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All Journal Jurnal Sain Veteriner Jurnal Ilmu-Ilmu Perikanan dan Budidaya Perairan MAJALAH BIAM Ngayah: Majalah Aplikasi IPTEKS Admisi dan Bisnis Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal SOLMA Agroindustrial Technology Journal Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Sainmatika: Jurnal Ilmiah Matematika dan Ilmu Pengetahuan Alam Jambura Journal of Educational Management SAP (Susunan Artikel Pendidikan) Jurnal Dinamika Manajemen Pendidikan (JDMP) International Journal of Economics, Business and Accounting Research (IJEBAR) Authentic Research of Global Fisheries Application Journal (Aurelia Journal) Indobiosains Jurnal Manajemen Bisnis dan Keuangan DEVOSI Jurnal Pengabdian Masyarakat (ABDIRA) ALMUJTAMAE: Jurnal Pengabdian Masyarakat Journal of Management and Islamic Finance JURNAL AGROINDUSTRI HALAL Proceeding ISETH (International Summit on Science, Technology, and Humanity) Jurnal Manajemen dan Bisnis Jurnal Ilmiah Pangan Halal Karimah Tauhid IIJSE Jurnal Global Ilmiah Indonesian Journal of Islamic Literature and Muslim Society
Helmi Haris
Universitas Djuanda
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Product Quality Analysis as a Tool for Marketing Strategy Planning for Nutmeg Juice Products (Case Study in Bogor City) Gemina, Dwi; Kartini, Tini; Haris, Helmi; Nurjanah, Dewi Astri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8888

Abstract

This study aims to analyse the level of performance and importance of product quality in order to design a marketing strategy for Nutmeg Juice Products. The research population consists of consumers of nutmeg juice products, with a sample size of 75 respondents. This study uses Importance Performance Analysis (IPA). The results of the study show that consumer expectations of nutmeg juice products focus on the uniqueness of the logo, attractive product appearance, and the accuracy of the flavour description on the packaging. Meanwhile, consumers perceive the product performance to be good in terms of ease of storage, health benefits, and long shelf life. Based on IPA analysis, it was found that the three product quality indicators that are the top priorities for improvement are performance, reliability, and quality of conformance. These three indicators are considered very important by consumers, but their performance still does not meet expectations. To achieve an effective marketing strategy, manufacturers can make efforts to improve ease of maintenance, product uniqueness, and aesthetics.
Co-Authors Adawiyah, Rafi'ah Al Ahmad Syarbaini Ahmad Syarbaini Akim, Restu Amalia, Rafishca Amar Ma’ruf Amar Ma’ruf Amelia, Iis Andriani Andriani Anggrahadi, Daru Anjasmara, Anjasmara Antonius Padua Ratu Arief Rahman Hakim Arsyad, N Arumwati Arumwati Asmawati Asmawati Asmawati Asmawati Audiya Khilya Wardah Aulia Dinda Wahyuni Aulia Rahmah, Widia Avin Septia Ayu Puspitas Sari BAGEM BR SEMBIRING, BAGEM BR Bagem Sembiring Daniel Happy Putra Dede Kardaya Delfitriani Dian Histifarina Dian Histifarina Dian Mutiara Dian Mutiara, Dian Dwi Gemina Dyah Ayu Syukma Pertiwi1 Eko Apriansyah Fanani, Muhammad Zainal Fitra Mulia Jaya Fitra Mulya Jaya Fitriani Fitriani Fitrilia, Tiana Hadi Supriyan Hanafi, Syafiq Mahmadah Hasyim, Fuad Hendarto, M.Si, Deni Hertiani, Euis Ikromatun Nafsiyah Indra Cahya Kusuma Indradewa, Rhian Jaya, Fitra Mulya Juanda, Dede Karimy, Moh Faiz Kartini, Tini Khodijah, Neng Siti Kumalasari, Rafika Kusumaningrum, Julia Lestari, Roswita Puji Lestari, Sinta Dwi Lia Amalia Ma'ruf, Amar Mariani Mariani Muhammad Husein Muliya Puti, Ade N Arsyad Naila Fathi Isnazaki Hafiyya Nia Agustina Nisa, Siska Khoirun Nurjanah, Dewi Astri Nurlaela, Raden Siti Permana, Irfan Zanuwarsa Rachmasari, Annisa Rangga Bayu Kusuma Haris Ratna Ningsih, Sri Redhina Aulia Restu Akim Ridwan Rachmat Ridwan Rachmat Ridwan Rahmat Ridwan, Muhammad Husein Afifuddin Rih Laksmi Utpalasari Rimadhani, Farras Fajria Ristika Handarini Rohman, Hana Fauziyyah Ropikoh, Siti Septiani, Bunga sri riyanti Suarman Sudarsah, Agus Sudarijati Sufyan, Moch Iqbal Sumantriyadi, Sumantriyadi Syahrir Akil Syarwani Ahmad Tirtawati, Desi Titi Rohmayanti Titiek Tjahja Andari Tri Sujianti Tri Widayatsih Tri Widayatsih, Tri Wahyu Diyono, Wahyu Wardhani, Siti Asih Wati, Rosma Putri Anggoro Wicaksono, Muhamad Abdiki Wicaksono, Muhammad Abdiki Widodo Suwito Wildan Saputra Wilna Iznilillah Yusanti, Indah Anggraini