Claim Missing Document
Check
Articles

Analisis Isi Konten Instagram @Prabowo dalam Membangun Citra pada Pemilihan Presiden 2024 Ichsan Hidayat Rifaham; Ansar Suherman; Muh. Hidayatullah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.3075

Abstract

This research aims to examine how the Instagram account @prabowo developed a strong character during the presidential era using character theory. A qualitative approach involving content analysis was used to evaluate the textual and visual elements in the analyzed Instagram posts. The findings of this study indicate that the main theme of the content is "strong leadership", which is conveyed through graphic and textual components. Textual elements, such as captions, highlight Prabowo's dedication to important issues such as national development and preventing corruption. The depiction of leadership integrity is achieved through the use of firm words and expressions. Analysis of visual elements shows that the use of beige and dark brown helps convey stability and trust. Prabowo is depicted as a patriotic leader who is close to the people, shown through backgrounds that display interactions with society and national symbols. Her confident and assertive demeanor, as well as her professional yet approachable demeanor, reduces feelings of peer pressure. Effective communication strategies involve emphasizing individuality, engagement with the community, incorporation of national symbols, and the use of striking imagery. This approach succeeds in building a strong and trustworthy image. This study highlights the important role of social media in political campaigns and the need for consistent textual and visual elements to convey key messages effectively. These findings are useful for social media practice, political campaign strategy, and political communication research.
Integration of Public Communication in the Perspective of Organizational Environment in Social Media Suherman, Ansar; Hidayatullah, Muhammad; Filanti, Wa Ode Safnano; Ariendika, Rama
ARISTO Vol 13 No 1 (2025): January
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v13i1.9178

Abstract

This research is motivated by the growing trend among various entities, including government organizations and private companies, in using social media platforms for communication strategies within the overall organizational environment. This phenomenon is widely regarded as a favourable development due to the inherent openness of the Web 2.0 environment, which allows for the dissemination of information and the facilitation of active engagement, discourse, and the creation of online communities. Nevertheless, the optimistic perspective on the advantages of social media communication in organizations ignores potential conflicts between the principles of openness associated with Web 2.0 and organizational management strategies and practices. This research aims to investigate the utilization of social media by several organizations in Indonesia. A qualitative approach was applied to generate the research findings by conducting in-depth interviews with informants from the research object and various social media specialists. These interviews aimed to explore methods for resolving conflicts between the nature of social media and organizations' strategic and managerial aspects. Specifically, this research focuses on addressing conflicts related to control and governance. The research results suggest a potential path for further exploration in the field of public communication, particularly in aligning organizational goals with the needs of online communities.
ANALISIS ISI PESAN PENDIDIKAN PARENTING DISIPLIN POSITIF PADA MEDIA SOSIAL TIKTOK @RENSIA_SANVIRA DENGAN MENGGUNAKAN MEDIA FOTO Yana, Viki; Suherman, Ansar; Hastuti, Hastuti
specta Vol 9, No 2 (2025): Specta: Journal of Photography, Arts, and Media
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/specta.v9i2.17826

Abstract

Tujuan dari penelitian ini adalah untuk mengidentifikasi jenis pesan edukasi pola asuh disiplin positif yang disampaikan Rensia Sanvira di akun media sosial TikTok miliknya.  Penelitian ini menggunakan metode penelitian kualitatif, yang menggunakan model analisis isi untuk analisis konten.  Akun TikTok @rensia_sanvira secara efektif membagikan pesan-pesan edukasi pola asuh disiplin positif melalui banyak konten edukasi. Simpulan bentuk pesan edukasi pola asuh disiplin positif difokuskan pada empat konsep utama disiplin positif: menentukan tujuan jangka panjang, memberikan kehangatan dan struktur, memahami cara anak berpikir dan merasa, dan menyelesaikan masalah. Akun ini juga dikenal sebagai akun imbalan imbalan imbalan imbalan imbalan imbalan imbalan imbalan. Konten yang diunggah tidak hanya memberikan pemahaman teoritis tentang disiplin yang bermanfaat, tetapi juga memberikan contoh praktis yang dapat diterapkan dalam kehidupan sehari-hari.
IMPLEMENTASI PEMBUKUAN KEUANGAN DIGITAL DAN PEMANFAATAN APLIKASI ACCURATE ONLINE UNTUK WIRAUSAHAWAN MUDA PADA BUMDES “TUNAS HARAPAN” DI DESA GERAK MAKMUR Agustyawati, Dwi; Hidayatullah, Muh.; Suherman, Ansar; Al Zarliani, Wa Ode; Murni, Wa Ode; Rahma Baadi, Tiya
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2091

Abstract

This Community Service Program aims to improve the financial management of BUMDes “Tunas Harapan” through the implementation of digital bookkeeping using Accurate Online. The program employed initial observation, basic accounting training, application training, implementation assistance, and monitoring and evaluation. The results indicate improved understanding of digital financial recording, enhanced ability to prepare structured financial reports, and the establishment of a more transparent and accountable financial administration system. Additionally, the digitalization of bookkeeping increased efficiency and strengthened data-based decision-making among the management team. This program contributes to institutional capacity building and serves as a model for digital financial systems in rural communities.