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All Journal Journal of Management and Business Review Jurnal Manajemen Pemasaran JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal GeoEkonomi Accounting Profession Journal (APAJI) Budimas : Jurnal Pengabdian Masyarakat Jurnal Buana Akuntansi ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Paulus Journal of Accounting (PJA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-Buhuts (e-journal) Publikasi Hasil Pengabdian Kepada Masyarakat. Management Research Studies Journal Journal of Artificial Intelligence and Digital Business Jurnal Sains dan Ilmu Terapan Journal of Entrepreneur, Business and Management Indonesian Journal Of Economy Studies YOS SOEDARSO ECONOMICS JOURNAL Jurnal Inovasi Global Journal of Marketing Management and Innovative Business Review Jurnal Ekonomi, Manajemen, Akuntansi SocioHumania: Journal of Social Humanities Studies Fast in Social Sciences
Johannes Baptista Halik
Universitas Kristen Indonesia Paulus
Religion Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Examining Customer Experience and Brand Engagement as Drivers of Customer Loyalty toward Grab Transportation in Makassar City Adriana; Halik, Johannes Baptista; Londong, Jerliyen Pramita
Fast in Social Sciences Vol. 1 No. 5 (2025): December
Publisher : Forum Akademisi dan Dosen Peneliti (FAST)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37640/kqdtm770

Abstract

This investigation aims to analyse the examining of customer experience and brand engagement on the loyalty of Grab transportation customers in Makassar City using a quantitative approach through questionnaire distribution and multiple linear regression analysis. The regression results show a customer experience coefficient of 0.363 and a brand engagement coefficient of 0.793, indicating a positive effect on customer loyalty. The t-test also proves that customer experience is greatly impacted with a t-value of 7.997 (p = 0.001), and brand engagement is significant with a t-value of 12.866 (p = 0.001). Furthermore, the F test shows the simultaneous effect of both variables with an F count of 118.09 more than the F table of 3.10 (p = 0.001). The coefficient of determination R² of 0.962 indicates that both variables explain 96.2% of the variation in customer loyalty.
Evaluation Of Work Plans And Budgets In Improving The Quality Of Financial Statements At The Central Papua Provincial Inspectorate Anita Datu Sanggalangi; Corvis L Rantererung; Johannes Baptista Halik
Jurnal Inovasi Global Vol. 3 No. 3 (2025): Jurnal Inovasi Global
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jig.v3i3.291

Abstract

The evaluation of the Work Plan and Budget (PRKA) is essential in improving the quality of financial reports at the Central Papua Provincial Inspectorate. This study aims to analyze how PRKA evaluation contributes to enhancing the quality of financial reports. Using a qualitative approach, the research collected both primary and secondary data through observation, interviews, and documentation. Informants included 10 finance department employees. Data analysis was conducted using qualitative descriptive techniques, involving data reduction, presentation, and drawing conclusions. The findings reveal that the PRKA implementation is structured through stages from planning to accountability, emphasizing transparency, accountability, and budget efficiency. Strict supervision is a key factor in preventing irregularities. Supporting elements for high-quality financial reports include adherence to accounting standards, competent human resources, effective financial systems, and a strong culture of transparency and accountability. The evaluation of PRKA ensures proper budget allocation and utilization, reinforcing the transparency, accountability, and efficiency of financial management practices. The study concludes that PRKA evaluation is a critical process for promoting effective and accountable financial governance within local government institutions. The implications of this study underscore the importance of strengthening the supervisory system and enhancing the competencies of human resources to ensure consistent financial transparency and accountability.
DIGITAL MARKETING EFFECTIVENESS, PERCEIVED TRUST, AND YAMAHA MOTORCYCLE PURCHASE DECISIONS Daud, Yenni; Halik, Johannes Baptista; Sambara, Kordiana
Jurnal Manajemen Pemasaran Vol. 20 No. 1 (2026): APRIL 2026
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.20.1.46-63

Abstract

This study addresses the growing challenge of converting digital marketing exposure into actual purchasing decisions in the motorcycle industry, where consumer trust remains a critical issue. The research focuses on the role of perceived trust in linking digital marketing activities with Yamaha motorcycle purchase decisions. The objective of this study is to examine how digital marketing contributes to purchasing decisions through the mediation of perceived trust. A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) based on data collected from 80 Yamaha motorcycle users in Makassar through an online questionnaire. The results indicate that digital marketing significantly strengthens perceived trust, while perceived trust plays a decisive role in shaping purchasing decisions. The direct relationship between digital marketing and purchasing decisions is weak; however, digital marketing indirectly contributes to purchasing decisions through perceived trust, indicating a full mediation effect. These findings highlight that trust-oriented digital marketing strategies are essential for influencing consumer purchasing behavior in high-involvement products.
Pengaruh Struktur Modal dan Pertumbuhan Pendapatan terhadap Earnings per Share pada PT Unilever Indonesia Tbk Dartika, Gabrillea; Mongan, Benyamin; Halik, Johannes Baptista
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5934

Abstract

Penelitian ini bertujuan untuk mengkaji secara empiris pengaruh struktur modal dan pertumbuhan pendapatan terhadap Earnings Per Share (EPS) pada PT Unilever Indonesia Tbk selama periode pengamatan tahun 2015–2024. EPS diposisikan sebagai indikator utama kinerja keuangan yang merepresentasikan tingkat profitabilitas perusahaan dari sudut pandang pemegang saham, sehingga analisis terhadap faktor-faktor yang memengaruhinya menjadi krusial bagi investor maupun manajemen. Struktur modal dalam penelitian ini diukur menggunakan Debt to Equity Ratio (DER) sebagai proksi tingkat penggunaan utang, sedangkan pertumbuhan pendapatan digunakan untuk menggambarkan kemampuan perusahaan dalam meningkatkan pendapatan dari waktu ke waktu. EPS bertindak sebagai variabel dependen yang mencerminkan hasil akhir kinerja keuangan perusahaan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan memanfaatkan data sekunder yang bersumber dari laporan keuangan tahunan PT Unilever Indonesia Tbk. Teknik analisis data dilakukan menggunakan regresi linier berganda yang diawali dengan pengujian asumsi klasik untuk memastikan kelayakan model. Hasil analisis menunjukkan bahwa struktur modal memiliki pengaruh negatif dan signifikan terhadap EPS, yang mengindikasikan bahwa peningkatan proporsi utang cenderung menurunkan laba per saham. Selain itu, pertumbuhan pendapatan juga terbukti berpengaruh negatif dan signifikan terhadap EPS. Secara simultan, struktur modal dan pertumbuhan pendapatan berpengaruh signifikan terhadap EPS, dengan nilai adjusted R² sebesar 0,756, yang menunjukkan bahwa 75,6% variasi EPS dapat dijelaskan oleh kedua variabel tersebut.
Beyond Adoption: Understanding the Consumer Impact of Digital Marketing in Emerging Economies Through a Systematic Review Mukhtar Galib; Johannes Baptista Halik
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Master of Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.492

Abstract

Digital marketing adoption has expanded rapidly across emerging economies, creating new opportunities for firms to influence consumer behavior. However, evidence regarding its impact on long-term consumer outcomes remains fragmented and theoretically inconsistent. This study aims to synthesize the existing literature on digital marketing adoption and consumer behavior in emerging economies while identifying key mechanisms that shape the conversion of digital engagement into sustainable consumer value. A systematic literature review (SLR) was conducted following the PRISMA 2020 guidelines, resulting in a final sample of 47 substantive studies published between 2015 and 2025. The findings indicate that digital marketing adoption is driven by technological, social, and institutional factors, including perceived usefulness, social influence, trust, digital literacy, and infrastructural readiness. While digital marketing consistently enhances consumer engagement and purchase intention, its effects on loyalty, advocacy, and long-term commitment remain inconsistent across contexts. This review identifies a persistent conversion gap between consumer engagement and sustainable consumer outcomes, highlighting limitations in adoption-centric theories such as TAM and UTAUT. To address this gap, the study proposes an Institutional Conversion Framework that integrates technological, relational, and institutional dimensions to explain post-adoption consumer behavior. The study contributes to theory development and offers practical insights for digital marketers, platform providers, and policymakers in emerging economies.
Co-Authors Abdul Nasir Rachman Adriana Amir Jaya Andryanus Paridi Anita Datu Sanggalangi Aprilia Maya Astrianita Salim Astuty Sumanto, R.R. Eko Widy Baharuddin Baharuddin Baharuddin Baharuddin Bahri Majid Benyamin Mongan Bima Muttaqin, Elfran Carolus Askikarno Palalangan Claudio Julio Mongan Corvis L Rantererung Dartika, Gabrillea Daud, Yenni Desi Rapang Eben Haezer Basran Patandean Elsa Balaba Golda, Cipta Ifah Finatry Latiep IRDAWATI Irdawati Irdawati Irdawati Irdawati Jaya, Amir Jerliyen Pramita Londong Jihan Juliansi Sandapang, Ismelly Kamban, Stevani Tandi Kambuno S., Ronaldo Lambe, Kristian Hoegh Pride Linda Setiawati, Linda Litha Clara Wattilete Londong, Jerliyen Pramita Ma'na, Petrus Maiercherinra Daud Manda, Katrini Maria Yessica Halik Maria Yessica Halik Mongan, Benyamin Mongan, Claudio Julio Noviantry Ruruk Nurlia Nurlia Olga Fiorella Pagiling Paembonan, Rio Panimba, Wirayanti Pareang, Triani Paridy, Andryanus Patandean, Eben Haezer Basran Reni Anastasia Roreng, Petrus Peleng Rumopa, Michael Salim, Astrianita Sambara, Kordiana Samosir, Flora Sampepajung, Daniella Cynthia Sasabone, Luana Sikona, Barto Sipi, Afian Dezi Sanda Sita Yubelina Sabandar Tamara, Kirana Lorenza The Tamzil Yusuf Tandioga, Nadia Todingbua, Manuel A Todingbua, Manuel A. Untung, Luther Wattilete, Litha Clara Wildayanti, Rista Yemima Yemima