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All Journal Jurnal Teknologi Perikanan dan Kelautan AGRIEKONOMIKA AGRISE Habitat PROFIT : Jurnal Administrasi Bisnis MIX : Jurnal Ilmiah Manajemen IMAGE E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development JMM (Jurnal Masyarakat Mandiri) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Manajemen Pemasaran AGROMIX Journal of Aquaculture and Fish Health Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business International Journal of Business, Technology, and Organizational Behavior (IJBTOB) IIJSE
Silvana Maulidah
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Physics Social Sciences Other

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Journal : AGRIEKONOMIKA

 1 
ANALISIS EFISIENSI DISTRIBUSI PADA PENJUALAN PRODUK OLAHAN BUAH DAN SAYURAN DENGAN METODE DATA ENVELOPMENT ANALYSIS (DEA) Silvana Maulidah
Agriekonomika Vol 5, No 2: Oktober 2016
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v5i2.1594

Abstract

Industrial agro requires efficient marketing distribution making it easier for consumers to get their products and can optimize the benefits to achieve a large market share. The purposes from this research is to identify the distributional channel toward fruit and vegetable processing product sale, to analyze the efficient rate on fruit and vegetable processing product, and to formulate the distributional efficiency rate improvement strategy which is not efficient using Data Envelopment Analysis (DEA) is done by WDEA (Warwick DEA) Software. Limitations in the efficiency measurement in this study is the input and output variables. Input variables include the number of retailers, delivery volume, and distribution costs. Variable output includes the volume of sales, revenue and profits. The result of distributinal efficiency analysis toward fruit and vegetables processing product selling namely: (1) used are zero-rate and one rate distributional channeling. (2) There are 8 distributional channeling which is efficient includes in Malang, Batu, Kediri, Tuban, Magelang, Jombang, Lumajang and Surabaya. Meanwhile 7 distributional channeling area which is not efficient are Blitar, Banyuwangi, Bojonegoro, Trenggalek, Lamongan, Ponorogo, and  Mojokerto. (3) Improvement strategy toward distributional channeling area which is not efficient are explained below: (a) decrease the sending volume according to the efficiency target; (b) increase the selling volume based on the efficiency target in order not to get heaping on product so it can give advantage for industrial agro; and (c) add the total amount of retailer toward distributional area which is not efficient.
HUBUNGAN PEMASARAN (RELATIONSHIP MARKETING) AGRIBISNIS BERAS ORGANIK Silvana Maulidah; Djoko Koestiono; May Vindari
Agriekonomika Vol 6, No 2: Oktober 2017
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v6i2.3080

Abstract

Agribisnis merupakan sebuah sistem yang mengaitkan proses usahatani dengan subsistem hulu dan hilir. Setiap elemen entitas sepanjang rantai dalam agribisnis mempunyai hubungan saling ketergantungan. Hubungan tersebut disebut hubungan pemasaran (relationship marketing), merupakan pendekatan dalam pemasaran yang didasarkan pada pengembangan hubungan jangka panjang dengan pemasok dan pelanggan. Tujuan penelitian ini adalah menganalisis hubungan pemasaran (relationship marketing) agribisnis beras organik dan tingkat keterikatannya. Kajian hubungan tersebut meliputi: costomer service, quality and marketing. Dalam menjalankan kegiatan bisnisnya, unit bisnis beras organik bekerjasama dengan petani padi organik sebagai pemasok dan distributor beras organik sebagai pelanggan. Hubungan kerjasama dievauasi melalui analisis tingkat relationship marketing yang ditinjau dari 4 dimensi (kepercayaan, komitmen, kepuasan, dan ketergantungan), serta tingkat keterikatan relationship marketing yang terjalin dengan rekan bisnisnya, dengan menggunakan metode scoring.  Hasil penelitian menunjukkan: bahwa tingkat relationship marketing antara unit bisnis beras organik dengan petani padi organik dan dengan pelanggan beras organik berada pada kategori sedang. Hal ini menunjukkan bahwa antara unit bisnis beras organik, petani padi organik, dan pelanggan beras organik telah memiliki kepercayaan satu sama lain, memiliki komitmen untuk menjalin kerjasama jangka panjang, puas terhadap kinerja rekan bisnis, dan tergantung terhadap rekan bisnisnya. Tingkat keterikatan relationship marketing yang terjalin antara pelaku agribisnis beras organik adalah pada level koordinatif. Pada level ini hubungan yang terjalin antar pelaku agribisnis beras organik lebih dari sekedar kegiatan transaksional karena telah ada ikatan yang lebih erat.RELATIONSHIP MARKETING OF ORGANIC RICE AGRIBUSINESSABSTRACTAgribusiness is a farming system that associates on farming processes with the up stream and downstream subsystem.  Each element throughout the chain in agribusiness entities have a interdependence relationship. That  is called relationship marketing, a marketing approach that is based on developing long-term relationships with suppliers and customers. The purposes of this reseach are: . analyzing of organic rice agribusiness relationship marketing and the level of its attachment. Study of the relationship includes: costomer service, quality and marketing. In carrying out its business activities, the rice organic business unit is cooperating with organic rice farmers as suppliers and distributors of organic rice as customers. The relationship between rice organic business unit with the business partner is evaluated through the level of relationship marketing analysis in terms of 4 dimensions (trust, commitment, satisfaction, and dependency), and the level of attachment relationship marketing that exists with their business partner, that using scoring method .The results of analysis show that the level of relationship marketing between rice organic business unit with organic rice farmers and organic rice customers are on normal category. This show that between rice organic business unit, organic rice farmers, and organic rice customers have trust in each other, a commitment to establish long-term cooperation, satisfied with the performance of business partners, and dependent on its business partner . Level of relationship marketing attachment that exists between agribusiness organic rice is at the level of coordinatio . At this level the relationship between agribusiness, organic rice is more than just a transactional activity because there has been closer  relationship .
Supplier Performance Evaluation and Selection on Apple Agro-Industry Silvana Maulidah; Djoko Koestiono; Taufik Rizal Dwi Adi Nugroho
Agriekonomika Vol 10, No 2: Oktober 2021
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v10i2.10697

Abstract

Understanding supplier performance is very vital to ensuring a well-functioning of apple agro-industry supply chain network. It will help the process of potential supplier sevaluation and selection, it is also improving both the performance of firms and its suppliers. The purposes of this research are to evaluate the performance and select the potential of apple supplier. The results of this study are as follows: categories (drivers) priority for the evaluation of apple supplier performance are price (0.406), quality (0.335), delivery (0.130) and services (0.070). Based on that categories, the selection of potential of apple supplier sequentially areSupplier A (0.429), Supplier C (0,316), Supplier D (0.129) and Supplier B (0.125). Hopefully, the apple agro-industry can determine the best of suppliers in fulfilling their raw material.
Strategy of Risk Adaptation for Local Maize Farmers Based on Livelihood Assets in Madura Anisah Anisah; Abdul Wahib Muhaimin; Silvana Maulidah
Agriekonomika Vol 10, No 2: Oktober 2021
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v10i2.10439

Abstract

Local maize is the main food for Madura’s farmers. The initiation of superior hybrid seeds which causes the conversion of commodities from local corn to hybrid corn creates a lot of risks and losses. This study aims to 1) Analyze the level of access to livelihood assets of local corn farmers 2) Analyze the level of risk and level of adoption of local corn farmers’ adaptation strategies based on livelihood assets 3) The Effect of livelihood assets on strategy adoption. The research was conducted in Guluk-Guluk, Sumenep Regency. The analysis used is pentagonal assets analysis, descriptive analysis, and binary logistic regression. The results showed that the highest access of farmers to livelihood assets was access to social capital. The highest risk experienced by farmers is a technological risk. Meanwhile, the adaptation strategy chosen by the majority of farmers is hybrid crop diversification. Human capital, natural capital, and financial capital have a significant influence on the decision to adopt the adaptation strategy. So farmers need to adapt by maximizing their livelihood assets for better livelihood sustainability
Co-Authors A. Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Abdul Wahib Muhaimin Afrizal Wisnu Wardana Agus Tjahjono Agustina Shinta Agustina Shinta Agustina, Silvina Alia Fibrianingtyas Andrean Eka Hardana Andrean Eka Hardana Anisa Aprilia Anisa Aprilia Anisah Anisah Aprilia, Della Ardiyanto, Anang Nur Arif Yustian Maulana Noor Aswar, Ravita Nila Awuk, Melania Bawana, Surya Praja Dwi Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Cholista Ferry Irawan Dafit Bayu Prasetiyo Deana Aulia Juvitasari Destyana Ellingga Pratiwi Dina Riana, Fitria Djauharie, M. Edo Nanda Pratama Djoko Koestiono Djoko Koestiono Djoko Koestiono Dwi Laila Maulida Dwi Laila Maulida Edi Dwi Cahyono EFFY YUSWITA EFFY YUSWITA Elita Dewi, Heptari Elva Rahmat W Erlin Dwi Wardani Fahmi Yudhi F. Fath, Sabil Fajar Fenny Kusumawardani Fikroh, Nubdatul Fitria Dina Riana Fitrotul Laili Hardana, Andrean Eka Hasanah, Miftaul Hendra Kurniawan Heptari Elita Dewi Heru HS Santoso Ilmi Pariasa, Imaniar Imaniar Ilmi Pariasa Johannes Maruli Tua Juvitasari, Deana Aulia Kusriningtyas, Destin Fitriah Lailatus Sa'adah, Siti Larasati, Ami Retno Lin, Chun-Nan May Vindari Mekasari, Firsta Koesdyah Moh. Shadiqur Rahman Muhamad Zainudin Murning Nike Shelvi Yannasari Ningsih, Eka Indah Suprapti Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Nurirrozak, Muhamad Zahran Paramita Dwiasti Ramadhani Pramudita, Ranatasya Prasetyaningrum, Dian Islami Priyo Wicaksono Putri, Della Aprilia Danaparamita Rachman Hartono Rachman Hartono Rachman Hartono Ratutria, Salwa Eugenia Ratya Anindita Ratya Anindita Rayesa, Neza Fadia Risanda, Aisya Riski Agung Lestariadi Riskina Aulawiah Riyanti Isaskar Rokhman, Arif Rosihan Asmara Sa’adah, Siti Lailatus Shaleh, Mohammad Ilyas Sholikhah, Anna Nafiah Karimatus Silvina Agustina Sonya Lisabel Malelak Sonya Lisabel Malelak Suhartini Suhartini Syafrial Taufik Rizal Dwi Adi Nugroho TJONG AGUNG SURYAWIJAYA Usda Kristina Tassariya Usmanisa, Maslikhatur Rodiyah Sita Werdiavy, Renno Yerho David Hasudungan Harahap yulianti, Nurdiana Yuswita, Effy