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All Journal Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology Journal Of Human And Education (JAHE) Jurnal Sistim Informasi dan Teknologi Realible Accounting Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Journal of Management
Riesna Apramilda
Universitas Ibnu Sina
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Analisis Pengaruh Social Media Engagement, Brand Experience Dan Perceive Value Terhadap Brand Awareness Green Product Nurbakti, Rezky; Irdiana, Sukma; Setyawan, Antonius Ary; Apramilda, Riesna; Muliyani, Nani; Priambodo, Caka Gatot
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2119

Abstract

Penelitian ini dilakukan untuk mengkaji bagaimana social media engagement, brand experience, dan perceived value memengaruhi kesadaran merek (brand awareness) terhadap produk ramah lingkungan di kalangan masyarakat perkotaan di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Sebanyak 150 responden dipilih melalui teknik purposive sampling, dengan kriteria meliputi domisili di wilayah urban, aktif menggunakan media sosial, serta memiliki pengalaman mengenal atau membeli produk hijau. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert lima poin. Perolehan uji validitas dan reliabilitas menampilkan bahwa seluruh item yang digunakan pada instrumen penelitian dinyatakan valid dan reliabel. Uji asumsi klasik yang mencakup normalitas, heteroskedastisitas, dan multikolinearitas juga telah terpenuhi, memastikan bahwa data layak untuk dianalisis secara statistik. Perolehan analisis regresi menampilkan bahwa ketiga variabel independen mempunyai pengaruh positif dan signifikan terhadap brand awareness. Keterlibatan di media sosial terbukti dapat meningkatkan eksposur serta interaksi konsumen dengan merek. Pengalaman positif konsumen dengan produk memperkuat kesan dan memori terhadap merek, sementara persepsi nilai yang tinggi membuat konsumen lebih mudah mengenali dan mengingat merek tersebut. Temuan ini menekankan pentingnya strategi komunikasi digital, pengelolaan pengalaman merek yang konsisten, serta penyampaian nilai produk yang kuat dalam membangun brand awareness produk ramah lingkungan, khususnya pada masyarakat di perkotaan yang semakin kompetitif.
Driving Employee Performance in Agribusiness: The Role of Technology Adoption, Emotional Intelligence, and Digital Competence Mahrani, Sri Wiyati; Nurdiani, Tanti Widia; Pramono, Susatyo Adhi; Aulia, Muhammad Reza; Apramilda, Riesna
Jambura Agribusiness Journal VOLUME 6, ISSUE 1, 2024: JULY-DECEMBER
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v6i1.33056

Abstract

This research is intended to examine the impact of technology adoption in work processes, emotional intelligence, and digital competence on the performance of the employees in agribusiness companies. Adopting the quantitative strategy with the survey technique, data were obtained from the surveys with the responses of 180 agribusiness employees. Structural Equation Modeling (SEM) with the help of the SmartPLS 4 program has been used as the technique to conduct the analysis. The findings reveal the significant influence of technology adoption in work processes towards employee performance. It also indicates the significant influence of emotional intelligence, which validates the significance of the management of emotions in the face of modern work dynamics. Digital competence is found to be an essential prerequisite in maximizing the efficiency and productivity in work, especially in the application of agricultural information systems and IoT-based technologies. This research offers managerial implications in the form of recommendations to management in the agribusiness to put more emphasis on technology training as well as the soft skill development of employees. The research also enriches the knowledge with the integration of technological as well as psychological orientations existing in the context of agribusiness, which has remained relatively under-theorized empirically.
Analysis of the Influence of Content Quality, Influencer Credibility, and E-WOM on Influencer-Follower Trust on Digital Investment Platforms Purnomo, Hery; Violin, Vivid; Apramilda, Riesna; Mustafa, Fahrina; Sidjabat, Sonya; Wahyuningratna, Ratu Nadya
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4032

Abstract

This study was conducted to evaluate the extent to which content quality, influencer credibility, and electronic word of mouth (E-WOM) influence followers' trust levels in influencers on digital investment platforms. A quantitative approach was used in this study, with data collected through a survey involving 300 respondents. Respondents were selected purposively based on certain criteria: active users of digital investment platforms for at least six months, following influencers who discuss investment topics, and actively accessing investment-related content in the past three months. The analysis method used multiple linear regression analysis. The results of the analysis indicate that, partially and simultaneously, the variables of content quality, influencer credibility, and E-WOM have a significant influence on follower trust. These findings provide an important contribution to the development of theory in the field of digital marketing, particularly regarding consumer behavior in the context of digital investment. They also offer practical recommendations for industry players to design effective, honest, and user-experience-focused communication strategies.
The Influence of Organizational Support, Remote Work Policy and Perceived Ease of Use on Employee Digital Engagement of Remote Workers Andayani, Mury; Apramilda, Riesna; Astuti, Enny Diah; Santosa, Muhammad Hery; Hendratni, Tyahya Whisnu; Nadi, Muhammad Abi Berkah
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4636

Abstract

This study analyzes the interactions of organizational support, remote working conditions, and perceived usability from the viewpoints of the employees working offsite regarding their engagement with digital tools. The methodology employed in the research was quantitative, and data was gathered by means of a survey with 200 participants. The participants were selected intentionally according to the requirements of having been working remotely for not less than six months and having employed digital technologies in their daily work. The results showed that all three independent variables have a positive and significant effect on employee digital engagement. Organizational support has been shown to increase employee loyalty and emotional attachment, remote work policy strengthens work-life balance and motivation, while perceived ease of use increases digital comfort and participation. Theoretically, this study enriches the literature on digital human resource management, while practically provides guidance for organizations in designing effective, adaptive remote employee management strategies oriented towards sustainable digital engagement.
Pembangunan Sumber Daya Manusia Indonesia Di Era Digital: Pembahasan Pada Seminar Oleh Dosen Lintas Perguruan Tinggi Wahyoedi, Soegeng; Apramilda, Riesna; Rais, Rinovian; Kushariyadi; Judijanto, Loso; Amin, Saeful; Syofya, Heppi; Anshori, M. Isa
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1709

Abstract

Seminar yang diadakan oleh kolaborasi lintas perguruan tinggi dengan mengangkat tema besar pembangunan sumber daya manusia Indonesia di era digital bertujuan untuk memberikan edukasi dan wawasan pada para peserta tentang bagaimana upaya dan strategi yang perli disiapkan oleh organisasi hari ini dan juga dosen sebagai tenaga pendidikan di perguruan tinggi dalam membangun kapasitas serta kesiapan mental dari peserta didik, agar mereka mampu bersaing dengan sumber daya manusia lainnya di era digital. Topik dari seminar adalah tentang membangun kesiapan manusia Indonesia agar memiliki kualitas dan kompetensi di era digital. Peserta yang mayoritas dosen diharapkan mampu mengambil bagian dan menjadi agen perubahan di institusi nya masing-masing. Dosen memiliki peran dan andil penting dalam mempersiapkan setiap lulusan yang mumpuni dan mampu berkontribusi dalam menghadapi tantangan Indonesia emas. Tidak hanya dosen, namun perguruan tinggi sebagai pilar terakhir dalam proses pendidikan juga diharapkan mampu mengakomodir dan memfasilitasi proses pembentukan kapasitas dari setiap lulusan. Seminar diadakan pada hari Sabtu, 14 September 2024 secara daring melalui aplikasi zoom. Seminar terselenggara atas kerjasama lintas perguruan tinggi di Indonesia. Simpulan dari kegiatan seminar adalah bahwa organisasi hari ini membutuhkan tenaga kerja yang terampil dan mahir dalam menggunakan dan mengoperasikan peralatan digital baik itu untuk tujuan operasional ataupun strategis, sehingga kapasitas dari lulusan harus disiapkan dengan sangat matang oleh setiap tenaga pendidik agar tercipta manusia Indonesia yang punya kualifikasi handal di era digital.
Analysis of The Interrelationship of Human Resource Performance, Digital Service Quality, Perceived of Service Value and Customer Loyalty Karyono, Karyono; Violin, Vivid; Osman, Isnawati; Gusti Rao, Don; Apramilda, Riesna
International Journal of Engineering, Science and Information Technology Vol 4, No 3 (2024)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v4i3.527

Abstract

The purpose of this study is to evaluate the comparison of customer loyalty levels between conventional travel agents and travel agents that use digital strategies in their business processes. This study uses a descriptive and quantitative approach. Data collection methods use surveys and snowball sampling techniques. The results of the study indicate that there is a significant difference in the level of customer loyalty between conventional and online travel agents. Conventional travel agent consumers tend to be more loyal because they receive direct interaction with travel agency managers, customers also get direct service from staff, this direct service and interaction have been shown to increase customer satisfaction and loyalty. Online travel agent consumers are more price sensitive and have lower loyalty levels, even though they choose to use digital services considering effectiveness and efficiency factors. The conclusion of the study is that conventional travel agency consumers prefer personalized services and direct interaction with service providers, while online travel agency consumers prioritize price and have considerations for access to reviews in determining travel agents. Researchers suggest that management design an effective strategy to combine conventional and digital activities in the business process and services provided to customers, conventional travel agents must continue to emphasize direct interactions that have been well established and excellent, while online agents must improve customization elements and customer service to increase loyalty.
PENINGKATAN EFISIENSI OPERASIONAL BISNIS MELALUI IMPLEMENTASI TEKNOLOGI MANAJEMEN TERKINI Judijanto, Loso; Marsas, Endy Gunanto; Putri, PA Andiena Nindya; Koerniawati, Dwi; Apramilda, Riesna
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.24225

Abstract

Artikel ini mendalami pentingnya meningkatkan efisiensi operasional dalam bisnis melalui adopsi teknologi manajemen terkini. Artikel ini secara rinci meneliti dampak positif dari integrasi teknologi manajemen kontemporer untuk meningkatkan produktivitas dan efisiensi operasional dalam konteks bisnis. Penelitian ini menggunakan pendekatan serba-guna yang mencakup tinjauan literatur, wawancara, dan survei, mengumpulkan data relevan untuk analisis komprehensif terhadap dampak teknologi ini. Hasil penelitian menunjukkan bahwa integrasi yang mulus dari teknologi manajemen tidak hanya secara signifikan meningkatkan efisiensi operasional, tetapi juga memfasilitasi manajemen sumber daya yang lebih efisien dan merangsang proses pengambilan keputusan yang lebih baik. Temuan berharga dari penelitian ini menekankan sifat imperatif untuk beradaptasi dengan perubahan teknologi dalam konteks bisnis modern. Ini menggarisbawahi pentingnya untuk tetap terkini terhadap kemajuan teknologi guna mengoptimalkan potensi penuh teknologi manajemen dalam mengoptimalkan berbagai proses operasional dan merinci kerangka pengambilan keputusan dalam bisnis, yang pada akhirnya berkontribusi pada pertumbuhan berkelanjutan dan keunggulan kompetitif bisnis di lanskap bisnis kontemporer.
Customer Satisfaction And Product Quality Maryoso, Slamet; Hamzah, Ramadhani; Astri, Fitriyah; Yanto Rukmana, Arief; Apramilda, Riesna
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study project aims to understand (1) the effect of product quality on customer satisfaction in Sukabumi Mixue Beverage Product consumers. (2) the impact of pricing on customer happiness among Sukabumi Mixue Beverage Product customers (3) the impact of product quality on customer loyalty among Sukabumi Mixue Beverage Product customers (4) the impact of price on customer loyalty (5) the impact of Customer Satisfaction on Customer Loyalty in Sukabumi Mixue Beverage Product Users (6) The impact of Product Quality on Customer Loyalty via Customer Satisfaction in Sukabumi Mixue Beverage Product Consumers (7) The effect of price on customer loyalty as measured by customer satisfaction in Sukabumi Mixue Beverage Product consumers. This research endeavor employs both an associative and quantitative approach. This research activity's demographic consists of Mixue beverage drinkers in the Sukabumi area. While the sample is made up of Sukabumi residents who have purchased and consumed Mixue beverage goods more than once and are over the age of 15, the total number of respondents is 88. The route analysis technique was utilized to analyze the data. Product Quality (X1) has a positive and significant effect on Customer Satisfaction (Z), Price (X2) has a positive and significant effect on Customer Satisfaction (Z), and Customer Satisfaction (Z) has a positive and significant effect on Customer Loyalty (Y). Product Quality (X1) also has a positive and significant effect on Customer Loyalty (Y) through Customer Satisfaction (Z), and Price (X2) has a positive and significant effect on Customer Loyalty (Y) through Customer Satisfaction (Z). These findings are the outcome of the analysis of this research activity
How Does MSME Tax Compliance Stand In Indonesia Kusumastuti, Ratih; Nurlia; Suryadi, Dedy; Cakranegara, Pandu Adi; Apramilda, Riesna
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to look at MSME taxpayer compliance while using tax socialization as a moderator. This study collects primary data by sending questionnaires to owners of Micro, Small, and Medium Enterprises located in East Java. Using a sampling approach known as convenience sampling, researchers were able to acquire 97 responses from the questionnaire. The data was examined using the SPSS tool, which included multiple linear regression model analysis. According to the results of the tests, tax incentives have no effect on taxpayer compliance; tax understanding has a positive effect on taxpayer compliance; tax socialization strengthens the influence of tax incentives on taxpayer compliance; and tax socialization weakens the influence of tax understanding on taxpayer compliance
Analysis of the Influence of Live Streaming Interactivity, Perceived Usefulness, and Trust in Platform on Generation Z's Social Commerce Purchase Intention Arief, Ilham; Hendratni, Tyahya Whisnu; Apramilda, Riesna; Risdwiyanto, Andriya; Riyanti, Apriani; Nurdiani, Tanti Widia
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4112

Abstract

This study was conducted to examine the extent to which interactivity in live streaming, perceived usefulness, and trust in the platform influence Generation Z's purchase intention in the context of social commerce in Indonesia. This study used a quantitative approach through a survey method with 150 purposively selected participants. The participants were aged 18 to 28, actively using social commerce platforms for at least the past six months, had participated in product live streaming sessions, and had experience or desire to shop through the platform. Prior to multiple linear regression analysis, the data were tested through a series of classical assumption tests including normality, heteroscedasticity, and multicollinearity tests. The results showed that all instruments used met the criteria for validity, reliability, and statistical assumptions. Overall, the three independent variables were proven to have a significant effect on purchase intention. Partial analysis also showed that each variable had a positive effect, meaning that the more active the interaction in live streaming, the greater the perceived benefits for users, and the higher the level of trust in the platform, the stronger Generation Z's purchase intention in the context of social commerce.
Co-Authors Ajeng Andriani Hapsari, Ajeng Andriani Andayani, Mury Andriya Risdwiyanto Arief, Ilham Ariyanti, Rini Astri, Fitriyah Astuti, Enny Diah Baru Harahap Basuki Wisnu Cakranegara, Pandu Adi Dana Aswadi Dedy Suryadi Djunaedi Djunaedi Eko Nur Hermansyah Feby Arma Putra Firdaus Yuni Dharta Firman Aziz Firstianty Wahyuhening Fibriany Flora Grace Putrianti Frans Sudirjo Hamdany, Mohammad Azharie Hamzah, Ramadhani Handayani, Sri Haribowo, Rio Hendra Hendra Heppi Syofya, Heppi Hery Purnomo Husaini Husaini Indri Yani, Indri Irdiana, Sukma Judijanto, Loso Karyono Karyono Koerniawati, Dwi Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri Mahrani, Sri Wiyati Marsas, Endy Gunanto Menhard, Menhard Misbah, Sitti Rachmi Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Reza Aulia Muhammad Zakaria Muliyani, Nani Mustafa, Fahrina Nadi, Muhammad Abi Berkah Niken Widyastuti Nur Isra Laili Nurbakti, Rezky Nurdiani, Tanti Widia Nurlia Nurul Fadhilah Nurwijayanti Osman, Isnawati PA Andiena Nindya Putri Priambodo, Caka Gatot raharjo, itot bian Rais, Rinovian Ramli, Akhmad Ratih Kusumastuti Rini Setiowati Riyanti, Apriani Saeful Amin, Saeful Santosa, Muhammad Hery Sari, Chitra Indah Sari, Efti Novita Sayed Achmady Senoaji, Fauzie Setyawan, Antonius Ary Setyawati, Kiki Sidjabat, Sonya Slamet Maryoso Soegeng Wahyoedi Sri Purwati, Sri Susatyo Adhi Pramono, Susatyo Adhi Tri Susilowati Tyahya Whisnu Hendratni Usulu, Elvira M. Violin, Vivid Wahyuningratna, Ratu Nadya Wati, Yenny Wulan, Dewi Putri Anjar Yanto RUkmana, Arief YULIANI