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Integration of Public Communication in the Perspective of Organizational Environment in Social Media Suherman, Ansar; Hidayatullah, Muhammad; Filanti, Wa Ode Safnano; Ariendika, Rama
ARISTO Vol 13 No 1 (2025): January
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v13i1.9178

Abstract

This research is motivated by the growing trend among various entities, including government organizations and private companies, in using social media platforms for communication strategies within the overall organizational environment. This phenomenon is widely regarded as a favourable development due to the inherent openness of the Web 2.0 environment, which allows for the dissemination of information and the facilitation of active engagement, discourse, and the creation of online communities. Nevertheless, the optimistic perspective on the advantages of social media communication in organizations ignores potential conflicts between the principles of openness associated with Web 2.0 and organizational management strategies and practices. This research aims to investigate the utilization of social media by several organizations in Indonesia. A qualitative approach was applied to generate the research findings by conducting in-depth interviews with informants from the research object and various social media specialists. These interviews aimed to explore methods for resolving conflicts between the nature of social media and organizations' strategic and managerial aspects. Specifically, this research focuses on addressing conflicts related to control and governance. The research results suggest a potential path for further exploration in the field of public communication, particularly in aligning organizational goals with the needs of online communities.
ANALISIS ISI PESAN PENDIDIKAN PARENTING DISIPLIN POSITIF PADA MEDIA SOSIAL TIKTOK @RENSIA_SANVIRA DENGAN MENGGUNAKAN MEDIA FOTO Yana, Viki; Suherman, Ansar; Hastuti, Hastuti
specta Vol 9, No 2 (2025): Specta: Journal of Photography, Arts, and Media
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/specta.v9i2.17826

Abstract

Tujuan dari penelitian ini adalah untuk mengidentifikasi jenis pesan edukasi pola asuh disiplin positif yang disampaikan Rensia Sanvira di akun media sosial TikTok miliknya.  Penelitian ini menggunakan metode penelitian kualitatif, yang menggunakan model analisis isi untuk analisis konten.  Akun TikTok @rensia_sanvira secara efektif membagikan pesan-pesan edukasi pola asuh disiplin positif melalui banyak konten edukasi. Simpulan bentuk pesan edukasi pola asuh disiplin positif difokuskan pada empat konsep utama disiplin positif: menentukan tujuan jangka panjang, memberikan kehangatan dan struktur, memahami cara anak berpikir dan merasa, dan menyelesaikan masalah. Akun ini juga dikenal sebagai akun imbalan imbalan imbalan imbalan imbalan imbalan imbalan imbalan. Konten yang diunggah tidak hanya memberikan pemahaman teoritis tentang disiplin yang bermanfaat, tetapi juga memberikan contoh praktis yang dapat diterapkan dalam kehidupan sehari-hari.
IMPLEMENTASI PEMBUKUAN KEUANGAN DIGITAL DAN PEMANFAATAN APLIKASI ACCURATE ONLINE UNTUK WIRAUSAHAWAN MUDA PADA BUMDES “TUNAS HARAPAN” DI DESA GERAK MAKMUR Agustyawati, Dwi; Hidayatullah, Muh.; Suherman, Ansar; Al Zarliani, Wa Ode; Murni, Wa Ode; Rahma Baadi, Tiya
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2091

Abstract

This Community Service Program aims to improve the financial management of BUMDes “Tunas Harapan” through the implementation of digital bookkeeping using Accurate Online. The program employed initial observation, basic accounting training, application training, implementation assistance, and monitoring and evaluation. The results indicate improved understanding of digital financial recording, enhanced ability to prepare structured financial reports, and the establishment of a more transparent and accountable financial administration system. Additionally, the digitalization of bookkeeping increased efficiency and strengthened data-based decision-making among the management team. This program contributes to institutional capacity building and serves as a model for digital financial systems in rural communities.
Public Perception of JKN Mobile Application Services (Study on Patients at Wajo Community Health Center) Inayah Wulandari; Ansar Suherman; Wa Nurfida
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1660

Abstract

With the development of technology and information development that is very dynamic, the role of information technology applications as a means for the community without knowing the limits of time and place. so that it can meet the basic health needs of a decent society BPJS Health also utilizes technology to facilitate services and expand the scope of its membership. As of 2023 Mobile JKN has a total of 21,753,548 mobile users. Based on this description, the researcher tries to conduct a study to find out the extent of the community's view at the Wajo puskesmas on the JKN Mobile application service. This makes health services better known to the community Based on data from the e-puskesmas BPJS Health application specifically for PKM, the community's response at the wajo puskesmas to application services in mobile JKN is very easy when doing health services and administrative services.
An Experimental Study of OTT–Influencer Effects and Cultural Moderation for Indonesia’s Culinary Nation Branding Hidayatullah, Muhammad; Awaluddin, Muhammad; Firdaus, Acmad; Suherman, Ansar
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.28483

Abstract

This study compares OTT and influencer advertising across Malaysia and Russia and examines how cultural proximity shapes destination-marketing outcomes. A 2×2 between-subjects experiment (OTT vs. influencer × Malaysia vs. Russia) was conducted with online adult participants. The results show a significant main media effect on visit and purchase intention, as well as a Media × Culture interaction: influencer advertising performs better in Malaysia, whereas OTT performs better in Russia. Cultural proximity is positively associated with ad attitude, intention, and destination brand equity, and it also amplifies media effects. Practically, in markets similar to Malaysia, organizations should prioritize influencer-led strategies featuring culturally resonant creators. In markets similar to Russia, they should anchor reach and frequency through OTT, complemented by curated influencer activations. Overall, the findings clarify an operational bridge between nation-branding objectives, straightforward reach–frequency planning, and cultural proximity.