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ANALISIS PENGARUH NILAI PRODUK, KUALITAS PELAYANAN, DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS KONSUMEN PADA KARTU SELULER SIMPATI DI KABUPATEN NGANJUK Syada Alim; Budi Rahayu; Budi Heryanto
BIMA : Journal of Business and Innovation Management Vol. 8 No. 3 (2026): JUNI
Publisher : Prodi Manajemen Fakultas Ekonomi Bisnis Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bima.v8i3.7166

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh nilai produk, kualitas pelayanan, dan kepuasan pelanggan terhadap loyalitas konsumen pada kartu seluler Simpati di Kabupaten Nganjuk serta mengidentifikasi variabel yang paling dominan memengaruhi loyalitas konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian adalah masyarakat Kabupaten Nganjuk yang menggunakan kartu seluler Simpati, sedangkan sampel berjumlah 100 responden yang dipilih melalui teknik non-probability sampling dengan pendekatan accidental sampling. Data dikumpulkan melalui kuesioner berskala Likert dan dianalisis menggunakan uji validitas, uji reliabilitas, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa nilai produk, kualitas pelayanan, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas konsumen, baik secara parsial maupun simultan. Nilai adjusted R square sebesar 0,536 menunjukkan bahwa 53,6% variasi loyalitas konsumen dapat dijelaskan oleh ketiga variabel tersebut. Variabel nilai produk memiliki pengaruh paling dominan dengan koefisien beta sebesar 0,820, diikuti kepuasan pelanggan sebesar 0,781 dan kualitas pelayanan sebesar 0,257. Temuan ini menunjukkan bahwa peningkatan nilai produk perlu menjadi prioritas perusahaan dalam mempertahankan loyalitas pengguna kartu seluler Simpati.
Pengaruh Indek Pembangunan Manusia Dan Tingkat Pengangguran Terbuka Terhadap Tingkat Kemiskinan Di Kota Kediri Tahun 2019 - 2023 Ersha Lintang Arum; Budi Heryanto; Bothy Dewandaru
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i1.2944

Abstract

Poverty is one of the fundamental problems that is a major concern in Indonesia. Data in Kediri City shows that there is an increasing fluctuation in poverty rates. One of the important indicators that affects poverty rates in Kediri City is the Human Development Index (HDI). The increase in poverty rates also occurs due to a decrease in the income of people who are laid off, resulting in a lot of unemployment. This study uses a quantitative method with data taken from the Central Statistics Agency (BPS). The results of the study show that the human development index (HDI) has an effect on poverty. And unemployment also has an effect on poverty. If the HDI and unemployment are combined, the results also have an effect on poverty in Kediri City.
Pengaruh Pelayanan, Fasilitas, dan Harga terhadap Keputusan Konsumen Fauza El Azhar; Endang Triwidyati; Sudjiono; Budi Heryanto
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 3 (2025): NOVEMBER : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v5i3.1395

Abstract

The purpose of this research is to examine the impact of service, facilities, and price on consumer decisions at JP Motor Purwoasri Showroom in Kediri. The method used is quantitative, with data collection in the form of figures analyzed using systematic, objective, and measurable statistical techniques. The population in this study consists of all customers over one month, averaging around 500 individuals. Meanwhile, using a non-probability sampling method, a sample of 100 respondents was taken, followed by data collection through observation, interviews, questionnaire distribution, and literature review. Testing was conducted using validity tests, reliability, multiple linear regression, and the coefficient of determination (R²). The results of the data testing reveal that partially, there is a significant influence of service, facilities, and price on consumer decisions (sig. < 0.05). Collectively, all three also have a significant influence based on the F test (sig. 0.002 < 0.05).
MEMBANGUN KESADARAN KOLEKTIF: PEMBERDAYAAN MASYARAKAT UNTUK MENJAGA KEBERSIHAN LINGKUNGAN M. Dian Ruhamak; Afif Nur Rahmadi; Eko Winarti; Erik irham Lutfi; Hendy; Budi Heryanto
Jurnal Abdi Masyarakat Vol. 9 No. 2 (2026): Jurnal Abdi Masyarakat Mei 2026
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i2.7859

Abstract

Environmental cleanliness is essential for a healthy and sustainable quality of life. In rural Indonesia, including Ngasem District, Kediri Regency, awareness of household waste management and participation in mutual cooperation activities remain low, potentially contributing to health issues, flooding, and reduced aesthetic quality. This community service aimed to strengthen collective awareness and empower residents to maintain environmental cleanliness sustainably. The program included preparation, implementation, and evaluation stages. Implementation involved education, 3R-based waste management training (Reduce, Reuse, Recycle), waste bank introduction, formation of environmental cadres, and clean-up activities. Results showed increased resident knowledge and awareness, successful establishment of environmental cadres at the RT/RW level, and improved environmental conditions through clean-up efforts and waste bank initiation. The program fostered active community participation and laid a foundation for sustainable environmental management via local cadres. These findings underscore the importance of participatory approaches and local change agents in promoting sustainable cleanliness at the community level.