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Basri Bado, Basri
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Journal : JURNAL AGRIBISAINS

 1 
Agribusiness Development Strategy for Herbal Medicine Products in Makassar City (Case Study of Ash Store) Putri, Ananda; Bado, Basri; Rahim, Abd; Retno Dwi Hastuti, Diah; Ayni Kamaruddin, Citra
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.22286

Abstract

The herbal medicine agribusiness plays an important role in supporting public health through the use of bioactive plants. In Makassar City, Ash Store is one of the herbal medicine businesses that utilizes local raw materials and digital-based marketing. This study aims to identify internal and external conditions and formulate a development strategy for Ash Store's herbal medicine agribusiness in Makassar City. This study uses a qualitative approach with data collection techniques through questionnaires, interviews, observations, and documentation. The SWOT analysis results show that the Ash Store herbal medicine business is in Quadrant I (Growth Oriented Strategy), which indicates that the business conditions are very supportive for development. The recommended development strategy is to maximize internal strengths in the form of unique herbal medicine recipes, guaranteed raw material quality, strong branding, and halal certification to take advantage of digital marketing opportunities, market distribution expansion, and government support for herbal MSMEs to increase business competitiveness and sustainability.
Co-Authors Abdul Rajab Abdul Wahab Adio, Matthew Olufemi Adriansyah Ahmad Fadhil Imran Akmal, Muhammad syafruddin Almadhani, Muhammad Zarfan Amaliah, Syarifah Afifah Rezki Ananda Putri, Ananda Anas, Agung Muliaman Andika Isma Ariaty B, Eka Arifuddin, Nurazizah Asrul, Andi Astuty , Sri Ayni Kamaruddin, Citra Azzahra, Salsa Amelia Bahri, Sarmila Chalid Imran Musa Citra Ayni Kamaruddin Darman Manda Manda Diah Retno Dwi Hastuti Dinar, Muhammad Dunakhir, Samirah Dwi Anugerah Lestari Musa Fauzan Burhan, Ahmad Febriani Fitriani Fitriani Hajar Dewantara Harfian, Harfian Hasani, Hajrah Hasbiah, Sitti Hasriyuni Heni Pujiastuti Imam Ma'ruf, Muhammad INANNA Inanna, Inanna Irwandi Irwandi Irwandi Jailan, Wilka Jamil, Muh Karim, Muh. Kadri Karmila, Yusri Lulu, Nita Tenri M. Yogi Riyantama Isjoni Mahdy. K, Muh. Raihan Eka Mahir Mahir, Mahir Marwan Maulida, Nur Aulyah Maulidya, Alifa Nurma Mirani, Anis MS, Nur Arif Mufli, Farhanul Muhammad Azis Muhammad Hasan Muhammad Imam Ma'ruf Muhammad Safri, Muhammad Muhammad Suyudi Muhammad Syafri, Muhammad Musdayanti, Aldea Najamuddin Najamuddin, Najamuddin Nur ‘Azah Nurul Hikmah Pahrul, Pahrul Parinra, Syam Crisan Raharimalala, Soussou Rahim, Abd Rahim, Abd Rahmi Rahmi Regina Regina Rembulan, RT. Anugrah Fitri Romansyah Sahabuddin Rusdi Rusdi S, Fitriani. Sabbar, Sabbar Sahade Samsir, Andi Sari, Tiara Permata Satriadi, Satriadi SH, Khairun Nisa Solikhatun, Ismi Sri Astuty Sugianto Sugiarto S Supatminingsi, Tuti Susono, Juhasdi Syamsir, Andi SYAMSU ALAM Thamrin Tahir Tuti Supatminingsih Ummu Kalsum wahyuni wahyuni Zaenal, Andi Haidir Zainuddin, Zainuddin ZambrahtulAini, Andi Zulkifli Zulkifli