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Integration of Public Communication in the Perspective of Organizational Environment in Social Media Suherman, Ansar; Hidayatullah, Muhammad; Filanti, Wa Ode Safnano; Ariendika, Rama
ARISTO Vol 13 No 1 (2025): January
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v13i1.9178

Abstract

This research is motivated by the growing trend among various entities, including government organizations and private companies, in using social media platforms for communication strategies within the overall organizational environment. This phenomenon is widely regarded as a favourable development due to the inherent openness of the Web 2.0 environment, which allows for the dissemination of information and the facilitation of active engagement, discourse, and the creation of online communities. Nevertheless, the optimistic perspective on the advantages of social media communication in organizations ignores potential conflicts between the principles of openness associated with Web 2.0 and organizational management strategies and practices. This research aims to investigate the utilization of social media by several organizations in Indonesia. A qualitative approach was applied to generate the research findings by conducting in-depth interviews with informants from the research object and various social media specialists. These interviews aimed to explore methods for resolving conflicts between the nature of social media and organizations' strategic and managerial aspects. Specifically, this research focuses on addressing conflicts related to control and governance. The research results suggest a potential path for further exploration in the field of public communication, particularly in aligning organizational goals with the needs of online communities.
Public Perception of JKN Mobile Application Services (Study on Patients at Wajo Community Health Center) Inayah Wulandari; Ansar Suherman; Wa Nurfida
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1660

Abstract

With the development of technology and information development that is very dynamic, the role of information technology applications as a means for the community without knowing the limits of time and place. so that it can meet the basic health needs of a decent society BPJS Health also utilizes technology to facilitate services and expand the scope of its membership. As of 2023 Mobile JKN has a total of 21,753,548 mobile users. Based on this description, the researcher tries to conduct a study to find out the extent of the community's view at the Wajo puskesmas on the JKN Mobile application service. This makes health services better known to the community Based on data from the e-puskesmas BPJS Health application specifically for PKM, the community's response at the wajo puskesmas to application services in mobile JKN is very easy when doing health services and administrative services.
An Experimental Study of OTT–Influencer Effects and Cultural Moderation for Indonesia’s Culinary Nation Branding Hidayatullah, Muhammad; Awaluddin, Muhammad; Firdaus, Acmad; Suherman, Ansar
Komunikator Vol. 17 No. 2 (2025)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v17i2.28483

Abstract

This study compares OTT and influencer advertising across Malaysia and Russia and examines how cultural proximity shapes destination-marketing outcomes. A 2×2 between-subjects experiment (OTT vs. influencer × Malaysia vs. Russia) was conducted with online adult participants. The results show a significant main media effect on visit and purchase intention, as well as a Media × Culture interaction: influencer advertising performs better in Malaysia, whereas OTT performs better in Russia. Cultural proximity is positively associated with ad attitude, intention, and destination brand equity, and it also amplifies media effects. Practically, in markets similar to Malaysia, organizations should prioritize influencer-led strategies featuring culturally resonant creators. In markets similar to Russia, they should anchor reach and frequency through OTT, complemented by curated influencer activations. Overall, the findings clarify an operational bridge between nation-branding objectives, straightforward reach–frequency planning, and cultural proximity.
Community-Based Digital Tourism Communication: Strategies for Promoting Tourism Destinations in Buton Regency Dian Faradika Dian; Harry Fajar Maulana; Ansar Suherman
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

The rapid expansion of digital communication technologies has transformed the way tourism destinations are promoted and represented.  In contemporary tourism contexts, digital platforms not only function as promotional tools but also shape destination narratives and influence tourist perceptions. This study aims to analyze the implementation of community-based digital tourism communication strategies in Buton Regency and to examine the role of local communities in supporting tourism promotion in the digital environment. This research employed a qualitative case study approach to explore communication practices within the tourism governance structure of Buton Regency. Data were collected through in-depth interviews with key tourism stakeholders, digital observation of social media activities, and analysis of relevant documentation. The data were analyzed using thematic analysis, involving stages of initial coding, focused coding, and theme development to identify patterns in digital tourism communication practices. The findings reveal that digital tourism communication in Buton Regency is primarily conducted through social media platforms such as Instagram, TikTok, and official tourism websites. Government institutions play an important role in establishing policy frameworks and coordinating promotional activities, including the regulation of posting frequency and content production processes. At the same time, local communities contribute to tourism promotion through participatory activities, independent social media communication, and collaboration in promotional content production. This interaction creates a hybrid communication ecosystem in which institutional promotion and community-generated narratives complement each other. The study concludes that community participation enhances the authenticity and credibility of digital tourism communication, thereby supporting destination visibility and strengthening the potential for sustainable tourism development. These findings highlight the importance of collaborative digital communication strategies that integrate government initiatives with community-based participation in tourism promotion.
Enhancing Government Communication through Digital Media: A Study of Community Perceptions in Oihu Village, Wakatobi Wa Ode Anita Ahmad; Harry Fajar Maulana; Ansar Suherman
Jogjakarta Communication Conference (JCC) Vol. 4 No. 1 (2026): The 7th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

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Abstract

This study investigates the use of digital media in government communication in Oihu Village, Wakatobi, and examines the community's perceptions of its effectiveness. The shift from traditional to digital communication methods, including WhatsApp, Facebook, and the village website, was evaluated based on interviews and field observations with government officials and residents. The research utilized qualitative methods, specifically content analysis, to explore key themes such as communication patterns, benefits, challenges, and strategies for further development. The findings reveal that digital media has enhanced accessibility, transparency, and public participation, although challenges related to infrastructure and digital literacy remain. Active digital users reported a positive impact on communication efficiency, while less digitally literate residents expressed concerns about exclusion from the benefits of digital tools. The study highlights the need for targeted efforts to bridge the digital divide, including improving infrastructure and promoting digital literacy. These findings contribute to the literature on digital governance and provide practical recommendations for enhancing government communication in rural areas.
IMPLEMENTASI PEMBUKUAN KEUANGAN DIGITAL DAN PEMANFAATAN APLIKASI ACCURATE ONLINE UNTUK WIRAUSAHAWAN MUDA PADA BUMDES “TUNAS HARAPAN” DI DESA GERAK MAKMUR Dwi Agustyawati; Muh. Hidayatullah; Ansar Suherman; Wa Ode Al Zarliani; Wa Ode Murni; Tiya Rahma Baadi
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2091

Abstract

This Community Service Program aims to improve the financial management of BUMDes “Tunas Harapan” through the implementation of digital bookkeeping using Accurate Online. The program employed initial observation, basic accounting training, application training, implementation assistance, and monitoring and evaluation. The results indicate improved understanding of digital financial recording, enhanced ability to prepare structured financial reports, and the establishment of a more transparent and accountable financial administration system. Additionally, the digitalization of bookkeeping increased efficiency and strengthened data-based decision-making among the management team. This program contributes to institutional capacity building and serves as a model for digital financial systems in rural communities.
ANALISIS ISI PESAN PENDIDIKAN PARENTING DISIPLIN POSITIF PADA MEDIA SOSIAL TIKTOK @RENSIA_SANVIRA DENGAN MENGGUNAKAN MEDIA FOTO Viki Yana; Ansar Suherman; Hastuti Hastuti
specta Vol 9, No 2 (2025): Specta: Journal of Photography, Arts, and Media
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/specta.v9i2.17826

Abstract

Tujuan dari penelitian ini adalah untuk mengidentifikasi jenis pesan edukasi pola asuh disiplin positif yang disampaikan Rensia Sanvira di akun media sosial TikTok miliknya.  Penelitian ini menggunakan metode penelitian kualitatif, yang menggunakan model analisis isi untuk analisis konten.  Akun TikTok @rensia_sanvira secara efektif membagikan pesan-pesan edukasi pola asuh disiplin positif melalui banyak konten edukasi. Simpulan bentuk pesan edukasi pola asuh disiplin positif difokuskan pada empat konsep utama disiplin positif: menentukan tujuan jangka panjang, memberikan kehangatan dan struktur, memahami cara anak berpikir dan merasa, dan menyelesaikan masalah. Akun ini juga dikenal sebagai akun imbalan imbalan imbalan imbalan imbalan imbalan imbalan imbalan. Konten yang diunggah tidak hanya memberikan pemahaman teoritis tentang disiplin yang bermanfaat, tetapi juga memberikan contoh praktis yang dapat diterapkan dalam kehidupan sehari-hari.
Komunikasi Pembangunan Partisipatif: Pemberdayaan Kelompok Tani dalam Penanganan Hama Tanaman di Desa Baji Mangngai Muh Rayes Ibrahim; Ansar Suherman; Sennahati; Nurfika Ramli
NeoRespublica : Jurnal Ilmu Pemerintahan Vol. 7 No. 3 (2026): Agustus
Publisher : Program Studi Ilmu Pemerintahan, FISIP - Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/neores.v7i3.1352

Abstract

Penelitian ini mengkaji komunikasi pembangunan partisipatif dalam pemberdayaan kelompok tani untuk penanganan hama tanaman di Desa Baji Mangngai, Kabupaten Maros. Serangan hama dan keterbatasan pengetahuan petani menurunkan produktivitas pertanian sehingga diperlukan pemberdayaan yang bertumpu pada komunikasi. Penelitian bertujuan menganalisis proses pemberdayaan masyarakat melalui kelompok tani serta bentuk komunikasi kelompok tani yang mendukung pemberdayaan tersebut. Penelitian menggunakan paradigma konstruktivis dengan pendekatan kualitatif dan desain studi kasus deskriptif. Data dikumpulkan melalui observasi partisipatif, wawancara mendalam, dan dokumentasi terhadap 13 informan (ketua, pengurus, anggota, penyuluh pertanian, serta petani nonanggota) yang dipilih secara purposif pada Februari–April 2026, dan dianalisis dengan model interaktif Miles, Huberman, dan Saldaña melalui pengodean terbuka serta triangulasi. Temuan memperlihatkan bahwa pemberdayaan berlangsung melalui penyuluhan, pelatihan, pendampingan lapangan, gotong royong, penyemprotan bersama, dan diskusi kelompok yang oleh informan dinilai berlangsung secara terbuka dan partisipatif, meskipun keterlibatan perempuan dan petani rentan masih terbatas. Komunikasi berlangsung melalui saluran interpersonal, kelompok, dan digital (WhatsApp) yang mempercepat penyebaran informasi dan inovasi pertanian. Penelitian menyimpulkan bahwa kelompok tani berperan sebagai media komunikasi pembangunan partisipatif yang memperkuat pengetahuan, partisipasi, dan solidaritas masyarakat desa sehingga perlu didukung penyuluhan dan pendampingan yang berkelanjutan serta inklusif.
Digital Storytelling sebagai Strategi Komunikasi CSR di Era Ekonomi Kreatif Digital: Sebuah Kajian Literatur Integratif Tasmin Laode; Ansar Suherman; Harry Fajar Maulana
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 11 No 1 (2026): JANUARY
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v11i1.7223

Abstract

The rise of social media and digital platforms has transformed CSR communication from formal reporting into more visual, interactive, and participatory practices. This study examines digital storytelling as a strategic approach in CSR communication within the digital creative economy era. Using a qualitative approach and integrative literature review, five key themes are identified: emotional engagement, community representation, stakeholder involvement, sustainability visualization, and collaboration with digital creators. Findings reveal that digital storytelling serves as a strategic tool to enhance social legitimacy, public engagement, and corporate sustainability representation through digital platforms. Additionally, social storytelling fosters symbolic relationships with communities by highlighting narratives of social impact and empowerment. However, the study also highlights risks of symbolic CSR and the commodification of social narratives in digital environments. This article contributes to CSR communication scholarship by integrating digital storytelling, sustainability communication, and the creative economy, offering practical insights for developing authentic, participatory, and transparent sustainability strategies.
Co-Authors Abdul Rahim Adwian, Angga Ahmad Yusuf Aldiano, Muhamad Rasid Alfinta, Muhammat Alim Alfirnatul Salam Alimudin Alimudin, Alimudin Andy Arya Maulana Wijaya Anwar Sadat Arief Sirajuddin Ariendika, Rama Asrul Nazar Bully, Nurlina Ahmad Chatra Al Shafa Qolby Naviu Dian Faradika Dian Dwi Agustyawati Eko Satria Eko Satria Fajar Fajar Fajar Junaedi Ferdi Ferdi Ferdi Ferdi, Ferdi Filanti, Wa Ode Safnano Firdaus, Acmad Hadmar, Ahmad Muhardin Hafied Cangara, Hafied Haryanto, Yusran Hasrullah Hasrullah, Hasrullah Hastuti Hastuti Hastuti Hastuti Herman Lawelai Hidayatullah, Muh. Hidayatullah, Muhammad Ichsan Hidayat Rifaham Ikawati Inayah Wulandari Inayah Wulandari Ishaq, L.M. Ahsan Karnay, Sudirman Khairiyah, Rizqi Lailatul L.M. Azhar Sa'ban Lia Hanifa Mahyudin Mahyudin Mahyudin Mahyudin Mahyudin Mahyudin Maulana, Harry Fajar Mayunita, Sry Mega Seita Moch Imron Rosyidi Muh Rayes Ibrahim Muh. Hidayatullah Muhammad Awaluddin, Muhammad Muhammad Hidayatullah Muhammad Iqbal Sultan, Muhammad Iqbal Muhammad Rizal Ardiansah Putra Nabila Salam Nur Fadilah Nurfida, Wa Nurfika Ramli Nurtang Nurtang Pangibi, Abdul Azis Putra, Muh. Rizal Ardiansah Putra, Muhammad Rizal Ardiansah Rahmatul Ajhar RASYID, ERWIN Reza Maulana Salman, Aan Sennahati Sinli Samlaw Sry Mayunita Sudiwijaya, Erwan Sya’ban, La Ode Muhammad Azhar Tasmin Laode Tiya Rahma Baadi Viki Yana Viki Yana Wa Nur Fida Wa Nurfida Wa Nurfida Wa Ode Al Zarliani Wa Ode Anita Ahmad Wa Ode Murmainah Wa Ode Murni Yusuf, La Ode Syarif Muhammad Zalfa Zarifah Ferizka