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All Journal Interaksi : Jurnal Ilmu Komunikasi MediaTor: Jurnal Komunikasi Mediator JURNAL EDUCATION AND DEVELOPMENT Amwaluna Jurnal Ekonomi dan Keuangan Syariah Jurnal Audience Jurnal Komunikasi Pendidikan Jurnal Impresi Indonesia Jurnal Riset Public Relations Bandung Conference Series: Communication Management Proceeding ISETH (International Summit on Science, Technology, and Humanity) Bandung Conference Series: Public Relations Bandung Conference Series: Journalism MIMBAR : Jurnal Sosial dan Pembangunan Jurnal Audiens Toplama Journal Of Public Policy (Social Politics) Sciences (Polisci) Proceedings of Jogjakarta Communication Conference (JCC) Jurnal Peurawi: Media Kajian Komunikasi Islam
Ani Yuningsih
Prodi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Manajemen Konflik Antarbudaya di PR Agency Multinasional Alfidas Refky Bandarea; Ani Yuningsih
Bandung Conference Series: Public Relations 445-454
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v6i2.25893

Abstract

Abstract. In the context of globalization and cross-border collaboration, cultural differences pose significant challenges to organizational communication, including within multinational Public Relations (PR) agencies. This study examines how intercultural conflicts are managed in the work environments of Vero Indonesia and Vero Thailand, two branches of a multinational PR agency in Southeast Asia. The study aims to identify conflict resolution strategies, employee adaptation patterns, and solutions to intercultural communication barriers. A phenomenological approach was employed to explore the subjective experiences of employees influenced by cultural values such as kreng jai, power distance, and uncertainty avoidance. A qualitative method was applied through in-depth interviews with three informants from both countries. The findings indicate that cross-cultural communication conflicts more frequently emerge as subtle coordination disruptions such as message misinterpretation, differences in work pace, and variations in authority structures rather than through open confrontation. Employees address these challenges through synchronous communication, output visualization, observation of communication styles, and cross-branch coordination escalation. Self-adaptation is understood as a process of developing empathy and professional flexibility, while cultural diversity is perceived as an organizational strength that enriches cross-border collaboration.   Abstrak. . In the context of globalization and cross-border collaboration, cultural differences pose significant challenges to organizational communication, including within multinational Public Relations (PR) agencies. This study examines how intercultural conflicts are managed in the work environments of Vero Indonesia and Vero Thailand, two branches of a multinational PR agency in Southeast Asia. The study aims to identify conflict resolution strategies, employee adaptation patterns, and solutions to intercultural communication barriers. A phenomenological approach was employed to explore the subjective experiences of employees influenced by cultural values such as kreng jai, power distance, and uncertainty avoidance. A qualitative method was applied through in-depth interviews with three informants from both countries. The findings indicate that cross-cultural communication conflicts more frequently emerge as subtle coordination disruptions such as message misinterpretation, differences in work pace, and variations in authority structures rather than through open confrontation. Employees address these challenges through synchronous communication, output visualization, observation of communication styles, and cross-branch coordination escalation. Self-adaptation is understood as a process of developing empathy and professional flexibility, while cultural diversity is perceived as an organizational strength that enriches cross-border collaboration
Reorientasi Aktualisasi Diri Mahasiswa Program Mobilitas antar Budaya U-GEO Naila Salma Fakhira; Ani Yuningsih
Bandung Conference Series: Communication Management 425 - 434
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.24140

Abstract

Self-actualization is a continuous process of individuals in reaching the peak of their life potential, which requires reorientation of values when faced with a new environment. This study aims to analyze the process of reorientation self-actualization in students through the Unisba Global Student Motion (U-GEO) program, an international intercultural mobility initiative from the Unisba International Affairs Office (KUI). This program was established to strengthen international cooperation and facilitate students in building the university's reputation in the international arena. Using a qualitative phenomenological approach, this study explores the meaning and motivation of the conscious experiences of five U-GEO participants. Results show that global interactions trigger significant transformations in students motives for action, both in the past and in their future goals. Students experienced a reorientation of identity that included a change in mindset to become more open-minded, increased self-confidence, and a new understanding of success as a form of continuous self-development. This reorientation not only served as professional capacity building but also as an emotional foundation for achieving more complete self-actualization amid cultural diversity. This research is expected to contribute to the implementation of future programs so that they can pay more attention to aspects of individual development in greater depth.   Aktualisasi diri merupakan proses berkelanjutan individu dalam mencapai puncak potensi kehidupannya, yang memerlukan adanya reorientasi nilai ketika dihadapkan pada lingkungan baru. Penelitian ini bertujuan untuk menganalisis proses reorientasi aktualisasi diri pada mahasiswa melalui program Unisba Global Student Motion (U-GEO), sebuah inisiasi mobilitas antarbudaya internasional dari Kantor Urusan Internasional (KUI) Unisba. Program ini dibentuk dalam memperkuat kerjasama internasional serta memfasilitasi mahasiswa dalam membangun reputasi universitas di kancah internasional. Dengan menggunakan metode kualitatif pendekatan fenomenologi, penelitian ini mengeksplorasi makna serta motivasi dari pengalaman sadar lima peserta progam U-GEO. Hasil penelitian menunjukkan adanya interaksi global yang memicu transformasi signifikan terhadap motif tindakan mahasiswa baik dari masa lalu maupun tujuan masa depan. Mahasiswa mengalami reorientasi identitas yang mencangkup perubahan pola piker menjadi lebih terbuka (global minded), peningkatan kepercayaan diri, serta pemaknaan baru terhadap sebuah kesuksesan sebagai bentuk proses pengembangan diri yang berkelanjutan. Reorientasi ini tidak hanya berfungsi sebagai pengembangan kapasitas profesional, tetapi juga sebagai fondasi emosional dalam mencapai aktualisasi diri yang lebih utuh di tengah keberagaman budaya. Penelitian ini diharapkan dapat berkontribusi pada pelaksanaan program U-GEO selanjutnya agar dapat memperhatikan aspek perkembangan individu secara lebih mendalam.
Hubungan Konten Multibahasa dengan Motivasi Belajar Bahasa Asing Rijal Akbar Nashrullah; Ani Yuningsih
Bandung Conference Series: Communication Management 843 - 852
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcscm.v6i2.25341

Abstract

Globalization has had a significant impact on various aspects of life, including social, political, economic, and human communication patterns. Language is a key element in the communication process because it serves as the primary tool for interacting and conveying meaning. The development of social media, especially the YouTube platform, has given rise to the phenomenon of increased consumption of multilingual content that is not only entertaining but also educational. One notable account is Juni The Polyglot, which showcases communication skills in various foreign languages and has the potential to influence the motivation to learn foreign languages among its viewers. This study uses a quantitative approach with a correlational study. The research population consists of followers who interact through comments on Juni The Polyglot videos, with a sample of 59 respondents obtained using the Slovin formula. Data collection techniques in this study were conducted through questionnaires, literature studies, and additional interviews to strengthen the findings. The findings indicate that there is a positive and significant relationship between multilingual content and foreign language learning motivation among Juni The Polyglot's followers. The overall relationship falls into the strong category. Furthermore, each sub-variable Shareable, Useful, Interesting, and Different—also demonstrates a positive and significant relationship with foreign language learning motivation, with correlation strengths categorized as moderate. Among these four dimensions, Useful shows the strongest relationship with learning motivation. In conclusion, the higher the quality of multilingual content presented by Juni The Polyglot in terms of shareability, usefulness, attractiveness, and uniqueness, the higher the followers' motivation to learn foreign languages. This study is expected to contribute to the development of digital communication research, particularly regarding the effectiveness of educational content on social media in enhancing learning motivation, and to provide insights for educational content creators in developing more effective learning content.   Globalisasi telah membawa dampak yang signifikan terhadap berbagai aspek kehidupan, termasuk sosial, politik, ekonomi, serta pola komunikasi manusia. Bahasa menjadi elemen kunci dalam proses komunikasi tersebut karena berfungsi sebagai alat utama untuk berinteraksi dan menyampaikan makna. Perkembangan media sosial, khususnya platform YouTube, memunculkan fenomena meningkatnya konsumsi konten multibahasa yang tidak hanya bersifat hiburan tetapi juga edukatif. Salah satu akun yang menonjol adalah Juni The Polyglot, yang menampilkan kemampuan komunikasi dalam berbagai bahasa asing dan berpotensi memengaruhi motivasi belajar bahasa asing di kalangan penontonnya. Penelitian ini menggunakan pendekatan kuantitatif dengan studi korelasional. Populasi penelitian adalah pengikut yang berinteraksi melalui komentar pada video Juni The Polyglot, dengan sampel sebanyak 59 responden yang diperoleh melalui rumus Slovin. Teknik pengumpulan data dalam penelitian ini dilakukan melalui kuesioner, studi literatur serta wawancara tambahan untuk memperkuat hasil temuan. Hasil penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara konten multibahasa dengan motivasi belajar bahasa asing pada followers Juni The Polyglot. Hubungan tersebut berada pada kategori kuat. Hasil pengujian pada masing-masing sub-variabel juga menunjukkan bahwa Shareable, Useful, Interesting, dan Different memiliki hubungan yang positif dan signifikan dengan motivasi belajar bahasa asing, dengan tingkat hubungan berada pada kategori sedang. Di antara keempat sub-variabel tersebut, dimensi Useful merupakan dimensi yang memiliki hubungan paling tinggi terhadap motivasi belajar bahasa asing. Berdasarkan hasil penelitian dapat disimpulkan bahwa semakin baik kualitas konten multibahasa yang disajikan Juni The Polyglot, baik dari aspek kemudahan untuk dibagikan, kebermanfaatan, daya tarik, maupun keunikannya, maka semakin tinggi pula motivasi followers dalam mempelajari bahasa asing.
Integrasi Neuromarketing dan Digital Public Relations melalui Konstruksi Model Konseptual Hook UGC Multilayer: Pendekatan Systematic Literature Review Naufal, Yogascitra; Yuningsih, Ani
Jurnal Audiens Vol. 7 No. 3 (2026): September
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v7i3.813

Abstract

Amid digital information overload, audience attention has become an increasingly scarce resource. Conventional Digital Public Relations (DPR) strategies that rely on persuasive copywriting and transactional engagement are becoming less effective, especially among Generation Z audiences who tend to be skeptical toward promotional messages. This study aims to construct a conceptual framework that integrates neuromarketing principles with audience participation in producing User-Generated Content (UGC). Using a qualitative Systematic Literature Review (SLR) approach based on the PRISMA protocol, this study examines peer-reviewed literature from Scopus, Web of Science, and Sinta published between 2019 and 2025. The findings show that social media engagement is not a random response, but a sequential cognitive process involving sensory attention, affective resonance, and participatory action. This study proposes the Hook UGC Multilayer conceptual model, consisting of the Sensory Layer, Affective Layer, and Motor Layer. The model contributes to the development of evidence-informed Digital Public Relations strategies by explaining how cognitive triggers may encourage voluntary UGC participation.
Co-Authors 10080021059, Devarizandy Nandawan 10080021145, Jullanaar Wina Tsara Auliya Abdullah Mufty Machmud Achmad Arvian Noerdjamil Adinda Rizki Afifa Aditya Dharmawan Afif Akbar Kadarusman Akbar Maulana Isman Alexandria Cempaka Harum Alfidas Refky Bandarea Alya Luthfianty Noor Wahyono Alya Salsabila Ana Rosyana Andini Rahmania Nurhakim Aning Sofyan Sadikin Anne Ratnasari Annisa Divia Zaliyanti Ari Usman Ari Usman Arief Rachman Lumban Batu Atie Rachmiatie Avifah, Rosidah Ayuni Raina Noviane Aziz Setiyawan Chika Salsabilla Kusumah Dadan Mulyana Dea Nabila Fitri Devarizandy Nandawan Dhia Fakhri Fadlurrohman Eka Susilawati, Eka Elsa Oktaviyanti Farhan Riedha Safarie Ferry Setiawan Helmy Shafwan Muzhaffar Husen Fahmi Ike Junita Triwardhani Izni Nur Indrawati Maulani Karmila, Leti Khairunisa Shafira Firdaus Kiki Zakiah Darmawan Kirana Rizky Kurnia, Dadi Layla Roseanne Karin M. Arif Dhifan Surahman Maemunah Maman Suherman Maulana, Faisal Mesya Febriana Mochamad Jatty Ningrat Muhammad Fathan Ayfa Syauqi Muhammad Irsyad Sabiq Mujianto, Haryadi Nabila Muthia Khansa Nadhifa Luthfiah Naila Salma Fakhira Najwa Khaila Registha AR Nanda Nabila Zavirah Naufal, Yogascitra Naviel Abrar Neni Yulianita Nico Amri Nurahmawati Nurahmawati Puja Kharisma Nurfauziah Putri Iranda Tedy Rafly Zainal Rahmalia Nur Fitriani Reni Mustikasari Rico Muhamad Zen Ridha Rihadatul'aisy Rifqi Zaeni Achmad Syam Rijal Akbar Nashrullah Rini Rinawati Salma Dhiya Fatharani Wibawa Sayyidini Putri Saumi Sharifah Khairany Sofia Rizki Irma Suja’i, Imam Sukwatus Tazkiya Fadhiilah Khoirunnisa Tita Rahmayadi Tresna Wiwitan Udung Noor Rosyad Vindiyani Wiyanie Putri Pangesty Yenni Yuniati