Article Per Year (5 Year)
p-Index From 2021 - 2026
12.104
P-Index
This Author published in this journals
All Journal Media Komunikasi FPIPS Jurnal Kajian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal The Messenger Jurnal Studi Komunikasi PRofesi Humas Sosioglobal : Jurnal Pemikiran dan Penelitian Sosiologi Lontar : Jurnal Ilmu Komunikasi PROSIDING KOMUNIKASI NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Media Karya Kesehatan Prologia Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Manajemen Komunikasi Business Journal : Jurnal Bisnis Dan Sosial Amalee: Indonesian Journal of Community Research & Engagement Jurnal Praksis dan Dedikasi Sosial Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi JPK: Jurnal Proteksi Kesehatan Jurnal Ranah Komunikasi Jurnal Inovasi Penelitian Journal of Servite ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Informatio: Journal of Library and Information Science juremi: jurnal riset ekonomi Jurnal Minfo Polgan (JMP) Joong-Ki : Jurnal Pengabdian Masyarakat Journal of Innovation Research and Knowledge SWARNA Marcommers : Jurnal Marketing Communication and Advertising Jurnal Komunikasi Global Triwikrama: Jurnal Ilmu Sosial Inovasi Jurnal Pengabdian Masyarakat (IJPM) Jurnal Bisnis dan Komunikasi Digital PEDAMAS (Pengabdian Kepada Masyarakat) Comdent: Communication Student Journal Joong-Ki Journal Of Digital Communication Science SWARNA: Jurnal Pengabdian Kepada Masyarakat JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Joong-Ki PESHUM Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
Renata Anisa
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 85 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 85 Documents
Search

 5   6   7   8   9 
Strategi pengelolaan media digital Dinas Ketahanan Pangan dan Perikanan (DISPAKAN) Kabupaten Bandung Firlyanda, Difa Fadhila; Anisa, Renata
Comdent: Communication Student Journal Vol 3, No 1 (2025): Mei 2025 - Oktober 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v3i1.62707

Abstract

Latar Belakang: Di era digital, pengelolaan media menjadi bagian krusial dalam strategi komunikasi, termasuk bagi instansi pemerintahan. Praktik Public Relations (PR) tidak lagi hanya terbatas pada komunikasi satu arah, tetapi menuntut kemampuan untuk membangun hubungan yang interaktif dan strategis dengan publik melalui berbagai platform digital. Dinas Ketahanan Pangan dan Perikanan (DISPAKAN) Kabupaten Bandung merupakan salah satu instansi pemerintah yang berupaya menjalankan fungsi Public Relations (PR) secara aktif, khususnya dalam menyampaikan informasi terkait isu ketahanan pangan dan perikanan. Mereka juga berupaya untuk menerapkan aspek transparansi pada media digital untuk membangun rasa percaya publik. Tujuan: Penelitian ini bertujuan untuk mengetahui bagaimana pengelolaan media digital DISPAKAN dilakukan menggunakan model SOME (Share, Optimize, Manage, Engage) yang dikembangkan oleh Regina Luttrell. Metode: Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi dan wawancara langsung. Hasil: DISPAKAN telah menerapkan keempat aspek model SOME, yaitu (1) Share melalui berbagai platform digital seperti Instagram, situs web, YouTube, dan Facebook, (2) Optimize dengan strategi visual dan QR code, (3) Manage lewat konsistensi konten meski tanpa evaluasi terukur, serta (4) Engage yang berusaha dibangun melalui konten interaktif namun masih menghadapi tantangan partisipasi publik. Pengelolaan media digital DISPAKAN menunjukkan arah strategis yang positif, namun masih memerlukan penguatan perencanaan dan evaluasi untuk mengoptimalkan komunikasi dua arah.
Marketing public relations strategy for Islamic Hospitals in Bandung City Dewi, Retasari; Rafli, Zahwa Putri; Anisa, Renata; Yustikasari, Yustikasari; Abdullah, Zulhamri bin
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.63121

Abstract

Background: The increasing prevalence of hospitals with comparable service offerings has resulted in heightened rivalry within the healthcare sector. This competition prompted three Islamic-based hospitals in Bandung to formulate strategies that integrate marketing public relations (MPR) with Sharia principles while maintaining competitiveness. Few studies on hospital MPRs have investigated the significance of religiosity in public relations techniques. This indicates a requirement for research that comprehends how Islamic hospitals reconcile Islamic ethical precepts with marketing imperatives via public relations methods. Purpose: This study aims to identify and examine MPR techniques employed by Islamic hospitals in Bandung City to align with Islamic ideals. Methods: This study employed a multi-site case study methodology involving three Islamic hospitals in Bandung City: RS Al Islam, RSIA Al Islam, and RS Muhammadiyah Bandung. Data were gathered via restricted contextual observation, semi-structured in-depth interviews, and secondary documentation. Results: The findings of this study indicate that Islamic hospitals predominantly employ pull and pass procedures over push tactics. The push method is implemented selectively to uphold integrity and Islamic beliefs. This study affirms that Islamic hospitals build their image through physical symbols, media, community engagement, and institutional obligations such as certification and accreditation. Conclusion: Islamic hospitals employ MPR methods to sustain competitiveness; nevertheless, these strategies are not exclusively utilized as marketing instruments or for image preservation. They also embody the institutions’ principles and identities, thereby fostering public trust over time. Implications: This research could enhance people’s understanding of MPR, particularly within the healthcare sector and Islamic public relations
Implementasi Taktik Marketing Public Relations pada Rumah Sakit Swasta di Kota Bandung dalam membangun Brand Awareness Renata Anisa; Retasari Dewi; Yustikasari Yustikasari
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4880

Abstract

The growth in the number of hospitals in Indonesia and the development of hospital products and services that are increasingly developing also encourage competition in the health industry. Marketing public relations (MPR) is a strategy that can encourage purchases with trustworthy communication. MPR is able to build relationships with stakeholders, increase awareness, build brands, increase loyalty and build corporate reputation. The purpose of this research is to describe the marketing public relations tactics used by hospitals in Bandung City in building brand awareness. The method used in this research is qualitative with a descriptive study with data collection techniques of literature study, observation, and in-depth interviews with the hospital's marketing team. The results showed that hospitals use various marketing public relations (MPR) tactics to build brand awareness, namely marketing promotions, health promotions, coaching, and collaboration. The marketing public relations media used by the hospital are internal media and digital media to reach a wider public.
Local Based Educational Tourism Development Strategy Management in East Java Rachmaniar Rachmaniar; Renata Anisa
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4453

Abstract

This study aims to analyze the strategic management of local-based educational tourism development in East Java Province through a literature review of three empirical studies conducted in Bojonegoro , Kediri, and Blitar . Educational tourism is defined as a form of travel that focuses not only on leisure but also on learning, cultural preservation, and the empowerment of local economies. The method used in this research is a literature review, with content analysis of three selected academic articles and a strategic mapping based on strategic management theory and national tourism development policies. The findings indicate that each region applies a different approach to developing educational tourism, yet all emphasize the importance of collaboration between local governments, communities, and the private sector. In Bojonegoro , the development strategy struggles at the implementation and evaluation stages; in Kediri, a step-by-step and comprehensive model is evident; whereas in Blitar , adaptive strategies and creative promotion serve as key drivers for post-pandemic recovery. The success of educational tourism management is strongly influenced by the utilization of local assets, targeted digital promotion, institutional strengthening (such as community-based tourism groups), and continuous evaluation and innovation. This study is expected to contribute both practically and theoretically to the development of educational tourism in Indonesia. It also emphasizes that strategic management in educational tourism must be dynamic, locally grounded, and capable of addressing socio-economic challenges in a contextual and sustainable manner.                                                                                                   
Pembuatan Strategi Destinasi Branding untuk Optimalisasi Potensi Lokal di Kecamatan Jatigede, Sumedang Subekti, Priyo; Damayanti, Trie; Zubair, Feliza; Perbawasari, Susie; Anisa, Renata; Prastowo, FX Ari Agung
Inovasi Jurnal Pengabdian Masyarakat Vol 1 No 3 (2023): IJPM - Desember 2023
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/ijpm.201

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) dengan fokus utama pada pembuatan strategi destinasi branding telah berhasil dilaksanakan di empat desa di Kecamatan Jatigede, Sumedang. Ini merupakan respons terhadap tuntutan industri pariwisata modern yang memerlukan diferensiasi dan identitas kuat bagi setiap destinasi untuk dapat bersaing di pasar global. Melalui pendekatan ceramah, diskusi, dan pendampingan intensif dalam pembuatan proposal, peserta yang berasal dari Desa Karedok, Desa Kadujaya, Desa Jemah, dan Desa Cijeungjing diberikan pengetahuan dan keterampilan esensial tentang bagaimana menggali, mengartikulasikan, dan mempromosikan keunikan serta potensi dari desa masing-masing. Hasil dari kegiatan ini bukan hanya sebatas pemahaman teoritis. Peserta berhasil merumuskan konsep-konsep awal strategi branding yang terintegrasi dengan kearifan lokal, tradisi, serta potensi alam dan budaya setempat. Keberhasilan ini menandai langkah awal penting dalam perjalanan panjang transformasi destinasi wisata di keempat desa tersebut. Kesimpulannya, kegiatan PKM ini menegaskan bahwa dengan pendidikan, pelatihan, dan pendampingan yang tepat, desa-desa di Kecamatan Jatigede memiliki potensi untuk mengembangkan diri menjadi destinasi wisata unggulan yang mampu menarik perhatian wisatawan baik lokal maupun internasional, sekaligus meningkatkan kesejahteraan masyarakat melalui sektor pariwisata.
Congruity Theory Dan Komentar Netizen Terkait Taman Mini Indonesia Indah (TMII) Rachmaniar, Rachmaniar; Anisa, Renata
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 3 No. 4: Juni 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v3i4.4185

Abstract

Taman Mini Indonesia Indah (TMII) is a cultural tourism complex in Jakarta, which in 2023 will undergo a revitalization process aimed at improving the quality and experience of visiting tourists. TMII has attracted the attention of tourists to visit it. It is not surprising that if you open the YouTube social media platform and look for information about TMII, netizens will find many videos covering TMII. One of the videos that provides information about TMII is a video from the CNBC Indonesia YouTube channel. This six-minute video has been watched more than 95 thousand times, and invited many comments. Based on these facts, the author is interested in analyzing netizen comments regarding this tourism video. To answer this question, the author uses the virtual ethnographic research tradition, with data analysis based on congruity theory. The research results show that 1) netizens' appreciation regarding TMII and the existence of CNBC Indonesia journalist Shania Alatas are the things that netizens say most often in the comments column on the video This is the New Face of Taman Mini Indonesia Indah on the CNBC Indonesia YouTube channel; 2) comments regarding netizens' appreciation of TMII and the existence of CNBC Indonesia journalist Shania Alatas in line with Osgood and Tannebaum's congruity theory; 3) Shania Alatas conveyed a message about TMII that could be positive (associative) to netizens.
Implementasi Strategi Marketing Public Relations pada Rumah Sakit Swasta di Kota Bandung Renata Anisa; Retasari Dewi; Yustikasari, Yustikasari
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 2: Februari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i2.8049

Abstract

Rumah sakit berperan untuk memberikan pelayanan kesehatan yang optimal kepada masyarakat. Pertumbuhan jumlah rumah sakit disertai fasilitas dengan teknologi tinggi mendorong bisnis pada sektor kesehatan semakin kompetitif. Rumah sakit mengimplementasikan strategi marketing public relations untuk membangun reputasi, awareness, kepercayaan, serta loyalitas pasien terhadap rumah sakit. Penelitian ini bertujuan untuk mengetahui implementasi marketing public relations pada salah satu rumah sakit swasta terkemuka di Kota Bandung. Teknik pengumpulan data yang digunakan adalah studi pustaka, wawancara, dan observasi. Hasil penelitian menunjukkan bahwa rumah sakit mengimplementasikan strategi push, pull, pass untuk meningkatkan brand awareness, membangun kepercayaan, dan menciptakan loyalitas pelanggan, dengan masing-masing target yakni pasien dan keluarga pasien, distributor dan perusahaan, serta komunitas dan masyarakat. Strategi marketing public relations tersebut diturunkan kedalam program yang inovatif seperti promosi kesehatan, penggunaan mobile applications, handling complain, survey ,joint promotion, gathering, special event, talk show, dan optimalisasi media digital website, Instagram, youtube rumah sakit.
TAKTIK PROMOSI KESEHATAN RUMAH SAKIT DI JAWA BARAT DALAM MENINGKATKAN AWARENESS PUBLIK MENGENAI KESEHATAN Renata Anisa; Retasari Dewi; Yustikasari, Yustikasari
Journal of Innovation Research and Knowledge Vol. 4 No. 2: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v4i2.8053

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana taktik promosi kesehatan rumah sakit umum daerah (RSUD) di Kabupaten Cirebon dalam meningkatkan awareness publik mengenai kesehatan, serta media komunikasi yang digunakan. Metode Penelitian ini menggunakan pendekatan kualitatif dengan studi deskriptif. Peneliti mendeskripsikan bagaimana taktik promosi kesehatan yang diaplikasikan oleh RSUD di Kabupaten Cirebon dalam meningkatkan awareness publik mengenai kesehatan. Peran dan Fungsi Promosi Kesehatan Rumah Sakit Umum Daerah di Kabupaten Cirebon dilaksanakan oleh PKRS dan Humas. PKRS berfokus pada edukasi kesehatan kepada masyarakat rumah sakit dan publik. Sementara, humas memiliki fungsi untuk penghubung dengan masyarakat dan menjadi sarana komunikasi serta informasi. Taktik promosi kesehatan yang digunakan rumah sakit adalah penyuluhan kesehatan secara langsung sesuai topik yang diangkat pada pasien, keluaga pasien, dan tenaga kesehatan, edukasi kesehatan ke petugas puskesmas binaan, special event seperti jalan sehat serta talk show kesehatan di radio dan televisi. Pada taktik special event, kegiatan dilaksanakan dengan berkolaborasi degan Ikatan Dokter Indonesia (IDI) dan Pondok Pesantren di wilayah Cirebon. Rumah sakit telah menjalankan peran dan fungsi promosi kesehatan sesuai peraturan Menteri Kesehatan RI. Media komunikasi yang digunakan rumah sakit untuk mempublikasikan promosi kesehatan adalah media audio, video (televisi rumah sakit), dan cetak serta penggunaan media baru seperti website, facebook, instagram, dan youtube
PENYULUHAN LITERASI DIGITAL: OPTIMALISASI PEMANFAATAN INSTAGRAM BAGI SISWA SMP DI KOTA BANDUNG Prihandini, Puji; Rachmaniar; Anisa, Renata
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 1 No. 1 (2023): JP2N: September - Desember 2023
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/k5tkvn61

Abstract

Data released by APJII (Association of Indonesian Internet Providers) states that the highest age group for internet penetration is in the teenage age range of 13-18 years. As many as 99.16 percent of that age are connected to the internet. Connectivity with high internet usage is ironically not in line with media literacy skills. This is what underlies the community service team, Faculty of Communication Sciences, Padjadjaran University in conducting media literacy counseling for teenagers. PKM activities are carried out for 8th grade students of SMP YPKKP Bandung City with the theme: optimizing Instagram users. The social media Instagram was chosen because based on data from we are social in 2022, Instagram is the social media with the second most users after WhatsApp. The PKM session activity began with filling out a questionnaire in the form of questions about the behavior of using social media by Mrs. Puji Prihandini, then followed by a lecture in the form of exposure to material on the benefits of social media and the bad effects of using social media by Mrs. Rachmaniar then followed by practical steps in creating content on Instagram by Mrs. Renata. Then the event ended with a question and answer session and a quiz. As a result, students can understand the material well and can explain Back to the benefits and bad effects of social media as well as the steps in creating useful content on Instagram. This PKM activity is still in the awareness stage of using social media and compiling content, in the future this PKM activity can be continued with contetn creator workshop.
Public Relations Marketing Program of Regional General Hospital (RSUD) in Bandung Regency in Building Communication with the Public Renata Anisa; Retasari Dewi; Yustikasari Yustikasari
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.384

Abstract

The development of technology and information accompanied by the growth of the number of hospitals has encouraged the hospital business to become increasingly competitive. Currently, government and private hospitals implement various marketing public relations strategies to build trust, increase loyalty, and build company reputation. The purpose of this study is to describe the marketing public relations program of regional general hospitals in Bandung Regency in building communication with the public. This study uses a qualitative approach with descriptive studies. The data collection techniques used were literature studies, observations, and in-depth interviews. The results of the study show that hospitals implement marketing public relations to build communication with the public. The marketing public relations program implemented by the hospital is health promotion, patient services, special events, and collaboration with external publics. Health promotion is carried out to improve the level of public health. Patient services are provided to serve various queries and consultations from patients. Special events are held in collaboration with third parties such as foundations, communities, and companies. Meanwhile, collaboration is carried out with insurance, companies, and mass media. Digital media and mass media are used to optimize health education to the wider community.
Co-Authors Aat Ruchiat Nugraha Abdullah, Zulhamri Bin Aditya Ilham Gunawan Aditya Krist Anadiwira Afifah Izzaturrahmi Ibrahim agus rahmat Aini, Rizky Nur Alvin Ernesto Widjaya Amelia Fernandha Anugerah, Nur Aprilia, Adinda Putri Ardianti, Raissa Khalilah Arisona, Kerin Dea Ayumi, Shereina Sarah Batubara, Alfindy Selma Serafina Christiani, Monica Detta Rahmawan Diah Fatma Sjoraida Dian Wardiana Dwi Masrina Fajri Ramadhani Fajriani Ananda Farah Adila Feliza Zubair Firlyanda, Difa Fadhila Frebriani Mutiara Hafni Syafitri FX. Ari Agung Prastowo Gracetiar Basarriana Nainggolan Hanny Hafiar Hernindya, Raceka Aulia Diva Hidayat, Hikmatiyar Ice Irawati Iqbal Zuhri Fadillah Iriana Bakti Jimi Narotama Mahameruaji Khaza Sukma Sakinah Maghfira Prima Grafitia Nadine Chaya Fatharani Nadya Annahl Vasha Nayla Erzani Prasastyo, Ryan Pratiwi, Dita Pitaloka Praweswari, Mentari Priyo Subekti Puji Prihandini Putri Sakdiyah, Aprillia Putri, Tasha Suciati Amanda Rachmaniar Rachmaniar Rachmaniar Rafli, Zahwa Putri Retasari Dewi Retasari Dewi Retasari Dewi Retasari Dewi, Retasari Risanti, Yuliani Dewi Safi, Abdul Qayoum Safira, Adelia Nabiila Shofura Nur Adilah Sinuraya, Sofia Suharjo Nugroho Supriyatna, Asep Susanne Dida Susie Perbawasari Syafia Afafi Tasha Suciati Amanda Putri Tawakkal Baharuddin, Tawakkal Trie Damayanti Yanti Setianti Yemima, Hana Yustikasari Yustikasari yustikasari yustikasari Yustikasari, Yustikasari Zahra, Vannisa Jasmine Az