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All Journal Jurnal Ilmiah Ekonomi Islam JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Jurnal MEBIS (Manajemen dan Bisnis) JMK Jurnal Manajemen dan Kewirausahaan E-JRM
Fahrurrozi Rahman
Fakultas Ekonomi Dan Bisnis Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Transportation

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Pengaruh Harga, Kualitas Produk, Kualitas Pelayanan Dan Promosi Media Sosial Terhadap Keputusan Pembelian Produk Kosmetik Wardah (Studi Kasus Mahasiswa Feb Universitas Islam Malang) Erlista, Silfa; Priyono, Achmad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of price, product quality, service quality, and social media promotion on purchasing decisions of Wardah cosmetic products (a case study on students of the Faculty of Economics and Business, Islamic University of Malang). The research uses a quantitative approach with purposive sampling technique, involving 140 respondents who are active students from the 2021–2024 batch and have previously purchased Wardah cosmetic products. Data was collected through an online questionnaire distributed via Google Form and analyzed using instrument tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results show that the variables of price and product quality do not have a significant effect on purchasing decisions. Meanwhile, service quality has a positive and significant influence on purchasing decisions. On the other hand, social media promotion does not show a significant influence on purchasing decisions. These findings indicate that although price and social media promotion are part of marketing strategies, good service plays a more vital role in influencing consumer purchasing decisions. Keywords: Price, Product Quality, Service Quality, Social Media Promotion And Purchasing Decision.
Pengaruh Price Perception, Discount, Dan Customer Experience Terhadap Customer Loyalty (Studi Pada Pelanggan Di Toko Basmalah Kecamatan Ranuyoso Kabupaten Lumajang) Gufron, Muhamad Riyanto; Salim, Muhammad Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of price perception, discount, and customer experience on customer loyalty among customers of Toko Basmalah in Ranuyoso District, Lumajang Regency. The background of this research is based on the importance of building customer loyalty amid the intense competition in the retail industry. The research employs a quantitative approach with an explanatory research type. The sample consists of 108 respondents selected using purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS. The results show that price perception, discount, and customer experience simultaneously have a significant effect on customer loyalty. Partially, each of the three variables also has a positive and significant influence on customer loyalty. These findings indicate that customer experience is the most dominant factor in building customer loyalty at Toko Basmalah. Keywords: Price Perception, Discount, Customer Experience, Customer Loyalty
Pengaruh Promosi, Shopping Experience Dan Trust Store Terhadap Loyalitas Customer Wilis Vapestore Mukminin, Abi Amiril; Widarko, Agus; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Competition in the vape industry in Malang is getting tighter with the emergence of many new vape stores offering similar products at competitive prices. The purpose of this study is to analyze and determine the effect of Promotion, Shopping Experience, and Trust Store simultaneously on customer loyalty in Wilis VapeStore customers. This research approach is Quantitative. The population of this study is Customers at Wilis VapeStore who make purchases at least 2 times or more. In this study, the number of samples was determined using the Slovin formula and obtained 75 students. Data were analyzed by multiple linear regression with the help of SPSS 25. The results of the study indicate that there is a simultaneous and partial influence of the variables Promotion, Shopping Experience, and Trust Store on Customer Loyalty. Keywords: Customer Loyalty, Promotion, Shopping Experience, Trust Store.
Pengaruh Social Media Influencer, Brand Image, Dan Brand Awareness Tehadap Keputusan Pembelian Pada Produk Facetology Di Kabupaten Trenggalek Devitasari, Amelia Putri; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the influence of Social Media Influencer, Brand Image, and Brand Awareness on Purchase Decisions of Facetology products among the local community, particularly in Trenggalek Regency. Facetology is a local skincare brand that has started to gain recognition through digital marketing strategies that rely on the power of social media. This research uses a quantitative approach with a survey method, distributing questionnaires as the primary instrument for data collection. The sample consisted of 90 respondents selected using purposive sampling. The collected data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results of the study partially indicate that Social Media Influencer (X1), Brand Image (X2), and Brand Awareness (X3) have a positive and significant effect on Purchase Decision (Y). These findings suggest that digital marketing strategies through influencers, as well as strengthening brand image and awareness, play an important role in influencing consumer purchasing decisions, especially for local skincare products such as Facetology. Keywords: Social Media Influencer, Brand Image, Brand Awareness, Purchase Decision, Facetology. 
Systematic Review of Shari'ah Standards in Hotels: Marketing Mix Method Rahman, Fahrurrozi; Taqwiem, Ahsani
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.13393

Abstract

The marketing mix is something that is prevalent in the industrial world, and concentrated hospitality which is a service industry, attending halal tourism in West Nusa Tenggara requires the hotel industry to metamorphose in providing services that are in accordance with the Shariah provisions in an effort to sustain halal tourism, in its journey the Grand Madani hotel appeared with the official syari'ah hotel label, while Lombok Raya did not use the syari'ah label. This study reveals the implementation of marketing mix which is carried out by Grand Madani and Lombok Raya hotels with a focus on the discussion of marketing the mix using sharia standards in hotels. To answer the focus of the discussion, this study uses descriptive qualitative, in which data are collected through observation, interviews, and documentation techniques, data analysis is carried out from the beginning and continues to be done through research conducted because qualitative research is not related to quantitative research theory, Nevertheless, hotel guests do not mind if a hotel that contains non-Islamic things such as pictures, photos, paintings, beverages that are not halal labeled, as long as their core needs well fulfilled and comfortable.
ANALISIS PEMANFAATAN PEMASARAN DI MEDIA SOSIAL DAN MARKETPLACE DALAM MENINGKATKAN PENJUALAN DI MASA PANDEMI PADA UMKM INDUSTRI RUMAHAN DI DESA KARANG KEDAWANG KECAMATAN SOOKO KABUPATEN MOJOKERTO Rachma, N.; Fahrurrozirahman, Fahrurrozirahman
Jurnal Ilmu Manajemen (JIMMU) Vol. 7 No. 1 (2022)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i1.14459

Abstract

             Penelitian ini menganalisis pemanfaatan pemasaran di medsos dan marketplace pada usaha rumahan seperti sepatu, sandal, helm, kuliner di desa karang kedawang Kecamatan Sooko Kabupaten Mojokerto. Metode pengumpulan data menggunakan wawancara ,kuisioner dan dokumentasi. Perkembangan pemasaran di medsos dan marketplace berpengaruh bagi masyarakat dalam mendukung berbagai kegiatan bisnis dan dapat meningkatkan penjualan dan profit di masa pandemi. Dengan menggunakan pemasaran di medsos dan marketplace, Para UMKM di Desa Karang Kedawang memasarkan hasil indutri rumahan berupa sepatu, sandal,helm dan kuliner. Awalnya kegiatan usaha rumahan ini hanya sebagai pengisi waktu luang, kemudian menjadi kegiatan  utama yang dapat  menambah pendapatan  ekonomi dalam rumah tangga. Sebelum pandemi  kegiatan penjualan hasil industri ini secara konvesional maupun tradisional, mereka membuat hasil home industri  hanya berdasarkan pesanan. Tetapi di masa pandemi para UMKM mengalami penurunan penjualan dan sejak itu mulai mengenal adanya pemasaran di medsos dan marketplace maka sebagian sudah mulai menerima banyak pesanan, sehingga penjualan semakin meningkat pesat dibandingkan saat penjualan dengan cara lama. pemasaran di medsos dan marketplace dipandang sebagai media yang paling baik sebagai sarana promosi yang paling efektif dan efisien di masa pandemi serta mampu meningkatkan penjualan.Kata Kunci:  Pemasaran, Medsos, Marketplace, Peningkatan Penjualan.             This study analyzes the use of marketing in social media and marketplaces for home businesses such as shoes, helmets, culinary in Karang Kedawang Village, Sooko District, Mojokerto Regency. The data collection method uses interviews. Marketing developments on social media and marketplaces have an effect on the community in supporting various business activities and can increase sales volume and profits during the pandemic. By using marketing on social media and marketplaces, MSMEs in Karang Kedawang Village market the results of home industries in the form of shoes, helmets, culinary. Initially, this home-based business activity was only used as a free time filler, then it became the main activity that could increase economic income in the household. Before the pandemic, sales of industrial products were conventional or traditional, they made home industrial products only based on orders. But during the pandemic, MSMEs experienced a decline in sales and since then they have started to recognize the existence of marketing on social media and the marketplace, some have started to receive a lot of orders, so the sales volume is increasing rapidly compared to when selling in the old way. Marketing on social media and marketplace is seen as the best media as the most effective and efficient promotional tool during the pandemic and able to increase sales volume.Keywords: Marketing, Social Media, Marketplace, Increasing Sales.
Co-Authors Abdat, Nafi’ah Said Abdul Kodir Djaelani Ach Taufiqurrahman Achmad Agus Prioyono Achmad Agus Priyono Adhim, Mohammad Bashoril Afi Rachmat Slamet Afi Rahmat Slamet Agia Dwi Darmawan Ahmad Amirudin Masykuri Ahmad Khoirul Anam Ahmad Sholihuddin Ahmad Tajul Minan Ahsani Taqwiem Aldiansyah Damar Affandi Aleria Irma Hatneny Alfi Nur Rohmaniya Alfian Budi Primanto Alfina, Rahmah Alif Taufan Wijaya Andi Junianto Andre A khriza Pradana Andre Afriadi Arif Kurniawan Santoso Arif Zulfahmy Arul Dicky Permana Arvian, Muhammad Firman Vinsya Ayub Wijayati Sapta Pradana Badrus Sholeh Basalamah, Muhammad Ridwan Cahyanto, Septian Dwi Dana Sefrina Sulviadi Devitasari, Amelia Putri DEWI IRAWATI Dwi Mayangsari Eka Farida Erlista, Silfa Erminawati erminawati Fahmi Majid Attamimi Farhan, Juned Farida, Eka Fikri Iskandar Dienata Fikriansyah, M. Firman Hidayat Fuadah, Sururul Gigih As’ary Gofur, Iqbal Abdul Gufron, Muhamad Riyanto Hadi Sunaryo Hadi Sunaryo Halimatus Sakdiyah Halimatus Sya’diyah Hariri Hariri Hariri, Hariri Hatta, Osam Moh Heriyanto Heriyanto Hidayatulloh, Habib Hikmatullah, Iksan Ikhwan Khulu Kudin Ismawati Fauziah Iva Rinda Sari Izhatul Ulia Jamaludin AL Gajali Jeni Susyanti Khalikussabir, Khalikussabir Krisna Tiknanda Arman Lu’luatul Mufarrohah M Agus Salim M Hufron M. Agus Salim Al Fathoni M. Akmal Setiahadi M. Hufron Madra’ie Madra’ie Maharisna, Robby Yudha Mahdani, Imam Mahfud, Ah Syaifudi Malika, Indah Putri Maulana, Muhammad Rizqi Mawaddah Mawaddah Miftahul Ulum Moh. Faisol Rahman Moh. Syifa Mohamad Yonanda Alvereza Mohammad Rasuli Mohammad Rizal, Mohammad Muhamad Haqqi Zamani Muhamad Yuma Meidiansyah Muhammad Hidayatulloh Muhammad Ilham Bachraesy Muhammad Mansur Muhammad Rizalfalal Mukminin, Abi Amiril Mumtaz, Muhammad Abdillah Hifny N Rachma N. Rachma Naba, Bachrul Nadira Apriati Ningsih Nasruddin Nasruddin Novranti Aulia Rahmaudina Nugraha, Nizar Alfa Nur Aini Ida Safitri Nur Hidayati Nur Hidayati Nur Maisunatul Aflachiyah Al awwaliyah Nur Zahid Sulthon Nurhasanah Nurhasanah Nurhidayah Nurhidayah Nurul Dwi Astuti Ony Dzaky Abdillah Pramiswari, Galih Intan Putri, Vina Afrilianda Rachma, N Rachma, N. Rachman, Muchammad Zidane Rahmatullah, Rizqi Rasman Buton Restu Millaningtyas Revin Dea Lorensa Risna Faulia Riza Afkarina Zulfah Rizal Nur Aziz Rizkita Oktavirana Rois Arifin Ronny Malavia Mardani Rony Malavia Mardani Rosita Pujiningtiyas Rozul, Risky Nada Safitri Safitri Safitri, Melfarya Samuriah, Samuriah Seftin Khoirun Nisa Sella Agustina Maharani Selvia Sulaksana Andi Putri Sembiring, Rinawati Sinta Mayyukha Sisi Purwati Siti Asiyah Sujana, Ilham Alif Sukma Ukhtina Sulton Sholehuddin, Sulton Sunaryo, Hadi Susilo, Agung Tanari, Vika Ubaidillah Arriza Umami Nuraisyah Ummah, Lafifatul Veni Rikusita Vindha Ayu Novitasari Vivin Enidiawati Wahyudi, Rochman Wardhana, Nurani Lembut Putri Weni Afrilliansyah Widarko, Agus Yati Ambarwati Yayendra Ning Hayu Yuliandri, Diah Zainul Zainul Zayyana Wardah, Zalfaa Bilqis Nurfaihaa