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All Journal Jurnal Manajemen dan Agribisnis Sosiohumaniora Agrifor : Jurnal Ilmu Pertanian dan Kehutanan Forum Agribisnis Jurnal Wilayah dan Lingkungan Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Agribisnis Terpadu JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pertanian Agros Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL PERTANIAN AGROVITAL : Jurnal Ilmu Pertanian Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Masyarakat Indonesia Agri Wiralodra MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Gunung Djati Conference Series paradigma agribisnis Agroland: Jurnal Ilmu-ilmu Pertanian paradigma agribisnis Jurnal Pertanian Agros Global Review of Tourism and Social Sciences
Bobby Rachmat Saefudin
Fakultas Pertanian Ma'soem University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Pertanian Agros

 1 
DESKRIPSI DAN KORELASI ANTARA PENGETAHUAN DENGAN PERILAKU KONSUMEN MINUMAN FERMENTASI Rasmikayati, Elly; Wiyono, Sulistyodewi Nur; Saefudin, Bobby Rachmat
Jurnal Pertanian Agros Vol 27 No 1 (2025): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v27i1.52

Abstract

Fermented drinks are healthy drinks that play an important role in culture and tradition in Indonesia. Drinks that have health benefits have become a trend due to increasing public awareness of health. However, there is limited public knowledge about fermented beverage products which have an important role in shaping a person's consumption behavior. This study aims to describe and analyze the correlation between knowledge and behavior of fermented beverage consumer. The research method uses a survey method to 56 fermented drink consumers from the results of simple random sampling techniques. Data analysis uses descriptive statistics and chi square tests. The results of the study include showing a significant correlation between knowledge of the benefits of fermented beverage, knowledge of many types of fermented beverage, and knowledge of the lack of fermentation in consumer knowledge variables with reasons for consuming fermented beverage and many brands of fermented beverage consumed in consumption behavior variables.
PREFERENSI KONSUMEN TERHADAP MINUMAN FERMENTASI: STUDI KOMPARATIF ANTAR KELOMPOK UMUR Rasmikayati, Elly; Yudha, Eka Purna; Saefudin, Bobby Rachmat
Jurnal Pertanian Agros Vol 28 No 1 (2026): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i1.162

Abstract

Fermented beverages have become increasingly popular as functional products that offer health benefits, particularly in improving digestive function and enhancing body immunity. However, the successful marketing of these products largely depends on understanding consumer preferences, which may vary according to demographic characteristics, especially across different age groups. This study aims to analyze the differences in consumer preferences for five key attributes of fermented beverages—taste, price, packaging, packaging volume, and serving temperature—across four age categories: children, adolescents, adults, and the elderly. The research employed a quantitative survey method involving 145 respondents. Data were analyzed using frequency distribution tables, boxplot analysis, and the Kruskal–Wallis test. The results revealed that, in general, consumers preferred sweet and sour tastes in balanced proportions, favored products priced above Rp 10,000, and tended to prefer plastic packaging, although interest in glass packaging has begun to emerge. The most preferred packaging volume was 100–250 ml, and cold serving temperature remained the dominant preference. Statistical tests showed significant differences in preferences for price, packaging, and serving temperature across age groups (p < 0.05). Children preferred lower prices, plastic packaging, and cold beverages, whereas adults and the elderly showed a stronger preference for glass packaging, larger volumes, and warmer serving temperatures. Conversely, no significant differences were found in taste and packaging volume preferences (p > 0.05).
PENGARUH FAKTOR INTERNAL PELAKU USAHA TERHADAP KINERJA AGRIBISNIS HORTIKULTURA Rasmikayati, Elly; Suminartika, Eti; Saefudin, Bobby Rachmat
Jurnal Pertanian Agros Vol 28 No 1 (2026): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i1.163

Abstract

Horticultural agribusiness plays a strategic role in providing nutritious food and improving community income; however, small and medium-sized enterprises (SMEs) in this sector continue to face various constraints that affect business performance. This study aims to analyze the effects of internal factors, namely entrepreneurs’ personal characteristics, entrepreneurial motivation, social support, opportunity recognition and exploitation, and entrepreneurial competence on the performance of horticultural agribusinesses. A quantitative approach with a descriptive–correlational design was employed through a survey of 109 horticultural business actors in West Java, DKI Jakarta, Banten, and Central Java. Data were collected using a 1–5 Likert-scale questionnaire and analyzed using descriptive statistics, index-score analysis, and multiple linear regression. The descriptive results indicate that the highest average index score was found for entrepreneurs’ personal characteristics (4.121), while overall agribusiness performance was moderate (3.084), with the lowest scores observed in business volume growth and market share growth. The regression model show that entrepreneurial competence had a positive and significant effect on business performance, whereas the other internal variables were not significant. Practically, the study suggests strengthening technical and managerial competencies, implementing more applied institutional mentoring, and adopting market expansion strategies to enhance business volume and market share.
ANALISIS POLA PRODUKTIVITAS DAN FAKTOR PENENTU USAHA TANI KENTANG DI JAWA BARAT Rasmikayati, Elly; Rachmawati, Erna; Saefudin, Bobby Rachmat
Jurnal Pertanian Agros Vol 28 No 1 (2026): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v28i1.164

Abstract

Potato (Solanum tuberosum L.) is a strategic horticultural commodity in West Java, making micro-level empirical evidence essential to understand productivity variation at the farm level. This study aims to (1) describe the characteristics of potato farmers and potato farming in West Java; (2) describe land area, production, and potato productivity at the farmer level; and (3) analyze the effects of farmer and farm characteristics on potato productivity. The study employed a quantitative survey approach involving 210 potato farmers in West Java selected through simple random sampling. Data were analyzed using descriptive statistics and multiple linear regression (OLS). Descriptive results show an average landholding of 1.25 ha, production of 26.86 tons per cropping season, and productivity of 21.44 tons/ha; approximately 66.19% of farmers achieved productivity ≥20 tons/ha. Regression results show that age and seed use per hectare significantly and positively influence productivity, while experience and equity percentage significantly but negatively influence it. Other variables, including education, percentage of irrigated land, labor, fertilizer, pesticides, and other costs per hectare, have no significant impact. These findings highlight the importance of strengthening the management of key inputs (especially seed), improving access to productive financing, and providing technical extension support to enhance potato productivity at the farm level in West Java.
Co-Authors AD Rachmah AD Rachmah AD Rachmah, AD Rachmah Adi Nugraha Agriani Hermita Sadeli Ahmad Choibar Tridakusumah Ai Sri Hartati Akbar Adiputra Irawan Alvi Nurin Deanier Alvi Nurin Deaniera Alvi Nurin Deaniera Amallia Ridhatillah Andung Rokhmat Hudaya Anne Charina Anton Eisa Putra Arisyi, Yudistira Haikal Aurelia Fadhilah Sari Aurelia Fadhilah Sari Azizah, Mentari Nur Bayu Utomo Sumarsah, Muhammad Nugroho Dika Supyandi Dika Supyandi Dina Dwirayani Dini Rochdiani Dwirayani, Dina Eddy Renaldi Eka Purna Yudha Elfadina, Ellisa Agri Ellisa Agri Elfadina Elly Rasmikayati Endah Djuwendah Erna Rachmawati Ernah, Ernah Eti Suminartika Fadilla Deviani Fellingga Cahayu Garwa Widadari Budoyo Fitri Awaliyah Fitriana Wati Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gema Wibawa Mukti Gunardi Judawinata Hanifatur Aziz Nur Ishmah Hanipradja, R.A. Sukma Ayu Hendrik Johannes Nadapdap Hendrik Nadapdap Hepi Hapsari Hesty Nurul Utami Ilham Fauzan Irawan, Akbar Adiputra Kevin Marsa Tilano Khairuna Utami Kuswarini Kusno Kuswarini Kusno Lies Sulistyowati Lucyana Trimo Lucyana Trimo Lucyana Trimo, Lucyana Mahra Arari Heryanto Mentari Nur Azizah Mentari Nur Azizah Mochamad Dafa Zikriawan Purnama Mufti Helmi Mufti Helmi Muhammad Nugroho Bayu Utomo Sumarsah Nadyla Rizka Nur Amelia Nur Halimah Amir Nur Syamsiyah Nur Syamsiyah Nur Syamsiyah Nurisa Asrienda Shafira O Hasbiansyah Pandi Pardian Rachmah, Alisabela Dhiya Raden Ajeng Sukma Ayu Hanipradja Rahman Syakur Rani Andriani Budi Kusumo Riky Rizkiansyah Risyad M. Ikhsan Ronnie S. Natawidjaja Ronnie Susman Natawidjaja SETIAWAN, IWAN Sintia Afriyanti Siti Aulia Dwi Maulidah Siti Tari Syamsiah Sri Fatimah Sri Fatimah Sulistyodewi Nur Wiyono Supriyadi Supriyadi Supriyadi Supriyadi Tuhpawana Priatna Sendjaja Tuti Karyani Wati, Fitriana Yassirly Amridha Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat Yayat Sukayat, Yayat Yayi Suryo Prabandari Yomitha Faradina Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yudistira Haikal Arisyi Yulia Sari Yuniar Dianti Fauziah Yuniar Dianti Fauziah Yuniar Dianti Fauziah Zikriawan Purnama, Mochamad Dafa