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All Journal MIX : Jurnal Ilmiah Manajemen Asia-Pacific Management and Business Application Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Organisasi Dan Manajemen Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Samudra Ekonomi dan Bisnis JISIP: Jurnal Ilmu Sosial dan Pendidikan SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Ilomata International Journal of Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Ilomata International Journal of Management Bahtera Inovasi Ilomata International Journal of Social Science Indonesian Journal of Tourism and Leisure Transekonomika : Akuntansi, Bisnis dan Keuangan Mejuajua Milenial: Journal for Teachers and Learning Golden Ratio of Human Resource Management Tasnim Journal for Community Service Journal of Accounting and Finance Management (JAFM) International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings Abdimas Indonesian Journal Eduvest - Journal of Universal Studies Society Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM)
Ginta Ginting, Ginta
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Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Journal : Tasnim Journal for Community Service

 1 
An Integrative Model of Online/Website Experience: Structural Modelling Approach (Case: Kampung Tarung) Radeswandri, Radeswandri; Ginting, Ginta
Tasnim Journal for Community Service Vol. 6 No. 1 (2025): Tasnim
Publisher : Anotero Lembaga Scientific Pekanbaru

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Abstract

This study develops a model using the concept of variable flow based on the limited results of empirical studies regarding online/web experience on strategic aspects that require a theory-based conceptual framework. This model can support the practical strategy to develop tourism sector (Case Kampung Tarung Sumba). Flow variables in this modeling use 3 stages, starting from independent variables (interactivity, usability, connectedness, challenge, skill, telepresence, perceived benefit), component variables (functionality, psychological, content/marketing) and outcome variables (satisfaction, trust and behavior). The unit of analysis is website users of various tourist destinations based on local culture and traditions, with a total of 364 respondents. Data were analyzed using Structural Modeling Approach (SEM-LISREL). The research model can prove most of the hypothesis testing as many as 15 of the 19 proposed hypotheses. The modeling in this study can be declared valid to be developed in the next research. There are 4 hypothesis tests that show insignificant results, namely: 1) the effect of connectedness on functionality; 2) the influence of content on behavioral intention; 3) psychological influence on trust and 4) influence of skill on psychology. For the development of future research, it is necessary to develop a more comprehensive "flow experience" model by taking into account the relationship of insignificant variables by considering several important things: respondent characteristics, similarity of tourist destinations and conducting comparative studies with equivalent units of analysis.
Co-Authors AHMADI Akbara, Anisa Zahwa Alwarits, Naufal Fadhil Ami Pujiwati Andriyansah . Anita Maharani Arif Sulistiyono Ariyani, Ida Azwar Anas Chairy Chairy Daru Asih Devi Ayuni Diana Sulianti K Tobing Dina Dina, Dina Donni Junipriansa Faisal, Rahmad Fatia Fatimah Hadiwidjaja, Rini Dwiyani Heriyanni Mashithoh Hidayah, Zainur Ike Janita Dewi Imas Maesaroh Infantri, Charis Bustanul Irawati, Yuyun Febrian Irmawaty Irmawaty, Irmawaty Ismulyati, Sri Janita, Ike Karsa Dwitara, Syirot Kismila, Kismila Kurniawati Lanisy, Nihan Anindyaputra Lestari Pujiastuti, Sri Lubis, Marsel RIonaldo Lusiati, Miranti Maria, Maya Marson Simanjuntak, Harros Meirani Harsasi Nasoha, Mohamad Nenah Sunarsih Ngarbingan, Hubertina Ngarbingan, Hubertina Karolina Panhar, Efram Syukurlowen Pictor Siolemba, Shine Prambudi, Iwan Setiyawan Prambudi, Muhammad Rayhan Mahardika Praningtyas, Elisabeth Ria Viana RADESWANDRI, RADESWANDRI Rakhmini Juwita Ria Viana Praningtya, Elisabeth Riana, Kurnia Endah Rini Subekti Rizky Widokarti, Joko Said Kelana Asnawi Saptaprasetya, Eka Panji Satyarini, Ni Wayan Marsha Sembiring, Rinawati Shine Pintor Siolemba Patiro Sri Lestari Pujiastuti, Sri Lestari Sylvana, Andi Wati, Lela Nurlaela Widikarto, Joko Rizkie Yusriani, Sri Zulfahmi Zulfahmi Zulfahmi