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All Journal AGRIEKONOMIKA AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen IMAGE E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Manajemen Pemasaran AGROMIX Journal of Aquaculture and Fish Health Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business International Journal of Business, Technology, and Organizational Behavior (IJBTOB) IIJSE
Silvana Maulidah
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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Journal : Habitat

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ANALISIS TINGKAT KEPUASAN TERHADAP KINERJA PELAYANAN PEMASOK BUNGA POTONG KRISAN Maulidah, Silvana; Koestiono, Djoko; Ramadhani, Paramita Dwiasti
Habitat Vol 25, No 3 (2014)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.33 KB)

Abstract

Kinerja (performansi) pelayanan merupakan strategi yang digunakan sebagai langkah awal keberhasilan pemasok bunga potong krisan di masa mendatang dalam menjalin hubungan kerjasama dengan pelanggan. Tujuan Penelitian ini adalah (1) Menganalisis tingkat kinerja pelayanan  pemasok (kelompok tani) bunga potong krisan. (2) Menganalisis tingkat kepuasan pelanggan terhadap kinerja pelayanan pemasok (kelompok tani) bunga potong krisan. Tingkat kepuasan terhadap kinerja pelayanan pemasok bunga potong krisan dianalisis dengan menggunakan dua metode yaitu Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA).  Analisis data berdasarkan 5 dimensi kinerja kualitas pelayanan yaitu bukti fisik, keandalan, daya tanggap, jaminan, dan empati. Hasil penelitian menunjukkanbahwa: (1) Tingkat kinerja pelayanan dari pemasok bunga potong krisan  berada pada kategori baik; (2) Tingkat kepuasan pelanggan terhadap kinerja pelayanan pemasok bunga potong krisan berada pada kategori puas. Sedangkan  kinerja pelayanan yang harus diprioritaskan dari pemasok bunga potong krisan antara lain: ketepatan waktu pengiriman, jaminan kualitas produk, keutamaan kepentingan pelanggan, pelayanan yang adil dan memahami kepentingan pelanggan, serta pelayanan cepat dan efisiendan juga memahami kebutuhan pelanggan. Kata Kunci: Kepuasan, Kinerja Pelayanan, Pelanggan, Pemasok, CSI, IPA
Risk Mitigation of Tobacco Supply Chain: Business Process Model Silvana Maulidah
HABITAT Vol. 31 No. 3 (2020): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2020.031.3.18

Abstract

Tobacco and its industrial products are a massive business in international trade. As a potential agro-industry, the tobacco products industry requires a supply of raw materials that must meet quantity, quality and continuity. The complexity of the tobacco supply chain network and the rapidly changing world business dynamics, pose risks in its business processes. An optimal supply chain risk mitigation or risk management strategy needs for the resilience of the tobacco supply chain in the disruption. The purpose of this study is to analyze the level of risk priority and also to formulate a risk mitigation strategy for the tobacco supply chain through a business process model approach. The method of analysis is the Delphy method and the House of Risk (HoR). The business process adopted from the SCOR (Supply Chain Operations Reference) model. The results showed: the priority level of tobacco supply chain risk is: economic uncertainty, tobacco is not available at the farm level, the location of tobacco raw materials is far from production activities, product prices have risen due to customs and product demand has increased sharply. Supply chain risk of mitigation strategies includes: increasing the flow of information in the tobacco supply chain, managing the stock/supply of tobacco raw materials and processed products, evaluating distributor selection, establishing partnerships with tobacco farmers, implementing a marketing mix strategy (product, price, location, promotion), increasing coordination with relevant governments, and management of information systems and technology.
Supplier Performance Evaluation on Regular Raw Material Suppliers by Applying AHP and TOPSIS Approaches (Evidence from the Apple Agroindustry) Afrizal Wisnu Wardana; Silvana Maulidah; Anisa Aprilia
HABITAT Vol. 33 No. 1 (2022): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.1.7

Abstract

The supplier is one of the supply chain entities that serves as a provider of raw materials, and poor supplier performance will harm the company's smooth production system. This study aims to identify supplier criteria, analyze priority weights, and evaluate supplier performance in the apple Agro-industry. Respondents in this study were business owners chosen through the judgmental sampling method. The Analytical Hierarchy Process (AHP) method was used to test the priority weights of supplier performance criteria, while the TOPSIS (Technique for Order Preference by Similarity to Ideal Solution) method was used to test the priority weights of supplier performance priorities. The results showed that the service criteria received the highest priority weighting criteria, followed by price, quality, and delivery. Good service will positively impact integration, making it easier to achieve an effective and efficient supply chain. Meanwhile, in terms of the company's fixed supplier performance priorities, supplier 1 received the highest rating, followed by suppliers 2 and 3. Thus, supplier performance is quite good, but several things could be improved, specifically fruit size and responsiveness to supplier 3 and prices to suppliers 1 and 2.
The Formulation of Strategic Management for Market Development and Competition of Ground Coffee Product in SMEs of East Manggarai Regency Awuk, Melania; Djoko Koestiono; Silvana Maulidah; Riskina Aulawiah
HABITAT Vol. 33 No. 3 (2022): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.3.22

Abstract

The business unit's development is determined by its ability to design a marketing strategy. This study was intended to determine the criteria and sub-criteria for marketing resources using the ANP model and formulate an alternative marketing strategy using the TOPSIS method in small and medium enterprises (SMEs) for the ground coffee product in East Manggarai Regency. The sampling method used in this research is proposive sampling. Data collected using a questionnaire from 36 respondents. Research method study used analytical network process (ANP) and techinique for order preference by similarity to an ideal solution (TOPSIS) for the method. The ANP was used to analyze the priority of the sub-criteria of marketing resources, while the TOPSIS was used to determine the highest preference value on alternative marketing strategies. This study revealed that the sub-criteria with the highest weight for formulating alternative marketing strategies was the sub-criteria for the process of developing effective new products and services with a weight of 0.118. The highest preference value for alternative marketing strategies is the differentiation strategy with a value of 1.00. Hence, it can be concluded that an appropriate strategy for marketing development and competition of ground coffee products in SMEs of East Manggarai Regency is a differentiation strategy supported by the selected sub-criteria of the process of developing effective new products and services.
Awareness of Household Food Waste Management with A Zero-Waste Concept: A Preliminary Study Aprilia, Anisa; Novi Haryati; Heptari Elita Dewi; Imaniar Ilmi Pariasa; Andrean Eka Hardana; Rachman Hartono; Djoko Koestiono; Effy Yuswita; Fitria Dina Riana; Silvana Maulidah; Dwi Laila Maulida; Usda Kristina Tassariya
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.13

Abstract

This is pilot study designed to ascertain college students' understanding of domestic food waste management using an online questioner. The descriptive results section of the report is used to describe the central tendency of the data collected for each variable. Meanwhile, the people who took part in the research were all part of a webinar on waste management that was led by people from universities and environmental groups. The findings indicated that students' knowledge of domestic food waste management remained diverse. Some of them continue to view waste management as a time-consuming and demanding activity.  Community understanding about waste management, especially food, should be given early and started at home. As a result, environmentally friendly activities must be regularly promoted and implemented at the school, university, government, and community levels in order to improve people's quality of life.
Improving Employee Productivity Through TQM with the Meditating effect of ICR Werdiavy, Renno; Muhaimin, Abdul Wahib; Maulidah, Silvana
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.14

Abstract

Because of the high level of competition, businesses need to have an excellent quality management system, which they may attain through Total Quality Management (TQM), to improve their chances of succeeding in the marketplace. It will benefit the productivity of the company's personnel, who are the primary resource in any activity the organization undertakes. ICR needs to be supported by the deployment of TQM in the organization. This demands the company's employees be prepared to face change and improve the quality of their products and processes. This study aims to investigate the impact of TQM dimensions on employee productivity and the function that ICR plays as a mediator in the connection between TQM and employee productivity. Between the months of January and March of 2022, this investigation was carried out at a cocoa agroindustry company located in Bali. Total sampling, also known as a census, is the method of data collection, and structural equation modeling using partial least squares is the approach selected for data analysis (SEM-PLS). According to the findings, the TQM component has a beneficial impact on staff productivity and helps to promote the effect of change readiness, which acts as a mediator.
The Effect of Relationship Marketing on Customer Gratitude and Customer Loyalty at Farm to Table Business Mekasari, Firsta Koesdyah; Setiawan, Budi; Isaskar, Riyanti; Koestiono, Djoko; Syafrial; Maulidah, Silvana
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.21

Abstract

Farm to Table Business is one of the platform for selling agricultural products by digital marketing that really needs a relationship marketing strategy to add customers and increase customer loyalty by increasing customer gratitude. Relationship marketing is a form of strategy to retain customers. The purpose of this research is to analyze the effect of relationship marketing on customer gratitude and the effect of customer gratitude on customer loyalty at Farm to Table Business. This study used a purposive sampling technique to determine the sample with a total of 100 respondents. The data analysis technique in this study used SEM PLS (Partial Least Square) with Warp PLS 7.0 software. The results of this research show that: (1) Relationship marketing has a positive and highly significant effect on customer gratitude by 0.22; (2) Customer Gratitude has a positive and highly significant effect on customer loyalty by 0.56.
The Application Theory of Planned Behavior to Predict an Indonesian Muslim Student’s Intention to Buy Halal Foods in Taiwan Ardiyanto, Anang Nur; Lin, Chun-Nan; Maulidah, Silvana; Moh. Shadiqur Rahman; Shaleh, Mohammad Ilyas
HABITAT Vol. 35 No. 1 (2024): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2024.035.1.8

Abstract

There are many of foreign students who studying abroad are certainly present an opportunity in it self. Food business become one of the emerging opportunities yet have to address consumer needs. An international student who wants to buy food surely have their own criteria. It is not only about the type and taste of the food but also the other aspect that they need to pay attention the most related to the status of halal food for them who become a Muslim. Halal food are those any kinds of various foods that are  allowed to be eaten and drunk as long as it is suit with the provisions of Islamic law. This study uses Theory of Planned Behaviors to find out the best variables in predicting the purchase intention of halal foods in Taiwan specifically for an Indonesian Muslim students in Taiwan. Online questionnaire using Google Forms was used to predict for amount 342 an Indonesian Muslim students participate as the research sampling. This research used SEM PLS analysis using WarpPLS 7.0 software. For the result, Theory of Planned Behavior  able to be used as a variable to predict the level of purchase intention in halal foods. The Attitude and Subjective Norm has significant result yet the perceived behavioral control has strongly significant results. The last one is about the religiosity that could be used by examine the purchase intention for halal foods as an intervening or mediating variable for this research.
Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afrizal Wisnu Wardana Agustina Shinta Agustina Shinta Agustina, Silvina Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Anisa Aprilia Anisa Aprilia Anisah Anisah Aprilia, Della Ardiyanto, Anang Nur Arif Yustian Maulana Noor Aswar, Ravita Nila Awuk, Melania Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Cholista Ferry Irawan Dafit Bayu Prasetiyo Deana Aulia Juvitasari Destyana Ellingga Pratiwi Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Laila Maulida Dwi Laila Maulida Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Elita Dewi, Heptari Elva Rahmat W Erlin Dwi Wardani Fahmi Yudhi F. Fenny Kusumawardani Fikroh, Nubdatul Fitria Dina Riana Fitrotul Laili Hardana, Andrean Eka Hasanah, Miftaul Hendra Kurniawan Heptari Elita Dewi Heru HS Santoso Ilmi Pariasa, Imaniar Imaniar Ilmi Pariasa Johannes Maruli Tua Juvitasari, Deana Aulia Kusriningtyas, Destin Fitriah Lailatus Sa'adah, Siti Larasati, Ami Retno Lin, Chun-Nan May Vindari Mekasari, Firsta Koesdyah Moh. Shadiqur Rahman Muhamad Zainudin Ningsih, Eka Indah Suprapti Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Nurirrozak, Muhamad Zahran Paramita Dwiasti Ramadhani Pramudita, Ranatasya Prasetyaningrum, Dian Islami Priyo Wicaksono Putri, Della Aprilia Danaparamita Rachman Hartono Rachman Hartono Rachman Hartono Ratutria, Salwa Eugenia Ratya Anindita Ratya Anindita Rayesa, Neza Fadia Risanda, Aisya Riski Agung Lestariadi Riskina Aulawiah Riyanti Isaskar Rokhman, Arif Rosihan Asmara Sa’adah, Siti Lailatus Shaleh, Mohammad Ilyas Silvina Agustina Sonya Lisabel Malelak Sonya Lisabel Malelak Suhartini Suhartini Syafrial Taufik Rizal Dwi Adi Nugroho TJONG AGUNG SURYAWIJAYA Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Werdiavy, Renno Yannasari, Nike Shelvi Yerho David Hasudungan Harahap yulianti, Nurdiana Yuswita, Effy