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Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran melalui Keunggulan Bersaing Musrifah, Musrifah; Murwatiningsih, Murwatiningsih
Management Analysis Journal Vol 6 No 4 (2017): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v6i4.19211

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh positif dan signifikan dari variabel orientasi pasar, orientasi kewirausahaan, dan keunggulan bersaing pada kinerja pemasaran, serta keunggulan bersaing sebagai variabel intervening pada home industry emping melinjo di Kecamatan Ambal Kabupaten Kebumen. Populasi dalam penelitian ini adalah semua home industry emping melinjo di Kecamatan Ambal Kabupaten Kebumen sebanyak 2.522 unit usaha. Jumlah sampel yang diambil sebanyak 100 responden dengan rumus Slovin, error ditetapkan 9,8%. Teknik pengambilan sampel menggunakan incidental sampling. Metode pengumpulan data melalui kuesioner. Analisis data berupa deskriptif persentase dan path analysis menggunakan program IBM Statistics SPSS 21. Hasil penelitian menunjukkan bahwa orientasi pasar berpengaruh positif tetapi tidak signifikan pada kinerja pemasaran. Orientasi kewirausahaan dan keunggulan bersaing berpengaruh positif dan signifikan pada kinerja pemasaran. Orientasi pasar dan orientasi kewirausahaan berpengaruh positif dan signifikan pada kinerja pemasaran melalui keunggulan bersaing. Simpulannya adalah kenaikan dari orientasi pasar belum tentu meningkatkan kinerja pemasaran home industry emping melinjo di Kecamatan Ambal Kabupaten Kebumen.
Kemah Kerja Mahasiswa (KKM) di Kelurahan Sei Kapih, Kecamatan Sambutan, Kota Samarinda Oktaviani, Viva; Tukimun, Tukimun; Suharto, Suharto; Musrifah, Musrifah
Jurnal Pengabdian Masyarakat Lamin Vol 2, No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas 17 Agustus 1945 Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kemah kerja mahsiswa (KKM) di lakukan selama tiga hari yang di mulai 29,30 September dan berakhir hingga 1 Oktober 2023 ini merupakan salah satu agenda rutin yang digagas oleh Badan Eksekutive Mahasiswa (BEM) bersama dengan mahaiswa dan dosen Fakultas Teknik Universitas 17 Agustus 1945 Samarinda yang bertujuan untuk memberikan wawasan mahasiswa dan rasa peduli kepada Masyarakat sekitar. Metode dalam kegiatan ini adalah selama 3 hari Mahasiswa dan Dosen melakukan kemah di lapangan untuk dapat berinteraksi langsung dengan Masyarakat di kelurahan Sei Kapih, Kecamatan Sambutan, Kota Samarinda. Dalam kegiatan ini ada beberapa kegiatan yang dilakukan yaitu diskusi dengan warga, kegiatan perlombaan 17 Agustusan, kegiatan rehabilitasi mushola Al Muslimin serta pemberian bantuan perlengkapan mushola seperti karpet, speaker suara, sajadah, mukena dan perlengkapan lainnya. Selain itu, dosen dan mahasiswa melakukan kegiatan kerja bhakti dengan warga untuk membersihkan dan memperbaiki prasarana saluran air dan jalan desa yang mengalami kerusakan. Tentunya kegiatan ini melibatkan dosen, mahasiswa dan Masyarakat Jalan Kehewanan 2 Sungai Lais gang Muslimin RT 08 Kelurahan Sungai Kapih, Kecamatan Sambutan Kota Samarinda. Harapan kedepan, kegiatan ini terus kontinyu dilaksanakan untuk dapat menumbuhkan rasa peduli kepada lingkungan sekitar (Masyarakat) dan tentunya Masyarakat dapat terbantu dengan adanya kegiatan seperti ini. 
Smartphone Photography: Empowerment of Online Businessmen in Paciran District, Lamongan Regency through Product Photo Training Musrifah, Musrifah
Communautaire: Journal of Community Service Vol. 1 No. 2 (2022)
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (638.005 KB) | DOI: 10.61987/communautaire.v1i2.20

Abstract

Online business has become the famous of society lately,especially since the pandemic hit the economic sector. Onlinebusiness has proven to be able to save many householdsfrom economic hardship. One of the online businessstrategies is to upload promotional statuses that displayproduct photos on their social media. The condition ofbuyers and sellers who do not meet physically makes the roleof product photos in online business very important.However, not all online businesses have eye-catchingproduct photos, especially online businesses who sellhandmade products on a household scale. The focus of thisservice focuses on empowering online businesses, especiallythose selling handmade products on a household scale sothat they are able to produce attractive product photos sothat they can exist and compete on social media in particular.This service is in the form of online product photo trainingusing a smartphone. Within ten days, the service participantswere proven to be able to produce quality product photoswith several compositions and angles.
Komunikasi Efektif Pada Anak Usia Dini Musrifah, Musrifah
Awwaliyah: Jurnal Pendidikan Guru Madrasah Ibtidaiyah Vol. 4 No. 1 (2021): Awwaliyah: Jurnal PGMI
Publisher : rogram Studi Pendidikan Guru Madrasah Ibtidaiyah (PGMI) Fakultas Tarbiyah dan Ilmu Keguruan Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH) Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (200.56 KB) | DOI: 10.58518/awwaliyah.v4i1.675

Abstract

Abstract: One of the developmental tasks that must be completed in early childhood is language development. Often we meet early childhood biologically well-developed but not yet well developed developmental tasks. Language skills do not just come, but like other abilities, they must be able to be grown and built so that they are in accordance with the proper stage of development. Like other abilities, language skills are created from biological genetic factors as the bricks and environmental factors as the architect. Not a few teachers and guardians of students who experience serious problems in communicating with early childhood because of the lack of understanding of the way of thinking and learning of early childhood that affects their language development. In order to communicate effectively with early childhood, teachers and parents need to understand the character of the child's language and help children develop their language skills. Teachers and parents need to explore, exemplify, motivate, and facilitate language games so that early childhood can communicate effectively and confidently, both with themselves and with others.
Convergence Strategy of Radio Peduli in Parepare on Maintaining the Audience Musrifah, Musrifah; Fitriana, A.Dian; Nurhakki, Nurhakki; Sahid, Muh
Palakka : Media and Islamic Communication Vol. 5 No. 1 (2024): Media and Islamic Communication (Indonesia, United Kingdom)
Publisher : State Islamic Institute of Bone, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/palakka.v5i1.6555

Abstract

This article aims to understand the convergence strategy of Radio Peduli Parepare in retaining audiences, as well as knowing the obstacles and challenges of digitalization at Radio Peduli Parepare.The research method used is descriptive qualitative. Data collection techniques are observation, interviews and documentation. The data in this research was obtained from primary data and secondary data. This research uses media convergence theory, which focuses on the application of media convergence dimensions. These dimensions are ownership convergence, tactical convergence, structural convergence, information gathering convergence, and storytelling convergence. The research results show that 1). In media convergence there are five dimensions, however Radio Peduli Parepare only applies three dimensions of media convergence, namely, tactical convergence which at Radio Peduli Parepare has collaborated with online media by quoting or taking news from several online media that collaborate with the city government, structural convergence where Radio Peduli Parepare carries out restructuring or changes to its organizational structure almost every year, and storytelling convergence where Radio Peduli Parepare workers are able to present content through various social media platforms such as Facebook, Instagram, Twitter and YouTube. Apart from that, Radio Peduli also uses streaming applications such as erdio, my tuner radio, online radio box and radio.garden. 2). Radio Challenges: Concern about the lack of human resources, media competition with radio, which forces radio to converge and to sort and produce different news. Apart from that, the opportunity with media convergence is that you can use technology to reach listeners. Online streaming is easily accessed via the internet using various platforms such as Facebook, Instagram, YouTube and Twitter
Revolusi Kampus, Wajah Baru Islam di Amerika Musrifah, Musrifah
MADINAH Vol 11 No 1 (2024): Madinah: Jurnal Studi Islam
Publisher : INSTITUT AGAMA ISLAM TARBIYATUT THOLABAH LAMONGAN, INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/madinah.v11i1.2478

Abstract

Israel's brutal attacks on Palestinian land continue. More than 35,000 Palestinian civilians have been killed. Most of the victims are women and children. The genocide committed by Israel and funded by the United States (US) has been condemned by the world. Interestingly, a massive wave of protests was carried out by students on prominent campuses in the US. This ally of Israel deployed a large number of police officers to stop student action. More than 1000 students from various campuses in the US were arrested by local police. However, the action did not stop and actually expanded to hundreds of campuses. The US student social movement confirms the theory of social movements led by youth and students, which is undeniable. The US student solidarity action has erupted into a campus revolution that places students as the main actors and agents of change. The campus revolution in the US has succeeded in giving a new color to US democracy that melts ideological barriers. The campus revolution in the US also presents a new face of Islam in the land of Pamansam, which is dominated by young people and scholars.
The Problems of Application of Online Learning in the Affective and Psychomotor Domains During the Covid-19 Pandemic Bali, Muhammad Mushfi El Iq; Musrifah, Musrifah
Jurnal Pendidikan Agama Islam Vol. 17 No. 2 (2020): Jurnal Pendidikan Agama Islam
Publisher : Yogyakarta: Jurusan Pendidikan Agama Islam Fakultas Ilmu Tarbiyah dan Keguruan UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jpai.2020.172-03

Abstract

The outbreak of the Covid-19 virus has had an impact not only on the decline of the people's economy but also on the education system in Indonesia. As a result, the learning process is shifted to online learning. The application of online learning is inseparable from various problems, not only concerning facilities and infrastructure but also regarding the goals of education itself. The purpose of this study was to determine the problems of the application of online learning, especially in the affective and psychomotor domains. This research is a qualitative descriptive study. Sources of data obtained through interviews with research subjects Islamic religious education teachers at Islamic Senior High School Miftahul Ulum Opo-Opo Krejengan, Probolinggo. The results obtained indicate that the problems in the application of online learning in the affective and psychomotor domains concern student learning interests, the value of honesty and a sense of student responsibility, and student discipline. Meanwhile, in the psychomotor realm, the problem found is related to the implementation of teacher practice or assessment of student skills
Buku Bacaan Anak Sebagai Media Edukasi dan Pencegahan Kekerasan Pada Anak Musrifah, Musrifah
ALMURTAJA: Jurnal Pendidikan Islam Anak Usia Dini Vol. 3 No. 2 (2024): Almurtaja: Jurnal Pendidikan Islam Anak Usia Dini
Publisher : Institut Agama Islam Tarbiyatut Tholabah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/almurtaja.v3i2.3125

Abstract

Kekerasan pada anak terus meningkat dari tahun ketahun. Kekerasan tersebut justru lebih banyak dilakukan oleh orang-orang terdekat di lingkungan anak-anak itu sendiri. Kasus kekerasan pada anak sulit tertangani dengan baik karena anak tidak memiliki keberanian untuk melaporkan. Pada banyak kasus, anak-anak juga belum memahami bahwa apa yang menimpa dirinya adalah bentuk kekerasan. Selain dibutuhkan orang terdekat yang peduli dan melindungi, anak-anak juga perlu mendapat pengetahuan tentang arti kekerasan agar dapat menghindari dan melaporkan manakala kekerasan itu terjadi padanya. Pemerintah melalui program Gerakan Literasi Nasional (GLN), menghasilkan ratusan buku bacaan anak dimana topik kekerasan menjadi salah satu topik krusial yang diangkat. Artikel ini mengulas sejauh mana buku bacaan anak dapat menjadi media belajar anak sehingga membantunya untuk terhindar dari kekerasan. Bahan penelitian ini berupa buku bacaan anak produk GLN yang telah diterbitkan PERPUSNAS RI dan dibagikan di sejumlah Perpus Desa dan Taman Baca Masyarakat (TBM). Peneliti melakukan observasi mendalam kemudian menganalisis dengan pendekatan analisis semiotic untuk mengurai pesan-pesan pencegahan kekerasan di dalam buku bacaan anak. Hasil penelitian menunjukkan bagaimana teks dan gambar dalam buku bacaan anak berkolaborasi menciptakan pertanda dan petanda dalam menyampaikan pesan edukasi dan pencegahan kekerasan pada anak.
Peran perpustakaan sekolah dalam mendukung moderasi beragama: upaya peningkatan toleransi melalui literasi Sahidi, Sahidi; Musrifah, Musrifah; Wahyuni, Sri
Al-Kuttab : Jurnal Kajian Perpustakaan, Informasi dan Kearsipan Vol 7, No 1 (2025): Al-Kuttab: Jurnal Kajian Perpustakaan, Informasi dan Kearsipan
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/ktb.v7i1.14948

Abstract

Penelitian ini bertujuan untuk menganalisis peran perpustakaan sekolah dalam mendukung moderasi beragama sebagai bagian dari upaya meningkatkan toleransi di kalangan siswa. Selain itu, penelitian ini memberikan gambaran mengenai strategi literasi yang dapat memperkuat kohesi sosial di lingkungan sekolah. Metode yang digunakan adalah deskriptif kualitatif dengan fokus pada program, kebijakan, dan kegiatan literasi yang dilaksanakan di perpustakaan sekolah. Pengumpulan data dilakukan melalui studi literatur yang mencakup proses identifikasi, seleksi, dan analisis isi literatur terkait tema perpustakaan, literasi, dan moderasi beragama. Teknik analisis data menggunakan analisis isi (content analysis) melalui tahapan: a) reduksi data, b) kategorisasi, c) interpretasi, dan d) penarikan kesimpulan. Hasil penelitian menunjukkan bahwa perpustakaan sekolah memiliki potensi besar dalam menumbuhkan sikap toleran melalui literasi yang inklusif. Hal ini dilakukan melalui penyediaan koleksi yang beragam dan mencerminkan nilai-nilai keberagaman, pelaksanaan program literasi informasi dan literasi digital, kegiatan diskusi dan bedah buku bertema moderasi beragama, serta aktivitas mendongeng yang mengangkat nilai-nilai moderasi. Kesimpulannya, perpustakaan sekolah berperan strategis dalam membentuk karakter siswa yang inklusif dan saling menghormati melalui penyediaan literatur yang relevan, program kelas literasi, bedah buku, serta kegiatan mendongeng yang menanamkan nilai-nilai moderasi, keberagaman, dan toleransi.
The Relationship Between Rehabilitation Compliance and The Quality of Life of Stroke Patients Musrifah, Musrifah; Stiexs, Anggie; Maryuni, Sri
Java Nursing Journal Vol. 3 No. 2 (2025): March - June 2025
Publisher : Global Indonesia Health Care (GOICARE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61716/jnj.v3i2.108

Abstract

Background: Stroke is a leading cause of long-term disability worldwide, significantly impacting patients' quality of life. Post-stroke rehabilitation is critical for restoring functional ability and independence. However, rehabilitation adherence remains a challenge, especially in low-resource settings. Purpose: This study aimed to analyze the relationship between rehabilitation compliance and the quality of life among stroke patients at Advent Hospital Bandar Lampung. Methods: A cross-sectional quantitative design was employed with purposive sampling. A total of 52 stroke patients undergoing rehabilitation were assessed using a rehabilitation compliance questionnaire and WHOQOL-BREF. Data were analyzed using a non-parametric Gamma correlation test. Results: The majority of respondents showed moderate rehabilitation compliance (47.2%) and a fairly good quality of life (69.8%). A statistically significant relationship was found between rehabilitation compliance and quality of life (p = 0.004). Patients with higher adherence demonstrated better quality of life outcomes, indicating that consistent engagement in rehabilitation is associated with improved post-stroke recovery. Conclusion: Rehabilitation compliance is significantly associated with stroke patients’ quality of life. Hospitals are encouraged to develop interventions that enhance patient motivation, education, and support systems to improve adherence and recovery outcomes.