the revisit intention. This research has eight hypotheses with a sample size of 175 obtained from the distribution of questionnaires carried out in October and November 2023. The data obtained was analyzed using Structural Equation Modeling (SEM) assisted by the SmartPLS statistical program. The results obtained show that the brand gestalt dimensions that influence word of mouth marketing and interest in revisiting are only two dimensions, namely Stakeholder for word-of-mouth marketing and Story for interest in returning to visit. Additionally, the study found that the remaining six hypotheses did not yield significant influences. The results of this research can be a reference for the food and beverage sector so that it can improve the quality of its business by utilizing the results obtained.
‘I See It, I Want It, I Buy It’: Peran Social Media Marketing dalam Membentuk Brand Image dan Niat Beli Produk Lokal Gen Z: ‘I See It, I Want It, I Buy It’: The Role of Social Media Marketing in Shaping Brand Image and Gen Z’s Intention to Purchase Local Product Evi C Waworuntu; Deske W Mandagi; Anthony S Pangemanan
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.463

Abstract

Although the interplay of social media marketing (SMM) on brand image and purchase intention has been studied extensively, insights into the link between these variables in the context of the local product remain scarce, specifically from generation Z’s customer point of view. Therefore, this study aims to fill this theoretical gap by investigating the role of SMM on brand image and purchase intention of local products in the perception of generation Z. A survey-based data was collected using purposive sampling from 184 respondents of generation Z. The data were then analyzed using SmartPLS statistical software. The result reveals that SMM positively and significantly influences the brand image and Gen Z’s intention to purchase the local product. Meanwhile, brand image was a positive predictor of purchase intention. Additionally, brand image mediates the relationship between SMM and purchase intention, such that SMM influences brand image, leading to purchase intention.
Work-Life Balance, Kepuasan Kerja, dan Kinerja Di Antara Karyawan Milenial dan Gen Z: Tinjauan Sistematis: Work-Life Balance, Job Satisfaction and Performance Among Millennial and Gen Z Employees: A Systematic Review Evi C Waworuntu; Sandra J. R. Kainde; Deske W Mandagi
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.464

Abstract

Although the impact of work-life balance and job satisfaction on employee performance has been extensively studied, there still lacks a comprehensive understanding of the interplay among these variables among millennials and generation Z (gen Z) employees. This present inquiry, therefore, aims to systematically analyze how work-life balance and job satisfaction affect millennials’ and gen Z’s performance. Following a systematic literature review approach, relevant studies published in 2018-2022 were derived from two main academic databases (Google scholar and Research gate). Thirty-five peer-reviewed articles were then carefully selected and analyzed. The result shows that (1) work-life balance and job satisfaction positively affect millennial’s and gen Z’s performance; (2) gen Z are more idealists in thriving for work and growth (3) millennials and gen Z put a value on the supportive work environment, supportive supervisor, and career opportunity for job satisfaction (4) millennial and gen Z put a value on flexibility of work hours, annual leave and work from home for work-life balance.
NAVIGATING PERFORMANCE: SURFING ON THE OCEAN (BIG FIVE) PERSONALITY TRAITS Helena M. Pongoh; Zevania E. V Gessal; Deske W. Mandagi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12602

Abstract

This systematic literature review discovers the elaborate relationship between the Big Five personality traits—Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism—and performance in various domains. Many researchers verify that big five personality traits have significant impact on performance across different fields. The article synthesizes findings from diverse studies, providing a comprehensive overview of the role personality plays in shaping individual performance outcomes. In this article a methodical approach is used to review literature; especially the articles published between 2017 and 2023 were identified using Scopus and Google Scholar. A total of 26 peer-reviewed articles were carefully selected and analyzed. The result shows (1) the key findings regarding the relationship between big five personality traits and performance discovered antecedents and consequences, each big five personality traits have a unique influence on performance. For instance, Conscientiousness strongly linked to both academic and job performance due to its association with diligence and reliability. Extraversion being the most influential in job performance and all personality traits positively significant in team performance. (2) the implications from those findings indeed can give fruitful overview in understanding and predicting performance in various domains. Employers, educators, researchers and employees benefit from them.
SAVORING LOYALTY: HOW BRAND GESTALT MEDIATES THE SOCIAL MEDIA-BRAND LOYALTY RELATIONSHIP Lauren J. Lintang; David A. Lumangkun; Deske W. Mandagi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12607

Abstract

This study aims to construct and validate a theoretical framework that explains the impact of social media on café branding and customer loyalty, with brand gestalt serving as a mediating variable. The study employed a quantitative descriptive and correlational research design, collecting data through questionnaires from a sample of 200 Gen Z café customers in Manado City. Participants were recruited using a combination of snowball and convenience sampling techniques. Data analysis was performed using Structural Equation Modeling (SEM) to explore relationships within the dataset. The results show that SMM significantly impacts the story, servicescape, sensescape, stakeholder, and brand loyalty. Additionally, story, sensescape, and servicescape all significantly influence brand loyalty. Furthermore, Results indicate that the story dimension of brand gestalt mediates the relationship between SMM and brand loyalty. The emphasis on social media marketing may not fully capture the influence of other marketing channels, and the sample size or geographic scope might limit the generalizability of the results. Future research could explore emotional engagement, brand equity, or other digital marketing strategies like influencer and content marketing while expanding to different industries or regions for broader insights. The study contributes to the theoretical understanding of brand gestalt by highlighting how specific dimensions—story, sensescape, and servicescape—positively impact customer loyalty. It extends existing theories by demonstrating that these dimensions, along with social media marketing, play crucial roles in shaping brand perceptions and loyalty.
Co-Authors Abraham Lalengboto Agung S. A. Siddik Agung Sukma Adiguna Siddik Angela Marcella Wantah Anthony Stafford Pangemanan Benny Benny Lule Bervie Fransel Rondonuwu Betris Lovely Lengkong Budi Prasetiyo, Budi Carmen Mandey Carolin Marhareita Carolina Sumenda Carundeng, Stelly Stevanny Christian G. Siwy Cry Cinta Putri Anjel Danny Ivan Rantung Darvel Civlie Walone David A. Lumangkun David G. Abin Daysi Fikka Kelejan Derby C. Rampen Douglass Rasuh Elannemay Rondo Elvis Ronald Sumanti Evi C Waworuntu Fajar Wuryaningrat, Nikolas Fanny Soewignyo Geo Farly Kalesaran Gerungan, Citra Adriana Helena M. Pongoh Ika Prayanthi Inaray , Ayu Christa Pratiwi indrajit, Indrajit Itje Rosali Polii Iwan Waani Kila James S. Toding Jane Dungus Jeane Cicilia Syamsia Jentelino Silvester Langitan Jonathan, Steve Arthur Kainde, Llly Linne Kainde, Sandra J. R. Kojongian, Jovelia Krisnadi Geovani Sengkandai Langelo, Charolyn G. E. Langitan, Jentelino Silvester Lauren J. Lintang Lefrand S. Pasuhuk Lefrand S. Pasuhuk Lelasari Sijabat Leonard Stiefen Mumek Lilly Linne A. Kainde Lovely, Lengkong Beatrix Lumbantoruan , Cryzelda Minerva Lydia Ivana Kumajas Mandey, Carmen Manggopa, Stefani Maria Christy Wowor Melinda Mokalu Miykel S. Poluan Nadia C. G. Tumober Nikolas Fajar Wuryaningrat Nomleni, Biliam Abiyut Noufer A. Tumbelaka Ole, Hizkia C. Paat, Silvia Friska Pangemanan, Anthony S Patricia Gabriela Rawung Petir, Abraham Leslie Pongoh, Helena M. Queenditya, Sewow Cleopatra Raintung, Rahel Debora Rantung, Nancy Margaretha Rantung, Priccilya Lidya Regina Rantung, Rinny Cherryl Rayo, Edwina Fabiola Rayo, Natashia Merrylien Reimond Kowaas Reimond Kowaas Rondo, Elannemay Ronny H Walean Ronny H. Walean Ronny H. Walean Ronny H. Walean Sakka, Eirene W. M. Sandra J.R. Kainde Shapely Ambalao Siddik, Agung Sukma Adiguna Stefani Manggopa Sumenda, Carolina Supatman, Ernando R. Tendean, Gwyneth Theresia C. Lebo Toetik Wulyatiningsih Tonny Irianto Soewignyo Tumbelaka, Steven Set Xaverius Tumober, Nadia C. G. Vinlyvia G. R. Wulus Vinlyvia Gloria Ribka Wulus Walean, Ronny H. Walean, Ronny Hansye Walewangko, Jessica Agnes Wantah, Angela Marcella Warouw, Yisreel Veronica Waworuntu, Evi C Weku, Jupiter Wulur, Lies Yeane Koyongian Yunita Peggy Tappy Yunita Peggy Tappy Zevania E. V Gessal