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Media Literacy in Virtual Communication: A Case Study on the YouTube Channel @gurugembul Rifqi Zaeni Achmad Syam; Ani Yuningsih
Jurnal Komunikasi Pendidikan Vol 9 No 2 (2025): Jurnal Komunikasi Pendidikan
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jurnalkomdik.v9i2.6174

Abstract

This study was motivated by the challenges society faced in filtering valid information in the digital era, especially among young people. The YouTube channel @gurugembul played an important role in improving media literacy through the delivery of interactive educational content. The purpose of this study was to analyze how the @gurugembul YouTube channel delivered educational information using an interactive virtual communication approach. The method used was a qualitative approach with a case study design, which involved interviews with content creators and document analysis of the videos produced. The findings showed that the @gurugembul YouTube channel successfully selected relevant topics and presented them in a relaxed and easily understandable communication style, which encouraged active audience participation. The study concluded that interactive and educational communication approaches enhanced the audience's understanding of important social issues. This research contributed to the field of education by providing insights into the use of digital platforms in the learning process and effective communication strategies to improve media literacy among young people. Recommendations for further research were also made, focusing on the long-term impact of audience interaction with educational content.
Interpersonal Communication Dynamics Relationships Between the mother and Child With ADHD Sofia Rizki Irma; Ani Yuningsih; Ike Junita Triwardhani; Rini Rinawati; Anne Ratnasari
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The mother–child relationship is a crucial foundation for a child’s growth. However, the dynamics of communication become more complex when a child has ADHD. Its characteristics—impulsivity, difficulty sustaining attention, and emotional instability—often lead to a gap in the interpretation of messages between mother and child. This condition not only triggers repeated miscommunication but also shapes interaction patterns characterized by emotional tension, excessive correction, and reactive responses from both parties. This study used a descriptive qualitative research method within a constructivist paradigm. The research informants consisted of key informants—two muslim mothers with children with ADHD and a supporting informant, a child clinical psychologist. Research data were collected through in-depth interviews and observation of the mothers’ social media. The aim of the study was to examine the role of mothers in managing their own and their children’s emotions to strengthen the relationship between mothers and children with ADHD through interpersonal communication. The results indicate that emotional regulation is a key factor in the upbringing of children with ADHD. Mothers who are able to regulate their own and their child’s emotions, and who employ reflective, consistent, and empathetic communication, successfully reduce the intensity of tantrums, improve behavioral consistency, and foster harmonious interactions. Strategies such as self-regulation, cooling down, the use of soothing touch, and communication when the child is emotionally stable have proven effective. Professional support, a conducive environment, and the integration of Islamic parenting values (patience, compassion, and setting a good example) strengthen emotional regulation in both mother and child and support the child’s overall positive character development.
Human Relations Implementation in Sustaining Business Cooperation (A Case Study at PT Pan Pacific Nesia) Puja Kharisma Nurfauziah; Ani Yuningsih; Maman Suherman
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 2, (December 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i2.8986

Abstract

This study analyzes the implementation of Human Relations–based business communication in sustaining long-term cooperation with investors at PT Pan Pacific Nesia, a garment manufacturing company within a Korean business group. Operating in a dynamic, labor-intensive environment, the company faces challenges in maintaining accurate information flow and transparent reporting to its primary investor. The research aims to explain how Human Relations functions as a communication technique and relationship management strategy that supports trust-building, collaboration, and investor confidence. Human Relations theory, Relationship Management Theory, and Integrative Negotiation are used to interpret the interpersonal and relational dynamics within the communication process. A qualitative case study design within a constructivist paradigm was employed. Data were obtained through in-depth interviews, direct observation, and document analysis, with purposive sampling involving Human Relations personnel, Payroll and Accounting staff, Operations representatives, and investor delegates. The findings indicate that PT Pan Pacific Nesia implements integrated Human Relations communication practices, including routine coordination forums, transparent digital reporting, and open dialogue communication. These practices foster trust, commitment, and relationship satisfaction. The use of an integrative negotiation approach further supports mutually beneficial, long term agreements. The study concludes that strategic Human Relations communication supported by relational management and integrative negotiation principles plays a vital role in maintaining transparency, strengthening collaboration, and sustaining long term business partnerships in the garment industry.
Adaptasi Komunikasi Pemasaran Digital dalam Menghadapi Pasar yang Dinamis (Studi Kasus pada PT Behaestex melalui Media Sosial Instagram) Muhammad Irsyad Sabiq; Ani Yuningsih; Aning Sofyan
Jurnal Impresi Indonesia Vol. 5 No. 8 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i8.7975

Abstract

Penelitian ini bertujuan untuk menganalisis bentuk adaptasi komunikasi pemasaran digital PT. Behaestex melalui Instagram, adaptasi pesan dan positioning merek Atlas dan BHS, pengelolaan konten produk, budaya, religiusitas, dan gaya hidup, interaksi serta customer engagement dengan audiens, serta tantangan yang dihadapi perusahaan dalam menghadapi pasar yang dinamis. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus dan paradigma konstruktivisme. Data penelitian diperoleh melalui wawancara mendalam dengan pihak internal perusahaan, wawancara triangulasi dengan distributor dan informan komunikasi digital, observasi konten Instagram, dokumentasi, serta kuesioner pendukung kepada konsumen. Data dianalisis secara deskriptif dengan menafsirkan temuan berdasarkan fokus penelitian dan membandingkan data dari berbagai sumber melalui triangulasi. Hasil penelitian menunjukkan bahwa PT. Behaestex melakukan adaptasi komunikasi pemasaran digital melalui Instagram dengan menyesuaikan media, pesan, konten, interaksi, dan respons terhadap dinamika pasar industri sarung. Instagram digunakan sebagai media visual dan interaktif untuk memperkenalkan produk, membangun citra merek, menyampaikan nilai budaya dan religiusitas, serta menjalin hubungan dengan audiens. Atlas dikomunikasikan sebagai merek yang lebih dinamis, dekat dengan anak muda, fungsional, dan sesuai untuk penggunaan sehari-hari, sedangkan BHS dikomunikasikan sebagai merek premium, elegan, eksklusif, dan berprestise. Konten yang memuat unsur budaya, religiusitas, dan gaya hidup terbukti dapat meningkatkan ketertarikan konsumen terhadap merek. Namun, PT. Behaestex masih menghadapi tantangan dalam meningkatkan interaksi audiens, mengembangkan storytelling yang lebih kuat, menyesuaikan konten dengan Generasi Z, menjaga citra premium BHS, serta menghadapi sensitivitas harga dan daya beli masyarakat. Dengan demikian, adaptasi komunikasi pemasaran digital PT. Behaestex melalui Instagram sudah berjalan cukup baik, tetapi masih perlu diperkuat dari sisi kreativitas konten, interaksi, dan konsistensi identitas merek.
Komunikasi Instruksional Pada Program Kesetaraan Paket C Ari Usman; Ani Yuningsih; Ike Junita Triwardhani
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 5 No. 2 (2022): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

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Abstract

Students in the high school equivalency program have their own uniqueness including: age, marital status, and socioeconomic status. They have experienced dropout and have not carried out learning activities for a long time. During the COVID 19 pandemic, most of the learning process takes place online, which is not easy for them. The research entitled "Instructional Communication in the High School Equivalency Program" intends to find out how the instructional communication model between tutors and students of the high school equivalency program in PKBM Patrakomala Bandung. The purpose was to analyze the interaction between tutors and students, the application of learning methods, the use of media, and the obstacles faced in the instructional communication process. This study uses a qualitative method with a case study approach. This study also uses constructivism theory from Jesse Delia. The results show that offline interactions are transactional, while online interactions are interactional. The learning methods used are: independent learning methods, assignments, lectures, and questions and answers. Tutors have full authority to determine the learning method to be used. The media used are seTARA Daring and WhatsApp groups. The obstacles encountered come from personal and situational variables of the students.
Cultural Presentation as a Promotion of National Identity from the Perspective of International Public Relations through a University's International Organization (A Case Study of the Unisba Global Student Motion (U-GEO) Program) Ani Yuningsih; Alexandria Cempaka Harum; Izni Nur Indrawati Maulani
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.7634

Abstract

The UNISBA Global Student Motion (U-GEO) international student mobility program is an innovative initiative managed by the International Office of Universitas Islam Bandung (UNISBA). This program focuses on developing students' cross-cultural competencies in the field of international public relations through the power of cultural diplomacy. U-GEO designs programs that enable students to give cultural presentations that serve as a platform for promoting national identity in various countries. This study employs a case study approach to elaborate on cultural presentation activities carried out by students from various countries as a means of promoting national identity in an international forum organized by U-GEO. The research informants are students participating in the program, with data collected through in-depth interviews and observation. The findings reveal that the visual messages created by the students vary significantly according to the participants' orientations and cultural backgrounds. The artificial messages developed in the cultural presentations successfully represent the cultural identities of the participants' countries of origin engagingly. These presentations also received appreciation from participants from other countries, as they were accompanied by explanations of the creative symbols embedded in the presented cultural artifacts. Cultural presentations are therefore interpreted as an important instrument for representing national identity, promoting national culture, and constructing a country's reputation through the power of visual cultural messages.
Strategi Kampanye Digital Humas Itenas melalui Instagram dalam Membangun Engagement Najwa Khaila Registha AR; Ani Yuningsih
Bandung Conference Series: Public Relations 197-204
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v6i2.24363

Abstract

Abstract. Social media has become a strategic communication medium for higher education institutions to build engagement with prospective students, particularly Generation Z. This study aims to analyze the digital public relations campaign strategy implemented by the Bureau of Cooperation, Public Relations, and Marketing (BKHP) of Institut Teknologi Nasional (Itenas) through Instagram in building engagement with prospective students. This research employed a qualitative descriptive method with a case study approach. Data were collected through in-depth interviews, observation, and documentation involving the Public Relations and Marketing team, content creator team, and digital talent team. The findings indicate that Itenas implements its digital campaign strategy through three main approaches: involving students from diverse backgrounds as content co-creators, managing storytelling-based content that highlights authentic campus experiences, and applying two-way communication to encourage interaction with prospective students. These strategies produce content that is more relevant, credible, and engaging for the target audience while strengthening the institution's digital image. The study concludes that integrating collaborative content production, storytelling, and interactive communication contributes to building engagement with prospective students and supports the effectiveness of public relations digital campaigns in higher education.   Abstrak. Penelitian ini bertujuan untuk menganalisis implementasi strategi kampanye digital Humas Institut Teknologi Nasional (Itenas) melalui Instagram dalam membangun engagement calon mahasiswa. Penelitian ini dilatarbelakangi oleh meningkatnya pemanfaatan media sosial sebagai sarana komunikasi kehumasan perguruan tinggi untuk menjangkau Generasi Z di tengah persaingan promosi digital. Penelitian menggunakan metode deskriptif kualitatif dengan pendekatan studi kasus. Data diperoleh melalui wawancara mendalam, observasi, dan dokumentasi yang melibatkan tim Humas, tim Pemasaran, serta mahasiswa yang tergabung dalam tim konten. Hasil penelitian menunjukkan bahwa strategi kampanye digital Humas Itenas diimplementasikan melalui tiga pendekatan utama, yaitu keterlibatan lintas mahasiswa dalam produksi konten, pengelolaan konten berbasis storytelling, serta penerapan komunikasi dua arah melalui Instagram. Keterlibatan mahasiswa dari berbagai latar belakang dalam produksi konten menghasilkan pesan komunikasi yang lebih autentik dan relevan dengan karakteristik calon mahasiswa. Selain itu, storytelling yang mengangkat pengalaman nyata mahasiswa serta komunikasi interaktif mampu memperkuat kedekatan emosional dan mendorong partisipasi audiens. Penelitian ini menyimpulkan bahwa kolaborasi antara Humas, Pemasaran, dan mahasiswa menjadi strategi yang efektif dalam membangun engagement calon mahasiswa melalui Instagram.
Hubungan PR Digital dengan Relawan Inspiratif Sayyidini Putri Saumi; Ani Yuningsih
Bandung Conference Series: Public Relations 325-332
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v6i2.25297

Abstract

Abstract. The development of new media encourages social organizations to utilize digital platforms in managing communication and collaboration with volunteers. This study aims to examine the relationship between the digital collaboration of the Village Teaching Public Relations team through Open Registration content on the Instagram account @mengajardesa and @idnvolunteer and the level of participation of volunteers of the Inspirational Tutor Program in the city of Bandung. The research approach uses the positivism paradigm with a correlational quantitative method, while data analysis is carried out through Spearman Rank correlation. Primary data was obtained from questionnaires to 58 prospective volunteers, while secondary data came from literature studies, official documents, and scientific literature. The results showed a significant relationship between the digital collaboration of the Public Relations team and volunteer participation, with a correlation coefficient of 0.813 (p<0.001) indicating a very strong and positive relationship. The better the digital collaboration carried out, the higher the volunteer participation. The test on five sub-variables also showed a significant positive relationship, namely technology integration (rs=0.725), digital communication (rs=0.494), visionary leadership (rs=0.779), virtual collaboration (rs=0.571), and digital work culture (rs=0.614). Of the five aspects, visionary leadership has proven to have the strongest influence on volunteer participation.   Abstrak. Perkembangan media baru mendorong organisasi sosial untuk memanfaatkan platform digital dalam mengelola komunikasi serta kolaborasi dengan relawan. Penelitian ini bertujuan menelaah hubungan antara kolaborasi digital tim Public Relations Mengajar Desa melalui konten Open Registration di akun Instagram @mengajardesa dan @idnvolunteer dengan tingkat partisipasi relawan Program Tutor Inspiratif di Kota Bandung. Pendekatan penelitian menggunakan paradigma positivisme dengan metode kuantitatif korelasional, sementara analisis data dilakukan melalui korelasi Rank Spearman. Data primer diperoleh dari angket kepada 58 calon relawan, sedangkan data sekunder berasal dari studi pustaka, dokumen resmi, dan literatur ilmiah. Hasil penelitian menunjukkan adanya hubungan signifikan antara kolaborasi digital tim Public Relations dan partisipasi relawan, dengan koefisien korelasi sebesar 0,813 (p<0,001) yang  menandakan hubungan sangat kuat dan positif. Semakin baik kolaborasi digital yang dilakukan, semakin tinggi pula partisipasi relawan. Uji pada lima sub‑variabel juga memperlihatkan hubungan positif signifikan, yaitu integrasi teknologi (rs=0,725), komunikasi digital (rs=0,494), kepemimpinan visioner (rs=0,779), kolaborasi virtual (rs=0,571), dan budaya kerja digital (rs=0,614). Dari kelima aspek tersebut, kepemimpinan visioner terbukti memiliki pengaruh paling kuat terhadap partisipasi relawan.
Hubungan Penyampaian Informasi Perubahan Layanan dengan Kepercayaan Penumpang Rahmalia Nur Fitriani; Ani Yuningsih
Bandung Conference Series: Public Relations 333-340
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v6i2.25299

Abstract

Abstract. Public Relations of PT Kereta Api Indonesia (Persero) endeavours to provide information services to build passenger trust. Service changes are carried out periodically so that the company can deliver information that is fast, accurate, easily accessible, and relevant. The delivery of information on the change of service is important to be researched so that the relationship with the trust of PT Kereta Api Indonesia (Persero) passengers can be analysed. This research aims to analyse the relationship between the delivery of service change information with passenger trust of PT Kereta Api Indonesia (Persero) using quantitative methods with a correlational approach. The research population is PT Kereta Api Indonesia (Persero) passengers who travelled through Bandung Station in April 2026 as many as 126,073 passengers, with a sample of 100 respondents with simple random sampling technique. Data collection techniques are carried out through questionnaires, interviews, and literature studies. Data analysis technique using Pearson's Product Moment correlation test. The results of the study show that there is a positive and significant relationship between the delivery of information on service changes and passenger trust. Every dimension of information delivery, namely timeliness, accuracy, accessibility, and relevance, has a positive relationship with passenger trust, with the relevance dimension as the most dominant factor. The result of the determination coefficient shows that the delivery of information is able to explain 43.9% of the variation in passenger trust, while 56.1% is influenced by other factors outside the study. Abstrak. Humas PT Kereta Api Indonesia (Persero) berupaya melakukan layanan informasi untuk membangun kepercayaan penumpang. Perubahan layanan dilakukan secara berkala agar perusahaan dapat menyampaikan informasi yang cepat, akurat, mudah diakses, dan relevan. Penyampaian informasi perubahan layanan tersebut penting untuk diteliti agar dapat dianalisis hubungannya dengan kepercayaan penumpang PT Kereta Api Indonesia (Persero). Penelitian ini bertujuan untuk menganalisis hubungan antara penyampaian informasi perubahan layanan dengan kepercayaan penumpang PT Kereta Api Indonesia (Persero) menggunakan metode kuantitatif dengan pendekatan korelasional. Populasi penelitian adalah penumpang PT Kereta Api Indonesia (Persero) yang melakukan perjalanan melalui Stasiun Bandung pada bulan April 2026 sebanyak 126.073 penumpang, dengan sampel sebanyak 100 responden dengan teknik simple random sampling. Teknik pengumpulan data dilakukan melalui kuesioner, wawancara, dan studi kepustakaan. Teknik analisis data menggunakan uji korelasi Product Moment Pearson. Hasil penelitian menunjukkan bahwa terdapat hubungan positif dan signifikan antara penyampaian informasi perubahan layanan dengan kepercayaan penumpang. Setiap dimensi penyampaian informasi, yaitu timeliness, accuracy, accessibility, dan relevance, memiliki hubungan positif terhadap kepercayaan penumpang, dengan dimensi relevance sebagai faktor yang paling dominan. Hasil koefisien determinasi menunjukkan bahwa penyampaian informasi mampu menjelaskan sebesar 43,9% variasi kepercayaan penumpang, sedangkan 56,1% dipengaruhi oleh faktor lain di luar penelitian.
Teknik Komunikasi Interpersonal Dokter dalam Edukasi Literasi Kesehatan Gigi Muhammad Fathan Ayfa Syauqi; Ani Yuningsih
Bandung Conference Series: Public Relations 351-358
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v6i2.25365

Abstract

Abstract. The phenomenon of self-diagnosis emerged alongside the rise of social media and the proliferation of information including health-related content which has led to misconceptions among some individuals. This study aims to explore in depth the interpersonal communication patterns employed by dentists when interacting with patients, particularly those who engage in self-diagnosis. A qualitative research method utilizing a case study approach was adopted. Data collection involved observation, interviews, and documentation, with dentists from the Unisba clinic and the N.P. Suryawati clinic serving as the research subjects. The findings indicate that interpersonal communication characterized by an empathetic, persuasive, and informative approach can alter the erroneous beliefs held by patients who self-diagnose. The study aims to encourage greater public awareness regarding oral health literacy and to foster a more critical attitude toward information of unverified validity. Abstrak. Fenomena self-diagnosis merupakan suatu kejadian dimana mulai muncul pada saat berkembangnya media sosial dan banyaknya informasi tersebar termasuk informasi kesehatan yang mengakibatkan salah persepsi bagi sebagian orang. Tujuan dari penelitian ini adalah menggali secara mendalam pola komunikasi interpersonal yang dilakukan oleh dokter gigi dalam berinteraksi dengan pasien, khususnya pasien yang berperilaku self-diagnosis. Metode penelitian yang digunakan yaitu kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data dilakukan melalui observasi, wawancara, dan dokumentasi dengan subjek penelitian adalah dokter gigi dari klinik Unisba dan klinik N.P. Suryawati. Hasil dari penelitian ini diketahui bahwa komunikasi interpersonal dengan pendekatan secara empatik, persuasif, dan informatif dapat merubah keyakinan yang salah dari pasien self-diagnosis. Dampak yang diharapkan dari penelitian ini adalah masyarakat umum bisa lebih peduli terhadap literasi kesehatan gigi dan tidak mudah termakan oleh informasi yang belum jelas validitasnya.
Co-Authors 10080021059, Devarizandy Nandawan 10080021145, Jullanaar Wina Tsara Auliya Abdullah Mufty Machmud Achmad Arvian Noerdjamil Adinda Rizki Afifa Aditya Dharmawan Afif Akbar Kadarusman Akbar Maulana Isman Alexandria Cempaka Harum Alfidas Refky Bandarea Alya Luthfianty Noor Wahyono Alya Salsabila Ana Rosyana Andini Rahmania Nurhakim Aning Sofyan Sadikin Anne Ratnasari Annisa Divia Zaliyanti Ari Usman Ari Usman Arief Rachman Lumban Batu Atie Rachmiatie Avifah, Rosidah Ayuni Raina Noviane Aziz Setiyawan Chika Salsabilla Kusumah Dadan Mulyana Dea Nabila Fitri Devarizandy Nandawan Dhia Fakhri Fadlurrohman Eka Susilawati, Eka Elsa Oktaviyanti Farhan Riedha Safarie Ferry Setiawan Helmy Shafwan Muzhaffar Husen Fahmi Ike Junita Triwardhani Izni Nur Indrawati Maulani Karmila, Leti Khairunisa Shafira Firdaus Kiki Zakiah Darmawan Kirana Rizky Kurnia, Dadi Layla Roseanne Karin M. Arif Dhifan Surahman Maemunah Maman Suherman Maulana, Faisal Mesya Febriana Mochamad Jatty Ningrat Muhammad Fathan Ayfa Syauqi Muhammad Irsyad Sabiq Mujianto, Haryadi Nabila Muthia Khansa Nadhifa Luthfiah Naila Salma Fakhira Najwa Khaila Registha AR Nanda Nabila Zavirah Naufal, Yogascitra Naviel Abrar Neni Yulianita Nico Amri Nurahmawati Nurahmawati Puja Kharisma Nurfauziah Putri Iranda Tedy Rafly Zainal Rahmalia Nur Fitriani Reni Mustikasari Rico Muhamad Zen Ridha Rihadatul'aisy Rifqi Zaeni Achmad Syam Rijal Akbar Nashrullah Rini Rinawati Salma Dhiya Fatharani Wibawa Sayyidini Putri Saumi Sharifah Khairany Sofia Rizki Irma Suja’i, Imam Sukwatus Tazkiya Fadhiilah Khoirunnisa Tita Rahmayadi Tresna Wiwitan Udung Noor Rosyad Vindiyani Wiyanie Putri Pangesty Yenni Yuniati