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Pengaruh Lingkungan Kerja, Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Pramiswari, Galih Intan; Sunaryo, Hadi; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The study seeks to investigate the impact of the workplace environment, motivation, and adherence to work discipline on the performance of employees (at the Batu City Regional Financial and Asset Agency Office). This type research employs a quantitative approach. approach and the data collection method used in this research is questionnaire data. In this research, the sample used was 48 employees who would be used as research objects. The analytical method used in this research is multiple linear analysis with hypothesis testing using the F test and t test. Based on the results of this research, it shows that the work environment, work motivation and work discipline simultaneously influence employee performance, while partially the work environment influences employee performance, work motivation influences employee performance and work discipline influences employee performance Keywords: Work Environment, Motivation, Discipline And Employee Performance
Pengaruh Atribut Produk Wisata, Harga, Dan Aksebilitas Terhadap Keputusan Berkunjung Wisatawan Di Boon Pring Kabupaten Malang Ummah, Lafifatul; Farida, Eka; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and explain the influence of tourist product attributes, prices, and accessibility on tourists' visiting decisions in Boon Pring, Malang district. The research used is a quantitative method. The sampling technique uses the formula from Malhotra with the calculation results of 60 samples. The data testing technique used is multiple linear regression analysis by conducting validity tests, reliability tests, normality tests, classical assumption tests, hypothesis testing and coefficient of determination tests (R2).. In this research, it was found that tourism product attributes, price and accessibility were significantly influenced by the decision to visit. Keywords: Tourism Product Attributes, Prices, Accessibility. Decisions of Visiting Tourists in Boon Pring Malang Regency 
Penerapan Bisnis Islami bagi Pengusaha Muslim di Pasar Besar Kota Malang Rahmatullah, Rizqi; Hidayati, Nur; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aims of this research are: 1) To describe and analyze application of Islamic business to Muslim entrepreneur in Pasar Besar Malang City, and 2) To describe and analyze the behavior of Muslim entrepreneur in Pasar Besar Malang City in running a business based on Islamic business principles. Methods of data collection is done by means of interviews, observation, and documentation. Based on the results of the research and discussion, it shows that Muslim entrepreneur in the Big. The entrepreneur's strategy is to identify community needs. Every shop is required to comply with regulations with legal ownership status under the auspices of the state and religion. The ethics of entrepreneur is that they do not raise prices and monopolize the market. Entrepreneur consistently open their shops at predetermined hours and close in the afternoon. As for the behavior of Muslim entrepreneur in Pasar Besar in doing business, namely satisfying customers, having openness, not deceiving or fooling customers, mutual help, and preaching by trading. This proves that doing business using the Islamic way is able to stabilize market conditions in the era of the onslaught of the capitalist economic system which is destroying the market. Keywords: Islamic business, Entrepreneur behavior, Muslim entrepreneur.
Pengaruh Brand Ambassador, Brand Personality Dan Brand Image Terhadap Minat Pada Produk Scarlett Whitening (Studi Kasus Pada Konsumen Scarlett di Kota Malang) Alfina, Rahmah; Wahono, Budi; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine and analyze the effect of brand ambassador, brand personality and brand image on buying interest in scarlett whitening products. Sampling was conducted on consumers in Malang City using the Maholtra formula so that a sample of 80 respondents was obtained. This research method uses multiple linear regression analysis with SPSS 25 analysis tools. This study shows that the influence of brand ambassadors, brand personality and brand image has a simultaneous effect on buying interest. In the t test (partial) brand ambassadors have no significant effect on buying interest while in the t test (partial) brand personality and brand image have a significant effect on buying interest. Keywords: Brand Ambassador, Brand Personality, Brand Image, Purchase Intention
Pengaruh Citra Merek, Karakteristik Produk, dan Presepsi Nilai Terhadap Keputusan Toko Deliwafa Malang (Studi Kasus Mahasiswa Universitas Islam Malang) Mumtaz, Muhammad Abdillah Hifny; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the effect of Brand Image, Product Characteristics, and Perceived Value on Purchasing Decisions at Deliwafa Stores among students of the Islamic University of Malang. The research method used is quantitative based on the philosophy of positivism. The research sample was selected using purposive sampling technique, with a total of 120 student respondents. Primary data was collected through a questionnaire that had been tested for validity and reliability. The results showed that Brand Image and Product Characteristics have a positive influence but do not have a significant influence on product purchasing decisions at Toko Deliwafa. on the other hand, perceived value has a dominant effect and has a significant positive effect, where if the higher the perceived value, the purchasing decision will increase. Overall, the combination of brand image, product characteristics, and perceived value contributed 88.7% to purchasing decisions, while the remaining 11.3% was influenced by other factors not examined in this study.. Keywords: Brand Image, Product Characteristics, Perceived Value, Purchase Decision, Deliwafa Store, Students of Islamic University of Malang
Pengaruh Logo Halal, Word of Mouth, dan Kualitas Produk terhadap Keputusan Pembelian Mie Kober (Studi pada Konsumen Mie Kober cabang Soekarno Hatta) Maharisna, Robby Yudha; Rizal, Mohammad; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to see the impact of the Halal Logo, Word of Mouth, and Product Quality on Purchasing Decisions for Mie Kober at the Soekarno Hatta branch. The population in this research are consumers who have made purchases at Mie Kober Soekarno Hatta branch with a sample size of 64 people, using the purposive sampling method. The data collection technique used in this research was carried out by distributing questionnaires via Google Form. Research data was analyzed using IBM SPSS software. The research results show that simultaneously the Halal Logo, Word of Mouth, and Halal Logo have a significant effect on Purchasing Decisions. The Halal Logo has a significant influence on Purchasing Decisions. Word of Mouth does not have a significant effect on Purchasing Decisions. Product quality has a significant effect on purchasing decisions Keywords: Halal Logo, Word of Mouth, Product Quality, Purchase Decision, Mie Kober
Pengaruh Kualitas Produk, Harga, Dan Electronic Word of mouth Terhadap Keputusan Pembelian Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Islam Malang Pengguna Aplikasi Shopee Farhan, Juned; Rachma, N.; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract In the current era of globalization, the internet has become a very important necessity for everyone. One of them is the rapid development of digital technology in the current era of globalization, people's lifestyles are also changing. This will ultimately have an impact on the economic field. Almost all activities currently use an online system, one of which is online shopping. quantitative research method with an explanatory research approach. The object of this research is FEB students at the Islamic University of Malang with a sample size of 110 respondents. The sampling technique used purposive sampling. Based on the results of the research analysis that there is a simultaneous influence between the variables of product quality, price, electronic word of mouth on purchasing decisions.  Keywords: Product Quality, Price, Electronic Word of Mouth, Purchase Decision
Analisis Pengaruh Sosial Media Marketing, Guerilla Marketing, Ulasan Influencer & E-Service Quality Terhadap Keputusan Pembelian Sepatu Ventela (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Mahfud, Ah Syaifudi; Rizal, Mohammad; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze the impact of social media marketing, guerrilla marketing, influencer reviews, and e-service quality on the purchasing decisions of Ventela shoes at the Faculty of Economics and Business, Universitas Islam Malang. This research employs a quantitative approach with an explanatory research method. The population of the study consists of Ventela shoe users at the faculty, with a sample determined using Malhotra's formula, totaling 135 participants through purposive sampling. Primary data was collected by distributing questionnaires to students who met the criteria, namely those who have purchased Ventela shoes. The results of the coefficient of determination test show that the Adjusted R Square is 51.6%, which means that the variables of social media marketing (X1), guerrilla marketing (X2), influencer reviews (X3), and e-service quality (X4) explain 51.6% of the variability in purchasing decisions, while the remaining 48.4% is explained by other factors outside the research model.The conclusions of this study are as follows: (1) Social media marketing, guerrilla marketing, influencer reviews, and e-service quality simultaneously have a significant impact on the purchasing decisions of Ventela shoes; (2) Social media marketing, guerrilla marketing, influencer reviews, and e-service quality each have a significant effect on the purchasing decisions of Ventela shoes. These findings provide valuable insights for marketing strategies and product development in the footwear market. Keywords: Social Media Marketing, Guerrilla Marketing, Influencer Reviews & e-Service Quality and Purchasing Decisions
Pengaruh Kualitas Produk Dan Brand Trust Terhadap Keputusan Pembelian Smartphone Samsung (Studi Mahasiswa Pengguna Smartphone Samsung di Unisma) Erminawati, Erminawati; Nurhidayah, Nurhidayah; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The large growth of smartphones in Indonesia certainly causes competition with each other, for example, Samsung brand smartphones have used various methods to maintain their existence and increase the number of sales each period. In winning competition in the business world, the thing that becomes a company's competitive advantage is the purchasing decisions of its consumers. Understanding consumer purchasing decisions is not easy because purchasing decisions are influenced by various factors such as product quality and brand trust. In this research, a quantitative approach is used, where this research has conducted tests on Unisma students who use Samsung smartphones in the city of Malang. The results of this research can prove that there is a positive influence between product quality and brand trust variables on Samsung smartphone purchasing decisions. The conclusions drawn are only based on quantitative data analysis, so it is hoped that there will be further research regarding product quality and brand trust on decisions. purchasing different research methods or qualitative methods, wider samples, and the use of different and more complete research instruments. Keywords: product quality, brand trust, on purchasing decision. 
Pengaruh Merchandise, Promosi Dan Atmosphere Terhadap Keputusan Pembelian Miniso Kota Malang (Studi kasus Mahasiswa Universitas Islam Malang) Samuriah, Samuriah; Khalikussabir, Khalikussabir; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study is to find out how the influence of Merchandise, Promotion, and Atmosphere on the purchase decision of Malang City Miniso. The data collection method uses purposive sampling, which is sampling from the population based on certain criteria. The data analysis technique used to measure the question indicators on the questionnaire is the Likert scale. In this study, the data source used is primary data using analysis tools and statistics of the IMB SPSS25 program. This study uses a data collection method with questionnaires and samples used in this study as many as 115 respondents. The data analysis method includes quantitative analysis using the multiple linear regression technique method as well as hypothesis tests simultaneously (F test) and passively (t test). The results of this study show that simultaneously Atmosphere, Promotion, and Atmosphere have a simultaneous influence on the purchase decision of Miniso products in Malang city at a significant level of 0.000<0.05. Then in parsian or individually, the variables of Merchandise, Promotion, and Atmosphere have a positive effect simultaneously on product purchase decisions at Miniso Malang City. Keywords: Merchandise, Promotion, and Atmosphere, Purchase Decision
Co-Authors Abdat, Nafi’ah Said Abdul Kodir Djaelani Ach Taufiqurrahman Achmad Agus Prioyono Achmad Agus Priyono Adhim, Mohammad Bashoril Afi Rachmat Slamet Afi Rahmat Slamet Agia Dwi Darmawan Ahmad Amirudin Masykuri Ahmad Khoirul Anam Ahmad Sholihuddin Ahmad Tajul Minan Ahsani Taqwiem Aldiansyah Damar Affandi Aleria Irma Hatneny Alfi Nur Rohmaniya Alfian Budi Primanto Alfina, Rahmah Alif Taufan Wijaya Andi Junianto Andre A khriza Pradana Andre Afriadi Arif Kurniawan Santoso Arif Zulfahmy Arul Dicky Permana Arvian, Muhammad Firman Vinsya Ayub Wijayati Sapta Pradana Badrus Sholeh Basalamah, Muhammad Ridwan Cahyanto, Septian Dwi Dana Sefrina Sulviadi Devitasari, Amelia Putri DEWI IRAWATI Dwi Mayangsari Eka Farida Erlista, Silfa Erminawati erminawati Fahmi Majid Attamimi Farhan, Juned Farida, Eka Fikri Iskandar Dienata Fikriansyah, M. Firman Hidayat Fuadah, Sururul Gigih As’ary Gofur, Iqbal Abdul Gufron, Muhamad Riyanto Hadi Sunaryo Hadi Sunaryo Halimatus Sakdiyah Halimatus Sya’diyah Hariri Hariri Hariri, Hariri Hatta, Osam Moh Heriyanto Heriyanto Hidayatulloh, Habib Hikmatullah, Iksan Ikhwan Khulu Kudin Ismawati Fauziah Iva Rinda Sari Izhatul Ulia Jamaludin AL Gajali Jeni Susyanti Khalikussabir, Khalikussabir Krisna Tiknanda Arman Lu’luatul Mufarrohah M Agus Salim M Hufron M. Agus Salim Al Fathoni M. Akmal Setiahadi M. Hufron Madra’ie Madra’ie Maharisna, Robby Yudha Mahdani, Imam Mahfud, Ah Syaifudi Malika, Indah Putri Maulana, Muhammad Rizqi Mawaddah Mawaddah Miftahul Ulum Moh. Faisol Rahman Moh. Syifa Mohamad Yonanda Alvereza Mohammad Rasuli Mohammad Rizal, Mohammad Muhamad Haqqi Zamani Muhamad Yuma Meidiansyah Muhammad Hidayatulloh Muhammad Ilham Bachraesy Muhammad Mansur Muhammad Rizalfalal Mukminin, Abi Amiril Mumtaz, Muhammad Abdillah Hifny N Rachma N. Rachma Naba, Bachrul Nadira Apriati Ningsih Nasruddin Nasruddin Novranti Aulia Rahmaudina Nugraha, Nizar Alfa Nur Aini Ida Safitri Nur Hidayati Nur Hidayati Nur Maisunatul Aflachiyah Al awwaliyah Nur Zahid Sulthon Nurhasanah Nurhasanah Nurhidayah Nurhidayah Nurul Dwi Astuti Ony Dzaky Abdillah Pramiswari, Galih Intan Putri, Vina Afrilianda Rachma, N Rachma, N. Rachman, Muchammad Zidane Rahmatullah, Rizqi Rasman Buton Restu Millaningtyas Revin Dea Lorensa Risna Faulia Riza Afkarina Zulfah Rizal Nur Aziz Rizkita Oktavirana Rois Arifin Ronny Malavia Mardani Rony Malavia Mardani Rosita Pujiningtiyas Rozul, Risky Nada Safitri Safitri Safitri, Melfarya Samuriah, Samuriah Seftin Khoirun Nisa Sella Agustina Maharani Selvia Sulaksana Andi Putri Sembiring, Rinawati Sinta Mayyukha Sisi Purwati Siti Asiyah Sujana, Ilham Alif Sukma Ukhtina Sulton Sholehuddin, Sulton Sunaryo, Hadi Susilo, Agung Tanari, Vika Ubaidillah Arriza Umami Nuraisyah Ummah, Lafifatul Veni Rikusita Vindha Ayu Novitasari Vivin Enidiawati Wahyudi, Rochman Wardhana, Nurani Lembut Putri Weni Afrilliansyah Widarko, Agus Yati Ambarwati Yayendra Ning Hayu Yuliandri, Diah Zainul Zainul Zayyana Wardah, Zalfaa Bilqis Nurfaihaa