Article Per Year (5 Year)
p-Index From 2021 - 2026
7.494
P-Index
This Author published in this journals
All Journal Nomosleca Jurnal Manajemen Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI Dinasti International Journal of Education Management and Social Science Jurnal Politikom Indonesiana Widya Komunika: Jurnal Komunikasi Pendidikan Pasundan International of Community Services Journal (PICS-J) Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Aptekmas : Jurnal Pengabdian Kepada Masyarakat ArtComm : Jurnal Komunikasi dan Desain Jurnal Economica: Media Komunikasi ISEI Riau Media Informasi Jurnal Sosial dan Sains Communication & Social Media Harmoni: Jurnal Ilmu Komunikasi Dan Sosial West Science Interdisciplinary Studies Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi ARKANA: Jurnal Komunikasi dan Media Jurnal Bhakti Karya dan Inovatif West Science Interdisciplinary Studies Al-Zayn: Jurnal Ilmu Sosial & Hukum Comdent: Communication Student Journal Inaba of Community Services Journal Journal Of Digital Communication Science Journal of Digital Media Communication In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Inovasi Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi International Journal of Psychology and Health Science Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Detya Wiryany
Univeresitas Indonesia Membangun, Bandung, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 62 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : communication

 1 
Menelusuri Makna Tersembunyi: Analisis Hambatan Komunikasi dalam Iklan IM3 'Nyatakan Silaturahmi' di Youtube melalui Perspektif Semiotika Jhon Fiske Rahmawati, Nadya; Wiryany, Detya; Meltareza, Ridma
Communication & Social Media Vol. 3 No. 2 (2023)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/csm.v3i2.1451

Abstract

This study aims to identify and analyze communication barriers present in the IM3 "Nyatakan Silaturahmi" advertisement on YouTube, using a semiotic approach based on John Fiske's theory. This advertisement was selected for its representation of social communication phenomena within the Indonesian cultural context, which strongly values the concept of "silaturahmi" (maintaining connections). Through semiotic analysis, this research seeks to uncover hidden meanings within the ad and explore how it communicates social messages to its audience. Fiske's semiotic approach is used to highlight three levels of codes in communication: reality codes, representation codes, and ideology codes, allowing for the identification of various communication barriers in message delivery. The study results reveal communication barriers in the form of differences in perception, symbol interpretation, and cultural values presented. In conclusion, these communication barriers in the ad may affect the audience's understanding of the message, highlighting the importance of contextual and cultural considerations in conveying messages through digital media. This research is expected to provide insights into designing more effective communication strategies that are culturally sensitive and suited to diverse audiences, particularly in digital advertising.
Co-Authors Achmad Wildan Agung Riyaldi, Muhammad Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan Ahmad Taufiq Maulana Ramdan, Aisyah, Puput Siti alifiyah, Isma Allisa Akhidatul Idza Amy Elva Silviany Amy Elva Silviany Andre Suryaningprang Anggi Putra Pratama Anisa Salma Anton Mote Arie Hendra Saputro Aryanti Rasyi Lubis, Ira Aurenevia, Shafira Ayu Larasati Azahra, Annisa Nur Benny Bernadus Bernadus, Benny Bintang Nuraeni Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Devyanthi Syarif Dian Heryani Dian Permadi Fadila Fujiyanti Hanifa, Syifa Hanny Hafiar Hati, Jisca Putri Sagara Heriyanti Heriyanti, Heriyanti Humaedi, Muhammad Arfan Ipan Sopian Ira Aryanti Rasyi Lubis Ira Aryanti Rasyi Lubis Ita Rahmawati Jaya, Rama Chandra Jenny Ratna Suminar Jisca Putri Sagara Hati Kansa, Fauzan Hamulya Kartika Nuradina Khansa Sabila Listri Herlina Lubis, Ira Aryanti Rasyi Lulu Ulfa Nizami Maharani, Sabrina Maria Indriani K Marshanda, Shafa Dwi Marsya Alia Maudy Rizkiana Poedjadi Maulana, Niko Nur Meilia Azzahra, Sandra Moch. Sheva Indraputra Moch. Sheva Indraputra Mote, Anton Muhammad Arfan Humaedi Muliawan, Riyan Candra Mustira, Sheila Niki Anartia Niko Nur Maulana nisrina, shypa Nizami, Lulu Ulfa Nunung Ayu Sofiati (Efi) Nuradina, Kartika Nurfitroh Rahmawati Pandyangqa, Nuno Pereira Vidya Permadi, Dian Prinska Damara Sastri Rahmadani, Riva Siti Rahmawati, Nadya Rahmawati, Nurfitroh Raisha Shahana Raisha, Raisha Shahana Rama Chandra Jaya Ramdan, Ahmad Taufiq Maulana Recky, Recky Ridma Meltareza Rio Kurniawan Riska Amaretha Riyan Candra Muliawan Rizky Surya Tawaqal Ruslan, Salwa Azzahra Sabila, Khansa Sabrina Maharani Sala, Anisa Salma, Anisa Sandra Meilia Azzahra Selina Natasha Selpi Febrianti Shafa Dwi Marshanda Shafira Aurenevia Shafira Aurenevia Dwirakhmawati Siti Nur Anggraeni Kuswanti Siti Rahmadani, Riva Sutisna, Aisya Fauziah Syam Gunawan Syam Gunawan Syarif, Devyanthi Tawaqal, Rizki Surya Tiarani Vidia Pratami Ummu Salamah Wawan Darmawan Wawan Darmawan Wawan Darmawan Wawan Darmawan Yuanita, Agnes Silfera Yusup, Pemi Diana