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All Journal Ekonomi Bisnis Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Kinerja Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL ILMU MANAJEMEN DAN BISNIS AdBispreneur Jurnal Manajemen International Humanities and Applied Science Journal IJEBD (International Journal Of Entrepreneurship And Business Development) SENTRALISASI Bisma: Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business JURNAL EDUCATION AND DEVELOPMENT Owner : Riset dan Jurnal Akuntansi Jurnal Samudra Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan Business and Finance Journal The International Journal of Business Review (The Jobs Review) Maker: Jurnal Manajemen Journal of Business and Applied Management JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Business Journal : Jurnal Bisnis Dan Sosial Dinasti International Journal of Education Management and Social Science Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Jurnal Manajemen dan Bisnis Kreatif Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Bahtera Inovasi Jurnal USAHA International Journal of Science and Society (IJSOC) Jurnal Ilmu Multidisplin Journal of Business Studies and Management Review Eduvest - Journal of Universal Studies Jurnal Ekonomi, Bisnis, dan Akuntansi JANE (Jurnal Administrasi Negara) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Indonesia Marketing Association Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi dan Bisnis Jurnal Sekretaris & Administrasi Bisnis
Pratami Wulan Tresna, Pratami Wulan
Universitas Padjajaran
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MOTIVASI EWOM PADA KONSUMEN KHALIFAH TOUR BANDUNG Ghassani Salsabil Fasya Hikmat; Arianis Chan; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1075

Abstract

In the digital era, communication and information sharing have undergone a significant transformation. This has also impacted Word of Mouth (WOM), evolving from traditional methods to Electronic Word of Mouth (eWOM). Khalifah Tour, as an Umrah and Hajj travel company, utilizes the internet for promotion and encourages eWOM from its consumers. This study aims to identify the conditions and determine the most dominant motivations for consumers to send eWOM regarding Khalifah Tour. The research employs a descriptive quantitative method with 95 respondents from a population of 1695 individuals. Data were collected through questionnaires and analyzed using descriptive statistics and confirmatory factor analysis (CFA). The result of this research, Khalifah Tour consumers exhibit motivations for eWOM such as altruism and venting feelings. However, the most dominant motivation is self-enhancement. Khalifah Tour consumers demonstrate diverse motivations for engaging in eWOM, with self-enhancement being the most dominant, indicating a desire to portray their positive image to others. Key words: Electronic Word of Mouth, eWOM Motivation, Sending eWOM
PENGARUH INOVASI PRULINK NEXTGEN TERHADAP ATTITUDE (STUDI PADA KONSUMEN PT PRUDENTIAL LIFE ASSURANCE CABANG XYZ) Annette Zaneta Zaluchu; Arianis Chan; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1078

Abstract

Innovation in the insurance industry fundamentally aims to meet consumer needs and expectations while adhering to existing regulations. This research aims to investigate the influence of PRULink NextGen innovation on consumer attitudes at PT Prudential Life Assurance Branch XYZ. This type of research is quantitative research with a simple linear regression analysis method. The data used are sourced from questionnaires as primary data, and interviews as well as literature studies as secondary data sources. The population of this research is customers or potential customers who have been prospected about PRULink NextGen by marketing staff of PT Prudential Life Assurance Branch XYZ. This research uses purposive sampling technique as a non-probability sampling technique with a sample size of 100 people. Testing and data analysis are conducted using SPSS 25.0. The results of this research indicate a significant influence of PRULink NextGen innovation on consumer attitudes at PT Prudential Life Assurance. Key words: innovation, attitude, PRULink NextGen
ANALISIS COMPETITIVE ADVANTAGE DAN POTENSI WISATA KAWASAN AGROWISATA (STUDI PADA KAWASAN WISATA CIWIDEY) Rani Sukmadewi; Herwan Abdul Muhyi; Arianis Chan; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1133

Abstract

Competitive strength in the tourism sector is a crucial factor for destinations. This study aims to analyze the competitive advantage and tourism potential of the agrotourism area in Ciwidey, Indonesia. By utilizing existing models and frameworks to evaluate tourism competitiveness, this research identifies key determinants that contribute to the competitive advantage of specific tourism destinations. The research methods include interviews, observations, documentation, and focus group discussions. Data were collected from three villages in Ciwidey District, namely Lebakmuncang, Panundaan, and Rawa Bogo, during the period of December 2023 to February 2024. The results indicate that agrotourism and culture are the main potentials to be developed. This research provides valuable insights for policymakers, tourism stakeholders, and local communities to support sustainable development and tourism expansion in the region.
KEUNGGULAN KOMPETITIF SETELAH PANDEMI: STRATEGI REFORMULASI Pratami Wulan Tresna; Nurillah Jamil Achmawati Novel
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1141

Abstract

This research focuses on MSMEs in Indonesia facing the challenges of the COVID-19 pandemic, with the aim of reformulating post-pandemic competitive advantage strategies. The Systematic Literature Review method was used to collect and evaluate relevant literature. The results showed several key findings: MSMEs must utilize resources to explore new opportunities and manage enterprise growth. About 70% of participants emphasized the importance of online sales and distribution channels to meet changing customer demands. Active and transparent negotiations with stakeholders, including employers, investors and labor, were considered crucial. Proactive and creative leadership is also required to implement effective strategies. In addition, pentahelix cooperation between government, business, academia, society and the media is considered important. The research concluded that MSMEs need to adapt to the changes in habits, behaviors, and technology that occurred during the pandemic to reformulate their vision, mission, goals, and business plans. Controlled and well-monitored strategy implementation is key to achieving competitive advantage in the post-pandemic era.
ANALISIS KEPEMIMPINAN KEWIRAUSAHAAN PADA STARTUP BERBASIS METAVERSE DI INDONESIA Nurillah Jamil Achmawati Novel; Pratami Wulan Tresna
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1144

Abstract

This research focuses on analyzing the dimensions of entrepreneurial leadership in metaverse-based startups in Indonesia. The aim of the research is to determine the implementation of entrepreneurial leadership in startups, using eight dimensions of leadership according to Bagheri & Harrison (2020): Framing Challenges, Absorbing Uncertainty, Underwriting, Building Commitment, Defining Gravity, Opportunity Identification and Exploitation, Orientation Toward Learning, and Creative Collective Self-Efficacy. The research method uses a mixed approach, with quantitative data collection through questionnaires filled out by 156 respondents from the Bandung Startup community, and qualitative data through in-depth interviews with 11 informants. The research results show that the entrepreneurial leadership dimension in metaverse startups received very high ratings, with an average score above 4.3 on a 1-5 Likert scale. The main findings from interviews indicate that metaverse-based startups are generally full-time remote, flexible, and oriented towards completing work targets. Additionally, opportunities in the metaverse industry to generate revenue and grow businesses are still vast, requiring constant innovation from leaders. In conclusion, entrepreneurial leadership plays an important role in managing the dynamics of metaverse-based startups, accompanied by high adaptation and innovation to achieve optimal performance in a rapidly developing ecosystem.
ANALISIS SOCIAL MEDIA MARKETING COFFEE SHOP KOMPOSISI MENGGUNAKAN THE CIRCULAR MODEL OF SOME (STUDI PADA INSTAGRAM @KOMPOSISI_ID) Livvya Laksmitha Cahyaningtyas; Pratami Wulan Tresna; Cecep Safa'atul Barkah
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1220

Abstract

Social media marketing is a strategy that is often used by businesses such as the coffee shop Komposisi on Instagram @komposisi_id. The results of the existing engagement rate have not reached the target, so an analysis was carried out to find out the cause in depth using the model from The Circular Model Of SOME. This study uses a qualitative method by reducing data, presenting data, and determining conclusions, as well as data collection techniques through interviews with five informants, observing Instagram @komposisi_id, and literature studies. As a result, the social media marketing of the coffee shop Komposisi on Instagram has been implemented properly based on the implementation of the share and optimize stages. However, the implementation of the manage and engage stages has not been effective because it has not been implemented properly, indicating the need for improvements and improvements to the overall stages to further increase engagement.
Co-Authors Achmad Noerkhaerin Putra Achmada, Aurora Yupita Akyas, Ghina Annisa Alia , Lily Annette Zaneta Zaluchu Apriana Elizabeth Taruli Arianis Chan Audina Afriani Azzahra, Anandita Salsabila Azzahra, Farah Putri Bambang Hermanto Bambang Hermanto Bambang Hermanto Barkah, Cecep Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bijaktama Syahasal Putra Bunga Ayu Ratnasari Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’tul Barkah Cherilda Luqia Nurintan Erika Larasati Fajrina Erna Maulina Fajrina, Erika Larasati Fildy Eka Wisudastuti Fildy Eka Wisudastuti, Fildy Eka Firda Deviyana Rizki Ghassani Salsabil Fasya Hikmat Ghifari Laili Rizqy Hasan Al Farisi Hasan Al Farisi Herdiyani, Sankist Herwan Abdul Muhyi Iis Miati Ilham Ramadhan Irfani, Karina Imelia Irpansyah, Muhamad Alvi Iwan Sukoco Jajang Ginanjar Khirana, Tertya Livvya Laksmitha Cahyaningtyas Luthfi Thirafi Maulydia Maharani Maulydia Maharani, Maulydia Medina, Fathin Aisyah Mochammad Rifky Pamungkas Nadya Najla Feranda Nalindah, Vivi Nenden Kostini Neysa, Talitha Nina Lestari Nugraha, Candra Nurdin Nurillah Jamil Achmawati Novel Nurul Tufahati Ogi Maulana Firli Permadhi, Billy Maulana Prastiwi, Regina Putri Putri Hanifah, Ajeng Raden Marsha Aulia Hakim Rahayu, Fitriani Ramadhani, Salsabilla Rizki Rani Sukmadewi Ratna Meisa Dai Reynaldi Eka Putra Ria Arifianti Richa Nahdalaily Fathara Rosmayudi, Arifah Sania Imalia Qalbi Sekar Nathasya Hermawan Teguh Heri Widodo Tetty Herawati Tetty Herawaty Tetty Herawaty, Tetty Thirafi, Luthfi Trivera, Cheryl Ulutürk, Zeynep Sena Widodo, Teguh Heri Wildan Gilang Komara Yiğitsoy, Ezgi Yoga Bagus Pambudi Zaluchu, Annette Zaneta Zharifah, Nasywa