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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Business, Law, and Education Jurnal Manajemen Pemasaran dan Perilaku Konsumen INJURITY: Journal of Interdisciplinary Studies West Science Business and Management West Science Interdisciplinary Studies West Science Interdisciplinary Studies Journal of Management Accounting, Tax and Production Neraca Manajemen, Akuntansi, dan Ekonomi Commercium: Journal of Business and Management Jcommits : The Journal of Community Empowerment, Innovation, and Sustainability
Jushermi Jushermi, Jushermi
Unknown Affiliation
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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The Effect of Product Quality and Price Perception on Purchase Decisions Through Brand Trust on Zoya Fashion Products in Pekanbaru City Futri Janila Andani; Jushermi, Jushermi; Alvionita, Agnes
West Science Business and Management Vol. 4 No. 01 (2026): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v4i01.2491

Abstract

This study aims to analyze the impact of product quality and price perception on buying decisions through brand trust regarding Zoya fashion products in Pekanbaru City. With the increasing interest of the public in Muslim fashion, Zoya, as one of the leading brands, faces challenges in maintaining its market share. The research method used is a survey with a questionnaire involving 100 respondents who are Zoya consumers. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS).The results show that (1) product quality has a significant positive effect on brand trust; (2) price perception also has a significant positive effect on brand trust; (3) product quality significantly positively influences purchase decisions; (4) price perception has a significant negative effect on purchase decisions; (5) brand trust significantly positively influences purchase decisions; (6) brand trust mediates the effect of product quality on purchase decisions; and (7) brand trust mediates the effect of price perception on purchase decisions
Comparative Analysis Of Consumer Preferences In Online Food Delivery Services: Gofood And Shopeefood In Pekanbaru City Sefhia, Ayu; Jushermi, Jushermi; Alvionita, Agnes
West Science Business and Management Vol. 4 No. 01 (2026): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v4i01.2698

Abstract

The growth of the Online Food Delivery (OFD) industry requires service providers to continuously innovate. This research focuses on comparing consumer preferences between GoFood and ShopeeFood in a developing city like Pekanbaru, to fill the gap of previous studies that generally compared GoFood and GrabFood in metropolitan cities. This study aims to determine the differences in consumer preferences towards GoFood and ShopeeFood services in Pekanbaru City based on the aspects of service quality, discounts, prices, restaurant partners, and application user experience. This study uses a quantitative approach. The population includes all consumers who use GoFood and ShopeeFood in Pekanbaru City. The sampling was conducted using a non-probability sampling method with a purposive sampling technique, determining 100 respondents based on specific criteria. The data analysis method used is a comparative analysis with a difference test technique (Paired Sample T-Test) processed using IBM SPSS Statistics software. The results conclude that there are significant differences in consumer preferences between GoFood and ShopeeFood. Specifically, the ShopeeFood platform is more dominantly considered by consumers regarding discount and price factors, while the GoFood platform shows superiority in service quality, diversity of restaurant partners, and application user experience.
Co-Authors Adnan Adnan Aida Nursanti Aida Nursanti, Aida Nursanti Aida, Nursanti Albar, Muhammad Fachri Alfath, Sauli Alhadi, Hafizh Alvionita, Agnes Andreas, Prima Arini Novandalina Arwinence Pramadewi Ayumi, Azza Deni, Fujianto Deny Danar Rahayu Dewita Suryati Ningsih Dian Pratiwi Futri Janila Andani Gatot Wijayanto Hasna, Zafira Hasra, Muhammad Rayhan Hendratri, Bhaswarendra Guntur Henni Noviasari Henni, Noviasari Indra Prasetya Nasution, Indra Prasetya Ine Safanah Iswanto, Juni Khairunnisa, Mardhatillah Indah Lestari, Tri Puji Endang Marzolina Marzolina, Marzolina Melinda, Lisa Musfar, T. Firli Musfar Musisko, Dede Nabillah, Danty Sukma Nadila Putri Atdika Nasution, Hafiza Oktasia Nayoga, Muhammad Nindia, Nindia Noviasari , Henni Nurul Fadilah, Nurul Pramitha, Anggia Prima Andreas Siregar Putri, Hutagalung Raesela, Raesela Rendra Wasnury Rihandhika, Bagas Marcellino Rovanita Rama S, Deswita Sari, Siska Anggun Savira, Dina Sefhia, Ayu Selfitri, Selfitri Sri Restuti Sri Wahyuni Wildah Sudarmanto, Eko Suroso Suroso Syarif, Salsabila Al Qarirah Ibnu Tengku Firli Musfar Wildah, Sriwahyuni Yelgo Daniel Turnip Yutiandry Rivai Zulkarnain Zulkarnain