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Journal : Journal of Appropriate Technology for Community Services

Pendampingan Branding, Packaging, dan Digital Marketing Tingkatkan Penjualan Madu Kelulut Desa Tuwung Yuliana, Yuliana; Agnestisia, Retno; Saputra, Rizki Rachmad; Pasaribu, Marvin Horale
Journal of Appropriate Technology for Community Services Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jattec.vol6.iss1.art2

Abstract

Tuwung Village, located in the Kahayan Tengah District, Pulang Pisau Regency, Central Kalimantan, has significant potential in managing social forestry land to support food security. The local community, organized in the Social Forestry Business Group (KUPS), has successfully cultivated 120 hives of stingless bees (Trigona sp.), with monthly production capacity of up to 350 mL per hive. Although honey production is abundant, its sales remain very limited due to a marketing strategy that relies solely on word-of-mouth promotion. Therefore, this community service activity was introduced to provide guidance to KUPS Madu Kelulut on branding, product packaging, and digital marketing. With an attractive brand, high-quality packaging, and the right marketing strategy, it is hoped that the stingless bee honey business can become more competitive in a market already saturated with similar products. This community service program involved several stages, including preparation, implementation, and evaluation. The activity was carried out on July 9, 2024, with 40 participants. The evaluation results indicated an 81.25% increase in participants' understanding of branding, product packaging, and digital marketing. Furthermore, the participants successfully created the brand "Madu Kelulut Nyai Hapu," with an appealing packaging design and effective promotional content shared through social media and e-commerce platforms.
Co-Authors Abdul Mannan Abed Nego Purba Abidin, Muh Rais Alfanaar, Rokiy Alonge, Titus Adeyemi Anggun Tanduwinata Anista, Anista Ansori Rahman Ariska, Risya Aulanni'am Aulanni'am Ayu Puspita Sari Bela D Chian-Yi Liu Citrariana, Shesanthi Decenly Decenly Decenly, Decenly Dicky Perwira Ompusunggu Dominikus Diki Wahyudi Dongoran, Junita Dwijayanti, Rts. Sherly Eka Novitasari Erwin Prasetya Toepak Esintia Kristia Fahmi, Rifaldi Lutfi Fauziah, Anisa Rahma Gracia, Amanda Natania Gunawan, Yohanes E Gunawan, Yohanes Edy Haliza , Nur Harianja, Henrigen Helmi Auliyah Istiqomah Imelya, Marsya Isaura, Anastasya Jamilah Jamilah Jeddah Yanti Jeddah Yanti Junita Dongoran Kalalinggi, Septaria Yolan Liu, Chian-Yi Luluil Maknun Maknun, Luluil Mannan, Abdul Marvin Horale Pasaribu Mokhamat Ariefin Muh Rais Abidin Muhammad Priyadi Nababan, Jesika Nainggolan, Yuni Damayanti Ni Luh Kemmy Caesaria Ni Wayan Prema Mulya Sari Oksal, Efriyana Okta Prianus Ozi Adi Saputra, Ozi Adi Paksi, Pandu Gizta Rapi Pramudita, Dimas Prianus, Okta Purba, Abed Nego Qaiyimah, Dinil Raiyan Fairozi Reny Rosalina, Reny Retno Agnestisia Rian Ka Praja Riandy Putra Rifaldi Lutfi Fahmi Sari, Meiyanti Ratna Kumala Simangunsong, Sri Yulandari Simbolon, Wenika Sisilya, Tahsya Amanda Siska, Amelia Siti Misbah Aisah Siti Unvaresi Misonia Beladona Sugiyani, Tina Sulistiawati, Putri Suma, Joy Angel Aria syarpin, syarpin Tampubolon, Mulani Jeni Lestari Thathit Suprayogi Titus Adeyemi Alonge Togatorop, Hana Esrani Togi Tampubolon Togi Tampubolon Wulandari, Oktavia Rahmi Yahya Febrianto Yanti, Helda Yuliana Yuliana Yuliana Yuneta, Yuneta