Claim Missing Document
Check
Articles

Pendampingan UMKM dalam Mengembangkan Strategi Customer Relationship Management (CRM) Asir, Muhammad; Ernayani, Rihfenti; Jayanti, Ansri; Kristanti, Desi
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.702

Abstract

Perkembangan era digital menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memiliki strategi pengelolaan pelanggan yang efektif dan berkelanjutan. Banyak pelaku UMKM masih berfokus pada penjualan jangka pendek tanpa mempertimbangkan pentingnya menjaga loyalitas pelanggan. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk mendampingi pelaku UMKM dalam memahami, merancang, dan mengimplementasikan strategi Customer Relationship Management (CRM) berbasis digital. Metode pelaksanaan mencakup pelatihan interaktif, konsultasi personal, dan pendampingan penerapan CRM menggunakan platform sederhana seperti Google Workspace, WhatsApp Business, dan aplikasi CRM gratis. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan peserta mengelola data pelanggan, melakukan komunikasi terarah, dan membangun hubungan jangka panjang dengan konsumen. Pendampingan ini juga membantu UMKM menciptakan sistem pemasaran yang lebih terukur dan berbasis data. Program ini diharapkan dapat menjadi model edukasi berkelanjutan untuk memperkuat daya saing UMKM di era transformasi digital.
Pengaruh Arus Kas Operasi, Laba Bersih dan Cash Ratio Terhadap Dividen Kas pada Perusahaan Sektor Keuangan yang Terdaftar di Bursa Efek Indonesia Periode 2020-2023 Cici Apriliya; Rihfenti Ernayani; Butet Wulan Trifina
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6946

Abstract

This study aims to empirically determine the effect of operating cash flow, net profit and cash ratio on cash dividends in financial sector companies listed on the Indonesia Stock Exchange (IDX) in the period 2020-2023. The population of this study uses a quantitative research method with a sampling technique using purposive sampling which determines certain criteria to obtain samples, resulting in 11 companies with 97 observation data for 4 years. The data collection technique uses secondary data. The data analysis model uses SPSS version 25 which includes Linear Regression Analysis, Classical Assumption Test, Determination Test, and Hypothesis Test. The results of the study show that operating cash flow has an effect on cash dividends, net profit and cash ratio have no effect on cash dividends.
Pengaruh Pengetahuan Akuntansi, Pengalaman Usaha, Motivasi Kerja dan Tingkat Pendidikan Terhadap Penggunaan Infomasi Akuntansi pada Pelaku UMKM di Kota Balikpapan Ira Pratiwi; Rihfenti Ernayani; Yanzil Azizil Yudaruddin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7022

Abstract

This study aims to determine the effect of accounting knowledge, business experience, work motivation, and education level on the use of accounting information at MSMEs in Balikpapan City. The sampling technique used purposive sampling and obtained a sample of 105 samples from 13,732 population. The data analysis technique used is validity test, reliability test and hypothesis testing using Smart-PLS 3.0 application. The result of the research shows that accounting knowledge, business experience, work motivation, and education level affect the use of accounting information in MSMEs in Balikpapan City.
Faktor-faktor yang Mempengaruhi Minat UMKM untuk Menggunakan Aplikasi SIAPIK di Kota Balikpapan Febby Fitria; Rihfenti Ernayani; Ika Makherta Sutadji
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7033

Abstract

The purpose of this study was to determine the interest of MSMEs in using the SIAPIK application in Balikpapan City. The data used are primary data collected online via Google Form and offline directly. The data analysis method uses the Partial Least Square-Structural Equation Model (PLS-SEM). The results of the analysis show that perceptions of usefulness, perceptions of ease of use, and security have a significant effect on the interest of MSMEs in using the SIAPIK application. While trust and risk perception do not have a significant effect on the interest of MSMEs in using the SIAPIK application.
Co-Authors Aa Hubur Abdiannur Abdiannur Ahmad, Srifatmawati Akhmad Baidun Akhmad Nur Zaroni Alfiana Alfiana Alfiana Amiruddin Hamzah Anantadjaya, Samuel PD Andi Hidayatul Fadlilah Ari Purwanti Arifin, Sa'ad Nico Asep Saepudin Azizi, Muhammad BillY Dewantara Bustomi, Thomas Butet Wulan Trifina Butet Wulan Trifina C. Prihandoyo Cakranegara, Pandu Adi Cici Apriliya Cici Apriliya Citra Arta, Deddy Novie Citra Dewi Cut Susan Octiva desi kristanti, desi Dewi Rachmania Didik Hadiyatno Dimas Rama Pramudia Dyah Mieta Setyawati Efendi Sugianto Eni Rakhmawati Fachrurazi Febby Fitria Febby Fitria Ferdy Leuhery Festus Evly R.I. Liow Firman Firman Fitriani Gerdha Erlinda Sari Lapoliwa GS , Achmad Daengs Hairul Anam Hesty Erviani Zulaecha I Nyoman Tri Sutagana Ika Makherta Sutadji Ika Makherta Sutadji Ilham Arief Ira Pratiwi IRA PRATIWI Irdawati Irdawati Irdawati Irwan Moridu Irwan Moridu Iwan Henri Kusnadi Jayanti, Ansri Klemens Mere lestari, winda Lipo Andy Willian Oey Liza Syah Putri Lucky Radi Rinandiyana Lucy Indah Jayanti M. Dedy Eko Trisyono Safari Miswaty Miswaty Mohamad Zulman Hakim Muhammad Asir Muhammad Imam Asnawi Nadi Hernadi Moorcy Nainunis, Nainunis Natalia Reyne Lumentah Nina Indriastuty Nuah P. Tarigan, Nuah P. Nur Dafiq Nur Widyawati Nurcahaya, Claudya Nurlia Nurlia PA Andiena Nindya Putri Palupiningtyas, Dyah Pamungkas, Eko Wiji Pandji Santosa Rachmad Hidayat Rahul Chauhan Ranita Ramadhani Rianti Setyawasih Robiyanto Robiyanto Robiyanto Robiyanto Robiyanto, Robiyanto Rosdarni Rosdarni Rustandi Rustandi Sa'ad Nico Arifin Salomi Jacomina Hehanussa Samiun, Aspiati A. Sarni Handayani Puspita Sari Shylvia Andriani Siddiqa, Heidi Sudirman Sudjinan Sudjinan Sudjinan, Sudjinan Sukimin Sukimin Suratman Suratman Syahriah Madjid Tamzil Yusuf Tati Sarihati Theresia Wahyuni Timotius, Elkana Toguan, Zulfikri Upik Djaniar winda lestari Windy Johan Wiwik Saraswati, Wiwik Yanzil Azizil Yudaruddin Yanzil Azizil Yudaruddin Yosua Arif Susanto