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All Journal AGRIEKONOMIKA AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen IMAGE Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Manajemen Pemasaran AGROMIX Journal of Aquaculture and Fish Health Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business International Journal of Business, Technology, and Organizational Behavior (IJBTOB) IIJSE
Silvana Maulidah
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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ANALYSIS OF MARKETING MIX ON CUSTOMER SATISFACTION: EMPIRICAL STUDY OF PURCHASING DECISION OF EAST NUSA TENGGARA LOCAL PRODUCT Sonya Lisabel Malelak; Budi Setiawan; Silvana Maulidah
Agricultural Socio-Economics Journal Vol 21, No 4 (2021): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2020.021.4.4

Abstract

The purpose of this study is to analyze the effect of marketing mix on purchasing decisions of East Nusa Tenggara local products, to analyze the effect of marketing mix on consumer satisfaction of local products and to analyze the indirect effect of marketing mix on research satisfaction. The results showed that the variable price, place, promotion directly had a positive and significant effect on the purchasing decision variable. The product variable directly has a positive but insignificant effect. variable product, price, place, promotion directly have a positive and significant effect on customer satisfaction variables. The purchasing decision variable is not indirectly a mediation for the product variable and the consumer satisfaction variable. The purchase decision variable is not indirectly a mediation for the price variable and the consumer satisfaction variable. The purchase decision variable is not indirectly a mediation for the place variable and the consumer satisfaction variable. The purchasing decision variable is indirectly mediating for the promotion variable and the customer satisfaction variable.
ANALYSIS OF MARKET STRUCTURE, CONDUCT AND PERFORMANCE OF COPRA IN PARIGI – MOUTONG REGENCY Hendra Kurniawan; Ratya Anindita; Silvana Maulidah
Agricultural Socio-Economics Journal Vol 21, No 4 (2021): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2020.021.4.9

Abstract

This study aims to find out and investigate how copra farmers receive in Parigi – Moutong Regency. In this study the data used is primary data and secondary data, primary data is taken using questionnaire list. This research uses IHH and CR4 analysis approach, with the aim to find out the market share and market formed in each copra marketing institution in Parigi – Moutong Regency. The results of the research showed from the results of the analysis conducted is the market formed in copra farmers institutions are a perfect competition market, in the institution of traders collectors (middlemen) market formed is a monopoly market, just as the market formed in large traders is also monopoly. The cr4 value obtained is farmers by 30.82%, collectors by 100%, large traders by 100%. From the results obtained the structure of the market is already affecting the market counduct copra, where the merchant become the determinant haraga copra is a collector to be the recipient of the price.in addition, traders do bond in terms of capital (dwon paymen).Copra market performance is inefficient, where copra farmers in Parigi – Moutong are more dominant in selling copra in three marketing lines that have many marketing agencies involved, with a margin of Rp 2,000. referring to the results, it is fair that the weak still of farmers reaching the market information, especially prices, as a result of the share received by farmers is low. Related to this, there needs to be strengthening in farmers institutions related to copra marketing system.
Strategi Pengembangan Agroindustri Emping Jagung Silvana Maulidah; Johannes Maruli Tua
Agricultural Socio-Economics Journal Vol 10, No 1 (2010)
Publisher : Socio-Economics/Agribusiness Department

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Abstract

Kota Malang mempunyai sederet industri mulai dari industri yang memakai bahan baku non-pertanian sampai dengan industri yang menggunakan bahan baku pertanian atau  dikatakan sebagai agroindustri. Salah satu produk unggulan Kota Malang adalah produk emping jagung.  Tujuan dari penelitian ini antara lain adalah untuk menganalisis seberapa besar nilai tambah emping jagung siap goreng maupun emping jagung siap konsumsi; menganalisis biaya, penerimaan, dan keuntungan emping jagung siap goreng maupun emping jagung konsumsi, serta merumuskan strategi pengembangan yang tepat berdasarkan kondisi kekuatan, kelemahan, ancaman, serta peluang yang ada. Hasil dari penelitian ini antara lain : (1) Agroindustri emping jagung siap konsumsi menghasilkan nilai tambah yang lebih besar dibanding agroindustri emping jagung siap goreng. Nilai tambah yang diberikan dari agroindustri emping jagung siap konsumsi adalah Rp 5.678,- atau 69% dari nilai produk. Sedangkan nilai tambah yang diberikan dari agroindustri emping jagung siap goreng adalah Rp 503,- atau 18% dari nilai produk. (2) Agroindustri emping jagung siap konsumsi lebih menguntungkan dibanding agroindustri emping jagung siap goreng, dimana agroindustri emping jagung siap konsumsi menghasilkan keuntungan sebesar Rp 2.449.632,8,- selama satu kali proses produksi, sedangkan agroindustri emping jagung siap goreng menghasilkan keuntungan Rp 142.395,1,- selama satu kali proses produksi. (3) Dari hasil analisis QSPM strategi yang harus dilakukan dan didahulukan antara lain adalah: a) Meningkatkan kuantitas, kontinuitas, kualitas atau inovasi produk disertai dengan pemanfaatan teknologi yang tepat dan efisien; b) Mengelola proses manajemen, baik manajemen produksi, manajemen keuangan dan manajemen tenaga kerja agar proses produksi berjalan dengan baik; c) Meningkatkan kegiatan promosi guna menarik minat konsumen terhadap produk emping jagung disertai dengan kerjasama dengan pemerintah daerah untuk hal promosi maupun administrasi perizinan. Kata Kunci : nilai tambah, biaya, penerimaan, keuntungan, strategi pengembangan
Nilai Tambah Agroindustri Belimbing Manis (Averrhoa Carambola L.) Dan Optimalisasi Output Sebagai Upaya Peningkatan Pendapatan Silvana Maulidah; Fenny Kusumawardani
Agricultural Socio-Economics Journal Vol 11, No 1 (2011)
Publisher : Socio-Economics/Agribusiness Department

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Abstract

Kotamadya Blitar memiliki potensi dalam pengembangan agroindustri olahan belimbing manis. Penelitian ini dilaksanakan di Kelurahan Karangsari, Kecamatan Sukorejo, Kota Blitar yang mengolah buah belimbing menjadi berbagai macam produk olahan. Penentuan lokasi dilakukan secara purposive (sengaja). Penelitian ini bertujuan untuk Menghitung besarnya nilai tambah yang dihasilkan oleh agroindustri olahan belimbing dan menganalisis kombinasi output optimal agroindustri olahan belimbing dengan keterbatasan input yang tersedia.  Metode analisis yang digunakan adalah nilai tambah metode Hayami dan program linear (linear programming). Hasil penelitian menunjukkan bahwa nilai tambah per kilogram belimbing manis yang diperoleh adalah sirup Rp 15.150, sari Rp 3.031, dodol pak kecil Rp 13.782, dodol pak besar Rp 11.932, dan manisan Rp 3.693. Adapun rata-rata belimbing manis yang diolah per bulan untuk sirup sebanyak 30 kg, sari 120 kg, dodol pak kecil 20 kg, dodol pak besar 100 kg, dan manisan 45 kg.  Analisis program linier menunjukkan bahwa keuntungan maksimal dapat diperoleh dengan kombinasi produk olahan yang berbeda dengan kombinasi produk yang dilakukan oleh perusahaan. Untuk mendapatkan keuntungan yang maksimal, produk yang harus ditingkat jumlah produksinya adalah sari belimbing dan dodol belimbing kemasan kecil. Untuk sirup belimbing dan manisan belimbing harus diturunkan jumlah produksinya. Sedangkan untuk dodol kemasan besar disarankan untuk tidak dibuat dan dialihkan kepada dodol kemasan kecil.   Kata kunci: Nilai Tambah, Belimbing, Optimalisasi Output
Analisis Kelayakan Finansial Usahatani Anggur Prabu Bestari Silvana Maulidah; Destyana Ellingga Pratiwi
Agricultural Socio-Economics Journal Vol 10, No 3 (2010)
Publisher : Socio-Economics/Agribusiness Department

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Abstract

Penelitian ini bertujuan untuk: (1) menganalisis biaya produksi, pendapatan, dan penerimaan usahatani anggur Prabu Bestari; (2) menganalisis kelayakan finansial usahatani anggur Prabu Bestari berdasarkan BC rasio, NPV, IRR, dan payback period; dan (3) menganalisis kepekaan/sensitivitas usahatani anggur Prabu Bestari terhadap perubahan biaya produksi, harga produk, dan jumlah produksi. Hasil penelitian menunjukkan bahwa: (1) biaya produksi rata-rata dari usahatani ini sebesar Rp. 33.235.153,18/Ha/tahun; penerimaan rata-rata usahatani sebesar Rp. 50.781.645,09/Ha/tahun; dan pendapatan rata-rata yang diperoleh petani sebesar Rp. 17.526.036,91/Ha/tahun. (2) Pada tingkat suku bunga bank 14%, adalah bahwa usahatani tersebut layak dikembangkan, dengan nilai BC rasio sebesar 1,85; NPV sebesar Rp. 54.192,293,-; IRR sebesar 28,67%; dan payback period selama 5 tahun 4 bulan. (3) Analisis sensitivitas terhadap kenaikan biaya produksi 10% mengakibatkan perubahan nilai BC rasio menjadi 1,49; NPV sebesar Rp. 34.737.561,31; IRR sebesar 23,09%, dan payback period menjadi 5 tahun 9 bulan sehingga usaha tersebut masih layak dikembangkan. Pada penurunan harga produk 15% usahatani tersebut juga masih layak dikembangkan, dengan nilai Net B/C sebesar 1,25; nilai NPV sebesar Rp. 16.881.351,32; IRR sebesar 17,93% dengan payback period selama 6 tahun 1 bulan. Kepekaan terhadap penurunan produktivitas 25% menghasilkan nilai Net B/C sebesar 0,88, NPV -Rp. 7.992.610,01, IRR diperoleh sebesar 10,01%. dan jangka waktu pengembalian modalnya selama 6 tahun 9 bulan. Hasil-hasil tersebut menunjukkan bahwa usahatani anggur Prabu Bestari tidak layak dilakukan jika produktivitasnya turun hinga 25%. Kata kunci: usahatani anggur, varietas Prabu Bestari, biaya, pendapatan, penerimaan, kelayakan finansial, analisis sensitivitas.
PRODUCT QUALITY DEVELOPMENT ANALYSIS OF RICE BRAN CAKE BASED ON CONSUMERS’ EXPECTATION Silvana Maulidah
Agricultural Socio-Economics Journal Vol 17, No 2 (2017)
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.808 KB) | DOI: 10.21776/ub.agrise.2017.017.2.1

Abstract

This research analyzes consumer expectations for developing product quality of Rice Bran Cake. Quality Function Deployment (QFD) method is employed to ensure the product that entering the production phase will actually able to satisfy the consumer expectations. There are four phases in QFD method, namely; house of quality, parts deployment, process deployment, and production planning. The results coming from applying the four phases of QFD are: consumers require the quality development of Rice Bran Cake and considered price improvement, the addition of flavor, color, aroma, texture, shape, packaging, legality, durability, and net weight. Company’s response to meet the consumer demand towards Rice Bran Cake that produced in the first phase is the addition of flavors, qualified ingredients, making innovative shapes, price adjustment, the addition of weight and size, packaging design, and no chemical preservatives. In the second phase of part deployment, the priorities which should be improved are natural ingredients usage, procurement of qualified ingredients, the addition of halal label, interested flavor, adjustments with other attributes, and the larger cake pan. The quality development designs of Rice Bran Cake that is produced in accordance with the order of weight values of the highest process planning are supply of raw materials, supply of additional materials, the addition of the appropriate flavors, the addition of food coloring, and packaging. Furthermore, the matrix production planning obtained according to the results of importance weight are making various flavors, the supply of qualified ingredients, legality standardization, designing the forms of packaging, hygiene of tools and materials, and accuracy of production equipment.
ANALYSIS OF MARKETING MIX ON CUSTOMER SATISFACTION: EMPIRICAL STUDY OF PURCHASING DECISION OF EAST NUSA TENGGARA LOCAL PRODUCT Sonya Lisabel Malelak; Budi Setiawan; Silvana Maulidah
Agricultural Socio-Economics Journal Vol. 21 No. 4 (2021): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2020.021.4.4

Abstract

The purpose of this study is to analyze the effect of marketing mix on purchasing decisions of East Nusa Tenggara local products, to analyze the effect of marketing mix on consumer satisfaction of local products and to analyze the indirect effect of marketing mix on research satisfaction. The results showed that the variable price, place, promotion directly had a positive and significant effect on the purchasing decision variable. The product variable directly has a positive but insignificant effect. variable product, price, place, promotion directly have a positive and significant effect on customer satisfaction variables. The purchasing decision variable is not indirectly a mediation for the product variable and the consumer satisfaction variable. The purchase decision variable is not indirectly a mediation for the price variable and the consumer satisfaction variable. The purchase decision variable is not indirectly a mediation for the place variable and the consumer satisfaction variable. The purchasing decision variable is indirectly mediating for the promotion variable and the customer satisfaction variable.
ANALYSIS OF MARKET STRUCTURE, CONDUCT AND PERFORMANCE OF COPRA IN PARIGI – MOUTONG REGENCY Hendra Kurniawan; Ratya Anindita; Silvana Maulidah
Agricultural Socio-Economics Journal Vol. 21 No. 4 (2021): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2020.021.4.9

Abstract

This study aims to find out and investigate how copra farmers receive in Parigi – Moutong Regency. In this study the data used is primary data and secondary data, primary data is taken using questionnaire list. This research uses IHH and CR4 analysis approach, with the aim to find out the market share and market formed in each copra marketing institution in Parigi – Moutong Regency. The results of the research showed from the results of the analysis conducted is the market formed in copra farmers institutions are a perfect competition market, in the institution of traders collectors (middlemen) market formed is a monopoly market, just as the market formed in large traders is also monopoly. The cr4 value obtained is farmers by 30.82%, collectors by 100%, large traders by 100%. From the results obtained the structure of the market is already affecting the market counduct copra, where the merchant become the determinant haraga copra is a collector to be the recipient of the price.in addition, traders do bond in terms of capital (dwon paymen).Copra market performance is inefficient, where copra farmers in Parigi – Moutong are more dominant in selling copra in three marketing lines that have many marketing agencies involved, with a margin of Rp 2,000. referring to the results, it is fair that the weak still of farmers reaching the market information, especially prices, as a result of the share received by farmers is low. Related to this, there needs to be strengthening in farmers institutions related to copra marketing system.
THE INFLUENCE OF PRICE PERCEPTION AND ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASE DECISION THROUGH E-COMMERCE IN MALANG CITY (STUDY AT SHOPEEFOOD SERVICES IN SHOPEE E-COMMERCE) Cholista Ferry Irawan; Rachman Hartono; Silvana Maulidah; Riyanti Isaskar
Agricultural Socio-Economics Journal Vol. 23 No. 2 (2023): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.2.14

Abstract

Technological developments in the era of globalization have provided changes for society both in social, economic, and cultural aspects. This massive technological development has created unprecedented new job and business opportunities. One of the business potentials created by the massive development of information technology is the emergence of a business opportunity through e-commerce. This study focuses on the Shopeefood service. This study's objective was to investigate the influence of price perception "and electronic word of mouth” on consumer purchase decisions. This study employs a quantitative methodology and data collection strategies using online surveys through questionnaires. The data in this study were analyzed using SEM-PLS. This research was conducted in Malang City from April to May 2022. This study used three variables, namely price perception (X1) and Electronic Word of Mouth (X2) as exogenous variables and purchase decision (Y1) as endogenous variables. This research proves that/price perception and e-WOM/have a significant effect on purchase decisions. With a "path coefficient” value of 53% and a P-Value of 0.01, the price perception variable strongly significantly influences the decision to buy. With a path/coefficient value of 17% and a P-Value of 0.03, the e-WOM variable significantly affects consumer decision-making.
STRATEGIES FOR IMPROVING SUPPLY CHAIN PERFORMANCE OF KAYUMAS SPECIALTY COFFEE Risanda, Aisya; Muhaimin, Abdul Wahib; Maulidah, Silvana
Agricultural Socio-Economics Journal Vol. 24 No. 2 (2024): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.2.3

Abstract

Performance evaluation is essential in defining supply chain strategies because by taking measurements, companies can find out how the business processes in the supply chain are running and formulate strategic policies to improve supply chain performance. Specialty coffee is a premium coffee with a unique aroma and flavor originating from a specific region, and it is easy to trace its origin from the farm to the consumer. This study aims to evaluate the performance of the Kayumas specialty coffee supply chain using the SCOR-ANP method and determine performance improvement strategies using ANP analysis. The research results can be concluded that (1) Kayumas specialty coffee supply chain consists of farmers, farmer groups, distributors/resellers, and consumers, (2) the performance position of Kayumas specialty coffee is inferior, (3) the performance improvement strategy needed to improve product quality is a partnership between supply chain members to reach a price agreement.
Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afrizal Wisnu Wardana Agustina Shinta Agustina Shinta Agustina, Silvina Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Anisa Aprilia Anisa Aprilia Anisah Anisah Aprilia, Della Ardiyanto, Anang Nur Arif Yustian Maulana Noor Arif Yustian Maulana Noor Aswar, Ravita Nila Awuk, Melania Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Cholista Ferry Irawan Dafit Bayu Prasetiyo Deana Aulia Juvitasari Destyana Ellingga Pratiwi Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Laila Maulida Dwi Laila Maulida Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Elita Dewi, Heptari Elva Rahmat W Erlin Dwi Wardani Fahmi Yudhi F. Fenny Kusumawardani Fikroh, Nubdatul Fitria Dina Riana Fitrotul Laili Hasanah, Miftaul Hendra Kurniawan Heptari Elita Dewi Heru HS Santoso Ilmi Pariasa, Imaniar Imaniar Ilmi Pariasa Johannes Maruli Tua Juvitasari, Deana Aulia Kusriningtyas, Destin Fitriah Lailatus Sa'adah, Siti Larasati, Ami Retno Lin, Chun-Nan May Vindari Mekasari, Firsta Koesdyah Moh. Shadiqur Rahman Muhamad Zainudin Ningsih, Eka Indah Suprapti Novi Haryati Novi Haryati Nurirrozak, Muhamad Zahran Paramita Dwiasti Ramadhani Pramudita, Ranatasya Prasetyaningrum, Dian Islami Priyo Wicaksono Rachman Hartono Rachman Hartono Rachman Hartono Ratutria, Salwa Eugenia Ratya Anindita Ratya Anindita Rayesa, Neza Fadia Risanda, Aisya Riski Agung Lestariadi Riskina Aulawiah Riyanti Isaskar Rokhman, Arif Rosihan Asmara Shaleh, Mohammad Ilyas Silvina Agustina Sonya Lisabel Malelak Sonya Lisabel Malelak Suhartini Suhartini Syafrial Taufik Rizal Dwi Adi Nugroho TJONG AGUNG SURYAWIJAYA Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Werdiavy, Renno Yannasari, Nike Shelvi Yerho David Hasudungan Harahap yulianti, Nurdiana Yuswita, Effy