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All Journal Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology Journal Of Human And Education (JAHE) Jurnal Sistim Informasi dan Teknologi Realible Accounting Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity
Riesna Apramilda
Universitas Ibnu Sina
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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ANALISIS PENGARUH KUALITAS LAYANAN, STRATEGI KEY OPINION LEADER DAN PROMOSI DIGITAL TERHADAP REPURCHASE INTENTION Riesna Apramilda; Menhard Menhard; Rio Haribowo; Sukma Irdiana; Feby Arma Putra; Eko Nur Hermansyah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1456

Abstract

This study aims to analyze the effect of service quality, key opinion leader strategy, and digital promotion on consumer repurchase intention in the context of digital business. In the era of digital transformation, companies increasingly rely on technology-based marketing strategies and social media to retain customers and increase repeat purchases. Two hundred people who have shopped online are surveyed for this quantitative study. Multiple linear regression techniques were employed for the data analysis. Concurrently, the data demonstrated that digital promotion, Key Opinion Leader approach, and service quality all significantly impact repurchase intention. One of the most important factors in determining whether or not a customer will buy from a company again is the key opinion leader approach. The results demonstrate the significant impact that public figures' trust and influence can have on consumers' perceptions and decisions. By emphasizing the importance of service quality and collaborating with relevant key opinion leaders, this study offers practical implications for online business actors looking to build efficient marketing strategies.
Peran Kompetensi Sdm, Adopsi Teknologi dan Kolaborasi Dalam Organisasi : Upaya Penguatan UMKM Indonesia: Penelitian Harahap, Muhammad Ade Kurnia; Apramilda, Riesna; Wahyuningratna, Ratu Nadya; Husaini, Husaini; Ariyanti, Rini; Hendratni, Tyahya Whisnu
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.1382

Abstract

Transformasi UMKM menuju entitas yang lebih modern, inovatif, dan kompetitif tidak bisa ditunda lagi. Penguatan ini harus dilakukan secara menyeluruh dan sistematis, meliputi pengembangan kompetensi sumber daya manusia, pemanfaatan teknologi digital, serta peningkatan jaringan kerja sama dan kolaborasi antar pelaku usaha. Menyadari pentingnya penguatan UMKM bagi pertumbuhan ekonomi nasional dan juga tentunya bagi penyerapan tenaga kerja, yang kemudian dapat berdampak positif pada ketahanan nasional dan penciptaan lapangan pekerjaan, sehingga diadakan seminar nasional pengabdian kepada masyarakat yang akan secara komprehensif membahas upaya meningkatkan kinerja UMKM melalui kompetensi sumber daya manusia, adopsi teknologi dan kolaborasi. Kesimpulan dari kegiatan pengabdian ini adalah bahwa penguatan UMKM dinilai sangat perlu, karena UMKM merupakan tulang punggung perekonomian nasional. UMKM juga berkontribusi bagi pertumbuhan ekonomi nasional dan menyediakan lapangan kerja bagi masyarakat Indonesia, oleh karenanya upaya untuk memperkuat kompetensi sumber daya manusia, seperti pelatihan dan sertifikasi, serta literasi teknologi dan dukungan modal dari pemerintah dalam proses adopsi dan implementasi teknologi guna meningkatkan produktvitas UMKM adalah sangat diperlukan.
Analisis Pengaruh Social Media Engagement, Brand Experience Dan Perceive Value Terhadap Brand Awareness Green Product Nurbakti, Rezky; Irdiana, Sukma; Setyawan, Antonius Ary; Apramilda, Riesna; Muliyani, Nani; Priambodo, Caka Gatot
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2119

Abstract

Penelitian ini dilakukan untuk mengkaji bagaimana social media engagement, brand experience, dan perceived value memengaruhi kesadaran merek (brand awareness) terhadap produk ramah lingkungan di kalangan masyarakat perkotaan di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Sebanyak 150 responden dipilih melalui teknik purposive sampling, dengan kriteria meliputi domisili di wilayah urban, aktif menggunakan media sosial, serta memiliki pengalaman mengenal atau membeli produk hijau. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert lima poin. Perolehan uji validitas dan reliabilitas menampilkan bahwa seluruh item yang digunakan pada instrumen penelitian dinyatakan valid dan reliabel. Uji asumsi klasik yang mencakup normalitas, heteroskedastisitas, dan multikolinearitas juga telah terpenuhi, memastikan bahwa data layak untuk dianalisis secara statistik. Perolehan analisis regresi menampilkan bahwa ketiga variabel independen mempunyai pengaruh positif dan signifikan terhadap brand awareness. Keterlibatan di media sosial terbukti dapat meningkatkan eksposur serta interaksi konsumen dengan merek. Pengalaman positif konsumen dengan produk memperkuat kesan dan memori terhadap merek, sementara persepsi nilai yang tinggi membuat konsumen lebih mudah mengenali dan mengingat merek tersebut. Temuan ini menekankan pentingnya strategi komunikasi digital, pengelolaan pengalaman merek yang konsisten, serta penyampaian nilai produk yang kuat dalam membangun brand awareness produk ramah lingkungan, khususnya pada masyarakat di perkotaan yang semakin kompetitif.
Driving Employee Performance in Agribusiness: The Role of Technology Adoption, Emotional Intelligence, and Digital Competence Mahrani, Sri Wiyati; Nurdiani, Tanti Widia; Pramono, Susatyo Adhi; Aulia, Muhammad Reza; Apramilda, Riesna
Jambura Agribusiness Journal VOLUME 6, ISSUE 1, 2024: JULY-DECEMBER
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v6i1.33056

Abstract

This research is intended to examine the impact of technology adoption in work processes, emotional intelligence, and digital competence on the performance of the employees in agribusiness companies. Adopting the quantitative strategy with the survey technique, data were obtained from the surveys with the responses of 180 agribusiness employees. Structural Equation Modeling (SEM) with the help of the SmartPLS 4 program has been used as the technique to conduct the analysis. The findings reveal the significant influence of technology adoption in work processes towards employee performance. It also indicates the significant influence of emotional intelligence, which validates the significance of the management of emotions in the face of modern work dynamics. Digital competence is found to be an essential prerequisite in maximizing the efficiency and productivity in work, especially in the application of agricultural information systems and IoT-based technologies. This research offers managerial implications in the form of recommendations to management in the agribusiness to put more emphasis on technology training as well as the soft skill development of employees. The research also enriches the knowledge with the integration of technological as well as psychological orientations existing in the context of agribusiness, which has remained relatively under-theorized empirically.
Analysis of the Influence of Content Quality, Influencer Credibility, and E-WOM on Influencer-Follower Trust on Digital Investment Platforms Purnomo, Hery; Violin, Vivid; Apramilda, Riesna; Mustafa, Fahrina; Sidjabat, Sonya; Wahyuningratna, Ratu Nadya
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4032

Abstract

This study was conducted to evaluate the extent to which content quality, influencer credibility, and electronic word of mouth (E-WOM) influence followers' trust levels in influencers on digital investment platforms. A quantitative approach was used in this study, with data collected through a survey involving 300 respondents. Respondents were selected purposively based on certain criteria: active users of digital investment platforms for at least six months, following influencers who discuss investment topics, and actively accessing investment-related content in the past three months. The analysis method used multiple linear regression analysis. The results of the analysis indicate that, partially and simultaneously, the variables of content quality, influencer credibility, and E-WOM have a significant influence on follower trust. These findings provide an important contribution to the development of theory in the field of digital marketing, particularly regarding consumer behavior in the context of digital investment. They also offer practical recommendations for industry players to design effective, honest, and user-experience-focused communication strategies.
Co-Authors Ajeng Andriani Hapsari, Ajeng Andriani Arief, Ilham Ariyanti, Rini Baru Harahap Basuki Wisnu Dana Aswadi Djunaedi Djunaedi Dwi Koerniawati Eko Nur Hermansyah Endy Gunanto Marsas Feby Arma Putra Firdaus Yuni Dharta Firstianty Wahyuhening Fibriany Flora Grace Putrianti Frans Sudirjo Handayani, Sri Hendra Hendra Heppi Syofya, Heppi Hery Purnomo Husaini Husaini Indri Yani, Indri Irdiana, Sukma Kushariyadi Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri Loso Judijanto M. Isa Anshori Mahrani, Sri Wiyati Menhard, Menhard Misbah, Sitti Rachmi Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Zakaria Muliyani, Nani Mustafa, Fahrina Nur Isra Laili Nurbakti, Rezky Nurdiani, Tanti Widia Nurul Fadhilah Nurwijayanti Osman, Isnawati PA Andiena Nindya Putri Priambodo, Caka Gatot Ramli, Akhmad Rini Setiowati Rinovian Rais Rio Haribowo Saeful Amin Sari, Chitra Indah Sari, Efti Novita Sayed Achmady Setyawan, Antonius Ary Setyawati, Kiki Sidjabat, Sonya Soegeng Wahyoedi Susatyo Adhi Pramono, Susatyo Adhi Tyahya Whisnu Hendratni Violin, Vivid Wahyuningratna, Ratu Nadya Wati, Yenny YULIANI