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All Journal Journal of Management and Business Review Jurnal Manajemen Pemasaran JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal GeoEkonomi Accounting Profession Journal (APAJI) Budimas : Jurnal Pengabdian Masyarakat Jurnal Buana Akuntansi ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Paulus Journal of Accounting (PJA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-Buhuts (e-journal) Publikasi Hasil Pengabdian Kepada Masyarakat. Management Research Studies Journal Journal of Artificial Intelligence and Digital Business Jurnal Sains dan Ilmu Terapan Journal of Economics, Entrepreneurship, Management Business and Accounting Indonesian Journal of Multidisciplinary on Social and Technology Journal of Entrepreneur, Business and Management Indonesian Journal Of Economy Studies YOS SOEDARSO ECONOMICS JOURNAL Jurnal Inovasi Global Journal of Marketing Management and Innovative Business Review Indonesian Journal of Innovation Multidisipliner Research Jurnal Ekonomi, Manajemen, Akuntansi SocioHumania: Journal of Social Humanities Studies Journal of Management Fast in Social Sciences
Johannes Baptista Halik
Universitas Kristen Indonesia Paulus
Religion Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Beyond Adoption: Understanding the Consumer Impact of Digital Marketing in Emerging Economies Through a Systematic Review Mukhtar Galib; Johannes Baptista Halik
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.492

Abstract

Digital marketing adoption has expanded rapidly across emerging economies, creating new opportunities for firms to influence consumer behavior. However, evidence regarding its impact on long-term consumer outcomes remains fragmented and theoretically inconsistent. This study aims to synthesize the existing literature on digital marketing adoption and consumer behavior in emerging economies while identifying key mechanisms that shape the conversion of digital engagement into sustainable consumer value. A systematic literature review (SLR) was conducted following the PRISMA 2020 guidelines, resulting in a final sample of 47 substantive studies published between 2015 and 2025. The findings indicate that digital marketing adoption is driven by technological, social, and institutional factors, including perceived usefulness, social influence, trust, digital literacy, and infrastructural readiness. While digital marketing consistently enhances consumer engagement and purchase intention, its effects on loyalty, advocacy, and long-term commitment remain inconsistent across contexts. This review identifies a persistent conversion gap between consumer engagement and sustainable consumer outcomes, highlighting limitations in adoption-centric theories such as TAM and UTAUT. To address this gap, the study proposes an Institutional Conversion Framework that integrates technological, relational, and institutional dimensions to explain post-adoption consumer behavior. The study contributes to theory development and offers practical insights for digital marketers, platform providers, and policymakers in emerging economies.
Why Financial Behavior Differs: The Roles of Fintech Literacy, Social Comparison, and Anxiety Yuli Rahmini Suci; Roswiyanti Roswiyanti; Andi Widiawati; Lilik Handayani; Johannes Baptista Halik
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1401

Abstract

Purpose – This study examines the effects of perceived fintech literacy and social comparison orientation on financial behavior among productive-age adults in Indonesia, with financial anxiety as a mediating mechanism. Design/Methodology/Approach – A quantitative explanatory study was conducted using a cross-sectional survey of 210 productive-age fintech users in Indonesia. Respondents were selected through purposive sampling, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Findings – Perceived fintech literacy positively affects both financial behavior and financial anxiety. Social comparison orientation significantly increases financial anxiety but has no direct effect on financial behavior. Financial anxiety positively influences financial behavior, partially mediating the relationship between fintech literacy and financial behavior, and fully mediating the relationship between social comparison orientation and financial behavior. Originality/Value – This study extends the behavioral finance literature by identifying financial anxiety as a key mechanism linking fintech literacy and social comparison orientation to financial behavior. The findings emphasize the importance of integrating cognitive, social, and psychological factors in financial education and policy to promote responsible financial decision-making.
Pengaruh Kompetensi Dan Kesesuaian Peran Terhadap Kinerja Awak Kapal MV.Mutawa.103 Di Abu Dhabi Abdul Nasir Rachman; Baharuddin Baharuddin; Johannes Baptista Halik
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6435

Abstract

Penelitian ini mengkaji pengaruh kompetensi dan kesesuaian peran terhadap kinerja awak kapal MV Mutawa.103, dengan komitmen kerja sebagai variabel mediasi. Industri pelayaran memainkan peran penting dalam ekonomi global, di mana kinerja awak kapal menjadi faktor krusial. Kinerja awak kapal dipengaruhi oleh kompetensi, yang mencakup pengetahuan teknis dan keterampilan praktis, serta kesesuaian peran, yaitu kecocokan antara tugas dan kemampuan individu. Komitmen kerja dianggap sebagai faktor mediasi yang dapat memperkuat hubungan antara kompetensi, kesesuaian peran, dan kinerja. Penelitian ini menggunakan metode survei dengan sampel 31 awak kapal MV Mutawa.103. Hasil penelitian ini menunjukkan bahwa kompetensi memiliki pengaruh signifikan terhadap kinerja awak kapal MV. Mutawa.103, di mana kemampuan, keterampilan, dan pengetahuan para awak memainkan peran kunci dalam efektivitas dan efisiensi tugas di atas kapal. Sebaliknya, kesesuaian peran tidak memiliki pengaruh signifikan secara individual, menandakan bahwa meskipun penting, faktor lain seperti kompetensi atau lingkungan kerja lebih dominan dalam memengaruhi kinerja. Namun, secara simultan, kompetensi dan kesesuaian peran bersama-sama memiliki pengaruh signifikan terhadap kinerja awak kapal, menegaskan bahwa keduanya saling melengkapi dan memberikan kontribusi terhadap keberhasilan operasional kapal.
The Influence of Access to Financing and Financial Management on the Performance of MSMEs in Makassar City Aprilia Maya; Andryanus Paridy; Johannes Baptista Halik
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.370

Abstract

This study aims to analyze the influence of access to financing and financial management on the performance of MSMEs in Makassar City. The research involved 96 business actors as samples, determined using the Lemeshow formula. A quantitative approach was employed, utilizing both primary and secondary data. Primary data were collected through the distribution of questionnaires to micro business actors in the culinary sector. Hypothesis testing was conducted using the Smart PLS software. The results of the analysis indicate that: 1) Access to financing has a significant effect on MSME performance; 2) Financial management has a significant effect on MSME performance; and 3) Both variables simultaneously exert a positive and significant influence on MSME performance. .
Green Strategies and Business Growth in SMEs: Does Industry Type Matter? Flora Samosir; Daniella Cynthia Sampepajung; Johannes Baptista Halik
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.387

Abstract

This study investigates the influence of Eco Design Strategy (EDS) and Green Value Creation (GVC) on Business Growth (BG) among Indonesian Small and Medium Enterprises (SMEs), while examining the moderating role of Industry Type (IT). Utilizing a quantitative approach, data were collected from 195 SMEs across Jakarta, Surabaya, Bandung, and Makassar and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that both EDS and GVC significantly and positively impact business growth, highlighting the strategic importance of adopting sustainability practices. However, the moderating effect of industry type on the relationship between green strategies and business growth was found to be statistically insignificant. These findings provide empirical support for the integration of eco-innovation and green value generation as key drivers of competitive advantage, regardless of industry category. The study offers both theoretical implications for sustainability literature and practical insights for MSME managers seeking to enhance performance through environmental initiatives.
DIGITAL MARKETING EFFECTIVENESS, PERCEIVED TRUST, AND YAMAHA MOTORCYCLE PURCHASE DECISIONS Yenni Daud; Johannes Baptista Halik; Kordiana Sambara
Jurnal Manajemen Pemasaran Vol. 20 No. 1 (2026): APRIL 2026
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.20.1.46-63

Abstract

This study addresses the growing challenge of converting digital marketing exposure into actual purchasing decisions in the motorcycle industry, where consumer trust remains a critical issue. The research focuses on the role of perceived trust in linking digital marketing activities with Yamaha motorcycle purchase decisions. The objective of this study is to examine how digital marketing contributes to purchasing decisions through the mediation of perceived trust. A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) based on data collected from 80 Yamaha motorcycle users in Makassar through an online questionnaire. The results indicate that digital marketing significantly strengthens perceived trust, while perceived trust plays a decisive role in shaping purchasing decisions. The direct relationship between digital marketing and purchasing decisions is weak; however, digital marketing indirectly contributes to purchasing decisions through perceived trust, indicating a full mediation effect. These findings highlight that trust-oriented digital marketing strategies are essential for influencing consumer purchasing behavior in high-involvement products.
Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Tenun di Kalangan Masyarakat Umum Simbuang Mappak Tana Toraja Hermiati Kini; Johannes Baptista Halik; Kordiana Sambara
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.2097

Abstract

Tenun tradisional merupakan salah satu produk budaya yang memiliki nilai ekonomi dan budaya bagi masyarakat Tana Toraja. Namun, persaingan dengan produk tekstil modern menuntut pelaku usaha tenun untuk menerapkan strategi promosi yang efektif dan menjaga kualitas produk agar mampu meningkatkan keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan kualitas produk terhadap keputusan pembelian tenun di kalangan masyarakat umum Simbuang Mappak, Kabupaten Tana Toraja. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda setelah memenuhi uji validitas, reliabilitas, dan asumsi klasik. Hasil penelitian menunjukkan bahwa promosi berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai signifikansi 0,000, sedangkan kualitas produk juga berpengaruh positif dan signifikan dengan nilai signifikansi 0,002. Secara simultan, kedua variabel berpengaruh signifikan terhadap keputusan pembelian dengan nilai signifikansi 0,000 dan mampu menjelaskan 77,4% variasi keputusan pembelian. Variabel promosi memiliki pengaruh yang lebih dominan dibandingkan kualitas produk. Temuan ini menunjukkan bahwa peningkatan promosi yang didukung oleh kualitas produk yang baik dapat meningkatkan keputusan pembelian masyarakat terhadap produk tenun tradisional. Oleh karena itu, pelaku usaha tenun perlu mengoptimalkan promosi melalui berbagai media serta mempertahankan kualitas produk secara konsisten guna meningkatkan daya saing dan keberlanjutan pemasaran tenun tradisional di Simbuang Mappak.
Pengaruh Digital Payment terhadap Perilaku Konsumtif Mahasiswa Program Studi Manajemen Universitas Kristen Indonesia Paulus Timar Tiku Sumule; Manuel August Todingbua; Johannes Baptista Halik
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.12897

Abstract

Perkembangan teknologi keuangan telah mendorong peningkatan penggunaan digital payment sebagai metode transaksi yang menawarkan kemudahan, kecepatan, dan efisiensi. Di sisi lain, kemudahan tersebut diduga turut memengaruhi perilaku konsumtif, khususnya di kalangan mahasiswa yang merupakan kelompok pengguna aktif layanan pembayaran digital. Penelitian ini bertujuan untuk menganalisis pengaruh digital payment terhadap perilaku konsumtif mahasiswa Program Studi Manajemen Universitas Kristen Indonesia Paulus. Penelitian menggunakan pendekatan kuantitatif dengan desain penelitian eksplanatori. Populasi penelitian adalah mahasiswa aktif pengguna digital payment, dengan sampel sebanyak 96 responden yang ditentukan menggunakan rumus Lemeshow dan dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner dengan skala Likert lima poin dan dianalisis menggunakan IBM SPSS Statistics 22 melalui uji validitas, uji reliabilitas, analisis regresi linear sederhana, serta uji t. Hasil penelitian menunjukkan bahwa seluruh instrumen penelitian valid dan reliabel dengan nilai Cronbach's Alpha sebesar 0,966. Hasil analisis regresi menunjukkan bahwa digital payment berpengaruh positif dan signifikan terhadap perilaku konsumtif mahasiswa dengan koefisien regresi sebesar 0,961, nilai t sebesar 24,643, dan tingkat signifikansi sebesar 0,000 (p < 0,05). Temuan ini mengindikasikan bahwa semakin tinggi intensitas penggunaan digital payment, semakin tinggi pula kecenderungan mahasiswa melakukan pembelian impulsif, membeli karena promosi, mengikuti tren, dan mengalami kesulitan mengendalikan pengeluaran. Penelitian ini memberikan implikasi bahwa peningkatan adopsi pembayaran digital perlu diimbangi dengan penguatan literasi keuangan agar manfaat digitalisasi transaksi dapat diperoleh tanpa mendorong perilaku konsumsi yang berlebihan
Workload and Turnover Intention among Contract-Based Public Employees: Mediating Emotional Exhaustion and Moderating Organizational Support Fadhliah M. Alhadar; Johannes Baptista Halik; Marlinda Waty
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.822

Abstract

Purpose – This study examines the relationships among workload, emotional exhaustion, and turnover intention among contract-based public employees and tests the moderating role of perceived organizational support in the workload–emotional exhaustion relationship. Design/methodology/approach – A quantitative explanatory survey was conducted among 195 contract-based public employees in local government institutions in Makassar, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with 5,000 bootstrap resamples to assess direct, mediating, and moderating effects. Findings – Workload significantly increases emotional exhaustion (β = 0.182, p = 0.003) and turnover intention (β = 0.225, p = 0.001). Emotional exhaustion strongly predicts turnover intention (β = 0.541, p < 0.001) and partially mediates the relationship between workload and turnover intention (β = 0.098, p = 0.004). However, perceived organizational support does not significantly moderate the workload–emotional exhaustion relationship (β = 0.009, p = 0.886), with a negligible interaction effect (f² = 0.000). Originality/Value – This study extends the Job Demands–Resources (JD-R) theory by providing context-specific evidence of the health-impairment pathway from workload to emotional exhaustion and turnover intention among contract-based public employees. The findings also suggest that the resource-buffering role of organizational support may be context-dependent rather than universally applicable.
The Innovation Performance in Digital Ecosystems: The Roles of Platform Openness, Strategic Collaboration, Knowledge Sharing, and Absorptive Capacity Mukhtar Galib; Johannes Baptista Halik
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.826

Abstract

Purpose – This study examines how innovation performance is generated within digital ecosystems by investigating the roles of platform openness, strategic collaboration, knowledge sharing, and absorptive capacity. It focuses on whether platform openness and strategic collaboration directly enhance innovation performance or operate through knowledge sharing, and whether absorptive capacity strengthens these relationships. Design/methodology/approach – A quantitative research design was employed using survey data collected from 218 firms operating within digitally embedded ecosystems across Jakarta, Surabaya, Bandung, and Makassar, Indonesia. Respondents were selected through purposive sampling, and the data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). Finding/Results – The findings indicate that platform openness positively influences innovation performance, with knowledge sharing partially mediating this relationship. Strategic collaboration does not directly influence innovation performance but has a significant indirect effect through knowledge sharing, indicating full mediation. Absorptive capacity does not significantly moderate the proposed relationships. Originality/Value – The study demonstrates that innovation performance in digital ecosystems is driven primarily by knowledge-sharing processes rather than platform openness or strategic collaboration alone. These findings highlight the importance of developing mechanisms that facilitate knowledge exchange to convert ecosystem participation and inter-organizational collaboration into innovation outcomes.
Co-Authors Abdul Nasir Rachman Adriana Amir Jaya Andi Widiawati Andryanus Paridi Andryanus Paridy Anita Datu Sanggalangi Aprilia Maya Astrianita Salim Astuty Sumanto, R.R. Eko Widy Baharuddin Baharuddin Baharuddin Baharuddin Bahri Majid Barto Sikona Benyamin Mongan Bima Muttaqin, Elfran Carolus Askikarno Palalangan Claudio Julio Mongan Corvis L Rantererung Daniella Cynthia Sampepajung Dartika, Gabrillea Desi Rapang Eben Haezer Basran Patandean Elsa Balaba Fadhliah M. Alhadar Flora Samosir Golda, Cipta Hermiati Kini Ifah Finatry Latiep Irdawati Irdawati Irdawati Irdawati Jaya, Amir Jerliyen Pramita Londong Jihan Juliansi Sandapang, Ismelly Kamban, Stevani Tandi Kambuno S., Ronaldo Kordiana Sambara Kristian Hoegh Pride Lambe Lambe, Kristian Hoegh Pride Lilik Handayani Linda Setiawati, Linda Lintang, Jane Litha Clara Wattilete Londong, Jerliyen Pramita Ma'na, Petrus Maiercherinra Daud Manda, Katrini Manuel August Todingbua Maria Yessica Halik Maria Yessica Halik Marlinda Waty Mongan, Benyamin Mongan, Claudio Julio Mukhtar Galib Noviantry Ruruk Nurlia Nurlia Nurlia Olga Fiorella Pagiling Paembonan, Rio Panimba, Wirayanti Pareang, Triani Patandean, Eben Haezer Basran Reni Anastasia Roreng, Petrus Peleng Roswiyanti Roswiyanti Rumopa, Michael Salim, Astrianita Sambara, Kordiana Sasabone, Luana Sipi, Afian Dezi Sanda Sita Yubelina Sabandar Tamara, Kirana Lorenza The Tamzil Yusuf Tandioga, Nadia Timar Tiku Sumule Todingbua, Manuel A Todingbua, Manuel A. Untung, Luther Wattilete, Litha Clara Wildayanti, Rista Yemima Yemima Yenni Daud Yuli Rahmini Suci