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Journal : IIJSE

Analysis of the Multi-Factor Evaluation Process Method in the Decision of Choosing Asuransi Jiwa Syariah Bumiputera Branch Medan Torong, Laura Oktarani Br; Batubara, Chuzaimah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3776

Abstract

Insurance products are financial instruments used to anticipate the risk of financial loss that may occur in life. Choosing a life insurance product that suits the needs of prospective customers requires the right method to increase efficiency with appropriate product suitability information, to facilitate prospective customers in making decisions about choosing sharia life insurance products that are in accordance with the conditions of prospective customers based on several factors, namely age, insurance premiums, benefits, payment period and method of payment. The Multi-Factor Evaluation Process (MFEP) method is used to facilitate decision-making so that it is more accurate, efficient, and effective. The results of the ranking in this study are the ranking of Sharia life insurance products that are recommended for prospective customers, sorted from the highest to the lowest evaluation weight value. Based on calculations performed using the Multi-Factor Evaluation Process (MFEP) method, Mitra Iqra’ Plus Products received a score of 2.60, Mitra Mabrur Plus received a score of 2.40, and AJSB Assalam Family received the highest score of 3.40. It can be concluded that the AJSB Assalam Family product is a product that is recommended to customers.
Pathway Analysis of the Influence of Islamic Quality of Service, Location, Price, and Quality of Products Labeled Halal on Customer Loyalty through Customer Satisfaction of Wardah Cosmetics on Customers in North Sumatra Astir Aulia Matondang, Tio; Batubara, Chuzaimah; Bi Rahmadi, Nur Ahmad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3816

Abstract

The halal industry continues to show positive development and growth every year. Indonesian people’s consumption of halal products continues to increase, even among the largest in the world. Marketing a product or modifying a product for a company is intended to satisfy consumers or customers. Customer satisfaction is always a top priority for every company. The purpose of this study was to determine the direct and indirect effect of Islamic service quality, location, price, and product quality on the totality of Wardah cosmetic customers in North Sumatra through customer satisfaction. This research method uses a quantitative approach with pathways and uses the help of the SPSS version 20.0 program. This study used a questionnaire with a sample of 100 respondents. The results showed that partial service quality had an effect on customer loyalty, location had a partial effect, religiosity had a partial effect and self-concept had no partial effect on customer loyalty. Prices affect customer loyalty and product quality affects customer loyalty. Customer satisfaction affects customer loyalty. Islamic service quality influences customer satisfaction. The location has no effect on customer satisfaction, price partially has an effect, and product quality has a significant effect on customer satisfaction. From the results of the significance test, it was obtained that Islamic service quality, location, and product quality had no significant and significant effect on customer loyalty through customer satisfaction for wardah cosmetics in North Sumatra. As for the price variable, it has a significant and significant effect on customer loyalty through customer satisfaction for Wardah cosmetics in North Sumatra. with a confidence level of 95% or an error rate of 5%.
Opportunities and Challenges in Implementing Halal Tourism Destinations in the Lake Toba Parapat Area, Simalungun Regency Nasution, Sonya Melinda; Arif Lubis, Fauzi; Batubara, Chuzaimah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 2 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i2.3851

Abstract

This research attempts to analyze problems, and solutions by looking at opportunities and challenges in implementing halal tourism destinations in the Parapat area of Lake Toba. This is in order to increase tourist visits to increase local revenue, because the large potential for halal tourism has an impact on the regional economy, especially for the Simalungun district government. The qualitative approach through the research method used is the QSPM (Quantitative Strategic Planning Matrix) method. The results of this study conclude that the most influential opportunities for the advancement of tourist destinations in the Parapat Lake Toba area are implementing cashless payments so that they are practical and efficient. Seeing the progress of fintech, such as digital wallets, makes non-cash payments even more advanced. And several opportunities can be utilized for progress in halal tourism destination businesses in the Parapat Lake Toba area, Simalungun Regency, namely the growth of the tourism industry in the Parapat Lake Toba area, Simalungun Regency, is very high, the Parapat Lake Toba tourism destination has great potential for regional economic development, Cooperation between tickets tour with lodging around the Parapat Lake Toba destination, Simalungun Regency, integration with a digital transaction storage system to increase tourist visits and the government strongly supports halal-based businesses in the Parapat Lake Toba area, Simalungun. The challenge faced in implementing this halal tourism destination is that there is an understanding that halal tourism is not a large market share so that its application is less than optimal. Furthermore, the challenges faced in implementing halal tourism which are referred to in the results of the SWOT analysis are the lack of public or visitor awareness of the importance of preserving culture, art, and history.
The Influence of Brand Image, Price, Quality on Compulsive Buying Disorder of Imported Used Clothing Among Generation Z in the Perspective of Sharia Economics Batubara, Chuzaimah; Nasution, Inayatul Widad
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 3 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i3.3893

Abstract

This study aims to analyze price, quality, and brand image on compulsive buying disorder because fast-changing fashion trends among consumers tend to make consumers become exaggerated and use various ways to follow trends, especially buying imported used clothes. Formulation of the problem is What is the phenomenon of Generation Z in choosing to buy imported used clothing, what are the causes of Generation Z committing compulsive buying disorder in choosing imported used clothing, Does imported used clothing have a positive or negative effect on the survival of Generation Z. While the purpose of the research is to answer the problem formulated above. This research method is associative quantitative. The population in this study is Generation Z who are in the UIN North Sumatra environment, namely Islamic Economics Students in 2022 totaling 100 students. The analytical method used is Moderated Regression Analysis (MRA) with the SPSS 25 application and the results are obtained: The t-test results for the variable X1 t count are less t table (1.164 <1.984.), and a significance value is 0.247> 0.05. The results of the t-test for the price variable mean that individually the price does not have a significant effect on compulsive buying disorder. X2 The value of tcount exceeds ttable (-0.755 > 1.984.), and a significance value of 0.452 > 0.05. shows that product quality does not affect compulsive buying disorder behavior. X3 Individual Brand Image has a significant effect on compulsive buying disorder. The t count value exceeds t table (78.410 > 1.984.), and a significance value of 0.000 <0.05.