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Anissa Lestari Kadiyono
Fakultas Psikologi Universitas Padjadjaran
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Journal : JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

 1 
Pengaruh Performance Expectancy terhadap ICT Adoption Behavior : Studi pada Ibu Bekerja Pelaku UMKM Bidang Fesyen Kota Bandung Syaharani, Kamilia; Kadiyono, Anissa Lestari; Harding, Diana
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.30115

Abstract

The digital transformation of MSMEs is crucial for Indonesia’s economic growth. Recognizing this, the government has initiated the UMKM Go Digital program to accelerate the digital transformation of MSMEs. However, many MSME entrepreneurs, particularly mothers (mompreneurs), face challenges in adopting technology for their businesses. These challenges may hinder their ability to fully adopt digital platforms, affecting their business performance and overall economic contribution. This study aims to analyze the relationship between performance expectancy and ICT adoption behavior in the Mompreneur Fashion MSME sector. This study was conducted on 125 mompreneurs in Bandung’s fashion MSME sector with a convenience sampling technique approach through a questionnaire.  The data was analyzed using simple linear regression analysis. The results showed that Performance Expectancy has a positive and significant effect on ICT Adoption Behavior. The novelty of this research is its focus on mompreneurs, a group that has not been widely studied in the context of technology adoption for entrepreneurship.
Co-Authors Abid, Luthfi Naufal Adiansyah, Wandi AF Mirza Firmansyah Agustina Nurshinta Aida Rahmania Airin Triwahyuni Aji Samba Pranata Citra Aldian Ramadhan Andriani, Endah Anisah, Elis Anjani, Sekar Ayu Annida Thian Ardi Maulana, Ardi Ardiwinata, Maya Rosmayati Arfian Arief Budiarto Ashriyana, Rezki Asmi, Tri Wira Gustari Aulia Anisyah Fassa Bagus Bagaskara Bella Saviera Cahyono, Aryo Bima Fathoni Chindy Yoanita Subandrio Citra, Aji Samba Pranata Deliana, Serawanti Devi, Warda Silvia Diana Harding Diana Harding Diana Harding Elsa Tamara Shalsabila Endang Yuniarti Endang Yuniarti Parmoredjo Erna Susiati Ezranta, Zefanya Fami Oriza Fasha, Adinda Fathoni Cahyono, Aryo Bima Fatmawati, Indah Fauziyyah Sholeha Tunnisa Fauziyyah Sholeha Tunnissa Febbyros Anmarlina Feby Satya Wirawati Fikri, Aldinel Fiqriyah, Khoerunnisa Firmansyah, AF Mirza Galih Aldiansyah Gianti Gunawan Gianti Gunawan Gloria Wilona Kawilarang Gunawan, Gianti Hardiansari, Afiyanti Hardiyanti, Revina Harumi, Kitara Hendriati Agustiani Hendriati Agustiani, Hendriati Hery Susanto Hery Wibowo Hery Wibowo, Hery Hesti Puspitasari Hinduan, Zahrotur R. Humaira Mumtazah Humairoh, Kirana Islaha, Shafia Ismeralda Putri Hasiani Jupitawati, Ratna Kantate, Gloria Karima Astari Kartika Nuradina Kitara Harumi Krisnauli, Vallerie Waldine Kuds, Salsa Bilkis Larasati, Mikania Vita Lesmana, Aditya Candra Lesmana, Aditya Chandra Lisma Aisyatul Azizah Lita Oktaviani Lukmanul Hakim Maimunah, Faatin Maksum, M. Farras Marina Sulastiana Maulana Irfan, Maulana Maya Rosmayanti Ardiwinata Maya Rosmayati Ardiwinata Maya Rosmayati Ardiwinata Megawati Batubara Meilani Rohinsa Meilina, Ivana Michellina Agatha MJP, Arif Wibisana Muhammad Eko Heru Saputro Mumtazah, Humaira Nadine Silvana Chairiza Yaqin Nenny Ika Putri Nisrina Budiana Putri Nita Kanya Nugraha, Yus Nur Annisa, Siti Fauziah NURLIAWATI, INTAN Nurul Yanuarti Nyayu Nazihah Khairunnisa Olivia Margareth Simamora Pangestuti, Retno Pardosi, Andrea Pasha, Ragnar Prawiranegara, Taqiya Puteri Puti Zandani, Balqis Rahma Talitha Rangga Alam Purnama Rania Ninda Triswanti Raspati, Fasya Adisa Ratna Jupitawati Ratna Jupitawati Rezki Ashriyana rezki ashriyana sulistiobudi Rezki Ashriyana Sulistiobudi Rezki Ashriyana Sulistiobudi Rezki Ashriyana Sulistiobudi Rezki Ashriyana Sulistiobudi Rezki Ashriyana Sulistiobudi, Rezki Ashriyana Rizki Ananda Tiarga Safira, Nadia Ayu Sahadi Humaedi Sekar Afrila Miftakhul Jannah Sekar Ayu Anjani Sekar Ayu Anjani Sekar Ayu Anjani Serawanti Deliana Shafa Jasmine Khoirunnisaa Sihaloho, Anselma Ratna Henrieta Subandrio, Chindy Y Sulistiobudi, Rezki Ashriyana Sulistiobudi, Rezki Ashriyana Sulistyobudhi, Rezki Ashriyana Supriyatin, Tintin Surya Cahyadi, Surya Susanto, Wahyu Syaharani, Kamilia Tanjung, Firza Yusani Tasmira, Alya Tiarga, Rizki Ananda Tria Annisa Triwahyuni, Atikah Tunnisa, Fauziyyah Sholeha Utami, Shaufika Virisya Valentina Nami Cane Siburian Vianda Maulidina Viratasya, Aura Wahyu Anoegrah Nur Aprizal Wandi Adiansah, Wandi Wardhani, Admiranti Adhyarizka Widad Zahra Adiba Winbaktianur Winbaktianur Wipangga, Tova Wirawati, Feby Satya Witriani Witriani Yuliana Hanami Yus Nugraha Yuyun Hidayat Zahra Purwajatnika Zahra, Marsanda Zahrotur Rusyda Hinduan Zainal Abidin Zainal Abidin