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Journal : aristo

Integration of Public Communication in the Perspective of Organizational Environment in Social Media Suherman, Ansar; Hidayatullah, Muhammad; Filanti, Wa Ode Safnano; Ariendika, Rama
ARISTO Vol 13, No 1 (2025): January: Forthcoming Issue
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v13i1.9178

Abstract

This research is motivated by the growing trend among various entities, including government organizations and private companies, in using social media platforms for communication strategies within the overall organizational environment. This phenomenon is widely regarded as a favourable development due to the inherent openness of the Web 2.0 environment, which allows for the dissemination of information and the facilitation of active engagement, discourse, and the creation of online communities. Nevertheless, the optimistic perspective on the advantages of social media communication in organizations ignores potential conflicts between the principles of openness associated with Web 2.0 and organizational management strategies and practices. This research aims to investigate the utilization of social media by several organizations in Indonesia. A qualitative approach was applied to generate the research findings by conducting in-depth interviews with informants from the research object and various social media specialists. These interviews aimed to explore methods for resolving conflicts between the nature of social media and organizations' strategic and managerial aspects. Specifically, this research focuses on addressing conflicts related to control and governance. The research results suggest a potential path for further exploration in the field of public communication, particularly in aligning organizational goals with the needs of online communities.
Integration of Public Communication in the Perspective of Organizational Environment in Social Media Suherman, Ansar; Hidayatullah, Muhammad; Filanti, Wa Ode Safnano; Ariendika, Rama
ARISTO Vol 13 No 1 (2025): January
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v13i1.9178

Abstract

This research is motivated by the growing trend among various entities, including government organizations and private companies, in using social media platforms for communication strategies within the overall organizational environment. This phenomenon is widely regarded as a favourable development due to the inherent openness of the Web 2.0 environment, which allows for the dissemination of information and the facilitation of active engagement, discourse, and the creation of online communities. Nevertheless, the optimistic perspective on the advantages of social media communication in organizations ignores potential conflicts between the principles of openness associated with Web 2.0 and organizational management strategies and practices. This research aims to investigate the utilization of social media by several organizations in Indonesia. A qualitative approach was applied to generate the research findings by conducting in-depth interviews with informants from the research object and various social media specialists. These interviews aimed to explore methods for resolving conflicts between the nature of social media and organizations' strategic and managerial aspects. Specifically, this research focuses on addressing conflicts related to control and governance. The research results suggest a potential path for further exploration in the field of public communication, particularly in aligning organizational goals with the needs of online communities.
Co-Authors Abdul Rahim Adwian, Angga Ahmad Yusuf Aldiano, Muhamad Rasid Alfinta, Muhammat Alim Alfirnatul Salam Alimudin Alimudin, Alimudin Andy Arya Maulana Wijaya Anwar Sadat Arief Sirajuddin Ariendika, Rama Asrul Nazar Bully, Nurlina Ahmad Chatra Al Shafa Qolby Naviu Dian Faradika Dian Dwi Agustyawati Eko Satria Eko Satria Fajar Fajar Fajar Junaedi Ferdi Ferdi Ferdi Ferdi, Ferdi Filanti, Wa Ode Safnano Firdaus, Acmad Hadmar, Ahmad Muhardin Hafied Cangara, Hafied Haryanto, Yusran Hasrullah Hasrullah, Hasrullah Hastuti Hastuti Hastuti Hastuti Herman Lawelai Hidayatullah, Muh. Hidayatullah, Muhammad Ichsan Hidayat Rifaham Ikawati Inayah Wulandari Inayah Wulandari Ishaq, L.M. Ahsan Karnay, Sudirman Khairiyah, Rizqi Lailatul L.M. Azhar Sa'ban Lia Hanifa Mahyudin Mahyudin Mahyudin Mahyudin Mahyudin Mahyudin Maulana, Harry Fajar Mayunita, Sry Mega Seita Moch Imron Rosyidi Muh Rayes Ibrahim Muh. Hidayatullah Muhammad Awaluddin, Muhammad Muhammad Hidayatullah Muhammad Iqbal Sultan, Muhammad Iqbal Muhammad Rizal Ardiansah Putra Nabila Salam Nur Fadilah Nurfida, Wa Nurfika Ramli Nurtang Nurtang Pangibi, Abdul Azis Putra, Muh. Rizal Ardiansah Putra, Muhammad Rizal Ardiansah Rahmatul Ajhar RASYID, ERWIN Reza Maulana Salman, Aan Sennahati Sinli Samlaw Sry Mayunita Sudiwijaya, Erwan Sya’ban, La Ode Muhammad Azhar Tasmin Laode Tiya Rahma Baadi Viki Yana Viki Yana Wa Nur Fida Wa Nurfida Wa Nurfida Wa Ode Al Zarliani Wa Ode Anita Ahmad Wa Ode Murmainah Wa Ode Murni Yusuf, La Ode Syarif Muhammad Zalfa Zarifah Ferizka