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Basri Bado, Basri
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Journal : MANDAR: Management Development and Applied Research Journal

 1 
Integration of Internet of Things (IoT)-Based Technological Innovation and Product Branding in Strengthening the Student Entrepreneurship Ecosystem at the Unsulbar Farming Club Kalsum, Ummu; Wahyuni, Wahyuni; Sahabuddin, Romansyah; Bado, Basri
MANDAR: Management Development and Applied Research Journal Vol 8 No 1 (2025): December Period
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v8i1.5774

Abstract

This study aims to analyze the integration of Internet of Things (IoT)-based technological innovations and product branding strategies in strengthening the student entrepreneurship ecosystem at the Farming Club, University of West Sulawesi (Unsulbar). The research employs a mixed-methods approach, combining quantitative and qualitative methods. The quantitative approach is used to measure the increase in productivity and income from harvests after implementing the IoT system, while the qualitative approach explores students’ perceptions and the impact of innovation implementation on entrepreneurial development. The results show that the implementation of an IoT-based automation system using an ESP32 microcontroller, ultrasonic sensors, and a digital monitoring application successfully increased watering efficiency by 40% and reduced water waste as well as labor requirements. Economically, the integration of IoT and product branding increased the income of the Unsulbar Farming Club by 57.4% per harvest cycle. The new packaging and logo design labeled “UFC Hydroponics Vegetables” with the slogan “Petani Milenial, Petani Keren” (Millennial Farmers, Cool Farmers) proved to enhance product appeal, strengthen brand image, and expand market reach. This study concludes that the combination of IoT technology implementation and product branding strategies plays a crucial role in strengthening the student entrepreneurship ecosystem. The integration not only contributes to higher productivity and income but also fosters innovative, creative, and competitive student character in the digital era
Co-Authors Abdul Rajab Abdul Wahab Adio, Matthew Olufemi Adriansyah Ahmad Fadhil Imran Akmal, Muhammad syafruddin Amaliah, Syarifah Afifah Rezki Anas, Agung Muliaman Andika Isma Ariaty B, Eka Arifuddin, Nurazizah Astuty , Sri Azzahra, Salsa Amelia Bahri, Sarmila Chalid Imran Musa Citra Ayni Kamaruddin Darman Manda Manda Diah Retno Dwi Hastuti Dinar, Muhammad Dunakhir, Samirah Dwi Anugerah Lestari Musa Fauzan Burhan, Ahmad Febriani Fitriani Fitriani Hajar Dewantara Harfian, Harfian Hasani, Hajrah Hasbiah, Sitti Hasriyuni Heni Pujiastuti INANNA Inanna, Inanna Irwandi Irwandi Irwandi Jailan, Wilka Jamil, Muh Karim, Muh. Kadri Karmila, Yusri M. Yogi Riyantama Isjoni Mahdy. K, Muh. Raihan Eka Mahir Mahir, Mahir Marwan Maulida, Nur Aulyah Maulidya, Alifa Nurma Mirani, Anis MS, Nur Arif Mufli, Farhanul Muhammad Azis Muhammad Hasan Muhammad Imam Ma'ruf Muhammad Safri, Muhammad Muhammad Suyudi Muhammad Syafri, Muhammad Musdayanti, Aldea Najamuddin Najamuddin, Najamuddin Nur ‘Azah Nurul Hikmah Pahrul, Pahrul Parinra, Syam Crisan Raharimalala, Soussou Rahim, Abd Rahim, Abd Rahmi Rahmi Regina Regina Rembulan, RT. Anugrah Fitri Romansyah Sahabuddin Rusdi Rusdi S, Fitriani. Sabbar, Sabbar Sahade Samsir, Andi Sari, Tiara Permata Satriadi, Satriadi SH, Khairun Nisa Solikhatun, Ismi Sri Astuty Sugianto Sugiarto S Supatminingsi, Tuti Susono, Juhasdi Syamsir, Andi SYAMSU ALAM Thamrin Tahir Tuti Supatminingsih Ummu Kalsum wahyuni wahyuni Zaenal, Andi Haidir Zainuddin, Zainuddin ZambrahtulAini, Andi Zulkifli Zulkifli