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All Journal Jurnal Master Pariwisata (JUMPA) Tourism & Hospitality Essentials Journal Jurnal Moral Kemasyarakatan Jurnal Sains Sosio Humaniora JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Journal of Humanities and Social Studies Tourism Scientific Journal Pantun: Jurnal Ilmiah Seni Budaya Kepariwisataan: Jurnal Ilmiah Jurnal Inovasi Penelitian Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kepariwisataan Jurnal Industri Pariwisata Jurnal Pariwisata Vokasi Jurnal Gastronomi Indonesia The Journal Gastronomy Tourism Destinesia : Jurnal Hospitaliti dan Pariwisata Warta Pariwisata Journal of Tourism Education LACULTOUR: Journal of Language and Cultural Tourism Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Jurnal Pariwisata Tourista Journal of Tourism and Hospitality Analysis Pariwisata
Dewi Turgarini 
Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Pola Perjalanan Digital Wisata Gastronomi Berdasarkan Perilaku Wisatawan di Kabupaten Purworejo Astuti, Fera Widi; Turgarini, Dewii; Pratama, Armandha Redo
JURNAL GASTRONOMI INDONESIA Vol 12 No 1 (2024): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v12i1.1412

Abstract

The decline in the number of tourist visits in 2020 has made the Regional Government of Purworejo Regency strive to increase tourism in Purworejo Regency again. These efforts can be realized by increasing the typical food of Purworejo Regency through gastronomic tourism, considering that there are still many tourists who do not know the typical food of Purworejo Regency and gastronomic tourism has not been developed in Purworejo Regency, so that the development of typical food of Purworejo Regency can be used as a tourist destination for gastronomic tourism. This study uses a qualitative method that collects interviews, observations, documentation, and questionnaires. The results of this study are dawet ireng, clorot, kue lompong, and geblek can be developed into gastronomic tourism through creativepreneurship in the form of gastronomic tour packages based on the behavior of Purworejo Regency tourists and the travel patterns of Purworejo Regency tourists.
Identifikasi Persepsi Wisatawan Terhadap Daya Tarik Wisata Gastronomi Lokal Di Floating Market Lembang Marsha, Agni; Turgarini, Dewi; Putri, Dias Pratami
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 1 No. 2 (2024): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

Floating Market Lembang is a famous local gastronomic tourism destination in West Bandung Regency, offering a variety of local foods. Pre-study results indicate that tourists are interested in purchasing local foods but are more interested in purchasing contemporary foods. This study provides deeper insight into how tourists perceive local gastronomy. The purpose of this study was to determine tourists' perceptions of the local gastronomic tourism attractions at Floating Market Lembang. The research design used in this study was a mixed method approach (qualitative and quantitative) with a Concurrent Triangulation Strategy approach through data collection through interviews, observations, and questionnaires. Interviews were conducted with Nona Helix stakeholders and questionnaires were distributed to 100 tourists who had visited Floating Market Lembang. The results of this study indicate that tourists' perceptions of the tourist attractions of Floating Market Lembang, in terms of tourist attraction components, obtained very good results with an average percentage score of 88.20%. This proves that the local gastronomic tourism object at Floating Market Lembang has a well-available tourist attraction component.
Faktor Penentu Daya Tarik Wisata Kuliner Minuman Bandrek Kemasan di Kalangan Generasi Z Zhafira Zharfanisa Hasanah; Turgarini, Dewi; Putri, Dias Pratami
Journal of Tourism and Hospitality Analysis (JoTHA) Vol. 2 No. 1 (2025): Journal of Tourism and Hospitality Analysis
Publisher : HeadWay Research & Developemnt

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Abstract

Minuman tradisional bandrek merupakan bagian dari kuliner lokal pada warisan kuliner di kawasan Bandung Raya. Saat ini daya tarik pada minuman bandrek ini sudah mulai tergeser dengan minuman lokal lainnya. Penelitian ini bertujuan untuk memberikan wawasan bagi industri kuliner dan pariwisata dalam mengembangkan strategi pemasaran yang sesuai untuk mempromosikan warisan kuliner tradisional bandrek kemasan di kalangan Generasi Z. Pendekatan pada penelitian ini menggunakan pendekatan kuantitatif yang dilakukan dengan menyebarkan kuisioner kepada 113 responden Generasi Z. Hasil penelitian kuantitatif digunakan untuk menunjukkan bahwa faktor-faktor seperti daya tarik visual, inovasi teknologi, fungsionalitas pada kemasan menjadi faktor utama yang memengaruhi minat Generasi Z terhadap minuman Bandrek kemasan.
The Role of Foodscape in Enhancing the Attraction of Gastronomic Tourism in Neglasari Village, Tasikmalaya Regency Lafifah, Pipin; Turgarini, Dewi; Putri, Dias Pratami
JURNAL GASTRONOMI INDONESIA Vol 13 No 2 (2025): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v13i2.2133

Abstract

The diversity of agricultural products, locally processed goods, and culinary traditions passed down through generations make Neglasari Village have a unique foodscape. This potential can be utilized to develop gastronomic tourism, attract tourists, and enhance the local economy. Studies mapping foodscapes in Indonesian villages, especially those linking local potential with gastronomic tourism appeal, are still limited. This research aims to identify tourist attractions in Neglasari Village, Tasikmalaya Regency, and analyze the potential of the foodscape as a support for gastronomic tourism through the role of the nona helix. The research method employs a qualitative descriptive approach through observation, interviews, and documentary studies. The results show that Neglasari Village has strong potential for natural, cultural, and culinary tourist attractions. The village's foodscape includes a diversity of local dishes based on agricultural raw materials and traditional processed foods with high cultural and economic value. The collaboration of nona helix proved effective in strengthening promotion, enhancing the capacity of business actors, and developing the culinary supply chain.
Sundanese Digital Gastronomy Literacy in Social Media Ilma Pratiwi; Debi Valentina; Dewi Turgarini
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 5 No. 2 (2021)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v5i2.608

Abstract

Social media able to attract digital netizen attention with various features. Social media can also be used as a way to attract user attention and to be able to dig deeper knowledge about Sundanese gastronomy. This study aims to analyze social media accounts containing Sundanese Gastronomy Literacy on Instagram and Youtube. This study wants to analyze and comparing what content is uploaded and how digital literation happen in the process in each social media platform. This study result social media used for promoting and educating about Sundanese Gastronomy. The more interesting the content uploaded, more engaging to follower will result in action whether it is buying, recommending, or coming to the site.
PERAN INFLUENCER MARKETING DALAM MENINGKATKAN TRAVEL INTENTION Gusti Panca; Putra Hanifan Graha; Dewi Turgarini; Caria Ningsih
Jurnal Ilmiah Hospitality Vol 11 No 1: Juni
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jih.v11i1.1667

Abstract

Pada era digitalisasi ini media sosial menjadi salah satu fenomena yang mengalami perkembangan sangat pesat. Perkembangan media sosial turut berkontribusi untuk menyebarkan informasi mengenai suatu objek wisata kepada calon wisatawan. Hal ini dipengaruhi oleh masyarakat yang sudah mulai meninggalkan praktik konvensional dalam mencari informasi. Pelaku wisata dan instansi pemerintah terkait memanfaatkan media tersebut untuk menarik dan meningkatkan niat melakukan perjalanan wisata pada suatu destinasi wisata. Praktik Influencer marketing di media sosial turut dilakukan oleh para pemasar di bidang pariwisata untuk dapat menarik minat berkunjung pada suatu destinasi wisata. Media sosial yang digunakan salah satunya ialah Instagram. Penelitian ini bertujuan untuk mengetahui peran peran influencer marketing terhadap minat melakukan perjalanan wisata pada Kota Cimahi. Metode penelititian yang digunakan adalah survey dengan menggunakan pendekatan kuantitatif dengan jumlah sampel 60 responden yang belum berwisata ke Kota Cimahi pada tahun 2022. Teknik sampling menggunakan non probalitiy sampling. Teknik analisis data dan uji hipotesis yang digunakan adalah Regresi berganda. Temuan yang diperoleh Terdapat pengaruh yang positif dan signifikan antara influencer marketing terhadap travel intention Semakin tinggi influencer marketing semakin tinggi travel intention Pengunjung ke Kota Cimahi. Rekomendasi dengan menggunakan jasa agensi digital marketing yang berkompeten dapat membantu instansi pemerintah menganalisis kebutuhan calon wisatawan dan mempengaruhi keinginan untuk berkunjung pada Kota Cimahi menggunakan jasa influencer sebagai ujung tombak dalam memperkenalkan Kota Cimahi.
Strategi Penguatan Brand Image Pada Perusahaan Jasa Konsultansi Pariwisata Somadi; Panji Alam P.; Mathias Daffa; Caria Ningsih; Dewi Turgarini
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 11 No 1 (2026): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v11i1.25839

Abstract

Research aim: This study aims to identify factors that influence brand image and strategies to strengthen the brand image of PT Laksmana Wira Solusi. Design/Methods/Approach: This study uses a qualitative approach with data analysis techniques, namely SWOT analysis. Research Finding: The brand image of PT Laksmana Wira Solusi is influenced by internal factors such as innovation of the young team, flexibility, market specialisation, and weaknesses such as lack of experience, network, and marketing activities. External factors include opportunities from tourism growth, government support, and digital trends, but also face threats from competitors, regulatory changes, and low digital literacy in the region. Strengthening strategies are carried out through the development of sustainable digital services, focusing on niche markets, small project collaboration, increasing digital presence, and providing modular service packages. Theoretical Contribution/ Originality: This study provides theoretical contributions by raising the issue of brand image in a new tourism consulting company with a topic that has not been widely studied in previous literature. The originality of the study lies in the identification of brand image strengthening strategies in startups that have limited experience. The study also highlights the importance of a comprehensive approach in building brand image. The results of this study can be a reference for developing brand image in startup companies, especially consulting service companies, particularly those operating in the tourism sector. Practical/Policy implication: New tourism consulting firms need to focus on building a portfolio, maintaining service quality, utilising digital promotions, choosing a market niche, and establishing local collaborations to strengthen the brand image. Research limitation: This research is limited to one case study, namely PT Laksmana Wira Solusi, so it cannot be generalised to similar companies. The descriptive qualitative approach used has not quantitatively measured the influence of each factor on brand image. The number of informants is also still limited and has not involved a broader external perspective.  
Co-Authors Adiyanti, Assyifa Shafia Afriani, Welly Ayu Agung Tryasnandi Agus Sudono, Agus Ahmad Hudaiby Galih Kusumah Ahmad Kurniawan Ainurrohmah, Syifa Alia, Lisnani Nur Amelia, Bunga Raihan Amiluhur Soeroso Amiluhur Soeroso Anggraeni, Neli Aqmarina, Damartera Tyan Ariestianto, Farhan Arifin Heri Prasetyo Armandha Redo Pratama Astri Inas Yuthika Astuti, Fera Widi Awiska Alfata Ayu Rima, Ayu Candra Sari Triyana Caria Ningsih Debby Rusmiati Debi V. Br Bangun Debi Valentina Devi Anggraeni Dewi Handayani Dias Pratami Putri Dias Pratami Putri Disma, Fatimatuz Zahra E. Harmayani Elsa Dwi Melyanti, Elsa Dwi Enrico, Farel Adrian Fariz Fardani Nurbaihaqi Fatwa, Mabitha Ratna Nur Firmani, Sofia Nuur Fitri Abdillah Fitrianti, Rattikah Gessalofa, Rajasa Gita Siswhara Gitasiswara, . Gusti Panca Hajiman Hajiman Hajiman, Hajiman Hamidah, Sarah Nur Hasni Azmi Hazym Heni Pridia Rukmini Sari Heni Pridia Rukmini Sari Ilham Fajri Ilma Indriasri Pratiwi Ilma Pratiwi Ilmina, Astrid Ilmina, Astrid Indriyani Handyastuti Irfan Taufik Risda Ismarizal, Beni Jovan Abdul Asyraf Karina Sinthiya Karni, Karni Kenny Stevan Khubiyah, Visda Imammatul Kusdiana, Hilman Kusumati, Pippin Lafifah, Pipin Larasaati, Arinta Destri Lesmana, Fanji Lestari, Nina Puji Lioe Lyly Soemarni M. Shidiq Marsha, Agni Marsindi Marsindi Mathias Daffa Meilina, Nabila Mochamad Whilky Rizkyanfi Muhamad Fikriyananda Muhammad Baiquni Muhammad Mas Multazam Mujahidah, Shofa Nabilla, Tsara Nauval, Muhammad Luthfi Nenden Yayu Destiana Ningrum, Fitri Cahya Nur Baity, Mutiara Rizky Panji Alam P. Pinayani, Ani Pinayani, Ani Pradicko Afrindo Saga Pratami Putri, Dias Pratiwi, Ilma Pridia, Heni Putra Hanifan Graha Putra, Mandradhitya Kusuma Putri, Dias Pratami Putri, Laura Febryan Safari Putri, Nadhia Qisti Fadilah Rahmasari, Annisa Aulia Rahmi, Unique Julieta Audia Reiza Miftah, Reiza Riadi Darwis Rifada, Erja Risya Ladiva Bridha Rusmiati, Debi Sagala, Evin Davinci Sari, Putri Andan Setyorini, Heri Sinthiya, Karina Soemantri, Lioe Lyly Somadi Suwandi, Ricky Pratama Sylvia Meilani, Sylvia Taufiq, Hilman Trisagia Mokodongan Tsaniah, Ilmiati Valentina, Debi Wiriadi, Reyfan Triansyah Wulandari, Lastiani Warih Yuli Astuti Yuliansyah, Diki Zaini Alif, Mohamad Zhafira Zharfanisa Hasanah