Article Per Year (5 Year)
p-Index From 2021 - 2026
12.794
P-Index
This Author published in this journals
All Journal The International Journal of Accounting and Business Society QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Mantik MANAJEMEN DEWANTARA Journal of Enterprise and Development (JED) Jurnal Informatika Ekonomi Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Literatus Studi Ilmu Manajemen dan Organisasi Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Indonesian Economy and Business Proceeding National Conference Business, Management, and Accounting (NCBMA) Indonesian Journal of Islamic Economics and Finance Paradoks : Jurnal Ilmu Ekonomi Jurnal Informatika Ekonomi Bisnis JER Society Jurnal Studi Perhotelan dan Pariwisata International Journal of Sustainable Business, Management and Accounting
Deske W. Mandagi
Fakultas Ekonomi Dan Bisnis, Universitas Klabat, Airmadidi, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 104 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 104 Documents
Search

 4   5   6   7   8 
Perceived Quality, Brand Trust, Image, and Loyalty as Key Drivers of Fast Food Brand Equity Ole, Hizkia C.; Sakka, Eirene W. M.; Mandagi, Deske W.
Indonesian Journal of Islamic Economics and Finance Vol. 5 No. 1 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v5i1.7012

Abstract

In the fiercely competitive fast-food industry, building strong brand equity is crucial for long-term success. This study investigates the effects of brand trust, brand image, and perceived quality on brand equity, while also examining the mediating role of brand loyalty in these relationships within the context of fast-food restaurants. Employing a quantitative, descriptive, and correlational research design, this study explores the interrelationships among these variables. Data were collected through a structured questionnaire administered to 175 regular customers of fast-food restaurants in North Sulawesi, Indonesia. The collected data were analyzed using Structural Equation Modeling (SEM) with the aid of SmartPLS statistical software. The findings reveal that brand image and perceived quality are the primary determinants of brand equity, exerting both direct and indirect effects through the mediating role of brand loyalty. However, brand trust does not significantly influence either brand loyalty or brand equity. The study’s focus on a specific geographic region limits the generalizability of the findings to a broader population. Furthermore, the measurement instruments employed may not comprehensively capture the emotional and functional dimensions of brand trust, which could affect the validity of the results. This study contributes to the field of brand management and the fast-food industry by providing insights into the critical factors shaping brand equity. The findings offer valuable implications for both academics and practitioners seeking to enhance brand equity through strategic brand management initiatives.
Employee Performance 2.0: Antecedents and Consequences of Gen Z Employees Performance Wulur, Lies; Mandagi, Deske W.
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5078

Abstract

Generation Z (Gen Z) employee performance has become a major topic of focus for firms seeing to optimize their workforce and enhance overall efficiency. However, the dynamic nature of Gen Z employee performance is largely unknown, leaving a notable research gap. This study aims to address this gap by conducting a systematic literature review on the antecedents and consequences of Gen Z employee performance. A comprehensive selection and evaluations of relevant literature was conducted utilizing the Scopus and Web of Science (WOS) databases. A total of 45 research studies were carefully chosen using keywords such as "Gen Z employee," "factors influencing Gen Z employee performance," and "outcomes of Gen Z employee performance." The findings of the systematic literature review shed light on the multifaceted factors influencing Gen Z employee performance. The antecedents of Gen Z employee performance were explored, revealing crucial elements such as technological proficiency, work-life balance, inclusive work environment, career advancement as influential contributors to their performance outcomes. Additionally, the consequences of Gen Z employee performance were examined, uncovering potential impacts on individual creativity and innovation, job satisfaction, and overall business performance. Furthermore, Gen Z employee performance affects organizational outcome such as performance, culture, and employee rentention. The research findings contribute to a better understanding of how Gen Z employees' unique characteristics, preferences, and behaviors shape their performance, allowing for the development of tailored approaches to improve their productivity and well-being at work. Keywords- Employee performance; Gen Z, employee performance outcomes, employee performance antacedents
Efektivitas Sosial Media Marketing Dalam Membangun Brand Institusi Pendidikan: Perspektif Generasi Z Stefani Manggopa; Carolina Sumenda; Lilly Linne Kainde Anita; Deske Mandagi
EDUKASIA: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.621

Abstract

This study aims to analyze generation Z's perception of the effectiveness of SMM in building brands in educational institutions, especially universities. Specifically, this study investigates the influence of SMM on four dimensions of brand gestalt, namely storyscape, sensescape, servicescape, and stakeholders. The design of this study is descriptive causal, with primary data collection through a survey of 225 samples of active students of Klabat University. Data analysis was carried out using Structural Equation Modeling (SEM) with the support of SmartPLS statistical program. The results of the analysis show that SMM has a positive and significant influence on brand trust. Furthermore, brand trust has a positive and significant influence on the four dimensions of brand gestalt, namely storyscape, sensescape, servicescape, and stakeholders. The findings provide information about the important role social media plays in building strong brand perceptions.
A Systematic Review of Servant Leadership Outcomes in Education Context Sandra J.R. Kainde; Deske Mandagi
EDUKASIA: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.627

Abstract

This study presents a comprehensive systematic review aimed at investigating the role of servant leadership within the context of education. The primary objective was to identify and synthesize empirical studies exploring the outcomes and impacts of servant leadership in educational settings. Given the paucity of systematic reviews addressing servant leadership in education, this research seeks to bridge the gap in existing literature by providing an evidence-informed exploration of how servant leadership operates and can be effectively applied in educational institutions. The study employed a systematic literature review methodology, analyzing 30 scientific articles sourced from the Scopus and Web of Science (WOS) databases. The results of the data analysis highlighted the critical role played by servant leadership in the education context. At the individual level, servant leadership fosters a vibrant environment where teachers experience enhanced morale, job satisfaction, and engagement. Trust and loyalty flourish, solidifying the bonds within the educational community. On the organizational level, servant leadership empowers individuals and fosters improved communication, leading to a positive and collaborative organizational culture. The findings underscore the profound impact of servant leadership on teacher outcomes, affirming its relevance as a guiding philosophy for effective leadership within educational settings.
Integrating Social Media Marketing and Brand Gestalt: An Empirical Analysis in Educational Institutions Lefrand S. Pasuhuk; Deske W Mandagi
EDUKASIA: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.674

Abstract

This study endeavors to assess the effectiveness of Social Media Marketing (SMM) on the brand gestalt of educational institutions, with a specific focus on universities. In particular, the research aims to examine the impact of SMM on 4S dimensions of brand gestalt: story, sensescape, servicescape, and stakeholders. The research design employed is descriptive causal, utilizing primary data collected through a survey of 209 samples consisting of private university students in North Sulawesi, Indonesia. Data analysis was carried out using Structural Equation Modeling (SEM), supported by the SmartPLS statistical program. The results of the analysis reveal a positive and significant influence of SMM on all four dimensions of brand gestalt: story, sensescape, servicescape, and stakeholders. These findings shed light on the crucial role of social media in shaping robust brand perceptions.
A Systematic Review of Strategic Brand Management in Educational Institution: Towards an Integrative Approach Toetik Wulyatiningsih; Deske W. Mandagi
EDUKASIA: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.706

Abstract

This study presents a comprehensive systematic review that delves into the multifaceted elements underpinning strategic brand management within the educational context. The primary objective was to examine and synthesize evidence-informed exploration, shedding light on the essential components of strategic brand management in educational institutions. Utilizing a systematic literature review (SLR) methodology, we meticulously extracted and screened 25 scientific articles from the Scopus and Web of Science (WOS) databases. The results of the data analysis spotlight the critical elements of strategic brand management within the educational context, underscoring their influential presence in shaping the educational landscape. These underlying elements comprise: (1) strategic partnerships with industry and alumni, (2) continuous improvement, adaptation, and innovation, (3) community engagement and public relations, and (4) an exceptional student, faculty, and staff experience.
Swipe, Shop, Repeat: Investigating Technology Acceptance In Indonesia’s Leading E-Commerce Ronny H. Walean; Christian G. Siwy; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7498

Abstract

With the rapid growth of e-commerce in Indonesia, understanding the factors influencing user acceptance is crucial for both platform developers and policymakers. This study examines the acceptance of Tokopedia, one of Indonesia’s leading e-commerce platforms, using Davis' Technology Acceptance Model (TAM). It aims to explore the relationships between perceived ease of use, perceived usefulness, attitude toward use, behavioral intention to use, and actual use within the TAM framework. A quantitative descriptive and correlational research design was adopted, utilizing an online survey distributed to 201 active Tokopedia users in North Sulawesi, Indonesia. The collected data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) via SmartPLS 3. The results indicate that attitude toward use and behavioral intention to use significantly influence actual use of e-commerce. Additionally, perceived ease of use positively affects both perceived usefulness and attitude toward use, while behavioral intention has the strongest impact on actual use. Furthermore, perceived ease of use and perceived usefulness influence actual use indirectly through attitude toward use and behavioral intention to use. These findings provide valuable insights for e-commerce practitioners seeking to enhance user engagement and platform adoption. By understanding the key determinants of e-commerce acceptance, businesses can develop more effective marketing strategies, improve user experience, and optimize product offerings to encourage sustained platform use.
Exploring Brand Gestalt Dimensions in the Tomohon International Flower Festival Patricia Gabriela Rawung; Jane Dungus; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7499

Abstract

Understanding the dimensions that shape a festival’s brand gestalt is crucial for enhancing its appeal and long-term success. This study aims to examine the influence of storyscape, sensescape, servicescape, and stakeholder engagement on brand gestalt in the context of the Tomohon International Flower Festival. A quantitative research approach was employed using Structural Equation Modeling to analyze the relationships among these variables. Data were collected from 171 respondents, consisting of festival attendees, through an online survey. The hypothesis testing results indicate that sensescape and stakeholder engagement have a significant positive effect on brand gestalt, while storyscape and servicescape do not exhibit a significant influence. These findings suggest that sensory experiences and stakeholder involvement are key drivers in shaping the festival’s brand gestalt, whereas narrative elements and physical servicescape aspects may play a less critical role. The study offers theoretical contributions by expanding the understanding of festival branding through the brand gestalt framework and provides practical implications for event organizers in designing impactful festival experiences.
Work from Home and Millennials Employee Performance: A Systematic Literature Review Geo Farly Kalesaran; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7571

Abstract

The shift toward Work from Home (WFH) arrangements following the COVID-19 pandemic has significantly transformed workplace dynamics, especially affecting millennial employees who now make up the largest segment of the global workforce. This study aims to systematically review existing literature to understand how WFH influences the performance of millennial workers. Utilizing the PRISMA method, a total of 20 peer-reviewed journal articles published between 2020 and 2023 were selected through a rigorous screening process from major databases including Scopus, ScienceDirect, and Google Scholar. The review sample includes studies primarily using quantitative methods and focused on organizational behavior, human resources, and remote work performance. Findings reveal that WFH has both positive and negative effects on millennial performance, with key influencing factors including digital competency, organizational support, motivation, and work-life balance. The study offers practical implications for organizations seeking to optimize remote work strategies for millennials and provides a foundation for future research on generational performance in digital work environments.
Analyzing Key Determinants Of Spotify Adoption: A Structural Equation Modeling Approach Based On The TAM Framework Krisnadi Geovani Sengkandai; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7572

Abstract

With the growing dominance of digital platforms in the music industry, understanding what drives user adoption and engagement has become increasingly important. This study aims to analyze the key factors influencing the adoption and actual usage of Spotify, a leading global music streaming platform, using the Technology Acceptance Model (TAM) and Structural Equation Modeling (SEM). The research focuses on five core variables: Perceived Usefulness, Perceived Ease of Use, Attitude Toward Using, Behavioral Intention to Use, and Actual Use. Data were collected through an online survey of 231 respondents, primarily consisting of younger users, who represent Spotify’s key target demographic. The findings reveal that Perceived Ease of Use significantly affects both Perceived Usefulness and user attitudes toward the app. In turn, Perceived Usefulness fosters more positive attitudes, which increase the intention to use the platform and ultimately lead to actual usage. These results underscore the importance of delivering a seamless and relevant user experience, especially for digital-native users. The study offers practical implications for Spotify and other music streaming services in enhancing competitiveness through personalization, improved usability, and loyalty-driven marketing strategies tailored to younger consumers.
Co-Authors Abraham Lalengboto Agung S. A. Siddik Agung Sukma Adiguna Siddik Angela Marcella Wantah Anthony Stafford Pangemanan Benny Benny Lule Bervie Fransel Rondonuwu Betris Lovely Lengkong Budi Prasetiyo, Budi Carmen Mandey Carolin Marhareita Carolina Sumenda Carundeng, Stelly Stevanny Christian G. Siwy Cry Cinta Putri Anjel Danny Ivan Rantung Darvel Civlie Walone David A. Lumangkun David G. Abin Daysi Fikka Kelejan Derby C. Rampen Douglass Rasuh Elannemay Rondo Elvis Ronald Sumanti Evi C Waworuntu Fajar Wuryaningrat, Nikolas Fanny Soewignyo Geo Farly Kalesaran Gerungan, Citra Adriana Helena M. Pongoh Ika Prayanthi Inaray , Ayu Christa Pratiwi indrajit, Indrajit Itje Rosali Polii Iwan Waani Kila James S. Toding Jane Dungus Jeane Cicilia Syamsia Jentelino Silvester Langitan Jonathan, Steve Arthur Kainde, Llly Linne Kainde, Sandra J. R. Kojongian, Jovelia Krisnadi Geovani Sengkandai Langelo, Charolyn G. E. Langitan, Jentelino Silvester Lauren J. Lintang Lefrand S. Pasuhuk Lefrand S. Pasuhuk Lelasari Sijabat Leonard Stiefen Mumek Lilly Linne A. Kainde Lovely, Lengkong Beatrix Lumbantoruan , Cryzelda Minerva Lydia Ivana Kumajas Mandey, Carmen Manggopa, Stefani Maria Christy Wowor Melinda Mokalu Miykel S. Poluan Nadia C. G. Tumober Nikolas Fajar Wuryaningrat Nomleni, Biliam Abiyut Noufer A. Tumbelaka Ole, Hizkia C. Paat, Silvia Friska Pangemanan, Anthony S Patricia Gabriela Rawung Petir, Abraham Leslie Pongoh, Helena M. Queenditya, Sewow Cleopatra Raintung, Rahel Debora Rantung, Nancy Margaretha Rantung, Priccilya Lidya Regina Rantung, Rinny Cherryl Rayo, Edwina Fabiola Rayo, Natashia Merrylien Reimond Kowaas Reimond Kowaas Rondo, Elannemay Ronny H Walean Ronny H. Walean Ronny H. Walean Ronny H. Walean Sakka, Eirene W. M. Sandra J.R. Kainde Shapely Ambalao Siddik, Agung Sukma Adiguna Stefani Manggopa Sumenda, Carolina Supatman, Ernando R. Tendean, Gwyneth Theresia C. Lebo Toetik Wulyatiningsih Tonny Irianto Soewignyo Tumbelaka, Steven Set Xaverius Tumober, Nadia C. G. Vinlyvia G. R. Wulus Vinlyvia Gloria Ribka Wulus Walean, Ronny H. Walean, Ronny Hansye Walewangko, Jessica Agnes Wantah, Angela Marcella Warouw, Yisreel Veronica Waworuntu, Evi C Weku, Jupiter Wulur, Lies Yeane Koyongian Yunita Peggy Tappy Yunita Peggy Tappy Zevania E. V Gessal