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Muhammad Yafiz, Muhammad
Fakultas Syariah IAIN Sumatera Utara
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Regress: Journal of Economics

 1 
Analisis Penyerapan Tenaga Kerja melalui Ekonomi Digital di Kota Medan (Studi Kasus pada UMKM di Kota Medan) Septiani, Bella Virnadya; Yafiz, Muhammad; Aslami, Nuri
Regress: Journal of Economics & Management Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

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Abstract

This article aims to determine the influence of Social Media and E-Commerce partially and simultaneously on labor absorption in MSMEs in Medan City. This type of research uses a quantitative approach. Data was collected in this research using observation, questionnaires and literature study. The population in this study was 33,789 MSMEs in Medan City with a sample of 100 respondents. The data analysis technique uses multiple linear regression analysis with the help of SPSS 25 software. The results and analysis of the research show that social media has a positive and significant effect on labor absorption. Then E-commerce has a positive and significant effect on labor absorption. Furthermore, social media and e-commerce simultaneously have a positive and significant effect on labor absorption. So this means that social media and e-commerce can explain the influence of 60.9 percent on labor absorption.
Co-Authors Adela Putri, Sania Aini, Rija Amanda, Feby Aulia AMELIA, MAYA Anggraini, Tessa Annisa, Wan Nurul Fatin Aqwa Naser Daulay Arnida Wahyuni Lubis Atiqah, Siti Nurul Azhari Akmal Tarigan Azzahara, Revika Viola Batubara, Maryam Batubara, Yennika Bi Rahmani, Nur Ahmadi Cahyadi, Rahmad Cahyanti, Sri Cynthiasari, Vina Daulay, Aqwa Nasser Desmadi Saharuddin, Desmadi Dharma, Budi EKA FADHILA Faisal Affandi Gea, Titi Inri Ani Habibi, Adnan Harahap, Ira Damayanti Harahap, Muhammad Ikhsan Harahap, Rahmat Daim Hasfizetty, Idzni Hasibuan, Faisal Umardani Hutabarat, Sauril Rahmadi Ismail Isnaini Harahap Kamal Rokan, Musthapa Kamilah, Kamilah Khinaya, Mutiara Luis, Muhammad Manurung, Nurlatifah Marliyah Marliyah, Marliyah Marni, Dina Melia Sari, Melia Mubarok, Ibnu Rizal Muhammad Arif Muhammad Ramadhan Nasution, Amalia Nasution, Eza Okhy Awalia Br Nasution, Hairatunnisa Nasution, Muhammad Irwan Padli Nasution, Sariati Nasution, Yasir Nawir Yuslem, Nawir Ningrum, Laila Dwi Noor, Atikah Nuri Aslami Nurul Jannah Padang, Abdul Muin Akmal Prasektiyo, Agung Puteh, Anwar Putri Agustina Qarni, Waizul Rahmani, Nur Ahmadi Bi Riska Amelia Ritonga, Mirwansyah Rokan, Mustafa Kamal Saparuddin Siregar Saragih, Murniati Arinda Sarmiana Batubara Satrya Mutthaqin, Muhammad Selayan, Asyaadatun Nazila Septiani, Bella Virnadya Setiani, Henni Shofia, Putri Anis Sugianto Sugianto Sukiman Sukiman Syahputri, Rima Rizki Syarbaini, Ahmad Muhaisin B. Syarif, Anwar Syarif, Syarto Tanjung, Rizki Ramadhan Tuti Anggraini Wahyu Syarvina Winarsih, Safitri Yanti, Tri Auri YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Yuni, Ika Darma Zainur, Zainur Zulkarnaen Zulkarnaen