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The Multiplier Effect of Buying Local Gastronomy: Case of Sundanesse Restaurant Dewi Turgarini; Muhammad Baiquni; E. Harmayani
E-Journal of Tourism Volume 5 Number 1 (March 2018)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (768.669 KB) | DOI: 10.24922/eot.v5i1.38460

Abstract

Bandung is one of the cities in Indonesia which has a gastronomic diversity represents Sundanese culture as its original inhabitants. This capital city of West Java province has a lot of culture, history, and archeologyicons that are nuanced Sunda, and Colonial. Therefore, the city can be said as the city of heritage landmark (heritage-city), and gastronomical attractions can be integrated as Gastro-city. Currently the local food of Sundanese has many variants but the level of attractiveness of the food is still considered insufficient. Research was designed to find a decent meal variant proposed as a superior food; and find out what food variants as the main attraction of the city as well as to assess multiplier effect of buying local gastronomy. Both are expected to answer a question of what is base for the economic development of Bandung as Gastro city. It is also interesting to find out the multiplier effect of buying local gastronomy especially in Sundanese restaurant. The method used is descriptive exploratory study, also conducted professional assessment. Data collecting technique were observation, interviews, and examination of documents. Data was analysed using descriptive exploratory approach. The results showed that the Sundanese have a tourist attraction with the potential of the existence of 74 species featured menu consisting of appertizer, maincourse, dessert and drink as trademark. The food appeared in 24 ceremonies as a vibrant cultural event in the life cycle of Sunda tribe who live in the city of Bandung. The tourists also can enjoy a diverse featured menu in the 145 Sundanese restaurant in Bandung city. The value of the multiplier effect of tourist expenditure during the year amounting to 1,286 times that of the developing tourist spending. Keywords: Gastronomy, Sundanese, Restaurant, Multiplier Effect, Tourist Attractions
Culinary Versus Gastronomy Amiluhur Soeroso; Dewi Turgarini
E-Journal of Tourism Volume 7 Number 2 (September 2020)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v7i2.60537

Abstract

Food becomes one of main income of tourism sector which supports Gross Domestic Product. Food and beverage is also suspected to be the tourists’ motivation for travelling. People, publicly, and government recognize it more as culinary. However, there is a view that argumentation which is constructed by public seems to be not accordance with the real situation. Gastronomy, which accommodates foodshed, cooking, until foodscape and human behaviour, is perceived to be more appropriate as a comparison argument. Related to that matter, in this paper, researcher is trying to study and to compare two-sided definition of terminology over culinary and gastronomy as a way to eliminate argumentum ad populum. Keywords: culinary, gastronomy, foodshed, foodscape, argumentum ad populum
FEASIBILITY STUDY OF TOUR GUIDE MANAGEMENT BUSINESS Ahmad Kurniawan; Debby Rusmiati; Dewi Turgarini; Caria Ningsih
Jurnal Inovasi Penelitian Vol 2 No 12: Mei 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v2i12.1515

Abstract

The phenomenon in the field is seen by many Indonesian tour guides who are now increasingly showing a decrease in the number of jobs that can be obtained. Not to mention, due to the ongoing pandemic, this has caused a lack of enthusiasm for the tour guides who have long been involved in revitalizing the tourism sector today. Based on the findings, it was found that 80% of tour guides do not have permanent jobs in guiding tours in the field, even though they are licensed and certified tour guides, so there needs to be management that accommodates Indonesian tour guides to be able to get a more definite job. Seeing this phenomenon, it is necessary to have management that accommodates the tour guides, thus providing the ability of researchers to review this research related to the feasibility study of tour guide management business on CV. PGM Organizer. With the aim of knowing how feasible this business is to be run so that it can be known to the maximum and according to the needs of the company. Through descriptive qualitative research methods using purposive sampling through data collection techniques by observation, interviews, and documentation. That way it can be seen that the results in sales made by the management of this tour guide are successful and get good profits. Therefore, to run the wheels of the economy in the world of tour guides, it turns out that there is a need for management that can accommodate it so that the activists of the travel industry can feel the same way.
Tourism Business Planning in Enhancing the Role of the Young Generation Case Study: West Java Tourism Ambassador Selection Event 2022 Fariz Fardani Nurbaihaqi; Nenden Yayu Destiana; Dewi Turgarini; Caria Ningsih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4809

Abstract

The West Java tourism ambassador is a talent search event in the tourism sector for the younger generation to contribute to economic improvement, introduce tourist attractions, and promote West Java tourism in the era of technological sophistication. This technology can facilitate the dissemination of information quickly, so the role of tourism ambassadors is needed as a driver who is expected to portray themselves well. The hope is that the tourism ambassador can encourage tourism growth in Indonesia, especially in West Java. The purpose of this research is to try to introduce and promote regional tourism, to become a means or forum for appreciation for tourism actors in West Java, to hone the potential of the younger generation according to their fields, as a place to compete so that they are trained to become figures who have the spirit to continue the process and take advantage of youth. With full achievements, cultivate an attitude of love for the region, train the younger generation to think creatively, be innovative, and become inspirational figures to inspire the wider community. The method used in this study is a qualitative descriptive method. Descriptive type the qualitative research used is a case study approach. The case study studied was the 2022 West Java Tourism Ambassador event held in March 2022 and is one of the activities designed by tourism consultants. Data collection was obtained through observation, financial analysis, and documentation analysis. This study found that tourism activities require assistance in planning by a tourism consultant in preparing activities, planning activity concepts, interesting Implementation, and evaluation after activities. Good and professional activity planning can positively impact the younger generation who participate in activities carrying out their role in society, especially in promoting tourism.
Tourism Business Planning in Enhancing the Role of the Young Generation Case Study: West Java Tourism Ambassador Selection Event 2022 Fariz Fardani Nurbaihaqi; Nenden Yayu Destiana; Dewi Turgarini; Caria Ningsih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4776

Abstract

The West Java tourism ambassador is a talent search event in the tourism sector for the younger generation to contribute to economic improvement, introduce tourist attractions, and promote West Java tourism in the era of technological sophistication. This technology can facilitate the dissemination of information quickly, so the role of tourism ambassadors is needed as a driver who is expected to portray themselves well. The hope is that the tourism ambassador can encourage tourism growth in Indonesia, especially in West Java. The purpose of this research is to try to introduce and promote regional tourism, to become a means or forum for appreciation for tourism actors in West Java, to hone the potential of the younger generation according to their fields, as a place to compete so that they are trained to become figures who have the spirit to continue the process and take advantage of youth. With full achievements, cultivate an attitude of love for the region, train the younger generation to think creatively, be innovative, and become inspirational figures to inspire the wider community. The method used in this study is a qualitative descriptive method. Descriptive type the qualitative research used is a case study approach. The case study studied was the 2022 West Java Tourism Ambassador event held in March 2022 and is one of the activities designed by tourism consultants. Data collection was obtained through observation, financial analysis, and documentation analysis. This study found that tourism activities require assistance in planning by a tourism consultant in preparing activities, planning activity concepts, interesting Implementation, and evaluation after activities. Good and professional activity planning can positively impact the younger generation who participate in activities carrying out their role in society, especially in promoting tourism.
Strategi Penggunaan Aplikasi Android dalam Meningkatkan Sistem Informasi Wisata Gastronomi Kota Ternate Heni Pridia Rukmini Sari; Lioe Lyly Soemarni; Dewi Turgarini
Jurnal Sains Sosio Humaniora Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v5i2.16480

Abstract

Kota Ternate di Provinsi Maluku Utara memiliki keanekaragaman warisan budaya sebagai penopang wisata gastronomi yang tetap melestarikan budaya lokal, sebagai produk wisata asli yang unik, dan otentik. Daya tarik wisata ini menjadi salah satu pilihan bagi para wisatawan lokal, nusantara dan mancanegara untuk mendapatkan pengalaman saat melakukan kegiatan wisata mencicipi aneka menu sebagai hidangan asli Ternate di restoran sebagai specialities restaurant, membeli aneka suvenir oleh-oleh khas Ternate, melihat atraksi pembuatan makanan dan minuman Ternate lengkap dengan story telling sebagai identitas etnik penduduk asli Kota Ternate. Lokasi tujuan wisata gastronomi yang banyak mengakibatkan pengunjung sulit mencari lokasi dan restoran yang sarat makna dan sesuai dengan yang diinginkan apalagi dengan rute perjalanan di Kota Ternate yang memiliki beberapa titik yang hanya satu arah. Adanya perkembangan teknologi mobile berbasis linux seperti android sebagai sistem operasi smartphone yang cukup populer di kalangan masyarakat umum. Android memiliki biaya yang tergolong murah dan bersifat opensource memungkinkan pengguna dapat mengembangkan fitur pemetaan yang komprehensif dengan komponen atraksi wisata gastronomi di Kota Ternate seperti restoran, pusat oleh-oleh, tempat penyelenggaraan cooking class, dan lainnya. Metode yang dilakukan dalam penelitian ini adalah penelitian eksploratif serta deskriptif analisis untuk mengumpulkan data yang memiliki komponen sebagai atraksi wisata yaitu nama restoran/pusat oleh-oleh/cooking class, lokasi, aksesibilitas, amenitas, pengelola, deskripsi, nilai unik dan unggul. Tujuan dari penelitian ini adalah untuk membuat desain android aplikatif tentang sistem informasi pemetaan wisata gastronomi yang komprehensif di Kota Ternate sebagai atraksi wisata yang dapat diakses secara online.
PERAN INFLUENCER MARKETING DALAM MENINGKATKAN TRAVEL INTENTION Gusti Panca; Putra Hanifan Graha; Dewi Turgarini; Caria Ningsih
Jurnal Ilmiah Hospitality Vol 11 No 1: Juni, 2022 (Sepcial Issue)
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i1.1667

Abstract

Pada era digitalisasi ini media sosial menjadi salah satu fenomena yang mengalami perkembangan sangat pesat. Perkembangan media sosial turut berkontribusi untuk menyebarkan informasi mengenai suatu objek wisata kepada calon wisatawan. Hal ini dipengaruhi oleh masyarakat yang sudah mulai meninggalkan praktik konvensional dalam mencari informasi. Pelaku wisata dan instansi pemerintah terkait memanfaatkan media tersebut untuk menarik dan meningkatkan niat melakukan perjalanan wisata pada suatu destinasi wisata. Praktik Influencer marketing di media sosial turut dilakukan oleh para pemasar di bidang pariwisata untuk dapat menarik minat berkunjung pada suatu destinasi wisata. Media sosial yang digunakan salah satunya ialah Instagram. Penelitian ini bertujuan untuk mengetahui peran peran influencer marketing terhadap minat melakukan perjalanan wisata pada Kota Cimahi. Metode penelititian yang digunakan adalah survey dengan menggunakan pendekatan kuantitatif dengan jumlah sampel 60 responden yang belum berwisata ke Kota Cimahi pada tahun 2022. Teknik sampling menggunakan non probalitiy sampling. Teknik analisis data dan uji hipotesis yang digunakan adalah Regresi berganda. Temuan yang diperoleh Terdapat pengaruh yang positif dan signifikan antara influencer marketing terhadap travel intention Semakin tinggi influencer marketing semakin tinggi travel intention Pengunjung ke Kota Cimahi. Rekomendasi dengan menggunakan jasa agensi digital marketing yang berkompeten dapat membantu instansi pemerintah menganalisis kebutuhan calon wisatawan dan mempengaruhi keinginan untuk berkunjung pada Kota Cimahi menggunakan jasa influencer sebagai ujung tombak dalam memperkenalkan Kota Cimahi.
TREN LIVE STREAMING DI PLATFORM E-COMMERCE: SENI BERKOMUNIKASI DALAM MEMBERI EFEK PERSUASIF PADA CUSTOMER Jovan Abdul Asyraf; Elsa Dwi Melyanti; Dewi Turgarini; Caria Ningsih
Jurnal Inovasi Penelitian Vol 3 No 2: Juli 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v3i2.1737

Abstract

Tujuan dari penelitian ini adalah untuk mengidentifikasi Seni Berkomunikasi dalam Public Speaking melalui media Live Streaming untuk memberikan efek persuasif pada Customer pada Platform Shopee. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif, untuk menyajikan gambaran tentang Strategi komunikasi yang digunakan saat melakukan Live Streaming di Platform E-Commrce. Hasil dari penelitian ini adalah untuk mengidentifikasi Seni berkomunikasi didepan audiens dan strategi yang digunakan ketika melakukan Live Streaming saat menawarkan produk di Platform Shopee agar memberikan efek persuasif dan mendapatkan feedback yang sesuai harapan. Penelitian ini dilakukan dengan membahas, Komunikasi, Strategi Komunikasi, Public Speaking, Hambatan Komunikasi, Pesan, dan Digital Marketing.
INOVASI MODEL BISNIS MENGGUNAKAN TRANSAKSI BARTER (STUDI KASUS SILIH CREATIVE DIGITAL AGENCY) Awiska Alfata; Irfan Taufik Risda; Dewi Turgarini; Caria Ningsih
Jurnal Inovasi Penelitian Vol 3 No 2: Juli 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v3i2.1738

Abstract

Silih Creative Digital Agency hadir untuk memberikan value yang inovatif & kreatif dalam menyediakan kebutuhan konten digital dan konsultasi bisnis untuk pegiat wisata dan UMKM. Penelitian ini bertujuan mengidentifikasi model bisnis yang dimiliki Silih Creative Digital Agency dan bagaimana proses transaksi barter yang baik dan aman. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan strategi penelitian studi kasus. Hasil Penelitian menjelaskan model bisnis melalui sembilan balok business model canvas yang terdiri dari customer segment, value proposition, channel distribution, customer relationship, revenue stream, key resource, key activities, key parter dan cost structure. Penelitian ini juga menjelaskan perencanaan dalam melakukan transaksi barter dan bagaimana mengelola produk hasil barter menjadi sesuatu yang memiliki manfaat lebih bagi perusahaan.
Faktor-Faktor yang Mempengaruhi Minat Konsumen Terhadap Daging Asap Muhammad Mas Multazam; Agung Tryasnandi; Dewi Turgarini; Caria Ningsih
JURNAL GASTRONOMI INDONESIA Vol 10 No 1 (2022): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v10i1.793

Abstract

Covid-19 or the corona virus disease has had a very significant impact on the economy and business, especially the food and beverage industry. Starting a new business again requires some adjustments, one of which is the new normal lifestyle. One of the new habits or adjustments that occur in the food and beverage industry is the rise of frozen ready-to-eat foods or frozen food. This is due to changes in consumer behavior in the food industry, which initially eats out to eat at home more often. By consuming frozen ready-to-eat food or frozen food, consumers feel healthier and safer from the covid-19 virus. This study aims to: 1). Identify factors that influence the purchase of frozen food 2). Knowing the frozen food consumer market segmentation. The research method used in this research is descriptive quantitative with the method of observation, questionnaires and literature study. The results of previous studies indicate that the factors that influence the purchase of frozen food, among others, because it is easy to cook and safe, brand image, quality, low price, advertising, appearance, availability, and taste.
Co-Authors Adiyanti, Assyifa Shafia Afriani, Welly Ayu Agung Tryasnandi Agus Sudono, Agus Ahmad Hudaiby Galih Kusumah Ahmad Kurniawan Ainurrohmah, Syifa Alia, Lisnani Nur Amelia, Bunga Raihan Amiluhur Soeroso Amiluhur Soeroso Anggraeni, Neli Aqmarina, Damartera Tyan Ariestianto, Farhan Arifin Heri Prasetyo Armandha Redo Pratama Astri Inas Yuthika Astuti, Fera Widi Awiska Alfata Ayu Rima, Ayu Candra Sari Triyana Caria Ningsih Debby Rusmiati Debi V. Br Bangun Devi Anggraeni Dewi Handayani Dias Pratami Putri Dias Pratami Putri Disma, Fatimatuz Zahra E. Harmayani Elsa Dwi Melyanti Enrico, Farel Adrian Fariz Fardani Nurbaihaqi Fatwa, Mabitha Ratna Nur Firmani, Sofia Nuur Fitri Abdillah Fitrianti, Rattikah Gessalofa, Rajasa Gita Siswhara Gitasiswara, . Gusti Panca Hajiman Hajiman Hajiman, Hajiman Hamidah, Sarah Nur Hasni Azmi Hazym Heni Pridia Rukmini Sari Heni Pridia Rukmini Sari Ilham Fajri, Ilham Ilma Indriasri Pratiwi Ilma Pratiwi Ilmina, Astrid Ilmina, Astrid Indriyani Handyastuti Irfan Taufik Risda Ismarizal, Beni Jovan Abdul Asyraf Karina Sinthiya Karni, Karni Kenny Stevan Khubiyah, Visda Imammatul Kusdiana, Hilman Kusumati, Pippin Lafifah, Pipin Larasaati, Arinta Destri Lesmana, Fanji Lestari, Nina Puji Lioe Lyly Soemarni M. Shidiq Marsha, Agni Marsindi Marsindi Meilina, Nabila Mochamad Whilky Rizkyanfi Muhamad Fikriyananda Muhammad Baiquni Muhammad Mas Multazam Mujahidah, Shofa Nabilla, Tsara Nauval, Muhammad Luthfi Nenden Yayu Destiana Ningrum, Fitri Cahya Nur Baity, Mutiara Rizky Pinayani, Ani Pinayani, Ani Pradicko Afrindo Saga Pratami Putri, Dias Pratiwi, Ilma Pridia, Heni Putra Hanifan Graha Putra, Mandradhitya Kusuma Putri, Dias Pratami Putri, Laura Febryan Safari Putri, Nadhia Qisti Fadilah Rahmasari, Annisa Aulia Rahmi, Unique Julieta Audia Reiza Miftah, Reiza Riadi Darwis Rifada, Erja Risya Ladiva Bridha Rusmiati, Debi Sagala, Evin Davinci Sari, Putri Andan Setyorini, Heri Sinthiya, Karina Soemantri, Lioe Lyly Suwandi, Ricky Pratama Sylvia Meilani, Sylvia Taufiq, Hilman Trisagia Mokodongan Tsaniah, Ilmiati Valentina, Debi Wiriadi, Reyfan Triansyah Wulandari, Lastiani Warih Yuli Astuti Yuliansyah, Diki Zaini Alif, Mohamad Zhafira Zharfanisa Hasanah