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All Journal Humanis : Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JPM (Jurnal Pemberdayaan Masyarakat) PROFIT J-MACC : Journal of Management and Accounting Tasyri` : Jurnal Tarbiyah-Syari`ah-Islamiyah eBA Journal: Journal Economic, Bussines and Accounting Community Development Journal: Jurnal Pengabdian Masyarakat JES (Jurnal Ekonomi Syariah International Journal of Business, Law, and Education Journal of Tourism Economics and Policy Transformasi Dedikasi: Jurnal Pengabdian Kepada Masyarakat ADILLA: Jurnal Ilmiah Ekonomi Syari'ah Journal of Artificial Intelligence and Digital Business Sanskara Manajemen dan Bisnis Journal of Economics, Entrepreneurship, Management Business and Accounting West Science Journal Economic and Entrepreneurship Jurnal Bisnis dan Manajemen West Science Basic and Applied Accounting Research Journal RISK : Jurnal Riset Bisnis dan Ekonomi International Journal Multidisciplinary Management Studies and Business Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI ZONA: Jurnal Pengabdian Masyarakat Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Frontiers in Research Journal International Journal of Multidisciplinary Reseach
Ali muhajir, Ali
Universitas Islam Darul ‘ulum
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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DETERMINANTS OF CUSTOMER SATISFACTION IN GENERATION Z'S USE OF E-COMMERCE SERVICES IN INDONESIA Afif Hidayatulloh; Ali Muhajir; Ana Fitriyatul Bilgies
International Journal of Multidisciplinary Reseach Vol. 2 No. 4 (2026): Agust
Publisher : International Journal of Multidisciplinary Reseach

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the factors influencing customer satisfaction in e-commerce services in Indonesia, focusing on Generation Z as the dominant user segment of digital shopping platforms. Using an explanatory quantitative approach, data were collected from 100 respondents who actively transact on Shopee and TikTok Shop, selected through purposive sampling, and analyzed using multiple linear regression in SPSS. The independent variables examined were E-Service Quality, Perceived Ease of Use, Live Shopping Engagement, and Perceived Security, while Customer Satisfaction served as the dependent variable. The results show that all four variables have a positive and significant effect on customer satisfaction, both partially and simultaneously (F = 27.956; Sig. = 0.000), explaining 52.1% of the variance in customer satisfaction (Adjusted R² = 0.521). Perceived Ease of Use emerged as the most dominant factor (β = 0.299), followed by E-Service Quality (β = 0.260), Perceived Security (β = 0.219), and Live Shopping Engagement (β = 0.176). These findings suggest that e-commerce platforms should prioritize simplifying navigation and improving system usability to strengthen customer satisfaction, while continuing to enhance service quality, transaction security, and live shopping features as complementary strategies for retaining Generation Z consumers.
Pengaruh Sistem Kompensasi, Kesejahteraan Karyawan, dan Peluang Karier terhadap Produktivitas Kerja Guru di SMK Negeri 1 Baureno Bojonegoro Nandita Salsabilla; Ali Muhajir; Ana Fitriyatul Bilgies
Frontiers in Research Journal Vol. 3 No. 3 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/frontiers.v3i3.783

Abstract

Penelitian ini bertujuan menguji pengaruh sistem kompensasi, kesejahteraan karyawan, dan peluang karier terhadap produktivitas kerja guru di SMK Negeri 1 Baureno Bojonegoro, baik secara parsial maupun simultan, serta mengidentifikasi variabel yang paling dominan. Metode yang digunakan adalah survei kuantitatif kausal, dengan melibatkan seluruh 115 guru aktif (PNS dan honorer) tahun ajaran 2024/2025 sebagai responden melalui teknik sampling jenuh (sensus). Data dikumpulkan menggunakan kuesioner skala Likert yang telah diuji validitas dan reliabilitasnya, kemudian dianalisis dengan uji asumsi klasik dan regresi linier berganda menggunakan SPSS 26. Hasil penelitian menunjukkan bahwa sistem kompensasi (t = 3,615; sig. = 0,000), kesejahteraan karyawan (t = 4,868; sig. = 0,000), dan peluang karier (t = 4,229; sig. = 0,000) masing-masing berpengaruh positif dan signifikan secara parsial terhadap produktivitas kerja guru, dan ketiga variabel tersebut secara simultan memengaruhi produktivitas (F = 41,436; sig. = 0,000; Adjusted R² = 0,516). Kesejahteraan karyawan merupakan variabel paling dominan (β = 0,379). Temuan ini menunjukkan bahwa manajemen sekolah kejuruan dan pengambil kebijakan perlu memprioritaskan penguatan program kesejahteraan nonfinansial di samping kebijakan kompensasi dan pengembangan karier untuk meningkatkan produktivitas guru, terutama bagi tenaga guru honorer.
The Association Between User Experience (UX) and Intention to Reuse in Digital Marketing Applications in East Java, Indonesia: A Quantitative Approach Using the Technology Acceptance Model Ali Muhajir; Ratna Deli Sari; Saifuddin Zuhri; Meci Nilam Sari; Monesta Cici Ijan
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 5 (2026): Volume 4, Issue 5, September 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i5.1862

Abstract

  Purpose – This study examines the relationships among User Experience (UX), Perceived Ease of Use, Perceived Usefulness, and Intention to Reuse within the Technology Acceptance Model (TAM) among digital marketing application users in East Java, Indonesia. Design/methodology/approach – A quantitative research approach was employed using a structured questionnaire distributed to 150 respondents selected through purposive sampling. The study investigates User Experience as the exogenous variable, while Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Intention to Reuse (IR) serve as endogenous variables. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4 software. Finding/Results – User Experience was positively associated with Perceived Ease of Use and Perceived Usefulness. Perceived Ease of Use was positively associated with Perceived Usefulness and Intention to Reuse, while Perceived Usefulness was positively associated with Intention to Reuse. All five hypothesized relationships were statistically significant. The model explained 57.3% of the variance in Perceived Ease of Use, 69.1% in Perceived Usefulness, and 73.4% in Intention to Reuse. Construct-specific Q² values of 0.428, 0.526, and 0.578, respectively, indicated predictive relevance. These associations should be interpreted within the cross-sectional design. Originality/Value – This study contributes to the literature on technology acceptance within the context of digital marketing applications in Indonesia and provides practical implications for application developers and digital marketing practitioners seeking to enhance user retention and engagement.
Sustainable Marketing Model: Market Research, Marketing Capability and Entrepreneurial Orientation in Indonesia Ali Muhajir
International Journal of Business, Law, and Education Vol. 5 No. 1 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i1.497

Abstract

This study explores the application of the Sustainable Marketing Model in Indonesia's ever-changing corporate environment. The study involved 275 organizations from a variety of industries, and the sample size was large. This allowed for important insights into how market research, marketing expertise, and entrepreneurial spirit shape sustainable marketing strategies. The associations between the important variables were investigated using measurement model analysis, structural model analysis, and descriptive statistics. Positive developments in sustainable marketing practices are shown by the results, which also show strong and substantial relationships between market research, marketing competence, entrepreneurial orientation, and sustainable marketing. Measures of goodness-of-fit provide evidence for the model's general suitability. Specific tactics to improve market research, marketing skills, and entrepreneurial attitudes are among the implications for firms. The study establishes the foundation for other research projects and adds to the developing field of sustainable marketing in Indonesia
Co-Authors . Syamsulbahri Afif Hidayatulloh Agustian, Dana Ahmad Wawanda Iswanto Ali Shodikin Ana Fitriyatul BILGIES Ana Fitriyatul Bilgies, Ana Fitriyatul Anasrudin Maulana Anjar Sulistyowati Ariefah SUNDARI Arum Sari, Titis Putri ASRIL ASRIL Azhar, Zahroel Bilgies, Ana Fitriyatul Budiman, Hendi Cholipah Hayuningtiya Dana Agustian Dwiningwarni, SS Hendi Budiman Hendrawan, Yoni Heni Purnama Putra Heriyanto Heriyanto Hommy Dorthy Ellyany Sinaga Imran, Hamzah Al Karimah, Anifatul Karo-karo, Alex P. Kushariyadi Kushariyadi Ma'rifani Fitri Arisa Mainan, Cut Margaret Stevani Martha Laila Arisandra, Martha Laila Masyhadi, H Maulana, Anasrudin Meci Nilam Sari, Meci Nilam Mia Noor Aurelia Monesta Cici Ijan Muhammad Alfredo Romadlona Nabiha Muhammad Ikhsan Muhammad Rosyid Mukhsinin, Iqbal Nandita Salsabilla Nazaruddin, Saiful Noor Aurelia, Mia Novi Darmayanti Novi Darmayanti pengelola, pengelola Ratna Deli Sari Ratnasari Ratnasari Rifky Ardhana Kisno Saputra Riska Apriliyanti Rosdiana Rosdiana Rozi, Ahmad Fathur Saifuddin Zuhri Sa’idah, Laily Nur Sinaga, Hommy Dorthy Ellyany Sinta Aisyah Siti Shoimah Sukesi . Sutardi Sutardi Tampubolon, Liosten Rianna Roosida Ully Taufiq Taufiq Titis Putri Arum Sari Triadi, Defri Utami, Eva Yuniarti Wahyu Kyestiati Sumarno