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All Journal The International Journal of Accounting and Business Society QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik MANAJEMEN DEWANTARA Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Literatus Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Indonesian Economy and Business Proceeding National Conference Business, Management, and Accounting (NCBMA) Indonesian Journal of Islamic Economics and Finance Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis Advances: Jurnal Ekonomi & Bisnis JER Society Jurnal Studi Perhotelan dan Pariwisata International Journal of Sustainable Business, Management and Accounting
Deske W. Mandagi
Fakultas Ekonomi Dan Bisnis, Universitas Klabat, Airmadidi, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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A Systematic Review of Servant Leadership Outcomes in Education Context Sandra J.R. Kainde; Deske Mandagi
EDUKASIA: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.627

Abstract

This study presents a comprehensive systematic review aimed at investigating the role of servant leadership within the context of education. The primary objective was to identify and synthesize empirical studies exploring the outcomes and impacts of servant leadership in educational settings. Given the paucity of systematic reviews addressing servant leadership in education, this research seeks to bridge the gap in existing literature by providing an evidence-informed exploration of how servant leadership operates and can be effectively applied in educational institutions. The study employed a systematic literature review methodology, analyzing 30 scientific articles sourced from the Scopus and Web of Science (WOS) databases. The results of the data analysis highlighted the critical role played by servant leadership in the education context. At the individual level, servant leadership fosters a vibrant environment where teachers experience enhanced morale, job satisfaction, and engagement. Trust and loyalty flourish, solidifying the bonds within the educational community. On the organizational level, servant leadership empowers individuals and fosters improved communication, leading to a positive and collaborative organizational culture. The findings underscore the profound impact of servant leadership on teacher outcomes, affirming its relevance as a guiding philosophy for effective leadership within educational settings.
Integrating Social Media Marketing and Brand Gestalt: An Empirical Analysis in Educational Institutions Lefrand S. Pasuhuk; Deske W Mandagi
EDUKASIA: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.674

Abstract

This study endeavors to assess the effectiveness of Social Media Marketing (SMM) on the brand gestalt of educational institutions, with a specific focus on universities. In particular, the research aims to examine the impact of SMM on 4S dimensions of brand gestalt: story, sensescape, servicescape, and stakeholders. The research design employed is descriptive causal, utilizing primary data collected through a survey of 209 samples consisting of private university students in North Sulawesi, Indonesia. Data analysis was carried out using Structural Equation Modeling (SEM), supported by the SmartPLS statistical program. The results of the analysis reveal a positive and significant influence of SMM on all four dimensions of brand gestalt: story, sensescape, servicescape, and stakeholders. These findings shed light on the crucial role of social media in shaping robust brand perceptions.
A Systematic Review of Strategic Brand Management in Educational Institution: Towards an Integrative Approach Toetik Wulyatiningsih; Deske W. Mandagi
EDUKASIA: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.706

Abstract

This study presents a comprehensive systematic review that delves into the multifaceted elements underpinning strategic brand management within the educational context. The primary objective was to examine and synthesize evidence-informed exploration, shedding light on the essential components of strategic brand management in educational institutions. Utilizing a systematic literature review (SLR) methodology, we meticulously extracted and screened 25 scientific articles from the Scopus and Web of Science (WOS) databases. The results of the data analysis spotlight the critical elements of strategic brand management within the educational context, underscoring their influential presence in shaping the educational landscape. These underlying elements comprise: (1) strategic partnerships with industry and alumni, (2) continuous improvement, adaptation, and innovation, (3) community engagement and public relations, and (4) an exceptional student, faculty, and staff experience.
Swipe, Shop, Repeat: Investigating Technology Acceptance In Indonesia’s Leading E-Commerce Ronny H. Walean; Christian G. Siwy; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7498

Abstract

With the rapid growth of e-commerce in Indonesia, understanding the factors influencing user acceptance is crucial for both platform developers and policymakers. This study examines the acceptance of Tokopedia, one of Indonesia’s leading e-commerce platforms, using Davis' Technology Acceptance Model (TAM). It aims to explore the relationships between perceived ease of use, perceived usefulness, attitude toward use, behavioral intention to use, and actual use within the TAM framework. A quantitative descriptive and correlational research design was adopted, utilizing an online survey distributed to 201 active Tokopedia users in North Sulawesi, Indonesia. The collected data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) via SmartPLS 3. The results indicate that attitude toward use and behavioral intention to use significantly influence actual use of e-commerce. Additionally, perceived ease of use positively affects both perceived usefulness and attitude toward use, while behavioral intention has the strongest impact on actual use. Furthermore, perceived ease of use and perceived usefulness influence actual use indirectly through attitude toward use and behavioral intention to use. These findings provide valuable insights for e-commerce practitioners seeking to enhance user engagement and platform adoption. By understanding the key determinants of e-commerce acceptance, businesses can develop more effective marketing strategies, improve user experience, and optimize product offerings to encourage sustained platform use.
Exploring Brand Gestalt Dimensions in the Tomohon International Flower Festival Patricia Gabriela Rawung; Jane Dungus; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7499

Abstract

Understanding the dimensions that shape a festival’s brand gestalt is crucial for enhancing its appeal and long-term success. This study aims to examine the influence of storyscape, sensescape, servicescape, and stakeholder engagement on brand gestalt in the context of the Tomohon International Flower Festival. A quantitative research approach was employed using Structural Equation Modeling to analyze the relationships among these variables. Data were collected from 171 respondents, consisting of festival attendees, through an online survey. The hypothesis testing results indicate that sensescape and stakeholder engagement have a significant positive effect on brand gestalt, while storyscape and servicescape do not exhibit a significant influence. These findings suggest that sensory experiences and stakeholder involvement are key drivers in shaping the festival’s brand gestalt, whereas narrative elements and physical servicescape aspects may play a less critical role. The study offers theoretical contributions by expanding the understanding of festival branding through the brand gestalt framework and provides practical implications for event organizers in designing impactful festival experiences.
Work from Home and Millennials Employee Performance: A Systematic Literature Review Geo Farly Kalesaran; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7571

Abstract

The shift toward Work from Home (WFH) arrangements following the COVID-19 pandemic has significantly transformed workplace dynamics, especially affecting millennial employees who now make up the largest segment of the global workforce. This study aims to systematically review existing literature to understand how WFH influences the performance of millennial workers. Utilizing the PRISMA method, a total of 20 peer-reviewed journal articles published between 2020 and 2023 were selected through a rigorous screening process from major databases including Scopus, ScienceDirect, and Google Scholar. The review sample includes studies primarily using quantitative methods and focused on organizational behavior, human resources, and remote work performance. Findings reveal that WFH has both positive and negative effects on millennial performance, with key influencing factors including digital competency, organizational support, motivation, and work-life balance. The study offers practical implications for organizations seeking to optimize remote work strategies for millennials and provides a foundation for future research on generational performance in digital work environments.
Analyzing Key Determinants Of Spotify Adoption: A Structural Equation Modeling Approach Based On The TAM Framework Krisnadi Geovani Sengkandai; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7572

Abstract

With the growing dominance of digital platforms in the music industry, understanding what drives user adoption and engagement has become increasingly important. This study aims to analyze the key factors influencing the adoption and actual usage of Spotify, a leading global music streaming platform, using the Technology Acceptance Model (TAM) and Structural Equation Modeling (SEM). The research focuses on five core variables: Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Behavioral Intention to Use, and Actual Use. Data were collected through an online survey of 231 respondents, primarily consisting of younger users, who represent Spotify’s key target demographic. The findings reveal that Perceived Ease of Use significantly affects both Perceived Usefulness and user attitudes toward the app. In turn, Perceived Usefulness fosters more positive attitudes, which increase the intention to use the platform and ultimately lead to actual usage. These results underscore the importance of delivering a seamless and relevant user experience, especially for digital-native users. The study offers practical implications for Spotify and other music streaming services in enhancing competitiveness through personalization, improved usability, and loyalty-driven marketing strategies tailored to younger consumers.
Perceived Effectiveness Of Social Media As An Advertising And Marketing Tool In Faith-Based Higher Education Institution Itje Rosali Polii; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7612

Abstract

In the digital age, social media has emerged as a powerful communication tool for higher education institutions to engage with students and disseminate information. This study aims to examine students’ perceptions of the appeal of Instagram advertisements as an informational medium at a faith-based private university. Employing a descriptive research design, primary data were collected through the distribution of questionnaires to students at a faith-based university located in Airmadidi, North Sulawesi. The study involved a purposive sample of 200 respondents, selected based on their active use of Instagram and their following of the university’s official Instagram account. Data were analyzed using descriptive statistical techniques. The findings indicate that students' perceptions have a significant positive influence on the perceived appeal of Instagram advertisements as an effective medium for university-related information. These results suggest that faith-based universities can strategically leverage social media platforms like Instagram to enhance their communication and engagement with students.
Key Drivers of Sustainable Tourism Destination Attractiveness Lefrand S. Pasuhuk; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7695

Abstract

The attractiveness of sustainable tourism destinations plays a crucial role in promoting responsible travel behaviors and supporting long-term destination development. This study aims to systematically identify and analyze the key determinants contributing to the attractiveness of sustainable tourism destinations. Employing a systematic literature review (SLR) methodology, this research analyzes peer-reviewed journal articles published between 2010 and 2024, retrieved from the Scopus database. Guided by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework, a rigorous screening, data extraction, and synthesis process was conducted, resulting in a final sample of 126 relevant studies. The findings reveal six major factors influencing sustainable tourism destination attractiveness: tourist satisfaction, destination image and branding, crisis management, perceived quality and visitor experience, environmental and climate change concerns, and research, evaluation, and planning efforts. These insights offer practical implications for policymakers, tourism planners, and destination marketers seeking to enhance the competitiveness and sustainability of tourism destinations in a rapidly evolving global context.
Examining The Mediating Role Of Patient Satisfaction In The Relationship Between Service Quality And Loyalty In Faith-Based Private Hospitals Ronny H. Walean; Leonard Stiefen Mumek; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7741

Abstract

Public health services play a crucial role in fulfilling the basic needs of society, particularly in ensuring equitable access to quality healthcare. This study aims to analyze the impact of service quality on patient satisfaction and loyalty at Manado Advent Hospital, a faith-based private hospital in North Sulawesi, Indonesia. Using a quantitative research design, this study employed the SERVQUAL framework, which encompasses five dimensions: tangibility, reliability, responsiveness, assurance, and empathy. Data were collected from a sample of 208 inpatients through structured questionnaires distributed in September to October 2024. Structural Equation Modeling (SEM) was conducted using SmartPLS to test 11 proposed hypotheses. The findings indicate that four service quality dimensions, tangibility, reliability, responsiveness, and empathy, positively and significantly influence patient satisfaction, which in turn significantly affects patient loyalty. These results underscore the mediating role of patient satisfaction in enhancing loyalty, emphasizing the need for management to focus on specific quality dimensions to improve overall service performance. The study offers theoretical and practical implications for service quality improvement strategies in faith-based healthcare institutions.
Co-Authors Abraham Lalengboto Agung S. A. Siddik Agung Sukma Adiguna Siddik Angela Marcella Wantah Anthony S Pangemanan Anthony Stafford Pangemanan Ayu Christa Pratiwi Inaray Benny Benny Lule Bervie Fransel Rondonuwu Betris Lovely Lengkong Budi Prasetiyo Carolin Marhareita Carolina Sumenda Carundeng, Stelly Stevanny Christian G. Siwy Cry Cinta Putri Anjel Cryzelda Minerva Lumbantoruan Danny Ivan Rantung Darvel Civlie Walone David A. Lumangkun David G. Abin Daysi Fikka Kelejan Derby C. Rampen Douglass Rasuh Elannemay Rondo Elvis Ronald Sumanti Evi C Waworuntu Evi C Waworuntu Fajar Wuryaningrat, Nikolas Fanny Soewignyo Fibrillya Priskila Moreen Soputan Frandy Melvin Walean Frandy Walean Geo Farly Kalesaran Gerungan, Citra Adriana Helena M. Pongoh Ika Prayanthi Indrajit indrajit indrajit, Indrajit Itje Rosali Polii Iwan Waani Kila James S. Toding Jane Dungus Jeane Cicilia Syamsia Jentelino Silvester Langitan Jessica Agnes Walewangko Jonathan, Steve Arthur Kainde, Llly Linne Kojongian, Jovelia Krisnadi Geovani Sengkandai Langelo, Charolyn G. E. Langitan, Jentelino Silvester Lauren J. Lintang Lefrand S. Pasuhuk Lelasari Sijabat Leonard Stiefen Mumek Lilly Linne A. Kainde Lovely, Lengkong Beatrix Lydia Ivana Kumajas Mandey, Carmen Manggopa, Stefani Maria Christy Wowor Melinda Mokalu Miykel S. Poluan Nadia C. G. Tumober Nikolas Fajar Wuryaningrat Nomleni, Biliam Abiyut Noufer A. Tumbelaka Ole, Hizkia C. Paat, Silvia Friska Patricia Gabriela Rawung Petir, Abraham Leslie Pongoh, Helena M. Queenditya, Sewow Cleopatra Raintung, Rahel Debora Rantung, Nancy Margaretha Rantung, Priccilya Lidya Regina Rantung, Rinny Cherryl Rayo, Edwina Fabiola Rayo, Natashia Merrylien Reimond Kowaas Reimond Kowaas Rondo, Elannemay Ronny H. Walean Ronny Hansje Walean Sakka, Eirene W. M. Sandra J.R. Kainde Shapely Ambalao Siddik, Agung Sukma Adiguna Stefani Manggopa Sumenda, Carolina Supatman, Ernando R. Tendean, Gwyneth Theresia C. Lebo Timbuleng, Chrivana O. Toetik Wulyatiningsih Tonny Irianto Soewignyo Tumbelaka, Steven Set Xaverius Tumober, Nadia C. G. Vinlyvia G. R. Wulus Vinlyvia Gloria Ribka Wulus Walewangko, Jessica Agnes Wantah, Angela Marcella Warouw, Yisreel Veronica Weku, Jupiter Wulur, Lies Yasin, Rivena Yeane Koyongian Yunita Peggy Tappy Zevania E. V Gessal