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All Journal Ilmu dan Budaya Populis : Jurnal Sosial dan Humaniora Journal of Governance Jurnal Akuntansi dan Pajak Al Ishlah Jurnal Pendidikan Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Technomedia Journal JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen Strategi dan Aplikasi Bisnis Shirkah: Journal of Economics and Business Pena Justisia: Media Komunikasi dan Kajian Hukum AKURASI: Jurnal Riset Akuntansi dan Keuangan SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Amalee: Indonesian Journal of Community Research & Engagement Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Pelayanan Hotel Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Syntax Transformation jurnal syntax admiration Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kajian Ilmiah Journal of Economics Research and Social Sciences Jurnal Abdimas Bina Bangsa International Journal of Social Service and Research International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Equivalent: Jurnal Ilmiah Sosial Teknik Jurnal Penelitian Pendidikan Indonesia International Journal of Business, Economics & Financial Studies Akurasi Atestasi : Jurnal Ilmiah Akuntansi Jurnal Manajemen Maranatha
Kumba Digdowiseiso, Kumba
Faculty Of Economics And Business, National University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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The Effects of Brand Ambassador, Digital Marketing, and Instagram Use on Brand Trust: A Case Study of Scarlett Whitening Product Kumba Digdowiseiso; Rahayu Lestari; Beladdina An’nisa
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3268

Abstract

This study aims to prove the effects of brand ambassadors, digital marketing, and Instagram use on brand trust at Scarlett Whitening products. We utilized consumers of Scarlett Whitening products in South Jakarta that were actively using Instagram, where the age of 18-38 years constituted generation Y and generation Z. This research used a accidental sampling technique and based on the chosen criteria, the number of samples used in this study were about 96 consumers. The analytical technique used in this study was Multiple Linear Regression with the assistance of MINITAB 15 software program. The results showed that brand ambassadors, digital marketing, and Instagram use affected brand trust in Scarlett Whitening products.
Analysis of Regional Financial Capacity: Case Study of 62 Local Governments in Indonesia Kumba Digdowiseiso; Muhammad Wahyu Saputra
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3726

Abstract

The ability of local government to finance their administration is one of the main characteristics of regional financial independence. Unfortunately, there are still many regions that depend on the intergovernmental fiscal transfers from the central government, instead of optimizing their own regional revenues, even though regional autonomy and fiscal decentralization in Indonesia, which are aimed at making regions become independent, have been running for two decades since 2001. Regional financial capacity is also one of the criteria that determines the success of underdeveloped areas. This study maps the financial capabilities of underdeveloped regions by using descriptive research method. The data sources from the 2020 regional revenue and expenditure budget in 62 underdeveloped regions according to Presidential Regulation Number 63 of 2020. We utilize the financial capability index, analysis of the pattern of relations between the central and local governments, as well as quadrant analysis. The results of the three analyzes showed that most of the underdeveloped regions are still not financially independent because they still depend on central government assistance.
The Effect of Quick Ratio (QR), Debt to Equity Ratio (DER), Net Profit Margin (NPM), and Price to Book Value (PBV) On Stock Prices of Food and Beverage Companies in the Period 2011-2020 Kumba Digdowiseiso; Nurul Fadillah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5044

Abstract

The purpose of this study was to examine and analyze The Influence of Quick Ratio (QR), Debt to Equity Ratio (DER), Net Profit Margin (NPM), and Price to Book Value (PBV) on Stock Prices of Food and Beverage Sector Companies in Indonesia. Indonesia Stock Exchange Period 2011-2020. The data used in this study is secondary data obtained from the official website of the Indonesia Stock Exchange, Yahoo Finance and through the websites of each company. The research sample selected was 10 companies in the food and beverage sector listed on the Indonesia Stock Exchange in the period 2011-2020. Secondary data can be analyzed using panel data linear regression model. Purposive Sampling is a sampling technique used in this study according to several required criteria. The data analysis used was panel data regression analysis using the STATA 16 program.
Capital Expenditure and Investment on Economic Growth in West Papua Province 2015-2019 Kumba Digdowiseiso
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2965

Abstract

This study was conducted to know the effect of capital expenditure and investment on economic growth in West Papua in 2015-2019. First, sampling was carried out using the saturated sampling technique with the number of samples obtained in 13 districts/cities. Panel data with Least Square Dummy Variable (SLDV) model estimation is used as an analysis method and Stata 16 functions as a data processing program. The research then found that the capital expenditure variable had a negative and insignificant effect on economic growth. Then it was found that the investment variable has a positive and significant impact on economic growth. Compared with the results of studies using only independent variables, the use of control variables (population and average length of schooling) will present the most significant coefficient of determination at the time of full regression. These results then indicate that the control variable has a strong influence on economic growth.
Analysis of Twitter Social Media Framing in the New Normal Era (Case Study of Malang City Tourism Promotion) Ramang H Demolingo; Reza Emelia; Kumba Digdowiseiso
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5010

Abstract

This study aims to analyze the framing of Twitter social media in an effort to promote tourism by the Malang City government in the New Normal era. The research method used in this research is a qualitative research method with a case study approach. By using the NVivo 12 Plus software as a Qualitative Data Analysis Software (QDAS) that utilizes the Crosstab analysis and Word Frequency Analysis features to conduct data mining and analysis on the official twitter account of the Malang city government, namely @PemkotMalang. Departing from the theory of Integrated Marketing Communication which is divided into 4 dimensions, namely; planning, creation, integration, and marketing. Based on the findings and analysis of the researchers, it can be concluded that the Malang City government uses a strategy of delivering information through social media Twitter @ PemkotMalang consistently mapped to the IMC concept, which contains several aspects, namely planning, creation, integration, and marketing. Of the four aspects, creation dominates because it includes content that changes tourism marketing in Malang City. The information conveyed was in the form of implementing new policies in the tourism sector to recover after the COVID-19 pandemic. As for other complementary aspects, such as the planning aspect, Malang City prepares facilities that meet health protocols so that tourists feel safe and increase their trust when visiting tourist objects in Malang City. 
The Influence of Corporate Social Responsibility, Company Size, And Profitability on The Value of Mining Sector Companies for the 2016-2020 Period Kumba Digdowiseiso; Siti Rosyida Cindy
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4928

Abstract

This study aims to analyze the effects of the Corporate Social Responsibility variable measured by the GRI G4 CSR index, the Firm Size variable measured by the Natural Logarithm of total assets, and Profitability proxied by the Return On Assets (ROA) on the firm value measured by the Price Book Value (PBV) of the mining sector over the period 2016-2020. The population in this study includes 46 mining companies listed on the Indonesia Stock Exchange in 2016-2020. The sampling technique used purposive sampling and obtained a sample of 14 companies. This study used secondary data in the form of annual reports, financial reports, and sustainability reports obtained from the Indonesia Stock Exchange which can be accessed through the official website of the Indonesia Stock Exchange, namely www.idx.co.id, and the website of each related company. The analytical technique used in this study uses the STATA 16 program. The results showed that CSR and Firm Size had a negative and insignificant effect on firm value. However, profitability produced a positive and significant effect on Firm Value.
The Effects of Total Asset Turnover, Return on Assets, And Sales Growth on Financial Distress in Food and Beverage Companies over the Period 2016-2020 Kumba Digdowiseiso; Intan Sulistia Ningrum
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5042

Abstract

The purpose of this study was to determine the effects of fundamental factors, namely Total Assets Turnover (TATO), Return on Assets (ROA), and sales growth on food and beverage sector companies during the 2016-2020 period. The population of this research is the food and beverage sector companies that remain listed on the Indonesia Stock Exchange between 2016 and 2020. Sampling was carried out by purposive sampling consisting of 30 companies. By using the STATA 16 program, the research data were analyzed using a panel data regression approach with a significance level of 0.05. This analysis showed that the ROA and sales growth variables had a positive and significant effect on financial distress. Meanwhile, TATO was not significant to financial distress.
Existing Conditions of Tourism Destinations in Indonesia Anisa Putri Kusumaningrum; Kumba Digdowiseiso
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 3 (2022): Budapest International Research and Critics Institute August: In Progress
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5840

Abstract

The tourism industry sector is an important contributor to the economy and one of the factories, especially those that create foreign currency that is very necessary in the national economy.  The objectives of the study are: (1) Identifying Potential Tourism Objects, (2) Mapping the Spread of Potential Tourist Objects, (3) Identifying existing tourist objects and destinations. Information analysis was tried qualitatively- interpretively looking at the progress of tourism and the incidence of the tourism situation in this endemic era of Covid-19 in various tourism regions in Indonesia. The results of the analysis of library or literature prove that the ruler has shared special wisdom in the tourism zone upgrade chart, and various tourism destination areas have also practiced strategies and programs that are able to adjust to the situation that is said to be a new normal period, and there is a change in tourist attitudes.
Analysis of the Impact After the Covid-19 Pandemic on the Development of MSMEs in Indonesia Kumba Digdowiseiso; Hamrin Hamrin
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 3 (2022): Budapest International Research and Critics Institute August: In Progress
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.5921

Abstract

The existence of the covid-19 endemic is a lot of consequences experienced by the ruler, especially even small residents. This research intends to make 1) Analyze the endemic consequences of MSME zone actors; 2) Analyze the application of the ruler's wisdom to MSME actors affected by endemics; 3) Analyze the self-adjustment strategies that MSME actors try after endemic. This research uses descriptive qualitative procedures in which researchers want to find information related to research. The results show that MSME actors are very affected by the presence of covid-19 endemics, especially the efforts of the inferior desire zone that face shrinkage in turnover, but in other parts the number of MSMEs increases in the era of covid-19 endemic; not only that, the central Ruler also distributed encouragement in the form of a Productive Banpres of Micro-Efforts (BPUM) to the actors of micro-efforts. 
Implementation of Marketing Communication on MSME Business Strategies during the Covid-19 Pandemic Kumba Digdowiseiso; Hamrin Hamrin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6069

Abstract

This research was conducted to determine the implementation of marketing communications on the implementation of MSME business strategies during the Covid-19 pandemic. The research method used is descriptive qualitative method. The results obtained from this research show that the strategies that can be applied by MSMEs are to change the form of marketing to online or e-commerce, carry out digital sales and create branding to advertise their products, improve product and service quality for convenience and create bonds with residents. Marketing communications and strategies that can be applied by SMEs are changing the form of marketing from conventional to online or e-commerce, implementing digital sales and creating branding to advertise their products.
Co-Authors Abdillah Dattul Kahfie Abdul Hafaz Ngah Achmad Fauzi Achmad Taufik Adam Nurkholik Adam Yola Mughni Aditria, Donan Aditya Kusuma Rachman Adityo Alif Rahman Kusumo Affiani, Ariqoh Eka Agustina Agustina Ahmad Cik Ahmad Nabil Bintang Akristi Eni Alam Nur Amali Ananda Alifia Ahmad Andi Nurcahya ANDINI NURWULANDARI Andre Golioth Anggoro, Tommy Annisa Ussolikhah Arlisa Nurul Imani Arlisa Nurul Imani Arni Karina Arni Karina Arum Fitri Nuryanti Asyari Aulia, Syarifa Ayla Virariani Azizul Yadi Yaakop Azlinzuraini Ahmad Azwadi Ali Bagus Syarifuddin Bambang Subiyanto Bambang Subiyanto Bambang Subiyanto, Bambang Bambang Susilo Banu Abdillah Beladdina An’nisa Beureukat Beureukat Bua, Christian Nataniel Tandi Chaerillya Chaerillya Cik, Ahmad Citra Paramitha Selviana Clarissa Alexandra Cucuk Endratno Dameria Muhani, Rosa Deni Aries Deva Safrina Dewi Sekar Arum Dewi, Anisa Indah Lestari Dhieka Avrilia Lantana Diah Ramadhani Fadillah Dian Nafiati Dimas Akendy Dimas Fajar Satrio Dinda Dwi Pertiwi Dinda Karunia Putri Dita Nurul Aini Mustika Dewi Dita Nurul Aini Mustika Dewi Divya Chaerani Mulia Safitri Djanuar, Tasya Meyrizka Dwi Budi Sulistiyana Edi Sarwa Susila Efendi, Nalam Eko Sugiyanto Elwisam Elwisam Elwisam Elwisam Elwisam Elwisam Elwisam, Elwisam Erwin Indriyanto Eunike Threisa Lintong Eva Kartikasari Fadjar Arief Perdana Putra Fahlevi Lubis, Reza Falya Azkia Putri Fatimah Azzahra Fauzia Listianto Febrian Caesar Ramadhan Feby Kartika Ismawati Felicia Khalkali Hendris Fidriyanti, Amelia Firyal Nadhifah Fairuz Fitra Pratama Putra Fitri Agustiani Fitri Yesica Sabrina Panjaitan Fitria Erisa Suci Gadis Dwi Inanta Gagih Pradini Ganang Ari Putranto Gims Viega Riviere Tambun Grace Artha Debora ha Rofusila Abu Hasan Haat, Mohd Hassan Che Hadi Prayitno Hafiza Aishah Hashim Hamrin Hamrin Hasnop Putra Minang Heni Suryanti Herry Krisnandi Herry Krisnandi Hery Widijanto Hilda Mataris Ifan Firmansyah Ila Florencia Soka Raga Ilham Nur Muhammad Ilma Fitria Indah Dian Indah Fitriyani Indah Rahmawati Rambe Indra Priadi, Jodi Indriyanto, Erwin Intan Sulistia Ningrum Irma Sifa Fauziah Jassmin Johari Juhaizi Mohd Yusof Jumadil Saputra Junaedah Junaedah Junaedi, Muhammad Azis Karina Anjasmara Karina, Arni Karyatun, Subur Kennedy Irnandi Khairul Saleh L. Tobing Khairunnisa Khairunnisa Khalid Azistha Amri Khalid Farooq Khatijah Omar Krisnandi, Herry Kurniawan, Rudi Ade Kusumaningrum, Anisa Putri Latifah Abdul Ghani Lestari, Hani Lestari, Rikka Indah Lestinar Fefrina Letitia, Dita Amanda Lily Sri Utami Lorenta, Meta Lukman Mandasari, Noviyanti Maniihuruk, Cindy Widya Marsudi Utoyo Mawardi, Rimah Mayorette Shabrina Ananda Meika Rozandi Melati Melati Melati Mochammad Wafie Arsyad Molina Muhamad Fikri Rachmansyah Muhammad Ananda Putra Kushendar Muhammad Aufa Pumuka Muhammad Bahtiar Satrio Muhammad Dimyati Sudja Muhammad Nur Muhammad Nur Muhammad Nur Muhammad Nuril Huda Muhammad Rayhan Muhammad Rizki Darmawan Muhammad Sabana Muhammad Wahyu Saputra Muhani Muhani Muhani, Muhani Nabila, Tasya Shafa Nada Virgita Nadia Maulidah Nurul Robi Zain Nanda Meyta Sari Nanda Salsabillah Naraswati, Atika Nguyen Duc Tri Ni Made Widya Premaiswari Nida Nafisah Oktaviani Niken Kusumawardani Niken Winarsih Noor Fadhiha Mokhtar Nor Hayati Sa’at Norakma Abd Majid Nourman Dwi Seftia Novi Lovita Dwi Novia Nur Damayanti Novita Sari, Minda Dian Nur Aishah Awi Nur Hidayat Fanesa Nur Ikawati Nur Muhamad Fachrurrozi Nurasyikin Jamaludin Nurhaeni Nurhaeni Nurrachma, Farhana Najmi Nurul Fadillah Nurul Hasanah Nurul Nazwa Napatah Octavia Miranti Olawole Olanre Fawehinmi Padri Achyarsyah Pangestu Raharjo Prameswari, Kintan Mayang Prasetya, Mufida Alfian Putra, Suadi Sapta RACHMAT HIDAYAT Rafitra Amira Putri Rahadian Ananto Rahayu Lestari Rahayu Lestari Rahayu Lestari Raihan Aqilla Khalis Ramadhani, Allysa Zahra Ramang Husin Demolingo Ramang Husin Demolingo Ramdhani, Topan Rangga Dimas Dimas Rani Yulia Rasyid, Amanda Rachmawati Resti Hardini Resti Hardini Resti Hardini Resti Hardini Reza Dwi Cahyanto Reza Emelia Ria Ria Ria Ria, Ria Rian Hidayat Rika Nur Hikmah Rinanto, Fandy Darmawan Rini, Nurul Alfisyah Ritonga, Sri Endah Robby Ferdiansyah Rohana Ahmad Rosyidah Muhammad Safiek Mokhlis Salam, Haris Hi Abd Salsa Nabila Aziz Salsabilla, Alyssa Santi Retno Sari Santi Retno Sari, Santi Santika, Sindi Saprudin Saprudin Saputri, Zahwa Assabilliyah Sari , Santi Retno Sari, Dian Mega Sarina Ismail Setyawarni, Idah Shafira Qadrina Shahnaz Meutia Andrapuri Shipa Nur Fadila Silviana Rachman Sindi Claudia Vanessa Siti Falindah Padlee Siti Hikmah Siti Mariah Ulfah Siti Nurain Muhmad Siti Rosyida Cindy Siti Sarah Chairunisa Siti Zuliyana Siwi Afinni Lestari Sri Rustiningrum Suadi Sapta Putra Suadi Sapta Putra Subur Karyatun Subur Karyatun Subur Karyatun Sulaeman, Ahmad Fauzi Sulistianto Ibrahim Suryanto Suryanto Syamsudin Syifa Nuraiyini Amelia Theodorus Gavrilla Banusetyo Theodorus Gavrilla Banusetyo Tiara Pradani Tri Septy Lutpiana Tri Waluyo Trianita, Della Septia Tyan Putri Isnaini Umi Rofiqotul Laili Virhan Arief Fadhila Wahyu Bagus Satrio Wahyu Fajar Ramadhan Wildan Nuradi Nuradi Windartiningsih, Reska Wulandita Julyanti Sabila Yetiani, Yetiani Yogi Alfaizi Yulia Kartika Sari Yulita Yumna Zahra Andita Putri Yunita Pratiwi Yunita Pratiwi Zaenal Arifin Zahirah, Fildzah Dini Zalailah Salleh Zaliha Zainuddin Zhalma Syafitri Alkobar Zuha Rosufila Abu Hasan Zumratul Meini