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All Journal Media Komunikasi FPIPS Jurnal Kajian Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal The Messenger Jurnal Studi Komunikasi PRofesi Humas Sosioglobal : Jurnal Pemikiran dan Penelitian Sosiologi Lontar : Jurnal Ilmu Komunikasi PROSIDING KOMUNIKASI NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Media Karya Kesehatan Prologia Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Manajemen Komunikasi Business Journal : Jurnal Bisnis Dan Sosial Amalee: Indonesian Journal of Community Research & Engagement Jurnal Praksis dan Dedikasi Sosial Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi JPK: Jurnal Proteksi Kesehatan Jurnal Ranah Komunikasi Jurnal Inovasi Penelitian Journal of Servite ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Informatio: Journal of Library and Information Science juremi: jurnal riset ekonomi Jurnal Minfo Polgan (JMP) Joong-Ki : Jurnal Pengabdian Masyarakat Journal of Innovation Research and Knowledge SWARNA Marcommers : Jurnal Marketing Communication and Advertising Jurnal Komunikasi Global Triwikrama: Jurnal Ilmu Sosial Inovasi Jurnal Pengabdian Masyarakat (IJPM) Jurnal Bisnis dan Komunikasi Digital PEDAMAS (Pengabdian Kepada Masyarakat) Comdent: Communication Student Journal Joong-Ki Journal Of Digital Communication Science SWARNA: Jurnal Pengabdian Kepada Masyarakat JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Joong-Ki PESHUM Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
Renata Anisa
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Keberadaan Public Figure Dalam Akun Instagram Tempat Wisata: Studi Etnografi Virtual Keberadaan Public Figure Dalam Akun Instagram @lembang_parkzoo Rachmaniar Rachmaniar; Renata Anisa
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 12: November 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i12.2463

Abstract

Instagram has become a popular platform for promoting certain tourist attractions. Tourism managers also try to create interesting content on their Instagram accounts, one of which is by presenting public figures in their posts. @lembang_parkzoo is one of the tourist attraction accounts that features public figures in its Instagram posts. The Minister's wife and the Ustadz are present in the content on @lembang_parkzoo. This is certainly interesting to study regarding the presence of these public figures in this account. And to answer this question the author uses S-O-R theory, qualitative research methods, and a virtual ethnographic approach. The results found by the author were that the public figures in posts on the Instagram account @lembang_parkzoo were artists, animal lovers, preachers, and also athletes; Various comments are present in posts featuring public figures on the Instagram account @lembang_parkzoo, and this is in accordance with the S-O-R theory; Netizens have a certain pattern in posts featuring public figures on the Instagram account @lembang_parkzoo. This pattern always appears in every post that features public figures. This pattern includes netizens' desires to travel to Lembang Park Zoo, netizens' questions regarding Lembang Park Zoo, and the tendency of netizens to mention the names of other netizens' Instagram accounts - mentions in the comments column to invite them for travel to Lembang Park Zoo.
PEMANFAATAN PROGRAM IMPLEMENTASI PROMOSI KESEHATAN : PROMOSI KESEHATAN MENTAL PADA REMAJA Yustikasari Yustikasari; Renata Anisa; Retasari Dewi
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 3: September 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v1i3.860

Abstract

Model pendidikan sekarang mengacu pada sistem yang ditujukan untuk memberdayakan masyarakat, dan dengan demikian diharapkan dapat meningkatkan kualitas manusia sebagai individu melalui pendidikan. Bagaimana masyarakat yang tinggal di lingkungan perguruan tinggi dapat secara optimal dan efektif memanfaatkan kemampuannya dan berpartisipasi dalam tantangan hidup di lingkungan sosial. Perguruan tinggi berperan dalam meningkatkan kualitas manusia. WHO menjadikan kesehatan mental sebagai isu utama. Dengan demikian, Gerakan Global 2013-2020 memiliki empat tujuan utama. Artinya, manajemen kepemimpinan dan kesehatan mental yang efektif. Penyelenggaraan pelayanan kesehatan jiwa dan sosial yang terpadu dan menyeluruh bagi masyarakat. Menerapkan strategi promotif dan preventif serta memperkuat sistem informasi . Dalam hal ini kampus diharapkan dapat merencanakan dan melaksanakan dengan menyadari pentingnya mengurangi masalah kesehatan jiwa. Untuk mencapai tujuan pendidikan menghasilkan generasi yang tangguh dan berkualitas, kami, Tim PPM KKNM Integrasi 2022-Universitas Padjadjaran menyelenggarakan 'Pemanfaatan Pelaksanaan Program Promosi Kesehatan: Kesehatan Jiwa Remaja . Kegiatan tersebut terdiri dari menjelaskan pentingnya informasi dan apa yang penting diketahui tentang kesehatan jiwa, khususnya bagi remaja. Diharapkan setelah kegiatan ini para remaja mampu secara mandiri menjaga kondisi mental dan emosionalnya. Hal ini karena dapat mempengaruhi seseorang untuk bertindak efektif di lingkungannya, mencapai tujuannya, dan mengembangkan kepribadian yang baik.
Health communication: the urgency and challenges of telenursing in remote nursing practice Yustikasari Yustikasari; Tawakkal Baharuddin; Priyo Subekti; Renata Anisa; Retasari Dewi
Jurnal Studi Komunikasi Vol. 9 No. 1 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i1.9352

Abstract

This study examined the challenges and opportunities for telenursing services’ success in remote regions of Indonesia, particularly the role of health communication in addressing these issues. This research was done using Online Research Methods (ORMs) and analysed using NVivo 12 Plus. The results reveal the desperate need to use telenursing to enhance access to and efficiency and quality of services, especially in regions far removed from healthcare facilities. The analysis showed the existence of significant barriers to the care and technological infrastructure of the area, the scant digital literacy among healthcare providers and patients, and fears concerning data security and privacy. Additionally, there is a lack of sufficient government policies and resource funding, which would otherwise improve the situation. To respond to such challenges, this study advocates for adopting other tools such as health communication models, particularly promotional and trust-building therapeutic communication designed for interaction with patients at the clinic, to increase trust and responsiveness among healthcare workers towards telemedicine. Programmatic, regulatory, and institutional documents, schemes, and strategies for digital literacy, public advocacy, and services for training healthcare workers of advanced age are also enabling and essential factors for the practical and sustained application of telenursing in Indonesia.
Peran public relations dalam peluncuran produk kendaraan listrik “Hyundai EV, expect more” Hernindya, Raceka Aulia Diva; Anisa, Renata
Comdent: Communication Student Journal Vol 2, No 2 (2024): November 2024 - April 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/comdent.v2i2.59814

Abstract

Latar Belakang: Sebagai salah satu kendaraan listrik (EV) yang sudah memiliki brand positioning yang cukup kuat, PT Hyundai Motors Indonesia (HMID) masih merasa perlu mengadopsi strategi komunikasi terbaru untuk meningkatkan awareness publik terhadap kendaraan listriknya. Untuk itu, Hyundai meluncurkan tiga model kendaraan listrik dalam program “Hyundai EV, Expect More” di ajang IIMS 2024. Meskipun peran PR dalam peluncuran otomotif sudah banyak dibahas, studi tentang efektivitas strategi komunikasi PR dalam peluncuran kendaraan listrik di pasar Indonesia masih terbatas. Ini menciptakan research gap mengenai pengaruh PR dalam meningkatkan kesadaran dan minat publik terhadap kendaraan listrik. Tujuan: Penelitian ini bertujuan untuk mengevaluasi efektivitas program “Hyundai EV, Expect More” dalam meningkatkan kesadaran dan minat publik terhadap kendaraan listrik Hyundai di Indonesia. Metode: Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pengumpulan data melalui observasi langsung, studi pustaka, dan wawancara semi-terstruktur yang mendalam dengan praktisi PR. Hasil: Hasil penelitian menunjukkan bahwa implementasi program komunikasi oleh praktisi PR telah berlangsung dengan sukses. Hal ini terlihat dari pencapaian total media coverages yang mencapai 343 artikel dengan sentimen positif. Keberhasilan ini tidak hanya berkontribusi pada peningkatan awareness publik terhadap kendaraan EV Hyundai, tetapi juga memberikan panduan berharga bagi para praktisi PR dalam merancang dan melaksanakan kampanye komunikasi yang lebih strategis dan efektif di masa depan. Penelitian ini diharapkan dapat memperkaya pengembangan teori dan praktik public relations dalam kampanye pemasaran produk ramah lingkungan.
Pengelolaan Media Sosial @toucheid Dalam Meningkatkan Brand Awareness Ardianti, Raissa Khalilah; Anisa, Renata
Marcommers : Jurnal Marketing Communication and Advertising Vol 13, No 2 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v13i2.21192

Abstract

In forming brand awareness, a special role is required to create a positive image of the company in public. Social media has become one of the important things for a public relations professional to execute their programs. The aim of this research is to understand the processes of sharing, optimizing, managing, and engaging on the @toucheid account in enhancing brand awareness. The research method used is a descriptive method with a qualitative technique. Data collection techniques include observation, interviews, and literature review. In social media management, there is a model called The Circular Model of SoMe by Regina Luttrell. The research findings demonstrate how Touche Development Center forms brand awareness among the public through social media management. Touche Development Center has not yet effectively implemented the Manage and Optimize stages. However, they have maximized their performance in the Share and Engage stages. Touche Development Center has correctly chosen Instagram as their primary platform to connect with the public with the aim of increasing brand awareness. However, in the Engage stage, Touche Development Center needs to optimize their performance in engaging with influencers to enhance engagement on the @toucheid Instagram account.
The Influence of Posyandu Cadres Credibility on Community Participation in Health Program Dewi, Retasari; Anisa, Renata
Jurnal The Messenger Vol. 10 No. 1 (2018): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v10i1.596

Abstract

The foremost guard of health services in Indonesia is in the Puskesmas with its integrated health service post called Posyandu. Posyandu West Bandung Regency has several times won the champion as the best Posyandu in West Java and National level. This achievement was achieved because the role of Posyandu cadres in the area. Based on the background, this study examines how much influence the credibility of Posyandu cadres to public participation in health programs using the Credibility Theory, this study uses an explorative quantitative approach. Result of this research with Pearson correlation analysis showed that credibility Posyandu cadres have an effect on society participation in health program, with r = 0.0006. While Posyandu cadre expertise is quite influential with r = 0.0006; the character of trusted cadres is also influential with r = 0.0006; and the appeal of Posyandu cadres is quite influential with r = 0.0005.
Perbedaan Intensi untuk Melakukan Electronic Word of Mouth pada Program Rumah BUMN Telkom Indonesia Praweswari, Mentari; Hafiar, Hanny; Anisa, Renata
Prologia Vol. 9 No. 1 (2025): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v9i1.33382

Abstract

Telkom Indonesia can leverage e-WOM to enhance its reputation through the Rumah BUMN CSR program. However, there has been a low level of e-WOM activity on Instagram and noticeable differences among MSME-fostered groups members in providing feedback to the company. This study aims to identify whether there are differences in the intention to Electronic Word of Mouth among the members of Telkom's MSME-fostered groups on the Instagram platform @telkomindonesia. This research uses a quantitative method with the Kruskal-Wallis Test to compare e-WOM intentions among the MSME-fostered groups. The findings reveal differences in the intention to engage in Electronic Word of Mouth among the members of Telkom's MSME-fostered groups —Go Modern, Go Digital, Go Online, and Go Global—on the Instagram platform @telkomindonesia in terms of Intensity, Emotional Value, and Content Quality. These results align with the Concept of Individual Differences, which states that each individual has different abilities to respond and react to stimuli. Behavioral intention reflects an individual's attitude that influences their willingness to act, such as sharing positive information through e-WOM. Telkom Indonesia dapat memanfaatkan e-WOM untuk meningkatkan reputasi melalui program CSR Rumah BUMN. Namun, ditemukan adanya e-WOM yang rendah dalam media sosial Instagram serta adanya perbedaan antar anggota kelompok UMKM dalam hal pemberian feedback terhadap perusahaan. Tujuan: Tujuan dari penelitian ini untuk mengetahui ada/tidaknya perbedaan intensi untuk melakukan Electronic Word of Mouth di antara anggota kelompok UMKM Binaan Telkom dalam media sosial Instagram @telkomindonesia. Penelitian ini menggunakan metode kuantitatif dengan Uji Kruskal-Wallis untuk membandingkan niat e-WoM di antara anggota kelompok UMKM binaan. Hasil penelitian menunjukkan bahwa terdapat perbedaan intensi untuk melakukan Electronic Word of Mouth di antara anggota kelompok UMKM Binaan Telkom Go Modern, Go Digital, Go Online, dan Go Global dalam media sosial Instagram @telkomindonesia pada aspek Intensitas, Nilai Emosional, dan Isi Konten. Temuan ini sejalan dengan Konsep Individual Differences, yang menyatakan bahwa Setiap individu memiliki perbedaan dalam kemampuan merespons dan bereaksi terhadap stimulus. Niat berperilaku (behavioral intention) mencerminkan sikap individu yang memengaruhi kemauan seseorang untuk bertindak, misalnya menyebarkan informasi positif melalui e-WoM.
Strategi Pengembangan Desa Wisata di Kabupaten Bandung Rachmaniar Rachmaniar; Renata Anisa
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6422

Abstract

This study examines tourism village development strategies in Bandung Regency through a comprehensive literature review of three key articles: Jelekong Village, Lebakmuncang Village, and Baros Village. The primary objective is to identify common threads and differences in development approaches, and to analyze their relevance to tourism sustainability. The findings indicate that all three villages consistently utilize SWOT analysis as their strategic foundation. Tourism village development heavily relies on leveraging unique local potentials – be it natural, cultural, or agro-educational – realized through enhancements in attractions, accessibility, amenities, and activities. Active local community involvement forms the core of community-based development, ensuring environmental and cultural preservation. Furthermore, improved promotion, partnerships with various stakeholders, and innovation in tourism products and packages are crucial strategies. Local government support and human resource capacity building also play significant roles. The conclusion emphasizes that tourism village development in Bandung Regency requires a holistic synergy between local potential, community participation, and external support to achieve sustainability and visitor satisfaction.
Aktivitas Media Monitoring PT Pindad pada Media Sosial YouTube dan Instagram Pratiwi, Dita Pitaloka; Anisa, Renata; Prasastyo, Ryan
Jurnal Bisnis dan Komunikasi Digital Vol. 2 No. 4 (2025): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jbkd.v2i4.4591

Abstract

Media memiliki peran yang signifikan bagi praktisi public relations dalam mempengaruhi masyarakat, maka sangat penting bagi praktisi public relations untuk berupaya memelihara hubungan baik dengan media, hal ini dikenal dengan program media relations. Untuk mengukur efektivitas media relations, diperlukan suatu aktivitas yang disebut media monitoring. Penelitian ini bertujuan untuk memaparkan aktivitas media monitoring PT Pindad pada media sosial YouTube dan Instagram dengan menggunakan konsep tahapan media monitoring oleh Iswandi Syahputra. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, dan studi pustaka. Hasil penelitian menunjukkan bahwa aktivitas media monitoring PT Pindad pada tahap data mining terdiri dari penentuan kata kunci dan pencarian data pada YouTube serta Instagram, tahap pengolahan data terdiri dari kategorisasi data dan penentuan tonasi berita, serta tahap analisis dan pelaporan terdiri dari analisis hasil data, pelaporan, dan pemanfaatan data.
Strategi Visualisasi dan Narasi Digital dalam Promosi Wisata Edukasi di Indonesia: Analisis Konten Instagram Bertagar #wisataedukasi Rachmaniar Rachmaniar; Renata Anisa
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5114

Abstract

This article discusses the visual and narrative strategies used in promoting educational tourism for children in Indonesia through Instagram posts with the hashtag #wisataedukasi. The research adopts a qualitative approach with content analysis of both visual and narrative aspects of digital posts showcasing educational tourist destinations suitable for families. The aim of the study is to understand how visual and narrative elements work together to shape the audience's perception of educational tourism destinations. The findings show that the visual content in the Instagram posts is dominated by the use of bright colors, cheerful expressions of children, and participatory educational activities. These activities involve direct interaction with nature or animals, such as feeding animals or conducting simple experiments, designed to create a fun learning experience for children. Narratively, captions tend to use casual and consultative language, with word choices emphasizing excitement, togetherness, and the educational benefits that can be gained from visiting these destinations. The representation of the complete family in the content plays an important role in building the image of educational tourism as a space that supports quality family time. Additionally, the use of relevant and popular hashtags strengthens the association of educational tourism destinations with modern parenting, which emphasizes learning while playing. This visual and narrative strategy has been proven effective in building emotional engagement with the audience and creating a positive perception of educational destinations. Overall, this article concludes that social media, particularly Instagram, plays a significant role in shaping the branding of educational tourism. It is therefore recommended to continue strengthening visual and narrative content strategies tailored to the preferences of young families as the primary target for promoting children's educational tourism.
Co-Authors Aat Ruchiat Nugraha Abdullah, Zulhamri Bin Aditya Ilham Gunawan Aditya Krist Anadiwira Afifah Izzaturrahmi Ibrahim agus rahmat Aini, Rizky Nur Alvin Ernesto Widjaya Amelia Fernandha Anugerah, Nur Aprilia, Adinda Putri Ardianti, Raissa Khalilah Arisona, Kerin Dea Ayumi, Shereina Sarah Batubara, Alfindy Selma Serafina Christiani, Monica Detta Rahmawan Diah Fatma Sjoraida Dian Wardiana Dwi Masrina Fajri Ramadhani Fajriani Ananda Farah Adila Feliza Zubair Firlyanda, Difa Fadhila Frebriani Mutiara Hafni Syafitri FX. Ari Agung Prastowo Gracetiar Basarriana Nainggolan Hanny Hafiar Hernindya, Raceka Aulia Diva Hidayat, Hikmatiyar Ice Irawati Iqbal Zuhri Fadillah Iriana Bakti Jimi Narotama Mahameruaji Khaza Sukma Sakinah Maghfira Prima Grafitia Nadine Chaya Fatharani Nadya Annahl Vasha Nayla Erzani Prasastyo, Ryan Pratiwi, Dita Pitaloka Praweswari, Mentari Priyo Subekti Priyo Subekti Puji Prihandini Putri Sakdiyah, Aprillia Putri, Tasha Suciati Amanda Rachmaniar Rachmaniar Rachmaniar Rafli, Zahwa Putri Retasari Dewi Retasari Dewi Retasari Dewi, Retasari Risanti, Yuliani Dewi Safi, Abdul Qayoum Safira, Adelia Nabiila Shofura Nur Adilah Sinuraya, Sofia Suharjo Nugroho Supriyatna, Asep Susanne Dida Susie Perbawasari Syafia Afafi Tasha Suciati Amanda Putri Tawakkal Baharuddin Trie Damayanti Yanti Setianti Yemima, Hana Yustikasari Yustikasari yustikasari yustikasari Yustikasari, Yustikasari