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Anissa Lestari Kadiyono
Fakultas Psikologi Universitas Padjadjaran
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Journal : Jurnal Abdimas Madani dan Lestari (JAMALI)

 1 
Peningkatan Badan Usaha Milik Desa Melalui Booklet Potensi Usaha di Desa Mekarsari, Sumedang Jawa Barat: Indonesia Kadiyono, Anissa Lestari; Kantate, Gloria; Zahra, Marsanda; Maksum, M. Farras; Susanto, Wahyu; Meilina, Ivana; Pasha, Ragnar; Tasmira, Alya
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 07, Issue 01, Maret 2025
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol7.iss1.art12

Abstract

Mekarsari Village is one of the villages with diverse business potential. The products produced range from food and bamboo handicrafts to clothing convection. However, the problem is that the community has yet to be able to market their business products widely. This research aims to increase the role of Village-Owned Enterprises (BUMDes) by creating a booklet containing business potential in Mekarsari Village. The method used in this research is in-situ observation of villagers and surveys of other hamlets to find out the livelihoods of people in the surrounding area. After conducting field observations, data was collected through qualitative interviews with Mekarsari villagers who work as producers of clothing, shelter, and food. The results showed that booklet making is an effective means to realize the marketing of processed products produced in Mekarsari Village. In addition to being a promotional medium, the booklet also shapes positive perceptions and builds mutual support for sustainable economic development in Mekarsari Village.
Co-Authors Abid, Luthfi Naufal Adiansyah, Wandi AF Mirza Firmansyah Agustina Nurshinta Aida Rahmania Airin Triwahyuni Aji Samba Pranata Citra Aldian Ramadhan Andriani, Endah Anisah, Elis Anjani, Sekar Ayu Annida Thian Ardi Maulana, Ardi Ardiwinata, Maya Rosmayati Arfian Arief Budiarto Ashriyana, Rezki Asmi, Tri Wira Gustari Aulia Anisyah Fassa Bagus Bagaskara Bella Saviera Cahyono, Aryo Bima Fathoni Chindy Yoanita Subandrio Citra, Aji Samba Pranata Deliana, Serawanti Devi, Warda Silvia Diana Harding Diana Harding Diana Harding Elsa Tamara Shalsabila Endang Yuniarti Endang Yuniarti Parmoredjo Erna Susiati Ezranta, Zefanya Fami Oriza Fasha, Adinda Fathoni Cahyono, Aryo Bima Fatmawati, Indah Fauziyyah Sholeha Tunnisa Fauziyyah Sholeha Tunnissa Febbyros Anmarlina Feby Satya Wirawati Fikri, Aldinel Fiqriyah, Khoerunnisa Firmansyah, AF Mirza Galih Aldiansyah Gianti Gunawan Gianti Gunawan Gloria Wilona Kawilarang Gunawan, Gianti Hardiansari, Afiyanti Hardiyanti, Revina Harumi, Kitara Hendriati Agustiani Hendriati Agustiani, Hendriati Hery Susanto Hery Wibowo Hery Wibowo, Hery Hesti Puspitasari Hinduan, Zahrotur R. Humaira Mumtazah Humairoh, Kirana Islaha, Shafia Ismeralda Putri Hasiani Jupitawati, Ratna Kantate, Gloria Karima Astari Kartika Nuradina Kitara Harumi Krisnauli, Vallerie Waldine Kuds, Salsa Bilkis Larasati, Mikania Vita Lesmana, Aditya Candra Lesmana, Aditya Chandra Lisma Aisyatul Azizah Lita Oktaviani Lukmanul Hakim Maimunah, Faatin Maksum, M. Farras Marina Sulastiana Maulana Irfan, Maulana Maya Rosmayanti Ardiwinata Maya Rosmayati Ardiwinata Maya Rosmayati Ardiwinata Megawati Batubara Meilani Rohinsa Meilina, Ivana Michellina Agatha MJP, Arif Wibisana Muhammad Eko Heru Saputro Mumtazah, Humaira Nadine Silvana Chairiza Yaqin Nenny Ika Putri Nisrina Budiana Putri Nita Kanya Nugraha, Yus Nur Annisa, Siti Fauziah NURLIAWATI, INTAN Nurul Yanuarti Nyayu Nazihah Khairunnisa Olivia Margareth Simamora Pangestuti, Retno Pardosi, Andrea Pasha, Ragnar Prawiranegara, Taqiya Puteri Puti Zandani, Balqis Rahma Talitha Rangga Alam Purnama Rania Ninda Triswanti Raspati, Fasya Adisa Ratna Jupitawati Ratna Jupitawati Rezki Ashriyana Rezki Ashriyana Sulistiobudi Rezki Ashriyana Sulistiobudi Rezki Ashriyana Sulistiobudi rezki ashriyana sulistiobudi Rezki Ashriyana Sulistiobudi Rezki Ashriyana Sulistiobudi, Rezki Ashriyana Rizki Ananda Tiarga Safira, Nadia Ayu Sahadi Humaedi Sekar Afrila Miftakhul Jannah Sekar Ayu Anjani Sekar Ayu Anjani Sekar Ayu Anjani Serawanti Deliana Shafa Jasmine Khoirunnisaa Sihaloho, Anselma Ratna Henrieta Subandrio, Chindy Y Sulistiobudi, Rezki Ashriyana Sulistiobudi, Rezki Ashriyana Sulistyobudhi, Rezki Ashriyana Supriyatin, Tintin Surya Cahyadi, Surya Susanto, Wahyu Syaharani, Kamilia Tanjung, Firza Yusani Tasmira, Alya Tiarga, Rizki Ananda Tria Annisa Triwahyuni, Atikah Tunnisa, Fauziyyah Sholeha Utami, Shaufika Virisya Valentina Nami Cane Siburian Vianda Maulidina Viratasya, Aura Wahyu Anoegrah Nur Aprizal Wandi Adiansah, Wandi Wardhani, Admiranti Adhyarizka Widad Zahra Adiba Winbaktianur Winbaktianur Wipangga, Tova Wirawati, Feby Satya Witriani Witriani Yuliana Hanami Yus Nugraha Yuyun Hidayat Zahra Purwajatnika Zahra, Marsanda Zahrotur Rusyda Hinduan Zainal Abidin Zainal Abidin