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All Journal Jambura Agribusiness Journal JURNAL LENTERA BISNIS Jurnal Informasi dan Teknologi Community Development Journal: Jurnal Pengabdian Masyarakat International Journal of Engineering, Science and Information Technology JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) Jurnal Sistim Informasi dan Teknologi Realible Accounting Journal Jurnal Pengabdian Bersama Masyarakat Indonesia Journal of Information System, Technology and Engineering Southeast Asian Journal of Management and Research Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Ekonomi dan Bisnis Journal of Management
Riesna Apramilda
Universitas Ibnu Sina
Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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PENINGKATAN EFISIENSI OPERASIONAL BISNIS MELALUI IMPLEMENTASI TEKNOLOGI MANAJEMEN TERKINI Judijanto, Loso; Marsas, Endy Gunanto; Putri, PA Andiena Nindya; Koerniawati, Dwi; Apramilda, Riesna
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.24225

Abstract

Artikel ini mendalami pentingnya meningkatkan efisiensi operasional dalam bisnis melalui adopsi teknologi manajemen terkini. Artikel ini secara rinci meneliti dampak positif dari integrasi teknologi manajemen kontemporer untuk meningkatkan produktivitas dan efisiensi operasional dalam konteks bisnis. Penelitian ini menggunakan pendekatan serba-guna yang mencakup tinjauan literatur, wawancara, dan survei, mengumpulkan data relevan untuk analisis komprehensif terhadap dampak teknologi ini. Hasil penelitian menunjukkan bahwa integrasi yang mulus dari teknologi manajemen tidak hanya secara signifikan meningkatkan efisiensi operasional, tetapi juga memfasilitasi manajemen sumber daya yang lebih efisien dan merangsang proses pengambilan keputusan yang lebih baik. Temuan berharga dari penelitian ini menekankan sifat imperatif untuk beradaptasi dengan perubahan teknologi dalam konteks bisnis modern. Ini menggarisbawahi pentingnya untuk tetap terkini terhadap kemajuan teknologi guna mengoptimalkan potensi penuh teknologi manajemen dalam mengoptimalkan berbagai proses operasional dan merinci kerangka pengambilan keputusan dalam bisnis, yang pada akhirnya berkontribusi pada pertumbuhan berkelanjutan dan keunggulan kompetitif bisnis di lanskap bisnis kontemporer.
Customer Satisfaction And Product Quality Maryoso, Slamet; Hamzah, Ramadhani; Astri, Fitriyah; Yanto Rukmana, Arief; Apramilda, Riesna
Journal of Management Vol. 2 No. 1 (2023): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

This study project aims to understand (1) the effect of product quality on customer satisfaction in Sukabumi Mixue Beverage Product consumers. (2) the impact of pricing on customer happiness among Sukabumi Mixue Beverage Product customers (3) the impact of product quality on customer loyalty among Sukabumi Mixue Beverage Product customers (4) the impact of price on customer loyalty (5) the impact of Customer Satisfaction on Customer Loyalty in Sukabumi Mixue Beverage Product Users (6) The impact of Product Quality on Customer Loyalty via Customer Satisfaction in Sukabumi Mixue Beverage Product Consumers (7) The effect of price on customer loyalty as measured by customer satisfaction in Sukabumi Mixue Beverage Product consumers. This research endeavor employs both an associative and quantitative approach. This research activity's demographic consists of Mixue beverage drinkers in the Sukabumi area. While the sample is made up of Sukabumi residents who have purchased and consumed Mixue beverage goods more than once and are over the age of 15, the total number of respondents is 88. The route analysis technique was utilized to analyze the data. Product Quality (X1) has a positive and significant effect on Customer Satisfaction (Z), Price (X2) has a positive and significant effect on Customer Satisfaction (Z), and Customer Satisfaction (Z) has a positive and significant effect on Customer Loyalty (Y). Product Quality (X1) also has a positive and significant effect on Customer Loyalty (Y) through Customer Satisfaction (Z), and Price (X2) has a positive and significant effect on Customer Loyalty (Y) through Customer Satisfaction (Z). These findings are the outcome of the analysis of this research activity
How Does MSME Tax Compliance Stand In Indonesia Kusumastuti, Ratih; Nurlia; Suryadi, Dedy; Cakranegara, Pandu Adi; Apramilda, Riesna
Journal of Management Vol. 3 No. 1 (2024): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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Abstract

The purpose of this study is to look at MSME taxpayer compliance while using tax socialization as a moderator. This study collects primary data by sending questionnaires to owners of Micro, Small, and Medium Enterprises located in East Java. Using a sampling approach known as convenience sampling, researchers were able to acquire 97 responses from the questionnaire. The data was examined using the SPSS tool, which included multiple linear regression model analysis. According to the results of the tests, tax incentives have no effect on taxpayer compliance; tax understanding has a positive effect on taxpayer compliance; tax socialization strengthens the influence of tax incentives on taxpayer compliance; and tax socialization weakens the influence of tax understanding on taxpayer compliance
The Influence of Knowledge Sharing, Organizational Agility, and IT Governance on the Digital Innovation Capability of E-Commerce Companies Djunaedi, Djunaedi; Hendratni, Tyahya Whisnu; Ahmad, Ahmad; Haribowo, Rio; Sidjabat, Sonya; Apramilda, Riesna
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.205

Abstract

The objective of this research is to evaluate how knowledge sharing, organizational agility, and IT governance impact the digital innovation capability of e-commerce firms in Indonesia. The ever-evolving digital technology landscape demands quick and precise innovation capabilities from e-commerce companies to remain in the race and meet the customers’ wants. In this research, the quantitative method is applied through a survey of 200 respondents that are mainly from the national-scale e-commerce companies and digital startups. The outcomes indicate that all the three independent variables positively and significantly influence the capability of digital innovation. Knowledge sharing stimulates the cooperation of employees innovatively, the agility of an organization speeds up its adaptation to changes in the digital market, and IT governance takes care that the strategic way of innovation is both controlled and efficient. This study, besides being a theoretical contribution to organizational resource-based digital innovation management literature, has also practically benefited e-commerce firms through advising them to apply knowledge sharing strategies, organizational agility, and IT governance to strengthen their digital innovation competencies.
The Influence of System Quality, User Satisfaction and Effort Expectancy on User Adoption of Information Systems of Mobile Banking Users Setiadi, Bekti; Apramilda, Riesna; Syahviyar, Mirza; Mustafa, Fahrina; Violin, Vivid; Latief, Yanuar
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.207

Abstract

This research proposes to evaluate the effect of system quality, user satisfaction, and effort expectancy on information systems user adoption among Indonesian mobile banking consumers. The​‍​‌‍​‍‌ research method employed was quantitative, involving a survey of 200 respondents who are mobile banking users and belong to different banking institutions. The sampling strategy used was purposive sampling based on the criteria of active users who have been using digital banking services for at least six months. Data analysis was done using multiple linear regression at a 0.05 significance level. The findings revealed that all the independent variables had a positive and significant influence on the dependent variable. System quality increases trust and effectiveness of use, user satisfaction leads to user loyalty, and effort expectancy makes the adoption of digital technology easier. Theoretically, the study extends the conversation of the DeLone and McLean Information Systems Success Model and UTAUT in digital banking. Practically, it acts as a guide to banks on how to improve their system quality, user experience, and technology acceptance level during the digital transformation ​‍​‌‍​‍‌era.
The Influence of Digital Literacy, Peer Influence, and Security Training Effectiveness on Cybersecurity Behavior in the Banking and Finance Industry Ibrahim, Mozart Malik; Shabrina, Fildzah; Marnilin, Feni; Hendratni, Tyahya Whisnu; Apramilda, Riesna; Nugroho, Judianto Tjahjo
Journal of Information System, Technology and Engineering Vol. 3 No. 4 (2025): JISTE
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jiste.v3i4.215

Abstract

The study's main goal is to investigate how the three factors, digital literacy, peer influence, and security training, affect the cybersecurity behavior of the bank and finance industry's personnel. The research applied a quantitative explanatory method with a sample of 150 employees from banks, financial institutions, and fintech companies. The sample was drawn purposefully from the population. The multiple linear regression analysis results show that the independent variables digital literacy, peer influence, and security training all have a positive and significant impact on the dependent variable, which is cybersecurity behavior. The research not only makes a theoretical contribution to the discussion about human motivations in cybersecurity but also provides recommendations for the banking and finance industry that include increasing the level of digital literacy activities, encouraging positive social influences at workplaces, and maximizing the effectiveness of security training as a risk management strategy.
Analisis Pengaruh Social Media Engagement, Brand Experience Dan Perceive Value Terhadap Brand Awareness Green Product Rezky Nurbakti; Sukma Irdiana; Antonius Ary Setyawan; Riesna Apramilda; Nani Muliyani; Caka Gatot Priambodo
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2119

Abstract

Penelitian ini dilakukan untuk mengkaji bagaimana social media engagement, brand experience, dan perceived value memengaruhi kesadaran merek (brand awareness) terhadap produk ramah lingkungan di kalangan masyarakat perkotaan di Indonesia. Penelitian menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Sebanyak 150 responden dipilih melalui teknik purposive sampling, dengan kriteria meliputi domisili di wilayah urban, aktif menggunakan media sosial, serta memiliki pengalaman mengenal atau membeli produk hijau. Data dikumpulkan melalui kuesioner daring menggunakan skala Likert lima poin. Perolehan uji validitas dan reliabilitas menampilkan bahwa seluruh item yang digunakan pada instrumen penelitian dinyatakan valid dan reliabel. Uji asumsi klasik yang mencakup normalitas, heteroskedastisitas, dan multikolinearitas juga telah terpenuhi, memastikan bahwa data layak untuk dianalisis secara statistik. Perolehan analisis regresi menampilkan bahwa ketiga variabel independen mempunyai pengaruh positif dan signifikan terhadap brand awareness. Keterlibatan di media sosial terbukti dapat meningkatkan eksposur serta interaksi konsumen dengan merek. Pengalaman positif konsumen dengan produk memperkuat kesan dan memori terhadap merek, sementara persepsi nilai yang tinggi membuat konsumen lebih mudah mengenali dan mengingat merek tersebut. Temuan ini menekankan pentingnya strategi komunikasi digital, pengelolaan pengalaman merek yang konsisten, serta penyampaian nilai produk yang kuat dalam membangun brand awareness produk ramah lingkungan, khususnya pada masyarakat di perkotaan yang semakin kompetitif.
Analysis of the Influence of Perceived Value, E-WOM, and Digital Promotion on Purchase Intention of Electric Vehicles Ninda Rachmawati; Muhammad Iqbal Fajri; Rudy Max Damara Gugat; Riesna Apramilda; Syamsul Hadi; Meutia Nadia Karunia
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3092

Abstract

The purpose of this study is to investigate the impact of perceived value, electronic word of mouth (E-WoM), and digital promotion on Indonesian consumer purchase intention of electric vehicles. This study was initiated against the backdrop of retrieving the deteriorating environmental situation and conductive marketing strategies promoting purchase consideration of eco-friendly cars. This study is a quantitative research using purposive sampling with 210 participants as samples of consumers, which meet the following requirements: 18 years old and having been staying in Indonesia; have basic understanding of electric vehicle (or EV); and ever search any information or consider to buying it. This data was collected via a 5-point Likert scale questionnaire and analyzed with multiple linear regression. The analysis results indicate that all three independent variables have a positive and significant effect on purchase intention. Perceived value increases purchase intention through perceptions of functional, emotional, and social benefits that are considered greater than the costs incurred. E-WoM strengthens consumer trust through credible positive reviews, while digital promotion drives purchase intention through informative, interactive, and persuasive campaigns. These findings imply that electric vehicle marketing strategies in Indonesia should integrate efforts to enhance perceived value, manage positive E-WoM, and optimize digital promotion to accelerate market adoption.
Analysis of the Influence of Content Quality, Influencer Credibility, and E-WOM on Influencer-Follower Trust on Digital Investment Platforms Hery Purnomo; Vivid Violin; Riesna Apramilda; Fahrina Mustafa; Sonya Sidjabat; Ratu Nadya Wahyuningratna
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4032

Abstract

This study was conducted to evaluate the extent to which content quality, influencer credibility, and electronic word of mouth (E-WOM) influence followers' trust levels in influencers on digital investment platforms. A quantitative approach was used in this study, with data collected through a survey involving 300 respondents. Respondents were selected purposively based on certain criteria: active users of digital investment platforms for at least six months, following influencers who discuss investment topics, and actively accessing investment-related content in the past three months. The analysis method used multiple linear regression analysis. The results of the analysis indicate that, partially and simultaneously, the variables of content quality, influencer credibility, and E-WOM have a significant influence on follower trust. These findings provide an important contribution to the development of theory in the field of digital marketing, particularly regarding consumer behavior in the context of digital investment. They also offer practical recommendations for industry players to design effective, honest, and user-experience-focused communication strategies.
Analysis of the Influence of Live Streaming Interactivity, Perceived Usefulness, and Trust in Platform on Generation Z's Social Commerce Purchase Intention Ilham Arief; Tyahya Whisnu Hendratni; Riesna Apramilda; Andriya Risdwiyanto; Apriani Riyanti; Tanti Widia Nurdiani
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4112

Abstract

This study was conducted to examine the extent to which interactivity in live streaming, perceived usefulness, and trust in the platform influence Generation Z's purchase intention in the context of social commerce in Indonesia. This study used a quantitative approach through a survey method with 150 purposively selected participants. The participants were aged 18 to 28, actively using social commerce platforms for at least the past six months, had participated in product live streaming sessions, and had experience or desire to shop through the platform. Prior to multiple linear regression analysis, the data were tested through a series of classical assumption tests including normality, heteroscedasticity, and multicollinearity tests. The results showed that all instruments used met the criteria for validity, reliability, and statistical assumptions. Overall, the three independent variables were proven to have a significant effect on purchase intention. Partial analysis also showed that each variable had a positive effect, meaning that the more active the interaction in live streaming, the greater the perceived benefits for users, and the higher the level of trust in the platform, the stronger Generation Z's purchase intention in the context of social commerce.
Co-Authors Ade Sarmini Adi Artino Ahmad Ahmad Ahmad Nur Budi Utama Ajeng Andriani Hapsari, Ajeng Andriani Amroni Amroni Andriya Risdwiyanto Angga Kurniawan Anisa Tanasya Annisya Adelia Pratiwi Aalamsyah Antonius Ary Setyawan Ardiyanto Maksimilianus Gai Arief Yanto Rukmana Arief, Ilham Arimbi Dwi Putri Ariyanti, Rini Astri, Fitriyah Astuti, Enny Diah Baru Harahap Basuki Wisnu Caka Gatot Priambodo Cakranegara, Pandu Adi Dana Aswadi Dedy Suryadi Dennis Alpian desi kristanti, desi Djunaedi Djunaedi Djunaedi Djunaedi Eko Nur Hermansyah Elvira M. Usulu Fauzie Senoaji Feby Arma Putra Firdaus Yuni Dharta Firman Aziz Firstianty Wahyuhening Fibriany Flora Grace Putrianti Frans Sudirjo Hamdany, Mohammad Azharie Hamzah, Ramadhani Haribowo, Rio Haris Karyadi Helmi Akmal Fauzan Hendra Heppi Syofya, Heppi HERY PURNOMO Hodi I Nyoman Tri Sutaguna Ibrahim, Mozart Malik Ilham Arief Indri Yani Irdiana, Sukma Isnawati Osman Itot Bian Raharjo Iwan Henri Kusnadi Jayanti, Ansri Judijanto, Loso Karyono Karyono Kiki Setyawati Koerniawati, Dwi Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar Liza Saputri Mahmudin, Tono Mahrani, Sri Wiyati Marnilin, Feni Marsas, Endy Gunanto Menhard Menhard, Menhard Meutia Nadia Karunia Misbah, Sitti Rachmi Mohammad Azharie Hamdany Muhamad Risal Tawil Muhammad Ade Kurnia Harahap Muhammad Hery Santosa Muhammad Iqbal Fajri Muhammad Reza Aulia Muhammad Siddik Muhammad Zakaria Murthada Murthada Mury Andayani Mustafa, Fahrina Nadi, Muhammad Abi Berkah Nani Muliyani Niken Widyastuti Ninda Rachmawati Nugroho, Judianto Tjahjo Nur Isra Laili Nurdiani, Tanti Widia Nurlia Nurul Fadhilah Nurwijayanti PA Andiena Nindya Putri Primananda, Pande Gde Bagus Naya Rais, Rinovian Ramli, Akhmad Ratih Kusumastuti Rezky Nurbakti Rini Setiowati Riyanti, Apriani Rudy Max Damara Gugat Saeful Amin, Saeful Sari, Chitra Indah Sari, Efti Novita Saripermanik Budayanti Sayed Achmady Setiadi, Bekti Shabrina, Fildzah Siska Yulia Defitri Slamet Maryoso Soegeng Wahyoedi sri handayani Sri Purwati Surya Jaya Diningrat Susatyo Adhi Pramono, Susatyo Adhi Syahviyar, Mirza Syamsul Hadi Tanti Widia Nurdiani Tri Susilowati Tri Yusnanto Tyahya Whisnu Hendratni Violin, Vivid Vivid Violin Wahyuningratna, Ratu Nadya Wati, Yenny Wita Afrianti Kurnia Sari Wulan, Dewi Putri Anjar YULIANI Yunita