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Journal : JURNAL BISNIS STRATEGI

Pengaruh Streaming Musik Terhadap Industri Musik di Indonesia Noviani, Dini; Pratiwi, Raenita; Silvianadewi, Silvia; Benny Alexandri, Mohammad; Aulia Hakim, Marsha
JURNAL BISNIS STRATEGI Vol 29, No 1 (2020): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.29.1.14-25

Abstract

Music streaming service has become one of the most influential factors in Indonesian music consumption patterns where the music industry can no longer depend on physical products and consumers are now more selective in enjoying music. This study discusses how the development of the use of steaming music platforms has an impact on consumption patterns and music marketing. The method used in this study is a qualitative method by means of descriptions in the form of words and language. The results of this study indicate that the movement of Z as the main connoisseurs of digital music in Indonesia has shown that the music industry players are very supportive of digitalization to facilitate marketing their music and help protect their intellectual property by reducing piracy.
Co-Authors Adriansyah Adriansyah Agus Taryana Agus Taryana Ahmad Dzikriyansah Ahmad Hadi Amiruddin Amiruddin Arianis Chan Asep Hegantara Asep Subrata Asep Suryadi Aulia Hakim, Marsha Awang Setiawan Beni Gunadi Budiman Rusli Budiman Rusli Candradewini Candradewini Candradewini Candradewini Chandra P Cosvi Hardinata Danias Rahmanita Ruslan Deasy Silvya Sari Devi Melisa Damiri Devi Melisa Damiri, Devi Melisa Dian Fordian Diani Utami Nafisah Diki Suherman Dimas Taupik Hidayat Dini Noviani Dudi Ahmad Wardiana Dzikriyansah, Ahmad Eka Nurcahya Eka Purbaseta Eko Bayu Nugroho Eko Sunaryo Ema Fauziyah Enung Khusufmawati Erna Maulina Eva Nopalina Panjaitan Evi Rosmauli Manurung Farisadri Fauzan Friska Prastya Harlis Hamid, Muhammad Nawal Heru Bangkit Sanjaya Heru Nurasa Herwan Abdul Muhyi Hidayat, Dimas Taupik Hutagalung, Jeriko N.J. Ida Widianingsih Idris, Sofyan Kaenong, Hamiduddin Arief Keilan Rezkia Mumtaazah Kesuma, T Meldi Laksono Trisnantoro Lina Auliana M. Nur Hidayah Wiradika Mahdani Ibrahim Mahmudah, Fitria Manik, Hexsa Mutiara Virginia Margo Purnomo Marsha Aulia Hakim Mas Halimah Mas Rasmini Meita Pragiwani Meita Pragiwani Muhammad Adam, Muhammad Muhammad Donie Aulia Muhammad Rizal Mukhlis Yunus Nadhirah Fahrani Nadya Allyssia Putri Nenden Kostini Nisrina Thufailah Novia Elva Leni Nurcahya, Eka Nurdin, Tubagus Asep P, Chandra Pragiwani, Meita Pratiwi, Raenita R. Anang Muftiadi R. Dudy Heryadi R. Ira Irawati R. Widya Setiabudi Sumadinata R. Widya Setiabudi Sumadinata Raden Marsha Aulia Hakim Radhi, Fahrul Ratih Purbasari Ratna Meisa Dai Ria Arifianti Rochmat Bahtiar Ruslan Ruslan Rusli Baijuri Sam'un Jaja Raharja Sebastian, Felix Kenneth Silvianadewi, Silvia Slamet Usman Ismanto Suci Rahma Sundari Suhal Kusairi Sukirman Sukirman Sumadinata, Widya Supriyanto Supriyanto Suryanto Suryanto Suwandi, Imam Tribowo Rachmat Fauzan Tuzahro, Fatimah Ulima Nathania Tamba, Devina Umi Narimawati Wendy Merdekawan Widya Setiabudhi Wiradika, M. Nur Hidayah Yayan Nuryanto Yogi Suprayogi Sugandi Zeis Zultaqawa Zeis Zultaqawa Zultaqawa, Zeis