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All Journal INFERENSI Jurnal Ilmu Komunikasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal The Messenger KAREBA : Jurnal Ilmu Komunikasi ARISTO Otoritas : Jurnal Ilmu Pemerintahan Nyimak: Journal of Communication urnal Interaksi: Jurnal Ilmu Komunikasi MEDIALOG: Jurnal Ilmu Komunikasi Dialektika: Jurnal Ekonomi dan Ilmu Sosial PRAJA: Jurnal Ilmiah Pemerintahan Tuturlogi: Journal of Southeast Asian Communication BUDGETING : Journal of Business, Management and Accounting JOPPAS: Journal of Public Policy and Administration Silampari Community Empowerment LITERATUR: Jurnal Bahasa, Sastra dan Pengajaran Jurnal Iso JSIP: Jurnal Studi Ilmu Pemerintahan Society: Jurnal Pengabdian Masyarakat Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Warta LPM Jurnal Audiens Da'watuna: Journal of Communication and Islamic Broadcasting Journal of Community Empowerment Proceedings of Jogjakarta Communication Conference (JCC)
Ansar Suherman, Ansar
Universitas Muhammadiyah Buton
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analisis Isi Konten Instagram @Prabowo dalam Membangun Citra pada Pemilihan Presiden 2024 Ichsan Hidayat Rifaham; Ansar Suherman; Muh. Hidayatullah
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 4 No. 5 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i5.3075

Abstract

This research aims to examine how the Instagram account @prabowo developed a strong character during the presidential era using character theory. A qualitative approach involving content analysis was used to evaluate the textual and visual elements in the analyzed Instagram posts. The findings of this study indicate that the main theme of the content is "strong leadership", which is conveyed through graphic and textual components. Textual elements, such as captions, highlight Prabowo's dedication to important issues such as national development and preventing corruption. The depiction of leadership integrity is achieved through the use of firm words and expressions. Analysis of visual elements shows that the use of beige and dark brown helps convey stability and trust. Prabowo is depicted as a patriotic leader who is close to the people, shown through backgrounds that display interactions with society and national symbols. Her confident and assertive demeanor, as well as her professional yet approachable demeanor, reduces feelings of peer pressure. Effective communication strategies involve emphasizing individuality, engagement with the community, incorporation of national symbols, and the use of striking imagery. This approach succeeds in building a strong and trustworthy image. This study highlights the important role of social media in political campaigns and the need for consistent textual and visual elements to convey key messages effectively. These findings are useful for social media practice, political campaign strategy, and political communication research.
Integration of Public Communication in the Perspective of Organizational Environment in Social Media Suherman, Ansar; Hidayatullah, Muhammad; Filanti, Wa Ode Safnano; Ariendika, Rama
ARISTO Vol 13 No 1 (2025): January
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v13i1.9178

Abstract

This research is motivated by the growing trend among various entities, including government organizations and private companies, in using social media platforms for communication strategies within the overall organizational environment. This phenomenon is widely regarded as a favourable development due to the inherent openness of the Web 2.0 environment, which allows for the dissemination of information and the facilitation of active engagement, discourse, and the creation of online communities. Nevertheless, the optimistic perspective on the advantages of social media communication in organizations ignores potential conflicts between the principles of openness associated with Web 2.0 and organizational management strategies and practices. This research aims to investigate the utilization of social media by several organizations in Indonesia. A qualitative approach was applied to generate the research findings by conducting in-depth interviews with informants from the research object and various social media specialists. These interviews aimed to explore methods for resolving conflicts between the nature of social media and organizations' strategic and managerial aspects. Specifically, this research focuses on addressing conflicts related to control and governance. The research results suggest a potential path for further exploration in the field of public communication, particularly in aligning organizational goals with the needs of online communities.
Co-Authors Abdul Rahim Adwian, Angga Ahmad Yusuf Aldiano, Muhamad Rasid Alfinta, Muhammat Alim Alfirnatul Salam Alimudin Alimudin, Alimudin Andy Arya Maulana Wijaya Anwar Sadat Arief Sirajuddin Ariendika, Rama Asrul Nazar Bully, Nurlina Ahmad Chatra Al Shafa Qolby Naviu Eko Satria Eko Satria Fajar Fajar Fajar Junaedi Ferdi Ferdi Ferdi Ferdi, Ferdi Filanti, Wa Ode Safnano Hadmar, Ahmad Muhardin Hafied Cangara, Hafied Haryanto, Yusran Hasrullah Hasrullah, Hasrullah Hastuti Hastuti Herman Lawelai Hidayatullah, Muh. Hidayatullah, Muhammad Ichsan Hidayat Rifaham Ikawati Inayah Wulandari Ishaq, L.M. Ahsan Karnay, Sudirman Khairiyah, Rizqi Lailatul L.M. Azhar Sa'ban Lia Hanifa Mahyudin Mahyudin Mahyudin Mahyudin Mahyudin Mahyudin Maulana, Harry Fajar Mayunita, Sry Mega Seita Moch Imron Rosyidi Muh. Hidayatullah Muhammad Hidayatullah Muhammad Iqbal Sultan, Muhammad Iqbal Muhammad Rizal Ardiansah Putra Nabila Salam Nur Fadilah Nurfida, Wa Nurtang Nurtang Pangibi, Abdul Azis Putra, Muh. Rizal Ardiansah Putra, Muhammad Rizal Ardiansah Rahmatul Ajhar RASYID, ERWIN Reza Maulana Salman, Aan Sinli Samlaw Sry Mayunita Sudiwijaya, Erwan Sya’ban, La Ode Muhammad Azhar Viki Yana Wa Nur Fida Wa Nurfida Wa Nurfida Wa Ode Murmainah Yusuf, La Ode Syarif Muhammad Zalfa Zarifah Ferizka