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Journal : Society: Jurnal Pengabdian Masyarakat

Pengembangan Kapasitas Mahasiswa Menuju Generasi Unggul di Era 4.0 Ansar Suherman; Herman Lawelai; Nurtang Nurtang; Nabila Salam; Ahmad Muhardin Hadmar
Society : Jurnal Pengabdian Masyarakat Vol 1, No 2 (2022): Maret
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.663 KB) | DOI: 10.55824/jpm.v1i2.80

Abstract

The purpose of this community service is to face the Industrial Revolution 4.0, every individual, especially students, seeks to master the talents or skills needed to give birth to a professional workforce that can adapt to current conditions. To be able to adapt to the Industrial Revolution 4.0, a student must have qualities that machines do not have. One example is the ability to solve problems or creativity, and soft skills are very important for a student to have. The result of community service is that students are equipped with competencies such as complex problem solving, critical thinking, creativity, management, coordination with others, emotional intelligence, judgment, and decision making, service orientation, negotiation, and cognitive flexibility needed to meet future developments. In addition, students who already have expertise must continue to improve their abilities, while those who currently have skills but are no longer relevant must immediately adjust their skills to meet current market demands.
Digital Marketing Training to Increase Business Competitiveness for Village-Owned Enterprises (BUMDes) in South Buton Regency Herman Lawelai; Ansar Suherman; Anwar Sadat; Andy Arya Maulana Wijaya; Lia Hanifa
Society : Jurnal Pengabdian Masyarakat Vol 2, No 1 (2023): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v2i1.233

Abstract

Since the widespread usage of the Internet, digital marketing has developed at an exponential rate. This level of use is driven by the availability of cell phones at low costs. However, the use of digital marketing by businesspeople, such as village-owned firms, is not generally acknowledged (BUMDes). Most BUMDes in South Buton Regency believe that digital marketing is a location for transactions to take place, which is far from the truth because digital marketing is the use of all resources on the Internet to deliver information about BUMDes' goods. BUMDes' resources include not just marketing websites but also social media platforms controlled by BUMDes. Social media utilized for digital marketing relies not just on social media created specifically for BUMDes but also on social media held by BUMDes workers. As a result of the increased reach of product promotion, product sales from BUMDes in South Buton Regency grow.