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Journal : Jurnal Teknik Informatika (JUTIF)

SENTIMENT ANALYSIS FOR E-COMMERCE PRODUCT REVIEWS BASED ON FEATURE FUSION AND BIDIRECTIONAL LONG SHORT-TERM MEMORY Akbar, Habibullah; Aryani, Diah; Mohammed Al-shammari, Marwan Kadhim; Ulum, M. Bahrul
Jurnal Teknik Informatika (Jutif) Vol. 5 No. 5 (2024): JUTIF Volume 5, Number 5, Oktober 2024
Publisher : Informatika, Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jutif.2024.5.5.2675

Abstract

E-commerce platforms would benefit from performing sentiment analysis of their customer's feedback. However, the vast amount of transaction data makes manual sentiment analysis of product reviews impractical. This research proposes an approach to automatically classify the sentiment of a given product review based on three major steps: data preprocessing, text representation, and classification model development. First, review data is cleaned to remove ambiguity and non-meaningful elements. Second, Word2Vec and GloVe features are combined to represent the words in a more unified vector space. Lastly, these combined features are classified to determine sentiment polarity using the Bidirectional Long Short-Term Memory Network (BiLSTM) model. The test results demonstrate that the proposed BiLSTM model achieves 91% uniform performance for all four metrics (accuracy, precision, recall, and F1-score), which is 3% higher than the results achieved by the standard LSTM model. Moreover, the BiLSTM model requires 9.91 seconds less training computation time than the LSTM.
Co-Authors Adaafi'ah, Yasinta Addaafi’ah, Yasinta Ade Setiadi Adnandi, M Arba Adrian Adrian Ahmad Fathurrozi Aji Setiawan Akbar, Habibullah Andreansyah, Tedy Ari Asmawati Arnas, Dio Hartawan Ary Budi Warsito, Ary Budi Asianto, Andriyanti Bashir, Pandu Bayu Sulistiyanto Ipung Sutejo Budi Tjahjono Damayanti, Prisila Delio, Ferdinand Defin Endi Rekarti, Endi Fatonah, Nenden Siti Fifit Alfiah Fredy Susanto Gaol, Lasando Lumban H. Haris H. Haris Hani Dewi Ariessanti Harahap, Eka Purnama Haris Haris ., Haris Harlinda Syofyan Hendrian Hendrian Hendrian, Hendrian Herwanto, Agus Ichwani, Arief Ichyan Holilan Ilamsyah Ilamsyah Indri Handayani, Indri Ira Tyas Ningrum Izza Ilma Insyifani Kurnia, Rafi Zhafar Kusmawan, Dicky Luri Sesy Apriyani Malabay ., Malabay Malabay Malabay Manurung, Jhordy Noverdian Mariyana Widiastuti Martino Wibowo Martono, Aris Mohamad Yusuf Mohammed Al-shammari, Marwan Kadhim Muhamad Bahrul Ulum Muhamad Bahrul Ulum Muhamad Yusup Noviandi Noviandi Noviandi Noviandi, Noviandi Po Abas Sunarya Purnomo, Yunianto Putra, Syahrizal Dwi Putri, Dian Mustika Qurotul Aini Ramadhan, Kresna Ratnawati Susanto RR. Ella Evrita Hestiandari Ruli Supriati, Ruli Sabar Sukarno Sakina Nusarifa Tantri Saputra, Mochamad Adi Setiadi, Ade Shine Pintor Siolemba Patiro Sigit Santoso Siti Maesaroh STMIK, Author Super Sudaryono Sudaryono Sugeng Santoso Suhandi Junaedi Suharti, Dwi Sloria Supriyono, Ignatius Agus Suryana, Endang Sutanto, Imam Syafnidawati, Syafnidawati Syahrizal Dwi Putra Syahrizal Dwi Putra Syahrizal Dwi Putra Syahrizal Dwi Putra Tiara Fanny Eldiana Ulum, M. Bahrul Untung Rahardja Verdi Yasin Wahyu, Sawali Widiarso, Rafif Tri Willi Kornellius Yaya Sudarya Triana Yose Amelia, Sabrina Yulhendri Yulhendri