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All Journal Jurnal Manajemen Teknologi Journal of Consumer Science E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Mitra Manajemen JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan BUDGETING : Journal of Business, Management and Accounting International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Journal of Economics and Business UBS Charity : Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Abdi Masyarakat Indonesia Indonesian Journal of Multidisciplinary Science Society: Jurnal Pengabdian Masyarakat Jurnal Inovasi Masyarakat Jurnal Pengabdian Masyarakat Akademisi Utsaha: Journal of Entrepreneurship ASEAN Marketing Journal International Journal of Entrepreneurship and Business Management Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Engineering Economics Professional in Action (E-Profit) Jurnal Ekonomi, Teknologi dan Bisnis eProceedings of Management Journal of Computer Engineering: Progress, Application and Technology Enrichment: Journal of Multidisciplinary Research and Development INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Journal Integration of Social Studies and Business Development KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society International Journal of Management and Business Applied International Journal of Economics, Business and Innovation Research Journal of Multidisciplinary Academic Business Studies International Journal of Accounting and Management Information Systems Global Academy of Business Studies Journal of Indonesia Business Research (JIBR)
Maya Ariyanti
Universitas Telkom
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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STRATEGIC AGILITY IN MSMES: INTEGRATING DYNAMIC CAPABILITIES, LEARNING, AND RESOURCE RECONFIGURATION Sri Rochani Mulyan; Maya Ariyanti
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 11 (2024): Jesocin - October
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

This conceptual paper develops an integrative framework for strategic agility in micro, small, and medium enterprises (MSMEs). The analysis connects the resource-based view, dynamic capabilities, absorptive capacity, organizational learning, social capital, open innovation, resilience, and entrepreneurial-ecosystem perspectives. It does not claim primary survey, interview, experimental, or statistical data. The synthesis argues that opportunity sensing, rapid learning, resource reconfiguration, and disciplined experimentation should be organized as repeatable managerial routines rather than treated as isolated interventions. The framework proposes staged diagnosis, implementation, evaluation, and learning mechanisms and identifies implications for owner-managers, support organizations, and future empirical research.
CUSTOMER KNOWLEDGE MANAGEMENT AND MARKET ADAPTATION IN SMALL ENTERPRISES: AN INTEGRATIVE CONCEPTUAL Raden Roro fatma.sarie85@gmail.com; Maya Ariyanti
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 13 (2024): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

This conceptual paper develops an integrative framework for customer knowledge management and market adaptation in micro, small, and medium enterprises (MSMEs). Drawing on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, resilience, and entrepreneurial-ecosystem literature, it explains how customer insight, knowledge integration, market sensing, service adaptation, and evidence-based decision making can be organized into practical managerial routines. The manuscript does not claim primary survey, interview, experimental, or statistical data. It proposes a staged cycle of diagnosis, capability configuration, bounded experimentation, evidence review, governance, resource reconfiguration, and learning retention. The framework emphasizes proportionate implementation and identifies implications for owner-managers, ecosystem institutions, and future empirical research.
UTILIZATION OF ARTIFICIAL INTELLIGENCE SYSTEMS TO PREDICT CONSUMER BEHAVIOR zaenal aripin; Lili Adi Wibowo; Maya Ariyanti
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 1 (2023): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

The development of Artificial Intelligence (AI) System technology has opened up new opportunities in understanding consumer behavior. With abundant data availability, companies have the potential to improve marketing and customer service strategies through predicting consumer behavior. This study aims to explore the implications of utilizing Artificial Intelligence Systems in predicting consumer behavior and its impact on business strategies. The purpose of this study is to identify the benefits of utilizing Artificial Intelligence Systems in predicting consumer behavior, analyze challenges that may arise, and detail strategies that companies can adopt to optimize the utilization of this technology. The research method used is a combination of literature analysis and case studies. Literature analysis was conducted to detail the theoretical basis regarding the utilization of Artificial Intelligence Systems in the prediction of consumer behavior. Case studies were conducted on a number of companies that have successfully implemented this technology to understand the context of their implementation and the benefits they derived. The results showed that the utilization of Artificial Intelligence Systems in predicting consumer behavior can improve service personalization, optimize marketing strategies, and provide deep insights into consumer preferences. However, challenges related to data privacy, ethics, and technology integration are still obstacles that need to be overcome. Strategies that focus  on data security, transparency, and an ethical approach can help companies address these challenges.
STRATEGIC AGILITY IN MSMES: INTEGRATING DYNAMIC CAPABILITIES, LEARNING, AND RESOURCE RECONFIGURATION Sri Rochani Mulyan; Maya Ariyanti
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 11 (2024): Jesocin - October
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This conceptual paper develops an integrative framework for strategic agility in micro, small, and medium enterprises (MSMEs). The analysis connects the resource-based view, dynamic capabilities, absorptive capacity, organizational learning, social capital, open innovation, resilience, and entrepreneurial-ecosystem perspectives. It does not claim primary survey, interview, experimental, or statistical data. The synthesis argues that opportunity sensing, rapid learning, resource reconfiguration, and disciplined experimentation should be organized as repeatable managerial routines rather than treated as isolated interventions. The framework proposes staged diagnosis, implementation, evaluation, and learning mechanisms and identifies implications for owner-managers, support organizations, and future empirical research.
CUSTOMER KNOWLEDGE MANAGEMENT AND MARKET ADAPTATION IN SMALL ENTERPRISES: AN INTEGRATIVE CONCEPTUAL Raden Roro fatma.sarie85@gmail.com; Maya Ariyanti
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 13 (2024): Jesocin - December
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This conceptual paper develops an integrative framework for customer knowledge management and market adaptation in micro, small, and medium enterprises (MSMEs). Drawing on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, resilience, and entrepreneurial-ecosystem literature, it explains how customer insight, knowledge integration, market sensing, service adaptation, and evidence-based decision making can be organized into practical managerial routines. The manuscript does not claim primary survey, interview, experimental, or statistical data. It proposes a staged cycle of diagnosis, capability configuration, bounded experimentation, evidence review, governance, resource reconfiguration, and learning retention. The framework emphasizes proportionate implementation and identifies implications for owner-managers, ecosystem institutions, and future empirical research.
The Influence Of Instagram Social Media Communication On Purchase Intention Through Brand Equity In Seblak Preanger Jember Virghina Dhia Elwitrisnasafitri; Maya Ariyanti
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 7 (2024): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i7.159

Abstract

This research objectives are to determine the influence of Instagram social media communication on purchase intention through brand equity in Seblak Preanger Jember. This research used the Explanatory Research type. The population in this research is the number of followers of Instagram Seblak Preanger. The exact population size in this study is not known. The sampling method in this research was carried out using the Purposive Sampling method. This research used 21 indicators using 10 times the number of parameters to anticipate if there is an incomplete or damaged questionnaire, so the sample size in this research is 21 x 10 = 210 respondents. The data analysis method used Structural Equation Modeling (SEM) with the SmaprtPLS application. The research results showed that Firm Created Communication influenced Brand Equity, User Generated Communication influenced Brand Equity, Firm Created Communication influenced Purchase Intention, User Generated Communication influenced Purchase Intention, Brand Equity influenced Purchase Intention, Brand Equity is proven to mediate the influenced of Firm Created Communication on Purchase Intention, Brand Equity is proven to mediate the influenced of User Generated Communication on Purchase Intention.
DIGITAL MARKET INTELLIGENCE AND CUSTOMER VALUE CREATION IN MSMEs: AN INTEGRATIVE DYNAMIC CAPABILITY FRAMEWORK Finny Redjeki; Maya Ariyanti
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 4 (2025): Jesocin : April
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

This conceptual paper develops an integrative framework for digital market intelligence and customer value creation in micro, small, and medium enterprises (MSMEs). It synthesizes established literature on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, resilience, and entrepreneurial ecosystems. The analysis explains how customer feedback, service recovery, process learning, trust formation, and continuous adaptation can be organized into proportionate managerial routines. No primary survey, interview, experimental, or statistical data are claimed. The framework proposes diagnosis, capability mapping, bounded experimentation, evidence review, governance, resource reconfiguration, and learning retention as a cumulative cycle.
KNOWLEDGE ECOSYSTEMS AND INNOVATION RESILIENCE IN REGIONAL MSMES: LINKING UNIVERSITY COLLABORATION, ABSORPTIVE CAPACITY, AND EXPERIMENTATION Maya Ariyanti; Endang Ruchiyat
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 8 (2025): Jesocin : August
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

This conceptual and integrative review develops a framework for knowledge ecosystems and innovation resilience in micro, small, and medium enterprises. It addresses the problem that regional MSMEs often encounter valuable external knowledge but struggle to evaluate, adapt, combine, and retain it in ways that improve innovation under resource and capability constraints. Drawing on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, and resilience, the paper explains how university-industry interaction, knowledge translation, absorptive routines, bounded experimentation, interorganizational learning can be organized as mutually reinforcing routines. The proposed pathway moves from problem diagnosis and capability mapping to bounded experimentation, evidence review, resource reconfiguration, and learning retention. No primary survey, interview, experimental, administrative, or statistical data are claimed. The framework links these mechanisms to innovation relevance, faster adaptation, collaborative capacity, knowledge retention, regional resilience and identifies managerial, institutional, and research implications suitable for resource-constrained enterprises.
SOCIAL COMMERCE GOVERNANCE AND CONSUMER TRUST: A CAPABILITY MODEL FOR MICROENTERPRISE CONTENT, TRANSACTIONS, AND RELATIONSHIP QUALITY Nida Garnida Fitrianti; Maya Ariyanti
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 9 (2025): Jesocin : September 2025
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

This conceptual and integrative review develops a framework for responsible social commerce in micro, small, and medium enterprises. It addresses the problem that microenterprises rely on social platforms for discovery and sales but may struggle with transparent claims, consistent service, secure transactions, and dependence on rapidly changing platform rules. Drawing on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, and resilience, the paper explains how responsible content practice, transparent transaction terms, responsive conversation, multi-platform relationship records, trust-repair learning can be organized as mutually reinforcing routines. The proposed pathway moves from problem diagnosis and capability mapping to bounded experimentation, evidence review, resource reconfiguration, and learning retention. No primary survey, interview, experimental, administrative, or statistical data are claimed. The framework links these mechanisms to consumer understanding, transaction confidence, relationship quality, repeat engagement, commercial resilience and identifies managerial, institutional, and research implications suitable for resource-constrained enterprises.
DIGITAL MARKET INTELLIGENCE AND CUSTOMER VALUE CREATION IN MSMEs: AN INTEGRATIVE DYNAMIC CAPABILITY FRAMEWORK Finny Redjeki; Maya Ariyanti
Journal of Jabar Economic Society Networking Forum Vol. 2 No. 4 (2025): Jesocin : April
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This conceptual paper develops an integrative framework for digital market intelligence and customer value creation in micro, small, and medium enterprises (MSMEs). It synthesizes established literature on the resource-based view, dynamic capabilities, organizational learning, absorptive capacity, social capital, resilience, and entrepreneurial ecosystems. The analysis explains how customer feedback, service recovery, process learning, trust formation, and continuous adaptation can be organized into proportionate managerial routines. No primary survey, interview, experimental, or statistical data are claimed. The framework proposes diagnosis, capability mapping, bounded experimentation, evidence review, governance, resource reconfiguration, and learning retention as a cumulative cycle.
Co-Authors Adang Haryaman Adhi Prasetio Adhi Prasetyo, Adhi Ahmad Darajat Basallama Anak Agung Gede Sugianthara Andarina, Feby Anna Tsamarah Yudiawati Arif Budi Raharja Astri Ghina Billy Goenandar Candiwan Christalia, Windy Davin, Hans Dede Kurniawan Dedi Iskamto Denta Rahmadani Dewi Purwati Dewi, Fianti Krisna Dezila, Raissa Dian Pertiwi Wulandari Dwi Fitrizal Salim Elly Suryani Endang Ruchiyat Eva Nurazizah Eva Nurhazizah Fadhilla, Muhammad Iqbal Faisal Matriadi Farida, Ajeng Luthiyatul Fauzi, Adryan Finny Redjeki Fitra Ayu Larasati Gadang Ramantoko Gatot Amri Gioliano Putra Goenandar, Billy Hadyningtyas, Ivy Anindhita Hanifah Aprillia, Wahyuning Helni Mutiarsih Jumhur Heppy Millanyani Heris, Faradisya Hilman Fauzi, Hilman Ibrahim, Maulana Malik Ilham Majid Rabbani Ilma Aliya Sahal Januar, Rifat Kharisma, Mita Lili Adi Wibowo Lira Parahita Agni Putri Lubis, Reza Armanda M Farhan Ramadhan M Yudha Febrianta M. Syafarudin Mahaputra Mahayasa, I Made Prasetya Wiguna Majid Rabbani, Ilham Mardotillah, Aini Restu Maria Apsari Sugiat Mesayu Ana Hanifah Yahsallah Mita Kharisma Mochamad Arif Rachman Muhammad Saiful Arifin Nadia Putri Karenina Nafila, Tasya Navira Wirvani Nazhira Nindya Padma Hanuun Nia Handayani Nia Riana Nida Garnida Fitrianti Nida Garnida Fitrianti Nida Nurfadila Nur Lela sari Nurohman, Choirudin Alza Nurul Hafizah Nurvita Trianasari Nyoman Dwika Ayu Amrita Pramono, Indro Pratiwi, Daulika Putri Fariska Sugestie Putri, Kartika Aulia Rachman, Mochamad Arif Rachmat Ramadhani, Muh. Raden Roro fatma.sarie85@gmail.com Rahmadani, Denta Raissa Dezila Ratih Hendayani Refi Rifaldi Windya Giri Reza Armanda Lubis Reza Azkia Rahmi Ricky Agusiady Rifki Hariadi, Maghfira Rinarika, Dewi Riski Taufik Hidayah Rizka Utami, Fany Rizqullah, Rafif Rudy Hermanto, Muchamad Ruli Kuniawati, Novia Safii, Ahmad Saleh, Rusdi Sari, Marisa Puspita Setiana, Gege Arum Siska P Yudowati Soeparwoto Dharmoputra Sri Rochani Mulyan Sri Rochani Mulyani Sri Widiyanesti Sunu Puguh Hayu Triono Tazkia, Yumna Tiara Salsabila Fasya Trinadisha, Thalia Sabina Tyas Pawitra, Mohammad Ucu Supriatna Veronita, Rika Virghina Dhia Elwitrisnasafitri Vyanna Zuleika Wahyudi Wahyuningtyastuti, Indrajati Wibowo, Dimas Kartiko Windy Christalia Yunanto, Wahyu Yusza Reditya Murti Zaenal Aripin Zahra Aqilla Putri Chandra Zahra Rahmi Hanifah Zaki Chandra Negara