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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Brawijaya Law Journal : Journal of Legal Studies EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Econosains Ikonomika : Jurnal Ekonomi dan Bisnis Islam JURNAL DINAMIKA MANAJEMEN DAN BISNIS Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Riset Akuntansi dan Keuangan SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Martabe : Jurnal Pengabdian Kepada Masyarakat Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Journal of Humanities and Social Studies Lex Lata: Jurnal Ilmah Ilmu Hukum Kajian Akuntansi Jurnal Muara Ilmu Ekonomi dan Bisnis AKUNTABILITAS: Jurnal Penelitian dan Pengembangan Akuntansi Gema Wiralodra Jurnal Riset Bisnis dan Manajemen Jurnal Darma Agung Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) AMAR (Andalas Management Review) Insight Management Journal Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service International Journal of Social Service and Research Interdisciplinary Social Studies Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Social Research Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Journal of Comprehensive Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Edunity: Kajian Ilmu Sosial dan Pendidikan Journal of Social Science Media Bina Ilmiah Return : Study of Management, Economic and Bussines INJURITY: Journal of Interdisciplinary Studies Jurnal Indonesia Sosial Teknologi Journal of Social Science Enrichment: Journal of Multidisciplinary Research and Development The Manager Reveiew Riwayat: Educational Journal of History and Humanities Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Multidisiplin Indonesia Journal of Management, Economic, and Financial EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Sriwijaya Accounting Community Services
Marlina Widiyanti, Marlina
Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya
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Journal : The Manager Reveiew

 1 
PENGARUH PARTISIPASI ANGGARAN TERHADAP KINERJA ANGGARAN DENGAN KOMITMEN ORGANISASI SEBAGAI VARIABEL MODERASI: STUDI KASUS DI BADAN LAYANAN UMUM (BLU) UNIVERSITAS SRIWIJAYA Ardiansyah a; Isnurhadi h; Marlina Widiyanti
The Manager Review Vol. 1 No. 1 (2019)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v1i1.7685

Abstract

The change of budget approach uses performance-based approach nowadays so that it effect the performance-based accounting and financial reporting system in all government agencies to improve services to public. Contingency theory states that there is no design and use of management control systems that can be applied effectively to all organizational conditions, but particular control system is only effective for a certain situation or organization. This study aimed to examine the effect of budget participation on budget performance with the organizational commitment of as a moderation variable in Sriwijaya University. Data were gathered by means of questionnaire with likert scale. The samples, 113 respondents, obtained using purposive sampling technique, were officials, employees, and lecturers involved in budget planning in Sriwijaya University. This study used instrument test (validity test and reliability test), multiple linear regression test (Y = ?0 + ?1X1 + ?2X2 + ?), hypothesis test (f test and t test), and residual test of moderation variables (Z = a + b1X1 + e ...(1) and | e | = a + b1Y ...(2)) using the IBM SPSS 23. The study result showed that budget participation positively and significantly affected budget performance (R Square value (R2) of about 0.615 and t-test results was significance, 0.000 < 0.05). While organizational commitment did not strenghthen or weaken the relationship between budget participation and budget performance in Sriwijaya University (significant value of about 0.385 > 0.05 (not significant) and the regression coefficient was positive, 0.32).
THE INFLUENCE OF BUSINESS RISK, FINANCIAL RISK AND MARKET RISK TOWARDS LQ 45 STOCK PERFORMANCE Gayuh Raditya Perdana; Sulastri Sulastri; Mohamad Adam; Marlina Widiyanti
The Manager Review Vol. 1 No. 2 (2019)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v1i2.9330

Abstract

The research aims to analyze the influence of Business Risk, Financial Risk and Market Risktowards LQ 45 stock performance. LQ 45 Stock Market period 2012 – 2016 were taken as thesample of this research. This research yields that average DOL value is positive which meansthat the sample studied is an efficient company, with an average DER value of less than100% which means that the company's financial risk level is small and with an average ROErating above 50% means that the company has added value to shareholders.The model usedin this study is multiple regression model. Type of this research is explanatory research. Theresult of the research shows that there is no signifikan impact of the business risk, financialrisk and market risk towards LQ 45. So it can be concluded that the fundamental factor inthis research has no effect on LQ 45 stock performance.
PENGARUH IKLAN BERDASARKAN KONSEP AIDA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DALAM MEMBELI TIKET ASIAN GAMES TAHUN 2018 DI KOTA PALEMBANG Yunita Risma Rusmasari; Mohamad Adam; Iyakrus Iyakrus; Marlina Widiyanti
The Manager Review Vol. 2 No. 2 (2020)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v2i2.16324

Abstract

The holding of the Asian Games multi sporting event is an Asian sports party which is held every 4 years and is participated by countries that are registered with the Olympic Council of Asia (OCA). This study aims to determine whether the advertising based on AIDA concept influence the purchase decision in purchasing Asian Games 2018’s tickets in Palembang. The data used in this study are primary data by distributing questionnaire to 100 respondents who was watching Asian Games 2018 in Palembang. The analysis technique used is multiple linear regression analysis that was previously tested for validity and reliability. The result obtained are attention, interest, desire and action have a positive and significant effect on purchase decision in purchasing Asian Games 2018’s tickets in Palembang. This research is expected to be a reference to choose which variable are better used in future studies. For event organizer to be able to pay attention more about advertising in order to do event more successfully.
PENGARUH GREEN MARKETING STRATEGY DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI PALEMBANG Virgin Vinenzia; Zakaria Wahab; Marlina Widiyanti; Muchsin Saggaf Shihab
The Manager Review Vol. 4 No. 1 (2022)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v4i1.21144

Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh green marketing strategy dan celebrity endorser terhadap keputusan pembelian produk The Body Shop di Palembang. Populasi dalam penelitian ini adalah masyarakat Kota Palembang pada tahun 2021 yang berbelanja di The Body Shop Palembang. Sampel dalam penelitian ini sebanyak 100 responden yang merupakan pelanggan The Body Shop Palembang tahun 2021 dengan menggunakan teknik non probability sampling. Hasil dari analisis regresi linier berganda menunjukkan bahwa green marketing strategy berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Body Shop di kota Palembang. Celebrity endorser berpengaruh positif dan signifikan terhadap keputusan pembelian produk The Body Shop di kota Palembang. Pada variabel green marketing strategy, sebaiknya The Body Shop lebih meningkatkan dalam pemberian informasi dalam kandungan produk dengan lebih detail jika nama produk tersebut masih susah dimengerti oleh banyak konsumen. Pada variabel celebrity endorser perlu adanya penambahan brand ambassador seperti artis-artis yang lebih terkenal di televisi. Tasya Farasya yang sebagai selebgram dan beauty vlogger yang hanya diketahui oleh kaum-kaum milenial membuat tidak bisa seluruh masyarakat mengenalnya.
Co-Authors -, Zunaidah Adam, Muhamad Adzra, Shafira Afrian, Rendy Agung Pratama Agustina Hanafi Ahmad MAULANA Ahmad Rifani Irham Ahmad Sahara Ahmad Syathiri Andi Ricardy Purba Andriana, Isni Anggraini, Alia Annalisa Yahanan Antonius W Nugroho Aprizal*, Aprizal Ardiansyah a Arief Hidayah, Ryanza Aryanty, Yessie Aslamia Rosa Asmawati Asmawati Azra, Annisa Auliya Badia Perizade Badia Perizade, Badia Balkhis, Kamelia Bambang Suseno Bayu Anggara Silvatika Bayu Hardiono Billy Ramadha Chandra, Fika Delly Marda T Deviantara, Marissa Diah Natalisa, Diah Dian Eka Dina Nurhikmawaty Dwi Astuti Dwi Rahmadanti Dwithia Chan Yo Putri Egbunike Chinedu Eko Prayitno, Eko Ema Yuliani Endi Djoyo Negoro W Fahrur Rozi Farakhan Zaki, Putra Febrian Febrian Ferdinan Ferdinan Fida Muthia Fitriandi, Tan FRISKA DWI ELFINA Fuadah, Lukluk Fuadah, Luluk Gayuh Raditya Perdana GITA LYANI PRATIWI Gunawan, Rais Hadjri, Muhammad Ichsan Hafiz Hafiz Hartas, M. Arief Nur Wibowo Hendra Hadiwijaya heni suryaningsih Husni Thamrin, Kemas Muhammad Ichsan Hadjri, Muhammad ihzamahendra, Ihzamahendra Imas Permatasari Inten Meutia ISNURHADI . Isnurhadi . Isnurhadi h Isnurhadi Isnurhadi Isnurhadi Isnurhadi Isnurhadi Isnurhadi Iyakrus Jovialco Sasongko Kadir, Syahruddin Karimudin, Yos Kartika Sari, Indah Kemas M. Husni Thamrin Khotimah, Maufiroh Titik Kristin, Julie Kuncahyo, Heru Lency Puspa Sari Lesi Hertati Lesi Hertati Lisan, Rio Juni Luana, Mona M Gilang Ramadhan M. Yusuf Malinda, Novirianti Malinda, Shelfi Marzuki Marzuki Mohamad Adam Mohamad Adam Mohamad Adam mohammad adam, mohammad Mu'izzuddin Mu'izzuddin Muchsin Saggaf Shihab Muchsin Saggaff Shihab Muhammad Arief Algiffary, Muhammad Arief Muhammad Hatta Muhammad Husni Thamrin, Kemas Muhammad Ichsan Hadjri Muhammad Kemas Husni Thamrin Muhammad Yusuf Muizzuddin Muizzuddin, Muizzuddin Mukhtaruddin Mukhtaruddin Nabila Salsabella Ningsih, Hana Lestari Nova, Selvia Mely Novita Sari Okoroji Nma Okechukwu Okoye Nonso Oktaria, Pesta Oktariadi, Satria Otniel Safkaur Palupi, Kartika Panca Putra Kusuma, Riky Parama Santati Pradhana, Nugraha Adhi Pramana, Tika Purwanto . Putra, Levi Kusuma Putra, M Fitriansyah Eka Qowiyyul Adib, Hanaf RAFIQOH . Rafsanjani, Muhammad Rahmadi, Muhammad Rahman, Beno Ramzani, Aan Sa'adah Yuliana Saggaf, Muchsin Saggaff Shihab, Muchsin saleh, rinaldy Salimah, Raudhatu SAMADI W BAKAR Saputra, Mohammad Reza Sari, Diah Maya Sari, Endriana Luckita Sari, Nyimas Nurmelita Satria, Berry Setiady, Hendy Shihab, Muchsin Saggaf Sihab, Muchsin Saggaff Sindyania, Sindyania Sulastri Sulastri Sulastri Sulastri Sulastri Syunikitta, Mirwanti Taufik . Thamrin, Kemas Muhammad Husni Thamrin, Kms. M Husni Virgin Vinenzia Wijaya, Nurshanti WK, Wita Farla Wusqo, Urwatul Yos Kamarudin Yuandita, R. A. Firy Yulia Hamdaini Putri YULIA SAFTIANA, YULIA Yuliani . Yuliani Yuliani Yunita Risma Rusmasari Yunita, Dessy Yusiresita Pajaria zakaria wahab Zakaria Wahab Zakaria Wahab Zakaria Wahab, Zakaria Zunaidah Zunaidah